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Don't watch uh videos on Instagram if you're creating videos on Instagram or if you're creating videos on YouTube, don't watch YouTube videos.
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Australians have a very cool sense of humor.
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I I always try to use it as little as little as possible because I wanna keep uh you know training and using my brain because it's like a master, you know.
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Uh otherwise we're gonna become all stupid and we we cannot do anything anymore without AI.
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I quit YouTube for a business reason.
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Hello and welcome to the Creators Chat.
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My name is Kashef Harrison, and I'm the host and the creator of this show.
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You know, last year when we started this uh chit-chat show, I did not know that the impact that we're gonna have will be this way.
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Uh, your love, your messages, your follows, your views, we love them all and keep them coming in.
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We're now, I feel, in our season two.
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I think we are, because look at this backdrop, look at us.
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Um, and I'm so excited to share some amazing conversations with you this season.
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So let's just start off our episode with this person who I am so happy I finally get a chit-chat.
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Okay, so his name is Roberto Ricotta.
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He is a storyteller, he's a producer, he is on a mission to work and collab with the most Aussie, coolest bands, brands, actually.
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Um, and I'm so happy to have you here.
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Roberto, welcome to Creators Chat.
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Thank you so much for having me.
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I'm so excited.
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From Italy to Sydney.
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Yes, all the way to Sydney.
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Oof.
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Tell us.
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So, firstly, for people who are watching you for the first time and they got to know Roberto, um, what would you say, in a nutshell, the work you do?
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Um, I do storytelling content using a lot of irony.
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I like not to take myself too seriously.
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Um, I used to work in a kind of like funny TV show in Italy.
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That's where I learned how to write uh not really comedy because I'm not a comedian.
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It's very hard to be a comedian these days.
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Uh they say it's always harder to make people laugh than to make people cry.
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Uh, but I always try to do storytelling using a touch of irony uh to help brands uh look uh cool, not not professional, cool, which is different these days.
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I feel like if you're cool, it's better.
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Yes, and if you're cool, you're viral worthy.
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You can go viral.
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I we don't have control over that.
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I'm not friends with Mark Zuckerberg yet, uh, but we're working on it.
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We're working on it.
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We're getting that phone call ready.
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Yeah, yeah, yeah.
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We're getting there.
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So now, Roberto, you've come from Italy, and now you're here in Australia and you're creating work, you're doing work in Australia, creating for brands.
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How has that been?
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How has that journey been so far?
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I think it's been very like easy for me to do it because that's what I used to do in Italy.
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Uh, I moved here just for personal reasons, not for a career reason.
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And um so it was like just literally converting what I used to do back in Italy here.
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Um, and it was very easy, I have to say.
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I started pitching pitching to brands, I started knocking door to door because no one knew who I was.
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When I discovered that I wanted to live in Australia because I fell in love with surfing, I fell in love with the lifestyle, I was like, okay, now I need to be able to make some money, otherwise I cannot stay here, right?
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And so I just started pitching to brands and making my own videos, and through my content creation, my own content creation, I found the first clients.
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So, really, the transition was very, very easy.
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Uh, I just I'm just doing what I used to do back in Italy, um, but with a little bit more of irony.
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We were talking about that because what I loved, one of the reasons why also I decided to stay in Australia is I love how like uh the sense of humor of Aussies.
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Like uh Australians have a very cool sense of humor.
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They never take themselves, I mean, not all of them, of course, but they never take themselves too seriously compared to Americans, compared to Europeans.
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Um, and it kind of like matched with the way that I communicate because I'm like that.
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I'm not fully Aussie yet.
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Uh uh it's a work in progress, but um yeah, I that's what I did.
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It was like a natural evolution.
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And I see your videos.
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Can I just say that?
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I love watching your videos because in your videos there's a um uh a story to it, there's a process to it, there's a hunt that you do.
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Um, and I just love that kind of storytelling.
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What made you um create a work like this, like this art of storytelling, but it's not just hooky, it's not just hook um centered, actually.
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There's more to it.
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You bring in a bot a lot of your character into it, there's a storytelling, you bring in more people, you take us places, and people want to stay hooked onto it uh naturally.
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But then how do you create this?
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It's my curiosity.
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I'm a very curious person, and I ask a lot of questions to people, uh, especially to the people that I need to tell their stories.
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It could be a brand, it could be a story that I choose for my personal profile.
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Um, I feel like the key for me, of course, is not the same for everybody, but for me is curiosity.
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I'm very curious, so I try to dig so much into people's story.
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Um and I I try to be like to build something that like uh satisfies my curiosity first.
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And by doing that, I think uh then it satisfies also other people's curiosity.
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So it's just like uh asking lots of questions, it's the base of what I do, asking lots of questions.
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And if you had to ask a question in three seconds, if I ask you a question now, and if I say that you have three seconds to give me a great hook or a hook that start your video with that.
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Let's just not even talk about hooks.
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Start your video with just three seconds so that that you can gain my attention.
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What are the two most used words or th questions you'll ask?
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I always change uh I think that whenever we start with I was doing this and this happened.
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Um I think uh that's a very like uh catchy way of starting because it's a story.
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Um I used it a couple of times, but to be fair, I never think about uh oh which words should I use.
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Um usually whenever I'm doing some interviews, I always ask uh like I always without asking this, but I always try to dig into the why that person is doing what they do for a living or why the brand exists.
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I always I always I don't ask why you do what you do because it's a boring question.
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Uh but I try to dig with question after question after question.
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Sometimes my interviews are like four hours, five hours, four hours, 60 seconds video.
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Um so usually like I try to dig into the why, what's the real why behind?
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Uh and sometimes uh it's I don't overthink hooks or how to start a video, just think about uh okay, what's a real story that we can tell?
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Uh one of the most viral videos that I made for Messina, Gerardo Messina, I was literally I was working at McDonald's when that's it.
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We told the story of the head of finance that used to work at McDonald's before becoming the head of finance of Messina, and it was like a very simple hook, just wearing his uh McDonald's outfit that I bought on eBay because apparently you cannot find anywhere McDonald's outfits, like they're not for sale.
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Um so yeah, that as easy as that.
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I was doing this when this happened.
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Uh, storytelling is all about uh the contrast, like uh situation A, something happens, becomes it becomes uh point B.
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Like uh like uh a little change.
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You you always need a little change, but I don't overthink it too much.
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Like I have roughly I have a structure, but I don't overthink it.
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Because when you overthink it, that's when it looks robotic, mechanic, and like uh when when it looks like made by AI, basically.
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And that's my question as well that do you use a lot of AI into your work and how much do you use it so it becomes still your work, it's more or less AI.
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Yeah.
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When ChatGPT became mainstream, I started using it a lot, and I still use it a lot.
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Um, but I'm noticing that I'm using it less and less um because uh I feel like we're getting too used to AI that we kind of like numb our own creativity, um, and then all the contents uh they look like the same.
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So um I use it a lot, but I use it as a support.
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Uh mostly uh to be fair, just to fix my English because whenever I'm interviewing somebody, like uh now I'm I'm like uh pretty fluent, I write in English, like uh even when I'm journaling, I write in English, like that's I I'm drink I'm driving in English, but still it's my own English, so sometimes there are a few mistakes.
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Uh so usually I use it mostly for that, uh, which it's amazing because in the past uh you you couldn't have done that with uh I don't know, Google Translate.
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It was too mechanic.
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ChatGPT um makes like a very good translation because it translates sometimes, like a way of saying that I have an Italian is like uh so cool.
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Um, and I also use it to summarize sometimes my my thoughts.
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Um, I start writing like crazy, like to be able to write a 60 seconds video, 90 seconds video.
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Sometimes I I write like a poem, like it's very long.
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So uh ChatGPT, that's what I use.
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It always helps me to summarize, but it's always based on my own creativity first.
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It rarely happens that Chat GPT AI in general gives me an input first.
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I always give input to AI, and I I always try to use it as little as little as possible because I want to keep uh you know training and using my brain because it's it's like a muscle, you know.
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Uh otherwise we're gonna become all stupid and we we cannot do anything anymore without AI.
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And that is so right.
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Uh and you touched a really good thing there that you if we use so much of AI, we'll be brain dead.
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Our creativity will be brain brain dead.
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And you're right.
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I mean, I started when I started this podcast, I used AI just to do my admin work, like to arrange some scripts and then how I can, you know, um uh fine-tune them, if I'm being very honest, how to create templates, how to do Canva, because I learned all of that during a podcast launch.
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So it was learning on the go.
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And I think that's why create uh you know um uh ChatGPT really helped me.
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But now you're right, if I use it on a daily basis, I think to myself as well, this is not me.
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So I need to change it.
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Yeah.
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Um, and I think that's where we need to focus on because you're right, a lot of what we see on the Instagram, the TikToks, the YouTube shorts is something we've already seen.
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Yeah, yeah, you can already tell.
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I don't know, I can tell whenever watching a video.
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Like this morning, I was watching a video from somebody that I know, and I could tell that it was written by ChatGPT because the jokes are the like the boomer jokes that ChatGPT makes.
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Um, you can tell when it's something is written with ChatGPT.
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The the key is to if you use ChatGPT, don't don't let other people understand that you're using ChatGPT.
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There's nothing wrong with it, I use it as well, but it still needs to be your tone of voice.
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So you need to train it well, you need to give like the right uh materials to ChatGPT in order that they're really writes like you do.
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It's very hard, but you can you can get there.
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You can get there.
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Now I can I ask that I think you were mainly doing a lot of YouTube, YouTube videos.
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Yeah, I used to, yeah.
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And then you made a video where you said that I'm quitting YouTube.
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Yeah.
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What made you do that switch?
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And are these apps, the Instagrams and the TikToks, I'm not sure if you're on TikTok, but are these apps uh doing better for you rather than YouTube?
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Yeah, I quit YouTube for a business reason.
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So, my goal when I decided to commit fully to Australia, um, because when I moved to Australia, I used to make content in Italian and I used to work full-time as a YouTuber and a content creator.
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I had some brands that were sponsoring me, and that was like my main source of income.
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Uh, when I realized that I wanted to stay in Australia and I wanted to start a business here because I really wanted to do something for the society here.
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You know, it's like these days you can be a digital gnomon, so cool.
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But whenever you're like not working with the place where you live, I feel like uh for you can do it for a little bit if you're traveling, but when you live permanently into a place, it's kind of like uh a dystopian effect.
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Like you feel like isolated because like no one, like you don't see people, like you're just doing your stuff, no one understands what you're doing.
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Plus, if you don't do it in the net in the language of the country where you live in, it's a little bit tricky.
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Yeah, so it was like first a personal reason, but then it became also a business reason because when I started making videos here and I wanted to start my business as a I always say a content creator for others, not a content creator myself, but I help others being content creators with my ideas and my camera, which is my iPhone these days.
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Um when I started, I was like, okay, what's the fastest way of reaching these brands?
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And I realized that like uh the marketing managers or like I don't know, the head of uh marketing uh of all these brands, they don't stay there on YouTube watching long-form videos because once they clock off at 5 p.m.
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they just do their own their own stuff, like they don't spend too much time on YouTube.
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Um, Instagram is a very interactive platform, um and it's very easy to collaborate with brands because now these days there's also there's also on YouTube the collabor the collaborative feature that you can post the video from two different accounts.
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But I feel like Instagram because of DMs uh and because of stories, um it's very easy to do networking in there.
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Um and so if you want to build a network, uh it's a very niche network, like I'm not trying to go viral myself.
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I I try, of course, to make lots of views for my clients, but I'm not trying to go viral because people interested in uh hiring a filmmaker, like it's not too many, right?
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So when I did these uh whole thoughts and this whole process in my mind, I was like, okay, uh probably YouTube is not the best place where to be.
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And also YouTube it's harder to switch whenever you do a switch of language.
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Instagram was a little bit easier because uh it's a little bit more visual.
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Um, Italians unfortunately don't speak English.
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Um, and so it's uh some of them they stayed.
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I lost so many followers.
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Uh but YouTube it was like very hard also to do the switch, so it was like a a couple of reasons, but it was mostly a business, uh a business uh decision.
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That is so and that's a very clever decision as well, right?
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Um I mean we love Italy.
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I love everything about Italy.
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I've been watching Love is Blind Italy.
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Oh, wow, and I want to go to Naples.
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Naples is so beautiful, yeah, yeah.
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Anyways, um can I ask you that so many creators are now in this loophole of uh chasing these trends because everyone wants that certain number, they want to go up to 10,000 or 20,000 followers.
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I mean I want to too.
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So, you know, we're we're stuck in this chase of just chasing trends, which is the best trend that we can do, and then we can get millionaire views, and then hopefully those views can convert into followers.
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But that doesn't happen at all.
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And if someone else is telling you to do that, it's crazy because it's the rate is very low of the views on your video to convert into followers.
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Having said that, what would you say to someone who is wanting to start their storytelling journey as well and trying to become a content creator?
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What are the tips?
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Maybe let's see two tips, main tips that you could give them that will help them defer themselves from the people chasing trends, and in that mindset that hey, virality is the only way I can grow.
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First of all, don't watch uh videos on Instagram if you're creating videos on Instagram, or if you're creating videos on YouTube, don't watch YouTube videos.
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Um, I always feel like there's a very cool book, it's called Still Like an Artist.
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Um, the old theory is like okay, nothing exists that has never been done.
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Um, if you think about movies, I'm a movie addict person, like I love watching movies.
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If you think about movies, it's very hard to create something for Hollywood that has never been done.
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Everything has been has been explored: war movies, comedy movies.
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Uh and so directors always try to inspire to like between each other.
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Um the whole theory of this book is that like you should uh uh you shouldn't think about something completely new to do, to make, to create, uh, but you should like uh steal from others.
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Uh but it's so you need to be smart on on your sources, because if you steal from something that is very similar to what you want to achieve, um it's gonna create just a copy, right?
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Meanwhile, if you instead of watching Instagram, if your main thing is creating Instagram videos because you understood that business-wise, it makes more sense.
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I always say just think about the business, like what's the strategy behind?
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Because at the end of the day, if you want to do it full-time, it's if it's a hobby forever, who cares?
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But if it's like a full-time job, you need to think first, okay, where are my clients?
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Like, where can I get them?
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And then, okay, uh, these are my clients, this is my story.
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Uh, okay, I need some inspiration.
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I'm not gonna work, I don't watch videos on Instagram, like zero.
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Like, I never scroll.
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Like, for me, it's also boring because they're all these trends that you're talking about.
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I never watched that trend, never recreated a trend.
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Um, because it's nice that you can be the trend if you create your own story.
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And you don't most of the times you don't need to go viral to uh have a successful business and to you know make some money and to be able to do this full time.
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So I always try to steal and be inspired by other sources, which could be for me the biggest one, of course, it's movies.
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But these days it's also strangely doing sport, uh going to communities, connecting to people, talking to strangers, talking a lot to strangers, I love talking to strangers.
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Uh, because a conversation can uh give like give you something like a new concept in your mind, and then you write down a script, and then the video that you create it's unique.
00:18:58.079 --> 00:19:22.720
Um, so it's always about like stealing from like living your own life offline and and don't watch too much of the platform where you're in, because I feel like that's how you can be a little bit different, and the storytelling needs to be based on your own story, so that you're 100% sure that there's nobody like you, like there's no one in Australia like Roberto Rigotta, but not because Roberto Rigotta is the best, like there are probably way better storytellers than Roberto Rigotta.
00:19:23.039 --> 00:19:34.480
But find me a Sicilian that moved to Australia and fell in love with this country because he started surfing and decided to quit his uh YouTube channel and his full-time career as a like there's no one like me.
00:19:34.880 --> 00:19:44.000
And so play with that and play with uh your your weakness, play with the fact that your your English is very bad, okay, just just whatever captions.
00:19:44.400 --> 00:19:47.680
Like uh and that's how you like yeah, yeah.
00:19:47.759 --> 00:19:53.359
Probably I I I never made a video with like one million views uh since I moved to Australia.
00:19:53.519 --> 00:19:55.440
Uh but it's okay, it doesn't matter.
00:19:55.519 --> 00:20:00.160
Like, um for my own terms of uh being successful, I'm very happy with it.
00:20:00.400 --> 00:20:01.839
It's a constant work in progress.
00:20:01.920 --> 00:20:18.480
I always change change things because uh I also uh I always want to feel like uh also entertained by my own work, and I don't want to end up doing always the same thing, otherwise I would have been not a freelancer, but I don't know, I would work uh in an office 9 to 5.
00:20:18.720 --> 00:20:32.400
Uh but yeah, it's all about uh the your sources still be inspired and don't spend too much time in the platform that you're trying to distribute your own creations because otherwise you're gonna just look like everybody else.
00:20:33.119 --> 00:20:41.519
That is very good, and that is really good to have this value as a creator to be different and just be um uh unique.
00:20:42.319 --> 00:20:44.400
And I think that's the thing to be unique.
00:20:44.640 --> 00:20:48.559
Yeah, um love, love so much we're getting from you.
00:20:48.720 --> 00:20:55.920
I think so many of our creators who are watching this video or listening to the podcast will get so many tips from you already.
00:20:56.319 --> 00:21:05.680
Um I love that thing about not following people, that is so good, and not watching much people sorry, not not watching much videos on the platform you're on.
00:21:06.400 --> 00:21:16.720
Now, can I ask you that um yes, you're doing the work, and yes, you've come to Australia, and yes, you know, you're creating the work that you want to do, but there's also some struggles, you know.
00:21:16.799 --> 00:21:29.599
You you have your wins and then you have your losses, as in you have this um rethinking or overthinking voice in your head, which makes you feel like, hey, listen, you know, good enough, or stuff like that.
00:21:29.839 --> 00:21:31.519
Self-doubt, I'm talking about.
00:21:31.839 --> 00:21:33.279
Do you have anything like that?
00:21:33.359 --> 00:21:36.240
And if you do, how do you deal with self-doubt?
00:21:36.720 --> 00:21:37.839
Yeah, of course I do.
00:21:37.920 --> 00:21:40.480
I'm a human being who doesn't.
00:21:40.880 --> 00:21:48.400
Um I feel like I use it as a way of uh uh pushing myself to do better and better each time.
00:21:48.799 --> 00:21:58.799
Um, I feel like uh anxiety in good doses, it's a very powerful tool because it can be like a nice kick, you know, sometimes.
00:21:58.960 --> 00:22:04.799
Um I feel like If I wasn't anxious, like on a base, I'm anxious, of course.
00:22:04.880 --> 00:22:06.640
Like I'm I'm a normal person.
00:22:07.039 --> 00:22:16.240
Um, I have sometimes my my doubts about uh oh, maybe um the video could have been better, that production could have been better.
00:22:16.480 --> 00:22:27.039
Literally, every time that I finish like filming with a client or for myself, I always go back home that I'm that I'm thinking I could have done so much better than that.
00:22:27.359 --> 00:22:32.160
Reality is it's not true because I usually try to push myself over my own limits.
00:22:32.400 --> 00:22:36.079
Uh but then when I start editing, I'm like, why am I saying that?
00:22:36.240 --> 00:22:38.400
Like it looks even better than what I thought.
00:22:38.559 --> 00:22:47.039
So I feel like uh the thing that I that I dub myself is good because it pushes me to do a little bit more than what I have to do.
00:22:47.599 --> 00:22:55.680
And and that a little bit more, I feel like uh is the secret uh to be like completely different from everybody else.
00:22:55.920 --> 00:23:00.880
Um, of course, this is a job making videos for for other people, right?
00:23:01.200 --> 00:23:08.079
Um, and you can approach this just as a job, so you just get paid, you do like you know your thing, and that's it.
00:23:08.240 --> 00:23:11.680
And it can still work because if you do it properly, it works.
00:23:11.920 --> 00:23:20.160
But then those people that have a little bit of a kick, so they're I don't know, insecurities, doubts about like their own ideas.
00:23:20.400 --> 00:23:28.480
I feel like uh they have like they they stand a little bit higher, um, and that's when the unique work comes out.
00:23:28.960 --> 00:23:36.559
Of course, I I know creators that have very little self-doubt, but they have other weaknesses that they turn into their strengths.
00:23:36.880 --> 00:23:47.680
So I feel like uh the whole point is like, yes, I suffer that is probably my weakness sometimes, but I always try to treat it as a way that okay, okay, I'm feeling this, I acknowledge that I'm feeling that.
00:23:47.920 --> 00:23:49.759
Therapy is very good with that.
00:23:50.000 --> 00:23:59.680
Um, but yeah, then I'm like, okay, that's probably a reason why I'm feeling this, and it's good to listen to that and to take action.
00:24:00.000 --> 00:24:04.160
Sometimes you shouldn't take action, sometimes you should shut up.
00:24:04.319 --> 00:24:06.559
Like, don't say that, like, don't think that.
00:24:06.960 --> 00:24:13.279
It's all about finding a balance between okay, when to listen to yourself and when to not listen to yourself.
00:24:13.440 --> 00:24:19.680
Um right now I'm fighting and I'm and trying to understand where to stop listening to myself because sometimes it can be too much.
00:24:20.079 --> 00:24:23.920
Like your brain can be too loud and it stops you from being creative.
00:24:24.160 --> 00:24:33.200
To be able to be creative, uh, usually you shouldn't like being in a fear uh kind of like uh scenario.
00:24:33.519 --> 00:24:39.119
If you're scared about something, usually it's not a good place uh where to be to be very creative.
00:24:39.359 --> 00:24:51.599
Usually you you need to be in a state of like you can suffer, you can be very creative, but I feel like if you're scared that everything is gonna end up and the world is gonna end, I I don't think you're gonna be very much creative in that sense.
00:24:51.759 --> 00:24:59.920
So it's all about like finding a balance, understanding when it's legit to think about okay, this idea probably is not good.
00:25:00.079 --> 00:25:03.759
Um, or like this production maybe could have been better for real.
00:25:03.839 --> 00:25:06.960
Like I did some some mistakes, some creative mistakes.
00:25:07.200 --> 00:25:12.079
Um, my biggest mistake can be sometimes overcompliced ideas.
00:25:12.240 --> 00:25:19.599
Like I have an idea and then I'm like, yeah, but I want to do this, this, and then it becomes something that no one understands, like not even me, sometimes.
00:25:19.680 --> 00:25:25.839
Uh, but yeah, it's all about finding a balance, I guess, between uh where to listen to yourself and where to not listen to yourself.
00:25:26.079 --> 00:25:28.240
Yeah, and in some cases, stop listening to yourself.
00:25:28.400 --> 00:25:28.960
Yeah, yeah, yeah.
00:25:29.119 --> 00:25:30.079
Some cases it helps.
00:25:30.400 --> 00:25:33.440
Just stop, just do it, like just commit to it.
00:25:33.680 --> 00:25:35.920
Roberto, it was so nice having you here.
00:25:36.160 --> 00:25:45.920
You are definitely like an encyclopedia of storytelling because you say you have a lot to say, and it's good things to learn from you, and so many techniques that I've learned already.
00:25:46.079 --> 00:25:48.640
So you're you're definitely like an institution by yourself.
00:25:48.799 --> 00:25:50.799
So thank you so much for coming in, Roberto.
00:25:50.960 --> 00:25:56.000
Now, before we do go, we do always like to, you know, do this round of this or that.
00:25:56.079 --> 00:26:01.839
And for some reason, I actually emailed you all the this or that questions, so I have to rechange change them up.
00:26:02.000 --> 00:26:06.480
So I'll ask you um questions, but they're gonna be really quick.
00:26:06.720 --> 00:26:07.039
Okay.
00:26:07.359 --> 00:26:11.920
And this is Robert Okay, how do I say Roberto Ricotta?
00:26:12.240 --> 00:26:15.759
This is your this or that on the creators chat.
00:26:16.000 --> 00:26:18.160
Okay, Italy version.
00:26:18.559 --> 00:26:20.480
Italy version, ah, interesting.
00:26:20.640 --> 00:26:22.160
No, this is the first off, okay?
00:26:22.400 --> 00:26:32.480
Um, so first things pineapple on pizza, and then he'll just leave.
00:26:33.920 --> 00:26:38.400
Or no pineapple on pizza, pineapple on pizza.
00:26:38.559 --> 00:26:44.160
I what open-minded, like Italians sometimes are not very open-minded.
00:26:44.319 --> 00:26:45.759
I think you should give it a try.
00:26:45.839 --> 00:26:55.839
Like, I don't actively order it, I will never, but what I learned in Australia is that you can mix sometimes and it's fine, it's just fruit, it's fine.
00:26:56.160 --> 00:26:57.920
Wow, okay.
00:26:58.400 --> 00:27:01.119
Italians will have something to say about it.
00:27:02.400 --> 00:27:02.960
Alright.
00:27:03.119 --> 00:27:05.119
Um, storytelling or hooks?
00:27:05.599 --> 00:27:06.559
Storytelling.
00:27:07.279 --> 00:27:11.680
Um shooting on iPhone or shooting on a DSLR camera.
00:27:12.000 --> 00:27:12.720
iPhone.
00:27:13.039 --> 00:27:13.599
Really?
00:27:13.839 --> 00:27:14.960
Tell me more about it.
00:27:15.359 --> 00:27:20.640
I have a 7000 Sony camera that I don't use sitting there on my desk.
00:27:20.880 --> 00:27:21.359
Wow.
00:27:21.519 --> 00:27:23.599
Um which iPhone do you shoot on?
00:27:23.839 --> 00:27:26.079
Uh 16 Pro Max right now.
00:27:26.240 --> 00:27:29.599
I'm probably gonna buy the new one whenever they launch it this year.
00:27:29.920 --> 00:27:38.240
Um the reason why it's because it's so much faster to do it with the iPhone and also lighter and smaller.
00:27:38.480 --> 00:27:45.359
I love to do POVs to place the camera in very weird objects, for example, inside the cup.
00:27:45.440 --> 00:27:46.799
I I would do it.
00:27:47.039 --> 00:27:55.039
Uh, it's a little bit harder with the with the Sony camera, like you can still do it, and sometimes when I used to use it, I used to do that as well.
00:27:55.279 --> 00:28:02.640
Uh, but I feel like it's just you just save a lot of time uh with the phone, and these days the quality is amazing.
00:28:02.799 --> 00:28:07.759
And also when you're in public, always ask for permission for people to film.
00:28:08.240 --> 00:28:17.519
But like what I noticed also is that whenever you got your permission and you're filming with people, when you're using your iPhone, people feel a little bit less pressure.
00:28:17.839 --> 00:28:20.720
Like, even if they know they're they're filming, they're committed to it.
00:28:20.880 --> 00:28:26.720
When you're filming with your phone, it's like uh the pressure goes because they everyone does it, right?
00:28:26.799 --> 00:28:31.440
Yeah, so it just looks like uh uh they're making just an easy video.
00:28:31.920 --> 00:28:41.200
Meanwhile, it's like a scripted video, there are lines that they need to say, but because it's with an iPhone, less pressure, easy, let's take it easy.
00:28:41.519 --> 00:29:05.599
Of course, uh then uh if you're filming a movie and stuff, uh I still feel like uh you can't really do that with the with the i like if I was filming long form content for clients, I was probably gonna use the the camera, but just because the iPhone, like uh after a while it becomes it burns, like I cannot touch it with my hands, like uh it goes crazy, like short clips, it's fine.
00:29:05.920 --> 00:29:06.480
It's fine.
00:29:06.720 --> 00:29:11.359
And now the last one surfing in Australia or surfing in Italy?
00:29:11.839 --> 00:29:15.759
Ooh, that that's a tricky one.
00:29:17.119 --> 00:29:31.519
Look, if you need to compare, like if the two situations are the same, like uh conditions, sorry, if the conditions are the same, I would say Italy just because it feels a little bit more special.
00:29:31.759 --> 00:29:39.279
Because I discovered surfing in Australia, and later on, after discovering surfing in Australia, I discovered that you can also surf in Italy.
00:29:39.680 --> 00:29:50.400
The problem is that in Italy it's not as consistent, because of course we have smaller waves, uh, it's like a big lake sometimes, but you can still get very big waves.
00:29:50.720 --> 00:30:05.839
Um, and when there's a good surf in Italy, the idea that after that I can be with my family and have like uh you know amazing food, and you know, I feel like uh yes, that beauty, like surfing in Sicily.
00:30:06.319 --> 00:30:11.519
I feel like uh I only surfed twice in my life in Sisi because I moved here four years ago.
00:30:12.559 --> 00:30:24.640
I still whenever I'm thinking about that, like I'm in love with the memory of the day that I was surfing in Sisi because it was so big, like the place where I grew up, I didn't know until coming here that I could surf there.
00:30:25.279 --> 00:30:30.319
But then for your everyday life, uh I think better in Australia because here you can surf every day.
00:30:30.480 --> 00:30:32.240
So it depends from the conditions.
00:30:32.319 --> 00:30:38.000
But I would say if you if you can only surf one last time of your life, I would choose uh Sicily.
00:30:38.319 --> 00:30:38.720
Oof.
00:30:38.799 --> 00:30:38.960
Okay.
00:30:39.279 --> 00:30:40.079
Sicily it is.
00:30:40.160 --> 00:30:41.039
Yeah, Sicily.
00:30:41.279 --> 00:30:45.599
If uh for the everyday occasion, that's also why I live here, Australia.
00:30:46.640 --> 00:30:49.039
It's so lovely talking to you, Ricardo.
00:30:49.200 --> 00:30:52.000
Um, thank you so much for coming to the creators chat.
00:30:52.079 --> 00:30:54.480
And if people want to follow you, they can go to your Instagram.
00:30:54.640 --> 00:30:55.920
Do you have any other accounts?
00:30:56.240 --> 00:31:00.319
Yes, I do, but um, Instagram, I think uh it's the best is the main place to go.
00:31:00.559 --> 00:31:01.759
Well, there you have it.
00:31:01.839 --> 00:31:03.359
Um, the Creators Chat.
00:31:03.519 --> 00:31:06.960
Thank you so much, everyone, for joining us on today's episode.
00:31:07.119 --> 00:31:14.880
I hope that you learned so much because I did, and I can go on and on and on, but because we have a limited time, but um, we'll wrap this episode.
00:31:15.119 --> 00:31:33.039
If you did enjoy this episode and if you enjoyed all the tips and techniques that Roberto had to share, please make sure that you follow him on Instagram, like and share this video, and share it with someone who is also learning this journey of the difference between following a trend and storytelling.
00:31:33.759 --> 00:31:36.559
This is me Kashev Harrison signing off from the creators chat.
00:31:37.119 --> 00:31:41.359
Make sure that you subscribe to our channel so we can bring you more in more episodes just like this.
00:31:42.240 --> 00:31:42.559
Take care.
00:31:43.440 --> 00:31:44.720
And thank you so much, Roberto.
00:31:45.039 --> 00:31:45.680
Thank you.
00:31:47.839 --> 00:31:51.839
Woo! Beautiful.
00:31:52.000 --> 00:31:58.079
And just as a mic check, if you could both tell me what your best pump-up song is.
00:31:59.920 --> 00:32:00.799
The song?
00:32:00.960 --> 00:32:02.240
Uh I I don't sing.
00:32:02.400 --> 00:32:03.599
Um I'm not a very good singer.
00:32:03.839 --> 00:32:05.440
Actually, I wanna do a singing class.
00:32:05.839 --> 00:32:07.039
Do you know Annie?
00:32:07.359 --> 00:32:07.839
Annie?
00:32:07.920 --> 00:32:08.640
Who's Annie?
00:32:08.799 --> 00:32:12.319
No, no, any, like, do you know my singing class that I can attend?
00:32:12.559 --> 00:32:13.839
Because I'd like to start singing.
00:32:14.400 --> 00:32:15.599
Do you have a favorite singer?
00:32:15.839 --> 00:32:17.759
Uh I I know how to play.
00:32:18.000 --> 00:32:23.680
Like uh, I've been playing since I was five, like the guitar, uh, but I don't know how to sing.
00:32:23.920 --> 00:32:25.279
I'm very bad at singing.
00:32:25.519 --> 00:32:28.480
And whenever I do it, I end up with a throat take.
00:32:28.559 --> 00:32:32.000
So I feel like I'm not using probably my good look vocal cords.
00:32:32.160 --> 00:32:36.799
Yeah, I use my throat, and you should you should you should use your chest, I think.
00:32:36.960 --> 00:32:37.440
I don't know.
00:32:39.119 --> 00:32:39.759
From my soul.
00:32:41.200 --> 00:32:41.680
Yeah, yeah, yeah.
00:32:42.240 --> 00:32:43.119
I do it, I do it.
00:32:43.200 --> 00:32:48.880
I do it just when I'm by myself because uh so the no one is gonna hear it.
00:32:49.759 --> 00:32:50.640
Alright, ready?
00:32:51.359 --> 00:32:51.680
Ready.
00:32:52.160 --> 00:32:52.480
Okay.
00:32:56.240 --> 00:33:03.519
If you love this episode, make sure that you drop in a comment what was your favorite moment of this episode?
00:33:03.759 --> 00:33:08.079
What was the takeaway that you took home and you are going to work on?
00:33:08.799 --> 00:33:11.119
Because your feedback matters to us most.
00:33:11.279 --> 00:33:16.720
Don't forget to listen to us on Spotify, Apple Podcasts, or wherever you get your podcast from.
00:00:00.160 --> 00:00:07.919
Don't watch uh videos on Instagram if you're creating videos on Instagram or if you're creating videos on YouTube, don't watch YouTube videos.
00:00:08.160 --> 00:00:11.199
Australians have a very cool sense of humor.
00:00:11.359 --> 00:00:19.440
I I always try to use it as little as little as possible because I wanna keep uh you know training and using my brain because it's like a master, you know.
00:00:19.600 --> 00:00:25.120
Uh otherwise we're gonna become all stupid and we we cannot do anything anymore without AI.
00:00:25.440 --> 00:00:29.760
I quit YouTube for a business reason.
00:00:39.200 --> 00:00:41.280
Hello and welcome to the Creators Chat.
00:00:41.359 --> 00:00:45.359
My name is Kashef Harrison, and I'm the host and the creator of this show.
00:00:45.520 --> 00:00:53.039
You know, last year when we started this uh chit-chat show, I did not know that the impact that we're gonna have will be this way.
00:00:53.200 --> 00:00:58.560
Uh, your love, your messages, your follows, your views, we love them all and keep them coming in.
00:00:58.799 --> 00:01:00.960
We're now, I feel, in our season two.
00:01:01.280 --> 00:01:04.239
I think we are, because look at this backdrop, look at us.
00:01:04.640 --> 00:01:11.280
Um, and I'm so excited to share some amazing conversations with you this season.
00:01:11.519 --> 00:01:18.719
So let's just start off our episode with this person who I am so happy I finally get a chit-chat.
00:01:18.959 --> 00:01:21.519
Okay, so his name is Roberto Ricotta.
00:01:22.079 --> 00:01:32.640
He is a storyteller, he's a producer, he is on a mission to work and collab with the most Aussie, coolest bands, brands, actually.
00:01:32.799 --> 00:01:34.640
Um, and I'm so happy to have you here.
00:01:34.719 --> 00:01:36.319
Roberto, welcome to Creators Chat.
00:01:36.480 --> 00:01:37.519
Thank you so much for having me.
00:01:37.599 --> 00:01:38.480
I'm so excited.
00:01:38.799 --> 00:01:40.480
From Italy to Sydney.
00:01:40.640 --> 00:01:42.319
Yes, all the way to Sydney.
00:01:42.480 --> 00:01:42.959
Oof.
00:01:43.200 --> 00:01:43.760
Tell us.
00:01:43.840 --> 00:01:53.599
So, firstly, for people who are watching you for the first time and they got to know Roberto, um, what would you say, in a nutshell, the work you do?
00:01:54.079 --> 00:01:57.840
Um, I do storytelling content using a lot of irony.
00:01:58.079 --> 00:02:00.560
I like not to take myself too seriously.
00:02:00.799 --> 00:02:05.200
Um, I used to work in a kind of like funny TV show in Italy.
00:02:05.359 --> 00:02:10.159
That's where I learned how to write uh not really comedy because I'm not a comedian.
00:02:10.319 --> 00:02:13.120
It's very hard to be a comedian these days.
00:02:13.360 --> 00:02:17.280
Uh they say it's always harder to make people laugh than to make people cry.
00:02:17.439 --> 00:02:27.599
Uh, but I always try to do storytelling using a touch of irony uh to help brands uh look uh cool, not not professional, cool, which is different these days.
00:02:27.680 --> 00:02:29.439
I feel like if you're cool, it's better.
00:02:29.680 --> 00:02:32.319
Yes, and if you're cool, you're viral worthy.
00:02:32.639 --> 00:02:33.759
You can go viral.
00:02:33.919 --> 00:02:35.360
I we don't have control over that.
00:02:35.439 --> 00:02:39.520
I'm not friends with Mark Zuckerberg yet, uh, but we're working on it.
00:02:39.759 --> 00:02:40.479
We're working on it.
00:02:40.639 --> 00:02:41.840
We're getting that phone call ready.
00:02:41.919 --> 00:02:42.639
Yeah, yeah, yeah.
00:02:42.800 --> 00:02:43.599
We're getting there.
00:02:43.840 --> 00:02:52.960
So now, Roberto, you've come from Italy, and now you're here in Australia and you're creating work, you're doing work in Australia, creating for brands.
00:02:53.199 --> 00:02:54.080
How has that been?
00:02:54.159 --> 00:02:56.000
How has that journey been so far?
00:02:56.719 --> 00:03:03.039
I think it's been very like easy for me to do it because that's what I used to do in Italy.
00:03:03.199 --> 00:03:07.759
Uh, I moved here just for personal reasons, not for a career reason.
00:03:08.000 --> 00:03:14.319
And um so it was like just literally converting what I used to do back in Italy here.
00:03:14.560 --> 00:03:17.120
Um, and it was very easy, I have to say.
00:03:17.280 --> 00:03:22.560
I started pitching pitching to brands, I started knocking door to door because no one knew who I was.
00:03:23.120 --> 00:03:32.719
When I discovered that I wanted to live in Australia because I fell in love with surfing, I fell in love with the lifestyle, I was like, okay, now I need to be able to make some money, otherwise I cannot stay here, right?
00:03:32.879 --> 00:03:42.159
And so I just started pitching to brands and making my own videos, and through my content creation, my own content creation, I found the first clients.
00:03:42.400 --> 00:03:46.000
So, really, the transition was very, very easy.
00:03:46.080 --> 00:03:52.159
Uh, I just I'm just doing what I used to do back in Italy, um, but with a little bit more of irony.
00:03:52.319 --> 00:04:03.599
We were talking about that because what I loved, one of the reasons why also I decided to stay in Australia is I love how like uh the sense of humor of Aussies.
00:04:03.840 --> 00:04:08.000
Like uh Australians have a very cool sense of humor.
00:04:08.159 --> 00:04:16.160
They never take themselves, I mean, not all of them, of course, but they never take themselves too seriously compared to Americans, compared to Europeans.
00:04:16.480 --> 00:04:20.720
Um, and it kind of like matched with the way that I communicate because I'm like that.
00:04:21.360 --> 00:04:22.959
I'm not fully Aussie yet.
00:04:23.040 --> 00:04:27.839
Uh uh it's a work in progress, but um yeah, I that's what I did.
00:04:27.920 --> 00:04:29.519
It was like a natural evolution.
00:04:29.759 --> 00:04:30.800
And I see your videos.
00:04:30.959 --> 00:04:31.600
Can I just say that?
00:04:31.680 --> 00:04:39.439
I love watching your videos because in your videos there's a um uh a story to it, there's a process to it, there's a hunt that you do.
00:04:39.519 --> 00:04:42.639
Um, and I just love that kind of storytelling.
00:04:42.879 --> 00:04:53.600
What made you um create a work like this, like this art of storytelling, but it's not just hooky, it's not just hook um centered, actually.
00:04:53.839 --> 00:04:54.720
There's more to it.
00:04:54.879 --> 00:05:05.600
You bring in a bot a lot of your character into it, there's a storytelling, you bring in more people, you take us places, and people want to stay hooked onto it uh naturally.
00:05:06.079 --> 00:05:07.920
But then how do you create this?
00:05:08.160 --> 00:05:09.360
It's my curiosity.
00:05:09.519 --> 00:05:16.480
I'm a very curious person, and I ask a lot of questions to people, uh, especially to the people that I need to tell their stories.
00:05:16.720 --> 00:05:20.639
It could be a brand, it could be a story that I choose for my personal profile.
00:05:20.879 --> 00:05:25.759
Um, I feel like the key for me, of course, is not the same for everybody, but for me is curiosity.
00:05:25.920 --> 00:05:30.560
I'm very curious, so I try to dig so much into people's story.
00:05:30.800 --> 00:05:37.920
Um and I I try to be like to build something that like uh satisfies my curiosity first.
00:05:38.160 --> 00:05:42.959
And by doing that, I think uh then it satisfies also other people's curiosity.
00:05:43.120 --> 00:05:48.399
So it's just like uh asking lots of questions, it's the base of what I do, asking lots of questions.
00:05:49.040 --> 00:05:58.480
And if you had to ask a question in three seconds, if I ask you a question now, and if I say that you have three seconds to give me a great hook or a hook that start your video with that.
00:05:58.720 --> 00:05:59.920
Let's just not even talk about hooks.
00:06:00.079 --> 00:06:03.519
Start your video with just three seconds so that that you can gain my attention.
00:06:03.920 --> 00:06:08.800
What are the two most used words or th questions you'll ask?
00:06:09.040 --> 00:06:16.399
I always change uh I think that whenever we start with I was doing this and this happened.
00:06:16.639 --> 00:06:22.639
Um I think uh that's a very like uh catchy way of starting because it's a story.
00:06:22.879 --> 00:06:29.360
Um I used it a couple of times, but to be fair, I never think about uh oh which words should I use.
00:06:29.600 --> 00:06:43.680
Um usually whenever I'm doing some interviews, I always ask uh like I always without asking this, but I always try to dig into the why that person is doing what they do for a living or why the brand exists.
00:06:44.079 --> 00:06:48.160
I always I always I don't ask why you do what you do because it's a boring question.
00:06:48.240 --> 00:06:52.399
Uh but I try to dig with question after question after question.
00:06:52.560 --> 00:06:58.000
Sometimes my interviews are like four hours, five hours, four hours, 60 seconds video.
00:06:58.399 --> 00:07:03.600
Um so usually like I try to dig into the why, what's the real why behind?
00:07:04.000 --> 00:07:12.639
Uh and sometimes uh it's I don't overthink hooks or how to start a video, just think about uh okay, what's a real story that we can tell?
00:07:12.800 --> 00:07:21.439
Uh one of the most viral videos that I made for Messina, Gerardo Messina, I was literally I was working at McDonald's when that's it.
00:07:21.680 --> 00:07:40.000
We told the story of the head of finance that used to work at McDonald's before becoming the head of finance of Messina, and it was like a very simple hook, just wearing his uh McDonald's outfit that I bought on eBay because apparently you cannot find anywhere McDonald's outfits, like they're not for sale.
00:07:40.639 --> 00:07:43.199
Um so yeah, that as easy as that.
00:07:43.360 --> 00:07:44.879
I was doing this when this happened.
00:07:44.959 --> 00:07:53.680
Uh, storytelling is all about uh the contrast, like uh situation A, something happens, becomes it becomes uh point B.
00:07:53.920 --> 00:07:55.920
Like uh like uh a little change.
00:07:56.000 --> 00:07:59.040
You you always need a little change, but I don't overthink it too much.
00:07:59.120 --> 00:08:03.360
Like I have roughly I have a structure, but I don't overthink it.
00:08:03.439 --> 00:08:11.279
Because when you overthink it, that's when it looks robotic, mechanic, and like uh when when it looks like made by AI, basically.
00:08:11.600 --> 00:08:20.160
And that's my question as well that do you use a lot of AI into your work and how much do you use it so it becomes still your work, it's more or less AI.
00:08:20.399 --> 00:08:20.800
Yeah.
00:08:21.040 --> 00:08:28.000
When ChatGPT became mainstream, I started using it a lot, and I still use it a lot.
00:08:28.240 --> 00:08:42.639
Um, but I'm noticing that I'm using it less and less um because uh I feel like we're getting too used to AI that we kind of like numb our own creativity, um, and then all the contents uh they look like the same.
00:08:42.799 --> 00:08:47.120
So um I use it a lot, but I use it as a support.
00:08:47.440 --> 00:09:07.919
Uh mostly uh to be fair, just to fix my English because whenever I'm interviewing somebody, like uh now I'm I'm like uh pretty fluent, I write in English, like uh even when I'm journaling, I write in English, like that's I I'm drink I'm driving in English, but still it's my own English, so sometimes there are a few mistakes.
00:09:08.080 --> 00:09:17.440
Uh so usually I use it mostly for that, uh, which it's amazing because in the past uh you you couldn't have done that with uh I don't know, Google Translate.
00:09:17.679 --> 00:09:18.639
It was too mechanic.
00:09:18.799 --> 00:09:28.879
ChatGPT um makes like a very good translation because it translates sometimes, like a way of saying that I have an Italian is like uh so cool.
00:09:29.039 --> 00:09:33.519
Um, and I also use it to summarize sometimes my my thoughts.
00:09:33.679 --> 00:09:38.960
Um, I start writing like crazy, like to be able to write a 60 seconds video, 90 seconds video.
00:09:39.120 --> 00:09:42.240
Sometimes I I write like a poem, like it's very long.
00:09:42.320 --> 00:09:44.720
So uh ChatGPT, that's what I use.
00:09:44.960 --> 00:09:49.759
It always helps me to summarize, but it's always based on my own creativity first.
00:09:49.919 --> 00:09:55.840
It rarely happens that Chat GPT AI in general gives me an input first.
00:09:56.000 --> 00:10:06.720
I always give input to AI, and I I always try to use it as little as little as possible because I want to keep uh you know training and using my brain because it's it's like a muscle, you know.
00:10:06.799 --> 00:10:12.159
Uh otherwise we're gonna become all stupid and we we cannot do anything anymore without AI.
00:10:12.399 --> 00:10:13.440
And that is so right.
00:10:13.519 --> 00:10:19.039
Uh and you touched a really good thing there that you if we use so much of AI, we'll be brain dead.
00:10:19.120 --> 00:10:21.039
Our creativity will be brain brain dead.
00:10:21.200 --> 00:10:21.919
And you're right.
00:10:22.000 --> 00:10:38.399
I mean, I started when I started this podcast, I used AI just to do my admin work, like to arrange some scripts and then how I can, you know, um uh fine-tune them, if I'm being very honest, how to create templates, how to do Canva, because I learned all of that during a podcast launch.
00:10:38.879 --> 00:10:40.240
So it was learning on the go.
00:10:40.399 --> 00:10:45.679
And I think that's why create uh you know um uh ChatGPT really helped me.
00:10:45.919 --> 00:10:51.679
But now you're right, if I use it on a daily basis, I think to myself as well, this is not me.
00:10:51.919 --> 00:10:53.840
So I need to change it.
00:10:53.919 --> 00:10:54.240
Yeah.
00:10:54.399 --> 00:11:06.159
Um, and I think that's where we need to focus on because you're right, a lot of what we see on the Instagram, the TikToks, the YouTube shorts is something we've already seen.
00:11:06.320 --> 00:11:08.159
Yeah, yeah, you can already tell.
00:11:08.720 --> 00:11:11.120
I don't know, I can tell whenever watching a video.
00:11:11.360 --> 00:11:21.200
Like this morning, I was watching a video from somebody that I know, and I could tell that it was written by ChatGPT because the jokes are the like the boomer jokes that ChatGPT makes.
00:11:21.840 --> 00:11:24.879
Um, you can tell when it's something is written with ChatGPT.
00:11:24.960 --> 00:11:31.840
The the key is to if you use ChatGPT, don't don't let other people understand that you're using ChatGPT.
00:11:31.919 --> 00:11:36.159
There's nothing wrong with it, I use it as well, but it still needs to be your tone of voice.
00:11:36.240 --> 00:11:42.639
So you need to train it well, you need to give like the right uh materials to ChatGPT in order that they're really writes like you do.
00:11:43.279 --> 00:11:46.080
It's very hard, but you can you can get there.
00:11:46.240 --> 00:11:47.200
You can get there.
00:11:47.440 --> 00:11:52.159
Now I can I ask that I think you were mainly doing a lot of YouTube, YouTube videos.
00:11:52.320 --> 00:11:53.200
Yeah, I used to, yeah.
00:11:53.440 --> 00:11:57.279
And then you made a video where you said that I'm quitting YouTube.
00:11:57.600 --> 00:11:57.919
Yeah.
00:11:58.159 --> 00:11:59.679
What made you do that switch?
00:11:59.919 --> 00:12:09.360
And are these apps, the Instagrams and the TikToks, I'm not sure if you're on TikTok, but are these apps uh doing better for you rather than YouTube?
00:12:09.919 --> 00:12:14.639
Yeah, I quit YouTube for a business reason.
00:12:14.879 --> 00:12:25.919
So, my goal when I decided to commit fully to Australia, um, because when I moved to Australia, I used to make content in Italian and I used to work full-time as a YouTuber and a content creator.
00:12:26.159 --> 00:12:30.559
I had some brands that were sponsoring me, and that was like my main source of income.
00:12:30.799 --> 00:12:39.679
Uh, when I realized that I wanted to stay in Australia and I wanted to start a business here because I really wanted to do something for the society here.
00:12:39.840 --> 00:12:43.360
You know, it's like these days you can be a digital gnomon, so cool.
00:12:43.519 --> 00:12:57.279
But whenever you're like not working with the place where you live, I feel like uh for you can do it for a little bit if you're traveling, but when you live permanently into a place, it's kind of like uh a dystopian effect.
00:12:57.440 --> 00:13:04.240
Like you feel like isolated because like no one, like you don't see people, like you're just doing your stuff, no one understands what you're doing.
00:13:04.399 --> 00:13:09.919
Plus, if you don't do it in the net in the language of the country where you live in, it's a little bit tricky.
00:13:10.000 --> 00:13:30.720
Yeah, so it was like first a personal reason, but then it became also a business reason because when I started making videos here and I wanted to start my business as a I always say a content creator for others, not a content creator myself, but I help others being content creators with my ideas and my camera, which is my iPhone these days.
00:13:30.960 --> 00:13:36.080
Um when I started, I was like, okay, what's the fastest way of reaching these brands?
00:13:36.320 --> 00:13:51.200
And I realized that like uh the marketing managers or like I don't know, the head of uh marketing uh of all these brands, they don't stay there on YouTube watching long-form videos because once they clock off at 5 p.m.
00:13:51.440 --> 00:13:55.519
they just do their own their own stuff, like they don't spend too much time on YouTube.
00:13:56.159 --> 00:14:10.080
Um, Instagram is a very interactive platform, um and it's very easy to collaborate with brands because now these days there's also there's also on YouTube the collabor the collaborative feature that you can post the video from two different accounts.
00:14:10.480 --> 00:14:17.039
But I feel like Instagram because of DMs uh and because of stories, um it's very easy to do networking in there.
00:14:17.519 --> 00:14:24.240
Um and so if you want to build a network, uh it's a very niche network, like I'm not trying to go viral myself.
00:14:24.480 --> 00:14:34.879
I I try, of course, to make lots of views for my clients, but I'm not trying to go viral because people interested in uh hiring a filmmaker, like it's not too many, right?
00:14:35.200 --> 00:14:43.679
So when I did these uh whole thoughts and this whole process in my mind, I was like, okay, uh probably YouTube is not the best place where to be.
00:14:43.840 --> 00:14:47.919
And also YouTube it's harder to switch whenever you do a switch of language.
00:14:48.240 --> 00:14:52.080
Instagram was a little bit easier because uh it's a little bit more visual.
00:14:52.320 --> 00:14:55.120
Um, Italians unfortunately don't speak English.
00:14:55.279 --> 00:14:58.480
Um, and so it's uh some of them they stayed.
00:14:58.639 --> 00:15:00.639
I lost so many followers.
00:15:00.799 --> 00:15:09.519
Uh but YouTube it was like very hard also to do the switch, so it was like a a couple of reasons, but it was mostly a business, uh a business uh decision.
00:15:10.799 --> 00:15:14.879
That is so and that's a very clever decision as well, right?
00:15:15.440 --> 00:15:17.440
Um I mean we love Italy.
00:15:18.240 --> 00:15:19.519
I love everything about Italy.
00:15:19.600 --> 00:15:21.039
I've been watching Love is Blind Italy.
00:15:21.360 --> 00:15:23.600
Oh, wow, and I want to go to Naples.
00:15:23.679 --> 00:15:25.840
Naples is so beautiful, yeah, yeah.
00:15:26.080 --> 00:15:37.600
Anyways, um can I ask you that so many creators are now in this loophole of uh chasing these trends because everyone wants that certain number, they want to go up to 10,000 or 20,000 followers.
00:15:37.759 --> 00:15:39.440
I mean I want to too.
00:15:39.679 --> 00:15:50.000
So, you know, we're we're stuck in this chase of just chasing trends, which is the best trend that we can do, and then we can get millionaire views, and then hopefully those views can convert into followers.
00:15:50.240 --> 00:15:52.639
But that doesn't happen at all.
00:15:52.960 --> 00:16:01.519
And if someone else is telling you to do that, it's crazy because it's the rate is very low of the views on your video to convert into followers.
00:16:02.399 --> 00:16:10.480
Having said that, what would you say to someone who is wanting to start their storytelling journey as well and trying to become a content creator?
00:16:11.039 --> 00:16:11.840
What are the tips?
00:16:12.080 --> 00:16:22.960
Maybe let's see two tips, main tips that you could give them that will help them defer themselves from the people chasing trends, and in that mindset that hey, virality is the only way I can grow.
00:16:24.240 --> 00:16:33.759
First of all, don't watch uh videos on Instagram if you're creating videos on Instagram, or if you're creating videos on YouTube, don't watch YouTube videos.
00:16:33.919 --> 00:16:38.399
Um, I always feel like there's a very cool book, it's called Still Like an Artist.
00:16:38.720 --> 00:16:45.600
Um, the old theory is like okay, nothing exists that has never been done.
00:16:45.840 --> 00:16:51.120
Um, if you think about movies, I'm a movie addict person, like I love watching movies.
00:16:51.840 --> 00:16:57.200
If you think about movies, it's very hard to create something for Hollywood that has never been done.
00:16:57.360 --> 00:17:02.000
Everything has been has been explored: war movies, comedy movies.
00:17:02.080 --> 00:17:07.920
Uh and so directors always try to inspire to like between each other.
00:17:08.160 --> 00:17:19.440
Um the whole theory of this book is that like you should uh uh you shouldn't think about something completely new to do, to make, to create, uh, but you should like uh steal from others.
00:17:19.599 --> 00:17:30.559
Uh but it's so you need to be smart on on your sources, because if you steal from something that is very similar to what you want to achieve, um it's gonna create just a copy, right?
00:17:30.960 --> 00:17:39.279
Meanwhile, if you instead of watching Instagram, if your main thing is creating Instagram videos because you understood that business-wise, it makes more sense.
00:17:39.359 --> 00:17:43.599
I always say just think about the business, like what's the strategy behind?
00:17:44.000 --> 00:17:48.880
Because at the end of the day, if you want to do it full-time, it's if it's a hobby forever, who cares?
00:17:49.039 --> 00:17:53.200
But if it's like a full-time job, you need to think first, okay, where are my clients?
00:17:53.440 --> 00:17:54.960
Like, where can I get them?
00:17:55.200 --> 00:17:58.880
And then, okay, uh, these are my clients, this is my story.
00:17:59.039 --> 00:18:01.200
Uh, okay, I need some inspiration.
00:18:01.359 --> 00:18:04.880
I'm not gonna work, I don't watch videos on Instagram, like zero.
00:18:05.039 --> 00:18:06.240
Like, I never scroll.
00:18:06.319 --> 00:18:11.119
Like, for me, it's also boring because they're all these trends that you're talking about.
00:18:11.279 --> 00:18:14.559
I never watched that trend, never recreated a trend.
00:18:15.119 --> 00:18:18.640
Um, because it's nice that you can be the trend if you create your own story.
00:18:18.720 --> 00:18:28.160
And you don't most of the times you don't need to go viral to uh have a successful business and to you know make some money and to be able to do this full time.
00:18:28.319 --> 00:18:36.079
So I always try to steal and be inspired by other sources, which could be for me the biggest one, of course, it's movies.
00:18:36.240 --> 00:18:46.559
But these days it's also strangely doing sport, uh going to communities, connecting to people, talking to strangers, talking a lot to strangers, I love talking to strangers.
00:18:46.880 --> 00:18:57.680
Uh, because a conversation can uh give like give you something like a new concept in your mind, and then you write down a script, and then the video that you create it's unique.
00:18:58.079 --> 00:19:22.720
Um, so it's always about like stealing from like living your own life offline and and don't watch too much of the platform where you're in, because I feel like that's how you can be a little bit different, and the storytelling needs to be based on your own story, so that you're 100% sure that there's nobody like you, like there's no one in Australia like Roberto Rigotta, but not because Roberto Rigotta is the best, like there are probably way better storytellers than Roberto Rigotta.
00:19:23.039 --> 00:19:34.480
But find me a Sicilian that moved to Australia and fell in love with this country because he started surfing and decided to quit his uh YouTube channel and his full-time career as a like there's no one like me.
00:19:34.880 --> 00:19:44.000
And so play with that and play with uh your your weakness, play with the fact that your your English is very bad, okay, just just whatever captions.
00:19:44.400 --> 00:19:47.680
Like uh and that's how you like yeah, yeah.
00:19:47.759 --> 00:19:53.359
Probably I I I never made a video with like one million views uh since I moved to Australia.
00:19:53.519 --> 00:19:55.440
Uh but it's okay, it doesn't matter.
00:19:55.519 --> 00:20:00.160
Like, um for my own terms of uh being successful, I'm very happy with it.
00:20:00.400 --> 00:20:01.839
It's a constant work in progress.
00:20:01.920 --> 00:20:18.480
I always change change things because uh I also uh I always want to feel like uh also entertained by my own work, and I don't want to end up doing always the same thing, otherwise I would have been not a freelancer, but I don't know, I would work uh in an office 9 to 5.
00:20:18.720 --> 00:20:32.400
Uh but yeah, it's all about uh the your sources still be inspired and don't spend too much time in the platform that you're trying to distribute your own creations because otherwise you're gonna just look like everybody else.
00:20:33.119 --> 00:20:41.519
That is very good, and that is really good to have this value as a creator to be different and just be um uh unique.
00:20:42.319 --> 00:20:44.400
And I think that's the thing to be unique.
00:20:44.640 --> 00:20:48.559
Yeah, um love, love so much we're getting from you.
00:20:48.720 --> 00:20:55.920
I think so many of our creators who are watching this video or listening to the podcast will get so many tips from you already.
00:20:56.319 --> 00:21:05.680
Um I love that thing about not following people, that is so good, and not watching much people sorry, not not watching much videos on the platform you're on.
00:21:06.400 --> 00:21:16.720
Now, can I ask you that um yes, you're doing the work, and yes, you've come to Australia, and yes, you know, you're creating the work that you want to do, but there's also some struggles, you know.
00:21:16.799 --> 00:21:29.599
You you have your wins and then you have your losses, as in you have this um rethinking or overthinking voice in your head, which makes you feel like, hey, listen, you know, good enough, or stuff like that.
00:21:29.839 --> 00:21:31.519
Self-doubt, I'm talking about.
00:21:31.839 --> 00:21:33.279
Do you have anything like that?
00:21:33.359 --> 00:21:36.240
And if you do, how do you deal with self-doubt?
00:21:36.720 --> 00:21:37.839
Yeah, of course I do.
00:21:37.920 --> 00:21:40.480
I'm a human being who doesn't.
00:21:40.880 --> 00:21:48.400
Um I feel like I use it as a way of uh uh pushing myself to do better and better each time.
00:21:48.799 --> 00:21:58.799
Um, I feel like uh anxiety in good doses, it's a very powerful tool because it can be like a nice kick, you know, sometimes.
00:21:58.960 --> 00:22:04.799
Um I feel like If I wasn't anxious, like on a base, I'm anxious, of course.
00:22:04.880 --> 00:22:06.640
Like I'm I'm a normal person.
00:22:07.039 --> 00:22:16.240
Um, I have sometimes my my doubts about uh oh, maybe um the video could have been better, that production could have been better.
00:22:16.480 --> 00:22:27.039
Literally, every time that I finish like filming with a client or for myself, I always go back home that I'm that I'm thinking I could have done so much better than that.
00:22:27.359 --> 00:22:32.160
Reality is it's not true because I usually try to push myself over my own limits.
00:22:32.400 --> 00:22:36.079
Uh but then when I start editing, I'm like, why am I saying that?
00:22:36.240 --> 00:22:38.400
Like it looks even better than what I thought.
00:22:38.559 --> 00:22:47.039
So I feel like uh the thing that I that I dub myself is good because it pushes me to do a little bit more than what I have to do.
00:22:47.599 --> 00:22:55.680
And and that a little bit more, I feel like uh is the secret uh to be like completely different from everybody else.
00:22:55.920 --> 00:23:00.880
Um, of course, this is a job making videos for for other people, right?
00:23:01.200 --> 00:23:08.079
Um, and you can approach this just as a job, so you just get paid, you do like you know your thing, and that's it.
00:23:08.240 --> 00:23:11.680
And it can still work because if you do it properly, it works.
00:23:11.920 --> 00:23:20.160
But then those people that have a little bit of a kick, so they're I don't know, insecurities, doubts about like their own ideas.
00:23:20.400 --> 00:23:28.480
I feel like uh they have like they they stand a little bit higher, um, and that's when the unique work comes out.
00:23:28.960 --> 00:23:36.559
Of course, I I know creators that have very little self-doubt, but they have other weaknesses that they turn into their strengths.
00:23:36.880 --> 00:23:47.680
So I feel like uh the whole point is like, yes, I suffer that is probably my weakness sometimes, but I always try to treat it as a way that okay, okay, I'm feeling this, I acknowledge that I'm feeling that.
00:23:47.920 --> 00:23:49.759
Therapy is very good with that.
00:23:50.000 --> 00:23:59.680
Um, but yeah, then I'm like, okay, that's probably a reason why I'm feeling this, and it's good to listen to that and to take action.
00:24:00.000 --> 00:24:04.160
Sometimes you shouldn't take action, sometimes you should shut up.
00:24:04.319 --> 00:24:06.559
Like, don't say that, like, don't think that.
00:24:06.960 --> 00:24:13.279
It's all about finding a balance between okay, when to listen to yourself and when to not listen to yourself.
00:24:13.440 --> 00:24:19.680
Um right now I'm fighting and I'm and trying to understand where to stop listening to myself because sometimes it can be too much.
00:24:20.079 --> 00:24:23.920
Like your brain can be too loud and it stops you from being creative.
00:24:24.160 --> 00:24:33.200
To be able to be creative, uh, usually you shouldn't like being in a fear uh kind of like uh scenario.
00:24:33.519 --> 00:24:39.119
If you're scared about something, usually it's not a good place uh where to be to be very creative.
00:24:39.359 --> 00:24:51.599
Usually you you need to be in a state of like you can suffer, you can be very creative, but I feel like if you're scared that everything is gonna end up and the world is gonna end, I I don't think you're gonna be very much creative in that sense.
00:24:51.759 --> 00:24:59.920
So it's all about like finding a balance, understanding when it's legit to think about okay, this idea probably is not good.
00:25:00.079 --> 00:25:03.759
Um, or like this production maybe could have been better for real.
00:25:03.839 --> 00:25:06.960
Like I did some some mistakes, some creative mistakes.
00:25:07.200 --> 00:25:12.079
Um, my biggest mistake can be sometimes overcompliced ideas.
00:25:12.240 --> 00:25:19.599
Like I have an idea and then I'm like, yeah, but I want to do this, this, and then it becomes something that no one understands, like not even me, sometimes.
00:25:19.680 --> 00:25:25.839
Uh, but yeah, it's all about finding a balance, I guess, between uh where to listen to yourself and where to not listen to yourself.
00:25:26.079 --> 00:25:28.240
Yeah, and in some cases, stop listening to yourself.
00:25:28.400 --> 00:25:28.960
Yeah, yeah, yeah.
00:25:29.119 --> 00:25:30.079
Some cases it helps.
00:25:30.400 --> 00:25:33.440
Just stop, just do it, like just commit to it.
00:25:33.680 --> 00:25:35.920
Roberto, it was so nice having you here.
00:25:36.160 --> 00:25:45.920
You are definitely like an encyclopedia of storytelling because you say you have a lot to say, and it's good things to learn from you, and so many techniques that I've learned already.
00:25:46.079 --> 00:25:48.640
So you're you're definitely like an institution by yourself.
00:25:48.799 --> 00:25:50.799
So thank you so much for coming in, Roberto.
00:25:50.960 --> 00:25:56.000
Now, before we do go, we do always like to, you know, do this round of this or that.
00:25:56.079 --> 00:26:01.839
And for some reason, I actually emailed you all the this or that questions, so I have to rechange change them up.
00:26:02.000 --> 00:26:06.480
So I'll ask you um questions, but they're gonna be really quick.
00:26:06.720 --> 00:26:07.039
Okay.
00:26:07.359 --> 00:26:11.920
And this is Robert Okay, how do I say Roberto Ricotta?
00:26:12.240 --> 00:26:15.759
This is your this or that on the creators chat.
00:26:16.000 --> 00:26:18.160
Okay, Italy version.
00:26:18.559 --> 00:26:20.480
Italy version, ah, interesting.
00:26:20.640 --> 00:26:22.160
No, this is the first off, okay?
00:26:22.400 --> 00:26:32.480
Um, so first things pineapple on pizza, and then he'll just leave.
00:26:33.920 --> 00:26:38.400
Or no pineapple on pizza, pineapple on pizza.
00:26:38.559 --> 00:26:44.160
I what open-minded, like Italians sometimes are not very open-minded.
00:26:44.319 --> 00:26:45.759
I think you should give it a try.
00:26:45.839 --> 00:26:55.839
Like, I don't actively order it, I will never, but what I learned in Australia is that you can mix sometimes and it's fine, it's just fruit, it's fine.
00:26:56.160 --> 00:26:57.920
Wow, okay.
00:26:58.400 --> 00:27:01.119
Italians will have something to say about it.
00:27:02.400 --> 00:27:02.960
Alright.
00:27:03.119 --> 00:27:05.119
Um, storytelling or hooks?
00:27:05.599 --> 00:27:06.559
Storytelling.
00:27:07.279 --> 00:27:11.680
Um shooting on iPhone or shooting on a DSLR camera.
00:27:12.000 --> 00:27:12.720
iPhone.
00:27:13.039 --> 00:27:13.599
Really?
00:27:13.839 --> 00:27:14.960
Tell me more about it.
00:27:15.359 --> 00:27:20.640
I have a 7000 Sony camera that I don't use sitting there on my desk.
00:27:20.880 --> 00:27:21.359
Wow.
00:27:21.519 --> 00:27:23.599
Um which iPhone do you shoot on?
00:27:23.839 --> 00:27:26.079
Uh 16 Pro Max right now.
00:27:26.240 --> 00:27:29.599
I'm probably gonna buy the new one whenever they launch it this year.
00:27:29.920 --> 00:27:38.240
Um the reason why it's because it's so much faster to do it with the iPhone and also lighter and smaller.
00:27:38.480 --> 00:27:45.359
I love to do POVs to place the camera in very weird objects, for example, inside the cup.
00:27:45.440 --> 00:27:46.799
I I would do it.
00:27:47.039 --> 00:27:55.039
Uh, it's a little bit harder with the with the Sony camera, like you can still do it, and sometimes when I used to use it, I used to do that as well.
00:27:55.279 --> 00:28:02.640
Uh, but I feel like it's just you just save a lot of time uh with the phone, and these days the quality is amazing.
00:28:02.799 --> 00:28:07.759
And also when you're in public, always ask for permission for people to film.
00:28:08.240 --> 00:28:17.519
But like what I noticed also is that whenever you got your permission and you're filming with people, when you're using your iPhone, people feel a little bit less pressure.
00:28:17.839 --> 00:28:20.720
Like, even if they know they're they're filming, they're committed to it.
00:28:20.880 --> 00:28:26.720
When you're filming with your phone, it's like uh the pressure goes because they everyone does it, right?
00:28:26.799 --> 00:28:31.440
Yeah, so it just looks like uh uh they're making just an easy video.
00:28:31.920 --> 00:28:41.200
Meanwhile, it's like a scripted video, there are lines that they need to say, but because it's with an iPhone, less pressure, easy, let's take it easy.
00:28:41.519 --> 00:29:05.599
Of course, uh then uh if you're filming a movie and stuff, uh I still feel like uh you can't really do that with the with the i like if I was filming long form content for clients, I was probably gonna use the the camera, but just because the iPhone, like uh after a while it becomes it burns, like I cannot touch it with my hands, like uh it goes crazy, like short clips, it's fine.
00:29:05.920 --> 00:29:06.480
It's fine.
00:29:06.720 --> 00:29:11.359
And now the last one surfing in Australia or surfing in Italy?
00:29:11.839 --> 00:29:15.759
Ooh, that that's a tricky one.
00:29:17.119 --> 00:29:31.519
Look, if you need to compare, like if the two situations are the same, like uh conditions, sorry, if the conditions are the same, I would say Italy just because it feels a little bit more special.
00:29:31.759 --> 00:29:39.279
Because I discovered surfing in Australia, and later on, after discovering surfing in Australia, I discovered that you can also surf in Italy.
00:29:39.680 --> 00:29:50.400
The problem is that in Italy it's not as consistent, because of course we have smaller waves, uh, it's like a big lake sometimes, but you can still get very big waves.
00:29:50.720 --> 00:30:05.839
Um, and when there's a good surf in Italy, the idea that after that I can be with my family and have like uh you know amazing food, and you know, I feel like uh yes, that beauty, like surfing in Sicily.
00:30:06.319 --> 00:30:11.519
I feel like uh I only surfed twice in my life in Sisi because I moved here four years ago.
00:30:12.559 --> 00:30:24.640
I still whenever I'm thinking about that, like I'm in love with the memory of the day that I was surfing in Sisi because it was so big, like the place where I grew up, I didn't know until coming here that I could surf there.
00:30:25.279 --> 00:30:30.319
But then for your everyday life, uh I think better in Australia because here you can surf every day.
00:30:30.480 --> 00:30:32.240
So it depends from the conditions.
00:30:32.319 --> 00:30:38.000
But I would say if you if you can only surf one last time of your life, I would choose uh Sicily.
00:30:38.319 --> 00:30:38.720
Oof.
00:30:38.799 --> 00:30:38.960
Okay.
00:30:39.279 --> 00:30:40.079
Sicily it is.
00:30:40.160 --> 00:30:41.039
Yeah, Sicily.
00:30:41.279 --> 00:30:45.599
If uh for the everyday occasion, that's also why I live here, Australia.
00:30:46.640 --> 00:30:49.039
It's so lovely talking to you, Ricardo.
00:30:49.200 --> 00:30:52.000
Um, thank you so much for coming to the creators chat.
00:30:52.079 --> 00:30:54.480
And if people want to follow you, they can go to your Instagram.
00:30:54.640 --> 00:30:55.920
Do you have any other accounts?
00:30:56.240 --> 00:31:00.319
Yes, I do, but um, Instagram, I think uh it's the best is the main place to go.
00:31:00.559 --> 00:31:01.759
Well, there you have it.
00:31:01.839 --> 00:31:03.359
Um, the Creators Chat.
00:31:03.519 --> 00:31:06.960
Thank you so much, everyone, for joining us on today's episode.
00:31:07.119 --> 00:31:14.880
I hope that you learned so much because I did, and I can go on and on and on, but because we have a limited time, but um, we'll wrap this episode.
00:31:15.119 --> 00:31:33.039
If you did enjoy this episode and if you enjoyed all the tips and techniques that Roberto had to share, please make sure that you follow him on Instagram, like and share this video, and share it with someone who is also learning this journey of the difference between following a trend and storytelling.
00:31:33.759 --> 00:31:36.559
This is me Kashev Harrison signing off from the creators chat.
00:31:37.119 --> 00:31:41.359
Make sure that you subscribe to our channel so we can bring you more in more episodes just like this.
00:31:42.240 --> 00:31:42.559
Take care.
00:31:43.440 --> 00:31:44.720
And thank you so much, Roberto.
00:31:45.039 --> 00:31:45.680
Thank you.
00:31:47.839 --> 00:31:51.839
Woo! Beautiful.
00:31:52.000 --> 00:31:58.079
And just as a mic check, if you could both tell me what your best pump-up song is.
00:31:59.920 --> 00:32:00.799
The song?
00:32:00.960 --> 00:32:02.240
Uh I I don't sing.
00:32:02.400 --> 00:32:03.599
Um I'm not a very good singer.
00:32:03.839 --> 00:32:05.440
Actually, I wanna do a singing class.
00:32:05.839 --> 00:32:07.039
Do you know Annie?
00:32:07.359 --> 00:32:07.839
Annie?
00:32:07.920 --> 00:32:08.640
Who's Annie?
00:32:08.799 --> 00:32:12.319
No, no, any, like, do you know my singing class that I can attend?
00:32:12.559 --> 00:32:13.839
Because I'd like to start singing.
00:32:14.400 --> 00:32:15.599
Do you have a favorite singer?
00:32:15.839 --> 00:32:17.759
Uh I I know how to play.
00:32:18.000 --> 00:32:23.680
Like uh, I've been playing since I was five, like the guitar, uh, but I don't know how to sing.
00:32:23.920 --> 00:32:25.279
I'm very bad at singing.
00:32:25.519 --> 00:32:28.480
And whenever I do it, I end up with a throat take.
00:32:28.559 --> 00:32:32.000
So I feel like I'm not using probably my good look vocal cords.
00:32:32.160 --> 00:32:36.799
Yeah, I use my throat, and you should you should you should use your chest, I think.
00:32:36.960 --> 00:32:37.440
I don't know.
00:32:39.119 --> 00:32:39.759
From my soul.
00:32:41.200 --> 00:32:41.680
Yeah, yeah, yeah.
00:32:42.240 --> 00:32:43.119
I do it, I do it.
00:32:43.200 --> 00:32:48.880
I do it just when I'm by myself because uh so the no one is gonna hear it.
00:32:49.759 --> 00:32:50.640
Alright, ready?
00:32:51.359 --> 00:32:51.680
Ready.
00:32:52.160 --> 00:32:52.480
Okay.
00:32:56.240 --> 00:33:03.519
If you love this episode, make sure that you drop in a comment what was your favorite moment of this episode?
00:33:03.759 --> 00:33:08.079
What was the takeaway that you took home and you are going to work on?
00:33:08.799 --> 00:33:11.119
Because your feedback matters to us most.
00:33:11.279 --> 00:33:16.720
Don't forget to listen to us on Spotify, Apple Podcasts, or wherever you get your podcast from.
