ABOUT THIS EPISODE
What if you could verify your identity once—and never have to hand over your Social Security number, driver's license, or other sensitive personal information again?
On Episode 135 of The Covert Code, Anna Covert welcomes Raj Ananthanpillai, Founder and CEO of Trua, serial entrepreneur, inventor, digital trust expert, and Forbes Books bestselling author of The Trust Crisis: How Big Tech Stole Your Identity—and the New Model That Takes It Back.
From the 2017 Equifax breach to AI-generated identities and deepfakes, Raj explains how Big Tech gained control of our personal information, why today's identity verification systems expose consumers to unnecessary risks, and what we can do to take back control.
Drawing on his experience developing identity verification technologies, including foundational work associated with TSA PreCheck, Raj introduces a new approach: a reusable digital trust credential supported by a neutral Trust Bureau.
Imagine proving who you are without repeatedly surrendering your most sensitive information.
🔐 IN THIS EPISODE:
• How Big Tech turned personal information into a business asset.
• Why Social Security numbers were never intended for identity verification.
• How a Trust Bureau could protect sensitive information while simplifying verification.
• The growing risks of AI agents, automated transactions, and digital identity fraud.
• Why consumers should control what personal information they share.
• Protecting children's identities in an increasingly digital world.
• How reusable credentials could transform hiring, background checks, and online transactions.
• Why traditional identity protection services aren't solving the underlying problem.
Raj also shares the mission behind his bestselling book and why he's directing its proceeds toward supporting identity theft victims.
🔗 CONNECT WITH RAJ ANANTHANPILLAI
Trua: https://truame.com/
LinkedIn: https://www.linkedin.com/in/raj-ananthanpillai-trua
Forbes Books: https://books.forbes.com/authors/raj-ananthanpillai/
📚 GET THE TRUST CRISIS
https://www.simonandschuster.com/books/The-Trust-Crisis/Raj-Ananthanpillai/9798887508801
❤️ SUPPORT THE IDENTITY THEFT RESOURCE CENTER
https://www.idtheftcenter.org/
🎧 LISTEN TO THE COVERT CODE
Spotify:
https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB
Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615
Amazon Music:
https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code
iHeartRadio:
https://www.iheart.com/podcast/269-the-covert-code-269144900/
YouTube Music:
https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q
🌐 ABOUT THE COVERT CODE
Hosted by Anna Covert, entrepreneur, digital marketing expert, and author of the Amazon #1 bestselling book The Covert Code, this weekly podcast explores technology, marketing, privacy, business, and innovation through conversations with industry leaders and changemakers.
The Covert Code: https://thecovertcode.com/
Anna Covert: https://annacovert.com/
🔔 SUBSCRIBE & JOIN THE CONVERSATION
Would you use a universal digital trust credential if it meant sharing less personal information online? Tell us in the comments!
👍 Like | 💬 Comment | 🔔 Subscribe | 📢 Share
#TheCovertCode #RajAnanthanpillai #TheTrustCrisis #DigitalPrivacy #IdentityTheft #Cybersecurity #DigitalTrust #ArtificialIntelligence #Trua #ForbesBooks
On Episode 135 of The Covert Code, Anna Covert welcomes Raj Ananthanpillai, Founder and CEO of Trua, serial entrepreneur, inventor, digital trust expert, and Forbes Books bestselling author of The Trust Crisis: How Big Tech Stole Your Identity—and the New Model That Takes It Back.
From the 2017 Equifax breach to AI-generated identities and deepfakes, Raj explains how Big Tech gained control of our personal information, why today's identity verification systems expose consumers to unnecessary risks, and what we can do to take back control.
Drawing on his experience developing identity verification technologies, including foundational work associated with TSA PreCheck, Raj introduces a new approach: a reusable digital trust credential supported by a neutral Trust Bureau.
Imagine proving who you are without repeatedly surrendering your most sensitive information.
🔐 IN THIS EPISODE:
• How Big Tech turned personal information into a business asset.
• Why Social Security numbers were never intended for identity verification.
• How a Trust Bureau could protect sensitive information while simplifying verification.
• The growing risks of AI agents, automated transactions, and digital identity fraud.
• Why consumers should control what personal information they share.
• Protecting children's identities in an increasingly digital world.
• How reusable credentials could transform hiring, background checks, and online transactions.
• Why traditional identity protection services aren't solving the underlying problem.
Raj also shares the mission behind his bestselling book and why he's directing its proceeds toward supporting identity theft victims.
🔗 CONNECT WITH RAJ ANANTHANPILLAI
Trua: https://truame.com/
LinkedIn: https://www.linkedin.com/in/raj-ananthanpillai-trua
Forbes Books: https://books.forbes.com/authors/raj-ananthanpillai/
📚 GET THE TRUST CRISIS
https://www.simonandschuster.com/books/The-Trust-Crisis/Raj-Ananthanpillai/9798887508801
❤️ SUPPORT THE IDENTITY THEFT RESOURCE CENTER
https://www.idtheftcenter.org/
🎧 LISTEN TO THE COVERT CODE
Spotify:
https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB
Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615
Amazon Music:
https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code
iHeartRadio:
https://www.iheart.com/podcast/269-the-covert-code-269144900/
YouTube Music:
https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q
🌐 ABOUT THE COVERT CODE
Hosted by Anna Covert, entrepreneur, digital marketing expert, and author of the Amazon #1 bestselling book The Covert Code, this weekly podcast explores technology, marketing, privacy, business, and innovation through conversations with industry leaders and changemakers.
The Covert Code: https://thecovertcode.com/
Anna Covert: https://annacovert.com/
🔔 SUBSCRIBE & JOIN THE CONVERSATION
Would you use a universal digital trust credential if it meant sharing less personal information online? Tell us in the comments!
👍 Like | 💬 Comment | 🔔 Subscribe | 📢 Share
#TheCovertCode #RajAnanthanpillai #TheTrustCrisis #DigitalPrivacy #IdentityTheft #Cybersecurity #DigitalTrust #ArtificialIntelligence #Trua #ForbesBooks
English
United States
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