ABOUT THIS EPISODE
Are you quietly telling patients your price is a problem before they've even had a chance to decide?
In this episode of The Contraindication, I follow on from last week's look at Black Friday discounting to explore why pricing confidence is contagious. Your patients can't see your margins or your costs, but they can see and hear you flinch when you say the price. I unpack why your price is a statement about your expertise, how doubt travels in both directions, and why some patients simply aren't worth chasing.
What You'll Discover
- You Are the Expert: Why patients aren't paying for 40 minutes in the chair, but for your years of training, your judgement and knowing what good looks like.
- Confidence Spreads: How saying your price calmly helps patients relax, while a pause, a grimace or an "I know it's a lot, but" makes them question it.
- Where Your Pricing Leaks: Why hidden website prices, unexplained "from" pricing and rushed consultations quietly signal that your number is a problem.
Pricing confidence is a marketing problem, not a finance one. Confidence isn't swagger; it's an accurate description of what you know. You've earned that number, so say it like you have.
Find Elly at theaestheticsmarketer.co.uk and @the_aesthetics_marketer.
The Contraindication is produced by Urban Podcasts.
