ABOUT THIS EPISODE
Gen Z doesn’t always start with a shopping list. Discovery can begin while scrolling, as creator content and culture shape what consumers want to learn about and try. In this episode, Ben Galvin, who leads U.S. omnichannel retail sales and eCommerce for Monster Energy, explains how the brand approaches TikTok Shop as a place for discovery and product research, as well as checkout.
Ben shares how Monster is building Flirt and Storm on TikTok Shop, why product education and authentic creator content matter, and how social discovery can connect with in-store and online retail. The conversation explores a shift from capturing demand to creating it, while helping consumers find products wherever they choose to shop.
English
United States
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