WEBVTT
00:00:08.720 --> 00:00:10.960
Hi everyone, welcome back to the collaboration space.
00:00:11.039 --> 00:00:15.919
I'm Nancy Wusier, coming to you live from Infocom inside the Shore booth.
00:00:16.079 --> 00:00:21.679
And joining me is Chris Merrick, Shore's Global VP of Marketing for Collaboration.
00:00:22.079 --> 00:00:23.519
Chris, thank you for joining me today.
00:00:23.839 --> 00:00:24.160
It's great.
00:00:24.480 --> 00:00:25.440
Pleasure to be here, Nancy.
00:00:25.679 --> 00:00:28.000
Yeah, I appreciate you giving us some space in the shore booth.
00:00:28.079 --> 00:00:29.679
It looks busy already, first day of the show.
00:00:30.239 --> 00:00:30.640
It's crazy.
00:00:30.719 --> 00:00:32.799
I think people are coming in to get out of the desert heat.
00:00:33.039 --> 00:00:34.159
Yes, it's a good thing to do.
00:00:34.320 --> 00:00:36.640
I think 106 we might hit today, something like that.
00:00:37.359 --> 00:00:42.960
Well, I'm in uh metric, so it's 43 degrees, so centigrade, so it's pretty pretty pretty bad.
00:00:43.280 --> 00:00:44.640
That's gonna help our global audience.
00:00:44.719 --> 00:00:45.600
Thank you very much.
00:00:45.759 --> 00:00:51.039
Um, Chris, let's talk a little bit about expectations today in meeting rooms.
00:00:51.119 --> 00:00:56.479
You know, I think expectations are pretty high, not only in the meeting room, but we're all working a hybrid schedule.
00:00:56.560 --> 00:01:01.520
So we want to have the same experience no matter where we are, no matter what room, what space we are in our home.
00:01:01.679 --> 00:01:02.880
How does Shure support that?
00:01:03.039 --> 00:01:15.280
Yeah, well I think we all get very frustrated when we join a meeting and we find it hard to work out who's talking, or there are lots of digital artifacts or interference, whatever it is, which is making it hard to follow the conversation.
00:01:15.439 --> 00:01:27.040
Um particularly in global organizations now, where so many people actually coming from different cultures and backgrounds, and so they they need a very high-quality um audio to help them really enjoy the meeting.
00:01:27.200 --> 00:01:36.319
Um, I think as everybody knows, Shaw's philosophy has been about creating outstanding audio for decades, decades and decades, you know, 101 years, in fact.
00:01:36.560 --> 00:01:45.680
And we put a huge amount of engineering effort into making sure that we can deliver the highest quality audio from our whole ecosystem of solutions.
00:01:45.840 --> 00:01:53.519
Uh, you know, for example, the MXA925 ceiling array, which we've just uh launched, the latest version of that family.
00:01:53.680 --> 00:02:04.319
Uh, that has on board now all sorts of AI capabilities for deberberation, getting rid of unwanted noises such as pen clicks and chip packets being rustled and so on.
00:02:04.480 --> 00:02:10.560
And this is all about delivering the highest quality audio to create the best collaboration environment for people.
00:02:10.719 --> 00:02:24.639
And the whole SHORE ecosystem now is uh all the products can talk to each other, they can all be monitored together in real time through Shore Cloud and be remotely diagnosed and managed by IT ops teams from from where well from whatever location.
00:02:24.879 --> 00:02:38.639
Again, all about delivering that consistent, standardized user experience, whether you're in the VIP boardroom or whether you're in the Huddle room or even listening in or joining remotely from another office or from home.
00:02:38.960 --> 00:02:41.759
So I can still participate in the meeting if I am at home.
00:02:42.159 --> 00:02:43.280
Exactly, exactly.
00:02:43.680 --> 00:02:58.479
You mentioned AI, you know, and the AI tools that Shure has, but I think professional audio, there are a number of AI productivity tools that rely on really good audio like translation and identifying speakers and transcriptions.
00:02:58.719 --> 00:03:01.199
What does Shure do to help support that?
00:03:01.599 --> 00:03:08.080
Well, again, with with AI, it can only be as good as the inputs which go into it.
00:03:08.319 --> 00:03:22.319
And if you have suboptimal audio, then you're gonna have very bad transcripts and the translation is going to be off and and and the meeting records will be incorrect, you know, potentially an action is not captured correctly or it's misattributed to somebody.
00:03:22.479 --> 00:03:26.000
So I was actually reading an article this week about the concept of bot sitting.
00:03:26.400 --> 00:03:40.879
So even though people are um getting productivity gains from using these uh meeting utilities, about half that gain is then being rolled back by people having to then manually go through the transcript and fix it.
00:03:41.039 --> 00:03:45.199
And I think we've all experienced those sorts of problems.
00:03:45.439 --> 00:03:55.280
But I think it goes beyond that because yes, meet these meeting utilities like transcription and translation and note-taking are one thing, but what about when you have AI agents as part of your meeting?
00:03:55.520 --> 00:04:05.280
What if you're an architect's firm and you have an AI agent which is taking instructions for uh you know potentially uh changing elements of the design or whatever?
00:04:05.759 --> 00:04:10.000
If that goes wrong, you can be talking about consequences which could be in the millions of dollars.
00:04:10.159 --> 00:04:23.360
So it's very important as we move more and more to having agents as part of that meeting, then uh that that they get that higher quality transcription capabilities which come through from the from the uh from the meeting utility AI.
00:04:23.680 --> 00:04:31.759
Um and I and I think the uh the other important point on um all of this is that companies are looking for a return on investment for AI.
00:04:32.000 --> 00:04:44.879
So if they can't get those those capabilities out of their meeting spaces and use and make sure every meeting space becomes an intelligent one with a with a brain in the room, then um they're not going to be getting back back that ROI.
00:04:45.040 --> 00:04:53.360
Um if uh if platforms like Copilot and and others are providing the brain in the room, then the room's got to have good eyes and ears.
00:04:53.600 --> 00:05:01.120
And although Shaw is obviously very famous for our audio, cameras are and video is becoming an increasingly important part as well.
00:05:01.199 --> 00:05:06.720
So we have our Shaw camera partner program, so we can have certified solutions working with other camera partners.
00:05:06.959 --> 00:05:10.800
We have cameras included now as part of our new Intel EMix Bar Pro.
00:05:11.199 --> 00:05:23.839
Um with four diverse, with 135 degrees viewing and um patented um Intelemix view capabilities, and also we work with partners like Hudley to ship cameras as part of our Intelemix room kits.
00:05:24.000 --> 00:05:33.120
This is our uh Teams version of uh of the uh the touch panel, the computers tucked away behind this Heckler display.
00:05:33.360 --> 00:05:38.240
And um, but also we we also have Zoom version as well, which we've launched this week as well.
00:05:38.319 --> 00:05:43.360
So now whichever platform choice you have, um then you can uh you you can choose that.
00:05:43.519 --> 00:06:03.279
And also with the IntelliMix Room system, you can have a foundation system, which means that integrators can actually mix and match app with the rest of the Shore portfolio and um create those bespoke rooms and where companies like AVI, SPL, Excel is actually bringing in their expertise in terms of in terms of systems integration and um getting those spaces up and running.
00:06:03.519 --> 00:06:05.199
Yeah, we have a long history of working together.
00:06:05.439 --> 00:06:10.480
Yes, you know, designing, deploying, managing, managing rooms and working with SHORE, a great partnership.
00:06:10.959 --> 00:06:14.319
Um is there any other highlights you want to share at the from the show?
00:06:14.639 --> 00:06:24.399
Well, um, as I mentioned, some of the new products we've launched, such as the IntelliMix uh uh room kit and foundation system for Zoom to complement the one we launched for Teams last year.
00:06:24.639 --> 00:06:35.839
Um we, as it is 10 years of it since we launched the MXA portfolio, and I think it's fair to say that it's the leading ceiling array uh category uh solution in the market.
00:06:36.000 --> 00:06:39.120
We've actually launched three new capabilities on that already this year.
00:06:39.360 --> 00:06:46.399
The MXA320, which is an upgraded uh uh table array microphone with uh with DSP on board.
00:06:46.560 --> 00:06:54.399
We've upgraded the 901, uh smaller form factor ceiling array mic, which now has uh camera tracking and voicelift capabilities.
00:06:54.560 --> 00:07:02.160
And as I mentioned, the MXA925 is the third, you could argue, fourth generation of the of the of a 900 ceiling array franchise.
00:07:02.319 --> 00:07:14.959
And that now has um we've massively increased for processing capabilities on board, so it has onboard AI DSP capabilities, but also there's actually probably 10 times as much processing and memory which is not yet being used.
00:07:15.120 --> 00:07:23.439
And as you know, these ceiling rays, they can sit in a short product, can sit in the ceiling for 10 years plus, as we know, as we know already, that's been proven.
00:07:23.600 --> 00:07:28.160
So there's an awful lot of upgradability which is being baked into these uh to the product.
00:07:28.240 --> 00:07:31.759
So the and you mentioned ROI earlier, so I'm sure that all works into that as well.
00:07:32.000 --> 00:07:36.959
Yeah, so that in that actually reduces the total customer lifetime, the total lifetime cost of the products.
00:07:37.120 --> 00:07:52.800
If they last for 10 years and you can keep upgrading them, then that actually means your annual the annual cost becomes uh much more uh uh affordable, and it means you can actually be afforded to paying for the high value professional services which come from partners like ABI SBL rather than buying new hardware.
00:07:53.199 --> 00:07:55.360
Sounds like we're we're still working together, so that's great.
00:07:55.680 --> 00:07:56.240
Sounds like it.
00:07:56.480 --> 00:07:57.839
Well, Chris, thank you for your time.
00:07:57.920 --> 00:08:01.279
I know it's a very busy day here at the Shore Booth, so I thanks for taking this time with me.
00:08:01.519 --> 00:08:05.120
And well, thanks for coming by, and uh yeah, we look forward to a lot more great work together.
00:08:05.360 --> 00:08:07.439
Well, and again, thanks to our listeners for joining us.
00:08:07.600 --> 00:08:19.360
If you're at Infocom, don't forget to stop by the Shore Booth in the Central Hall at C9018 and uh and also visit AVI SPL at C5601 and C5701.
00:08:19.600 --> 00:08:22.879
Thanks again, and we'll see you next time in the collaboration space.
00:08:23.120 --> 00:08:27.519
For more information, visit avispl.com slash shore.
00:00:08.720 --> 00:00:10.960
Hi everyone, welcome back to the collaboration space.
00:00:11.039 --> 00:00:15.919
I'm Nancy Wusier, coming to you live from Infocom inside the Shore booth.
00:00:16.079 --> 00:00:21.679
And joining me is Chris Merrick, Shore's Global VP of Marketing for Collaboration.
00:00:22.079 --> 00:00:23.519
Chris, thank you for joining me today.
00:00:23.839 --> 00:00:24.160
It's great.
00:00:24.480 --> 00:00:25.440
Pleasure to be here, Nancy.
00:00:25.679 --> 00:00:28.000
Yeah, I appreciate you giving us some space in the shore booth.
00:00:28.079 --> 00:00:29.679
It looks busy already, first day of the show.
00:00:30.239 --> 00:00:30.640
It's crazy.
00:00:30.719 --> 00:00:32.799
I think people are coming in to get out of the desert heat.
00:00:33.039 --> 00:00:34.159
Yes, it's a good thing to do.
00:00:34.320 --> 00:00:36.640
I think 106 we might hit today, something like that.
00:00:37.359 --> 00:00:42.960
Well, I'm in uh metric, so it's 43 degrees, so centigrade, so it's pretty pretty pretty bad.
00:00:43.280 --> 00:00:44.640
That's gonna help our global audience.
00:00:44.719 --> 00:00:45.600
Thank you very much.
00:00:45.759 --> 00:00:51.039
Um, Chris, let's talk a little bit about expectations today in meeting rooms.
00:00:51.119 --> 00:00:56.479
You know, I think expectations are pretty high, not only in the meeting room, but we're all working a hybrid schedule.
00:00:56.560 --> 00:01:01.520
So we want to have the same experience no matter where we are, no matter what room, what space we are in our home.
00:01:01.679 --> 00:01:02.880
How does Shure support that?
00:01:03.039 --> 00:01:15.280
Yeah, well I think we all get very frustrated when we join a meeting and we find it hard to work out who's talking, or there are lots of digital artifacts or interference, whatever it is, which is making it hard to follow the conversation.
00:01:15.439 --> 00:01:27.040
Um particularly in global organizations now, where so many people actually coming from different cultures and backgrounds, and so they they need a very high-quality um audio to help them really enjoy the meeting.
00:01:27.200 --> 00:01:36.319
Um, I think as everybody knows, Shaw's philosophy has been about creating outstanding audio for decades, decades and decades, you know, 101 years, in fact.
00:01:36.560 --> 00:01:45.680
And we put a huge amount of engineering effort into making sure that we can deliver the highest quality audio from our whole ecosystem of solutions.
00:01:45.840 --> 00:01:53.519
Uh, you know, for example, the MXA925 ceiling array, which we've just uh launched, the latest version of that family.
00:01:53.680 --> 00:02:04.319
Uh, that has on board now all sorts of AI capabilities for deberberation, getting rid of unwanted noises such as pen clicks and chip packets being rustled and so on.
00:02:04.480 --> 00:02:10.560
And this is all about delivering the highest quality audio to create the best collaboration environment for people.
00:02:10.719 --> 00:02:24.639
And the whole SHORE ecosystem now is uh all the products can talk to each other, they can all be monitored together in real time through Shore Cloud and be remotely diagnosed and managed by IT ops teams from from where well from whatever location.
00:02:24.879 --> 00:02:38.639
Again, all about delivering that consistent, standardized user experience, whether you're in the VIP boardroom or whether you're in the Huddle room or even listening in or joining remotely from another office or from home.
00:02:38.960 --> 00:02:41.759
So I can still participate in the meeting if I am at home.
00:02:42.159 --> 00:02:43.280
Exactly, exactly.
00:02:43.680 --> 00:02:58.479
You mentioned AI, you know, and the AI tools that Shure has, but I think professional audio, there are a number of AI productivity tools that rely on really good audio like translation and identifying speakers and transcriptions.
00:02:58.719 --> 00:03:01.199
What does Shure do to help support that?
00:03:01.599 --> 00:03:08.080
Well, again, with with AI, it can only be as good as the inputs which go into it.
00:03:08.319 --> 00:03:22.319
And if you have suboptimal audio, then you're gonna have very bad transcripts and the translation is going to be off and and and the meeting records will be incorrect, you know, potentially an action is not captured correctly or it's misattributed to somebody.
00:03:22.479 --> 00:03:26.000
So I was actually reading an article this week about the concept of bot sitting.
00:03:26.400 --> 00:03:40.879
So even though people are um getting productivity gains from using these uh meeting utilities, about half that gain is then being rolled back by people having to then manually go through the transcript and fix it.
00:03:41.039 --> 00:03:45.199
And I think we've all experienced those sorts of problems.
00:03:45.439 --> 00:03:55.280
But I think it goes beyond that because yes, meet these meeting utilities like transcription and translation and note-taking are one thing, but what about when you have AI agents as part of your meeting?
00:03:55.520 --> 00:04:05.280
What if you're an architect's firm and you have an AI agent which is taking instructions for uh you know potentially uh changing elements of the design or whatever?
00:04:05.759 --> 00:04:10.000
If that goes wrong, you can be talking about consequences which could be in the millions of dollars.
00:04:10.159 --> 00:04:23.360
So it's very important as we move more and more to having agents as part of that meeting, then uh that that they get that higher quality transcription capabilities which come through from the from the uh from the meeting utility AI.
00:04:23.680 --> 00:04:31.759
Um and I and I think the uh the other important point on um all of this is that companies are looking for a return on investment for AI.
00:04:32.000 --> 00:04:44.879
So if they can't get those those capabilities out of their meeting spaces and use and make sure every meeting space becomes an intelligent one with a with a brain in the room, then um they're not going to be getting back back that ROI.
00:04:45.040 --> 00:04:53.360
Um if uh if platforms like Copilot and and others are providing the brain in the room, then the room's got to have good eyes and ears.
00:04:53.600 --> 00:05:01.120
And although Shaw is obviously very famous for our audio, cameras are and video is becoming an increasingly important part as well.
00:05:01.199 --> 00:05:06.720
So we have our Shaw camera partner program, so we can have certified solutions working with other camera partners.
00:05:06.959 --> 00:05:10.800
We have cameras included now as part of our new Intel EMix Bar Pro.
00:05:11.199 --> 00:05:23.839
Um with four diverse, with 135 degrees viewing and um patented um Intelemix view capabilities, and also we work with partners like Hudley to ship cameras as part of our Intelemix room kits.
00:05:24.000 --> 00:05:33.120
This is our uh Teams version of uh of the uh the touch panel, the computers tucked away behind this Heckler display.
00:05:33.360 --> 00:05:38.240
And um, but also we we also have Zoom version as well, which we've launched this week as well.
00:05:38.319 --> 00:05:43.360
So now whichever platform choice you have, um then you can uh you you can choose that.
00:05:43.519 --> 00:06:03.279
And also with the IntelliMix Room system, you can have a foundation system, which means that integrators can actually mix and match app with the rest of the Shore portfolio and um create those bespoke rooms and where companies like AVI, SPL, Excel is actually bringing in their expertise in terms of in terms of systems integration and um getting those spaces up and running.
00:06:03.519 --> 00:06:05.199
Yeah, we have a long history of working together.
00:06:05.439 --> 00:06:10.480
Yes, you know, designing, deploying, managing, managing rooms and working with SHORE, a great partnership.
00:06:10.959 --> 00:06:14.319
Um is there any other highlights you want to share at the from the show?
00:06:14.639 --> 00:06:24.399
Well, um, as I mentioned, some of the new products we've launched, such as the IntelliMix uh uh room kit and foundation system for Zoom to complement the one we launched for Teams last year.
00:06:24.639 --> 00:06:35.839
Um we, as it is 10 years of it since we launched the MXA portfolio, and I think it's fair to say that it's the leading ceiling array uh category uh solution in the market.
00:06:36.000 --> 00:06:39.120
We've actually launched three new capabilities on that already this year.
00:06:39.360 --> 00:06:46.399
The MXA320, which is an upgraded uh uh table array microphone with uh with DSP on board.
00:06:46.560 --> 00:06:54.399
We've upgraded the 901, uh smaller form factor ceiling array mic, which now has uh camera tracking and voicelift capabilities.
00:06:54.560 --> 00:07:02.160
And as I mentioned, the MXA925 is the third, you could argue, fourth generation of the of the of a 900 ceiling array franchise.
00:07:02.319 --> 00:07:14.959
And that now has um we've massively increased for processing capabilities on board, so it has onboard AI DSP capabilities, but also there's actually probably 10 times as much processing and memory which is not yet being used.
00:07:15.120 --> 00:07:23.439
And as you know, these ceiling rays, they can sit in a short product, can sit in the ceiling for 10 years plus, as we know, as we know already, that's been proven.
00:07:23.600 --> 00:07:28.160
So there's an awful lot of upgradability which is being baked into these uh to the product.
00:07:28.240 --> 00:07:31.759
So the and you mentioned ROI earlier, so I'm sure that all works into that as well.
00:07:32.000 --> 00:07:36.959
Yeah, so that in that actually reduces the total customer lifetime, the total lifetime cost of the products.
00:07:37.120 --> 00:07:52.800
If they last for 10 years and you can keep upgrading them, then that actually means your annual the annual cost becomes uh much more uh uh affordable, and it means you can actually be afforded to paying for the high value professional services which come from partners like ABI SBL rather than buying new hardware.
00:07:53.199 --> 00:07:55.360
Sounds like we're we're still working together, so that's great.
00:07:55.680 --> 00:07:56.240
Sounds like it.
00:07:56.480 --> 00:07:57.839
Well, Chris, thank you for your time.
00:07:57.920 --> 00:08:01.279
I know it's a very busy day here at the Shore Booth, so I thanks for taking this time with me.
00:08:01.519 --> 00:08:05.120
And well, thanks for coming by, and uh yeah, we look forward to a lot more great work together.
00:08:05.360 --> 00:08:07.439
Well, and again, thanks to our listeners for joining us.
00:08:07.600 --> 00:08:19.360
If you're at Infocom, don't forget to stop by the Shore Booth in the Central Hall at C9018 and uh and also visit AVI SPL at C5601 and C5701.
00:08:19.600 --> 00:08:22.879
Thanks again, and we'll see you next time in the collaboration space.
00:08:23.120 --> 00:08:27.519
For more information, visit avispl.com slash shore.
