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Recorded for FCA National attendees, The Chiro Companion brings together the people chiropractors actually want answers from: practice owners, inventors, marketers, and lenders who have built real things in this profession. Host Craig Brooks of Clarity Creative Group digs into what actually grows a…
The most common way chiropractors blow up their own marketing is not underspending. It is finding one thing that works, doubling down on it, and riding it until it stops. Patrick Hogg has spent 20 years at ChiroPlanet, an agency that has built and marketed for thousands of chiropractic practices, a…
You have $20,000 in the bank and the loan says 10 percent down, so you can buy a $200,000 clinic, right? Wrong, and that math mistake sinks buyers every year. Stacie Helton returns to go deep on buying power: the 12 percent rule that gets you close to true project cost, why banks demand working cap…
Christine Casey markets some of the largest brands in the chiropractic industry, and her entire strategy rests on three pillars any solo practitioner can write on a sticky note: know your value, know your audience, and communicate that value where it counts. Christine translates the B2B playbook do…
Most chiropractors think a brand is a logo they paid someone fifty bucks for. Brand strategist Caitlin Smith explains why that thinking quietly pushes patients to the competition. Marketing feeds you leads, but brand is what feeds the marketing, and it starts with your internal culture and the pati…
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