ABOUT THIS EPISODE
In this episode of The Changes We Make, I’m joined by Jane Land, Co-Founder and Chair of Veganuary — the global campaign that has inspired over 25 million people to try vegan each January.
Jane began her journey as an English teacher, but a deep concern for animal welfare led her to take a bold step in a completely new direction. In 2014, together with her partner Matthew, she launched Veganuary with a simple yet powerful idea: to make it easier for people to explore a plant-based lifestyle. What started as a grassroots project has since grown into a worldwide movement that not only inspires individuals but also drives change in the food industry, sparking thousands of vegan product launches and collaborations with businesses across the globe.
In our conversation, Jane opens up about what it takes to build a movement from scratch — the doubts, the setbacks, and the resilience needed to keep going. We talk about the courage to leave behind a familiar career to follow your values, the role of hope and persistence in creating lasting change, and how small, everyday actions can ripple out to transform lives, industries, and even the planet. Jane also shares what inspires her personally, the moments that remind her why this work matters, and her vision for the future of food and sustainability.
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About Jane
Jane Land is the Co-Founder and Chair of Veganuary. A former English teacher turned animal advocate, she launched the campaign in 2014 together with her partner Matthew to inspire people worldwide to try vegan for January and beyond. Since then, more than 25 million people have taken the pledge, making Veganuary a global movement that’s reshaping food culture and driving positive change for animals, the planet, and human health.
You can follow Veganuary, here::
Instagram → https://www.instagram.com/weareveganuary/
LinkedIn → https://www.linkedin.com/company/veganuary-limited
Podcast - The Veganuary Podcast
Books Jane recommended:
Why We Love Dogs, Eat Pigs, and Wear Cows — Melanie Joy
Eating Animals — Jonathan Safran Foer
Find me here:
Instagram → https://www.instagram.com/vitalina_makakenko/
LinkedIn → https://www.linkedin.com/in/vitalinamakakenko/
Support Podcast - https://buymeacoffee.com/thechangeswemake
