ABOUT THIS EPISODE
"I'm just not sure yet" may be one of the most expensive sentences we say. After twenty years of practicing law and watching people make high-stakes calls with incomplete information, Matt Campobasso has come to believe that feeling sure and making the right decision are two completely different things. The first, you can buy with more research. The second, you can't.
In this episode, Matt makes the case that the certainty you're waiting for may never arrive, and that waiting turns out to be a decision too. He builds the case from four vantage points: what more information really buys us, what waiting costs, why chasing the best option can leave us worse off, and what commitment does to how we feel about a choice. Along the way he draws on research from Paul Slovic, Daniel Kahneman and his co-authors, Sheena Iyengar and Barry Schwartz, Daniel Gilbert and Jane Ebert, and Steven Levitt, plus Jeff Bezos's seventy percent rule. He takes on the strongest objections to his own argument, then closes with The Verdict: three ways to make a hard decision when you're not sure.
If you've ever researched a decision for weeks and felt no closer to an answer, this one is for you. A companion essay is live on Substack. Subscribe to The Case For so every new episode reaches you the moment it drops. New episodes every Thursday.
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