ABOUT THIS EPISODE
You might think dynamic pricing is a new phenomenon. You’d be wrong. This week’s guest, Marco Bertini, kicks things off by reminding us it’s been around almost as long as commerce itself. We explore why businesses use it, how it affects customers, and when it actually works best.
Marco is Professor of Marketing at Esade, a global business school based in Barcelona.
English
United States
TRANSCRIPT 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
SEARCH PAST EPISODES
Search past episodes of The Cambridge Marketing Podcast.
OTHER EPISODES IN THIS PODCAST
In this episode, Dr Glyn Cartwright shares insights on strategic management for small and medium-sized enterprises, emphasising long-term relationships, clear business purpose, and practical planning. Discover how to build trust, define your organisation and plan effectively to succeed as an entrep…
In this episode, Katie Hart, author of Neuromarketing: Practical Insights for Improving Customer Engagement, shares deep insights into how memory, language, and sound influence consumer behaviour and marketing strategies. Discover how our brain processes information and how brands can leverage sens…
In this episode, Kiran Kapur, Lily Berridge and Andy Bargery explore the ins and outs of LinkedIn. They discuss how to effectively use the platform for career development, networking and personal branding. Listen in for practical tips, etiquette advice and insights on building a meaningful professi…
In this episode, Molly Strawn-Carreño, Director of Brand Growth at aytm, explores the nuances of market research, the importance of understanding human behaviour beyond data, and how AI is transforming the industry. Discover why data alone isn't enough for brands to succeed and how to leverage rese…
In this episode, Kiran Kapur and Charles Nixon explore key marketing concepts starting with the letter O, including opportunity cost, opinion leaders, out-of-home marketing, and open-ended questions.
Disclaimer: The podcast and artwork embedded on this page are from LightBlueMedia, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
EDIT
Thank you for helping to keep the podcast database up to date.
