ABOUT THIS EPISODE
Chris Orlob sits down with KD, widely known as the godfather of SaaS sales and modern sales leadership, for a masterclass on the one prospecting skill AI can't touch: cold calling.
KD has helped build multiple companies from zero to eight and nine figures across entirely different industries with zero vertical overlap, and he's developed a cold calling methodology backed by analysis of thousands of real conversations.
In this episode, they dig into why cold calling is more defensible than ever (hint: it's not just about volume), KD's problem-based versus value-based call frameworks and how to know which to use for which persona, the exact opener structure that earns a 65–70% yes rate, and the counterintuitive meeting-booking tactics, including why asking for tomorrow's meeting kills more deals than it books.
Check out KD's Courses on pclub
