ABOUT THIS EPISODE
If your business is stuck in low ticket, you may be funding your own slow decline. Kyle Kostechka, former ClickBank performance marketing leader and advisor at Trident Growth, makes the case for why high ticket has shifted from "nice to have" to essential in this economy and what that means for how you buy traffic, build funnels, and think about 2026.
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What you'll learn:
- Why targeting premium buyers is now a survival strategy, not just a growth lever, and how the current economy backs that up with data
- How a $27 front end product can justify a $200 CPA when the high ticket backend is structured correctly
- The types of high ticket offers almost any business can bolt on right now: coaching, done-for-you, access, masterminds, and premium customization
- Why Meta's Andromeda update is penalizing aggressive VSLs and what a compliant, converting funnel actually looks like in 2026
- Why Connected TV is the most underpriced paid media inventory available right now and how to get in before the big budgets follow
- How Kyle's team deployed an AI support agent that took a Hebrew-speaking customer from a 2 AM refund request to buying more products
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About Kyle Kostechka:
Kyle spent over a decade at ClickBank mastering performance marketing at scale. He now runs Triton Growth, a venture studio focused on high ticket offer ascension, affiliate strategy, and premium product development. He has spoken from stages on Connected TV and AI-driven marketing, and works with brands building offer structures that can survive and thrive in today's market.
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Connect with Kyle Kostechka:
Email: kyle@tritongrowth.com (reach out for a free affiliate program audit or a free high ticket offer assessment… Just tell him Shmuel sent you!)
LinkedIn: https://www.linkedin.com/in/kyle-kostechka-aa0b504/
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Key moments:
- 01:44 - Why high ticket is a critical survival move in a contracting economy
- 07:25 - What price point actually defines high ticket ($10K is the floor)
- 11:24 - The $27 front end with a $200 CPA: how high ticket transforms your media buying math
- 25:39 - The death of aggressive marketing (not TSLs) and what Meta's algorithm is actually seeing
- 32:06 - Channel breakdown: Meta, YouTube, Native, and why Connected TV is the next big move
- 42:22 - How Kyle reduced headcount substantially without losing revenue or output using AI
- 51:15 - How to build AI tools for your business without blowing your budget or losing control of your data
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About The Built To Scale Podcast:
Follow us on LinkedIn at: https://www.linkedin.com/company/built-to-scale-agency/
For more information about Built To Scale visit: https://www.builttoscale.co/
If you have any questions, suggestions, or ideas for a future episode, please email podcast@builttoscale.co.
