SiriusXM's Struggles Underscore a Bleak Year for Radio (ep.361)

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Podcast excellence since two thousand and five. This is the
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King of Podcasts Radio Network, Kingopodcasts dot Com.
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Serious XM stock tumbles almost ten percent, and now they're
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going to pivot away from streaming back to their core product.
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A radio company struggling with their stocks and not making
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enough money. Well, I think radio. We've heard this all before.
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The King of Podcasts Radio Network proudly presents the Broadcasters
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podcast Here is the King of Podcasts.
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Welcome to Episode three hundred and sixty one Other Broadcasters Podcasts.
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This is King of Podcaster here with you. Welcome to
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you the program once again, King of Podcasts dot Com
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to the website Serious ExM once again in a struggle.
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Thats like every radio company out there. Look, we're going
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to talk about Serious XM's issues right now, and we're
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going to tie it into what the year in radio
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looks like so far for twenty twenty four. Well, we've
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done with overall, and listen back to some of the
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things I said about radio. We'll just been you know
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again NonStop. I mean, if I have to go look
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at how many episodes I have to bring up radio
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on this program. Remember, it's about sixty percent of my content.
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I mean, when I need something to default talk about
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radio is it? And remember, for those of you that
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have just caught this show, you know, some three hundred
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and sixty odd episodes later, and also about the complete
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the sixth season of this the sixth year of this
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program starting year seven coming up. One of the things
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I can tell you is that I brought this show
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together to talk about radio. It still comes down to
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the fact that I enjoy it so much. It really
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is part of my life and it will never change.
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And I was talking to somebody the other day about well,
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they were asking what we're working in radio? Was and
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then or won't work in podcasts? And then I mentioned, well,
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I've worked in radio before, and then it all went
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into the same place like I was just going into
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that part, and I just explained, and I talked about
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what I did to put it all together, and I
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mentioned the fact that I told this girl was talking.
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To and.
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I talked about where I worked in pirate radio stations
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right illegally broadcasting. We went out over FM like everybody else,
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played a bunch of stuff and the music got played,
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and I said that the last Maige radio thing I
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did was in twenty nineteen, where I had a friend
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of mine that owned a couple of radio stations. I
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helped to get their programming back on track, and one
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of them was a fledgling Spanish music station that were
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playing tropical guiton but Jata, et cetera and running badly.
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And I took it over and became PROGRAMERCT for a year.
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And I was still work in my full time job,
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and I only left because I was able to go
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ahead and successfully bring the station up to a certain level.
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I almost got it profitable by the time it got
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up to a year. And at that point, a couple
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of months before that, my friend was already looking for
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someone to go ahead and lease the station on a
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it stated a licensing agreement, so he went through there
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and he did find a buyer, and I had the
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station a very good point, at a very good point,
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and then the guy decided going to make some recientific
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changes to the format. Okay, and then I just dropped
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off because I was like, well, it's not part of
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my thing anymore. And I was like, I came from
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the transition, did it for a couple of months, dropped
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right out and I was it done. But I had
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it all this way to the point. But the thing was,
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I got a chance to be a part of radio.
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And even when I was doing this program, I talked
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about it because the power of radio is still there.
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Radio could still be in twenty twenty five easily a haven,
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a vessel for a new misic discovery. When everybody talks
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about how hard it is to get a song viral,
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radio was all he's a place for music to go viral,
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because if you think about before the streaming era, how
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many songs became viral, Because and pick a decade, pick
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a year, it happened all the time. It's because we
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had taste makers out there that would help us discover
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the music. It wouldn't just be something that we're TikTok
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or Spotify would just put it up in our algorithm.
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We had people that were actually listening to music and
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found something that was just out of the rut and
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just found something from a stack of records or a
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stack of CDs or a stack of tape cassettes, whatever
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it was, we found out about it and then we
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would play it out there to the masses, and it
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would obviously go Like college radio is still the same thing.
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We did that, and so many songs I remember were
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breaking before. I say it over and over. One of
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the songs I feel responsible for breaking. Early on, there's
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a rapper, Trick Daddy, you know South Florida legend here,
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but uh, it was about good five albums that were
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very popular and very sold really well, well before he
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became famous. I played the song those I'm Not Your Player,
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and it was a song that was on his first album.
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And then I remember Santana from Simple Side Records was
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on the phone with me and he was there with
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Trick Daddy and Trick Daddy did a shout out for
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me on the air wwlfa's radio station, and I was
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at ninety one points of NFM, and I played the
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song because I was of the songs that he had
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on there. You know, it was we had no limit records,
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we had cash money records starting to come into play,
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and the music was changing. So the music we were
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listening to before was very high potent, you know, very
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a lot of beats per minute, the real high moving,
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high energy, almost tribal type of sound of the bass
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music released to listen to in the early nineties. And
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then we were here in the late nineties, and then
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what happened was the music changed, and the first one
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that tried to release as a single was a song
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that was more like a Luke Campbells song, like it
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was more like a two live cruise song. It was good,
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but it was not what he needed to do because
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he was actually trying to put that out there as
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the first song to hopefully transition and hopefully like that
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would be the entry point for people to go and
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listen to his music. But it wasn't that song. It
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was I'm Not Your Player. And then that came in.
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I played it, other stations played it, and that really
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started his career. It was a regional hit and then
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he went national and he did great. But that was
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one of those things where radio obviously created the point
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and trick Daddy's career, you know, for what it's worth,
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I mean, he did sell a lot of records. He
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sold millions of records. The first album was based on
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a true story. He sold three hundred fifty thousand copies.
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Thug Mat Trimoni Married to the Streets, so one hundred
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and forty five thousand copies in his first week, and
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the number seven song Lets Go, which Your features Ozzy Osbourne,
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Twisted and Little John that was the number seven song
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in the country, and Thug's Arrest, which was the one
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that was the biggest of his run was Thugs or
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Us sold almost two million copies platinum status. Take It
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to the House was one of the biggest songs on
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the album. The lead single reached number fifty in the
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bill Were Hot one hundred and so like he had,
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he had put himself out there and also with a
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lot of the songs that did also perform really well
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in the early two thousands for him. So he's out there,
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and I'm glad to say that I was one of
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those people that actually was responsible for helping him. Not
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to mention, I bought all his albums. I think it
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was five albums. I bought them all back when we
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still bought albums. Radio still has a reach. Remember, AI
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cannot touch it. And you know, you can have radio
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where AI can go and come in and maybe do
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certain things, but you still need the human emotional component.
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It still needs to be there. You can't get that,
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you can't take that away. It can still be a
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part of what this business is all about. Series sixtem
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to a point I think they've actually done a decent
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job because they've given a hay for some Vjesus is
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the work and a lot of program directors. There are
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still a lot of people that are working over there,
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but Serious ExM has really kind of moved along into
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a bunch of directions. One are the things that really
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changed for them was well, first of all was Serious
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n XM satellite radio, then the merger and then the
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Remedia coming in and taking a good chunk and ownership
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of the company. So I think it can changes right now,
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Serious SIXTM is a recent nine percent drop on their
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nine point eight percent exactly to be correct on Serious
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sex holdings and what their stock has gone down in
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this last quarter eight point seven percent down as of
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yesterday as a record is down to twenty five.
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Ninety two.
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Steves one day dropped since December. And one of the
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things that happened that changed now with the most recent
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quarterly results for Serious Exam is that they now have
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someone now that's going to be rowing things as executive
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vice president now becoming chief operating Officer, Wayne Thorson. He's
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assumed the duties and decerver first. He will oversee Serious
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XM's Project and Technology function, Product and technology technology functions. Okay,
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so those aspects of the companies commercial operations is going
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to business development, automotive and streaming distribution, reporting directly to
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the CEO, Jennifer Wits. And he was previously executive vice president,
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chief business officer at eighty ten. So Thorston says, he's
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a long time Serious XM subscriber. He's always admired a
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platform and commitment to providing listeners with unmatched content, YadA, YadA, YadA.
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And now they're gonna make a switch and the shift
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of what they're gonna be doing right now, they're gonna
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be doing a cost cutting drive, so that's not gonna
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be helpful either. So let's go more into what they
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guess you're going to be doing now from the financial standpoint.
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There was talk about what was going to be going on.
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With the strategy at Serious XM, what they're going to
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be doing the quarterly report. Everything kind of just changed.
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So they've been expanding on streaming for the last two years.
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And then CEO and.
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CPO Joe in Zerrilla was interviewed about how to make
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Serious XM service appealing to the typical app streaming audience,
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and then twenty four hours later he was pursuing other
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opportunities out and in in Zerrilla was hired right at
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the beginning of the attempted streaming transition. In twenty twenty two.
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He had just successfully created Disney's streaming offering, Disney Plus.
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But now they have Wayne Thorson who comes in. He's
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also worked as Vice president of Devices and Service to
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Business Development at Google, and he led partnerships for Nest, Pixel,
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Chrome Cab, Google Home, fit Bit, Google Labs, Google Fi,
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and the Spartan home ecosystem. Now, the CEO Jennifer Witz
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actually talking to the UBS conference and talking about how
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the app initiative for Serius sixtem has not worked out
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as expected and the company wants to attract a younger,
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cost conscious audience, but has to recognize that it was
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not worth sacrificing margin for high churn loyal loyalty customer base.
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So I want to go and focus again on they're
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rather affluent, not so young as super loyal listeners. They're
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going to go back to getting off of streaming. They're
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going to focus now once again on the satellite radio platform.
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Now the company has made investments over the past two years,
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expanding services, reaching an engagement and out of the vehicle.
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They're going to continue to highlight the value out of
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benefits of the app. The course subscribers and also utilize
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the streaming platform for automotive distribution were beneficial both in
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support of the company's growing population of IP and satellite
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enabled vehicles. With three sixty XL Tesla's Holida update, they
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made that inclusion and SERIOUSXM streaming solution is now integrated
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into Tesla's IP enabled operating system. They're expanding their service
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to more than two million vehicles already on the road,
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opening up a new valuable segment of its core audience
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has some of the most popular vehicles in North America
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right they're trying to go and create it so they
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can go and create adaption adoption, so that more cars
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can get Serious XM, so they know they need to
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get it in the car more than anything else. And
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it's not so much that people are actually listening from
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the app, which I guess obviously is another.
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Part that we have.
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Inside Radio puts out a very comprehensive piece and talks
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about how Serious XM is shifting away from digital and
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back to satellite radio. And that's a big difference for
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them to go back to their core product because they
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need to get subscriptions back up. And remember we talked
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about this not that long ago where they wanted to
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go ahead and start creating the streaming plan, a premio
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streaming plan to get things working up and going.
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I was like, well, let's see how that's going to
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work out.
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But the good news is, because we're at the end
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of the year, I have clips to go ahead and
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support all this stuff that we're talking about here. It's
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funny how I have all this year and I can
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go back and go through everything I already talked about
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before when it comes to it, because there was so
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much that happened this year anyways to really embody what
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was going on in radio and SERIOSXM as in general
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as well. So before I get on to talk about
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what SERIU SIXM has gone through, we should go ahead
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and go into what the year in radio has actually
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brought us and why SERIOUSXM making the case that why
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while radio is also having to go ahead and continue
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to work on their own core product, but they're also
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doing the thing where they continue to try to go
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ahead and keep working on options and other revenue streams,
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then working on radio itself and investing in radio. But
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we'll talk about that in a moment. Here's something I'll
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talk about with radio decline in twenty twenty four, dellusioned
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delisted and drowning it down, all the major radio companies suffering.
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We're hearing a lot more ads of pros and things
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for these radio stations themselves taking away. But then the
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other idea is that, well, then these radio stations are
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going to continue to go and play the same load
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of ads without having ads that are paid for, because
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they think that they're going to go and replenish those
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ad loads the amount of you know, spots that they're
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going to have that they'll build again five six, seven,
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eight minutes worth of ads to fill in. At some
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point maybe things the ad business will turn around, but
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it hasn't. And they also want to go ahead and
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diverse way and and you know, create parallel individual at
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revenue streams. Oh, the live stream that's a different revenue stream.
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The AMFM dial that's a different revenue stream. And that's
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what they always keep working on, has been all about
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for years. They can't gets all they can't package anything,
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they don't want to do that, and they put high
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price tag on everything moving along these raiders, sation is
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gonna be sold off like a fire sale, and local
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ownership could take over or at least some smaller owners
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that could do something with it. That's what I'm hoping for. Listen,
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in my market right now, in West Palm Beach, I
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will tell you this, there are a couple of stations
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are doing really well and doing something with themselves for
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the market is actually helping. Let me just bring this up,
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just for my own sake, I'm gonna bring up Nielsen ratings. Well,
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I won't go into the ratings here, but actually the
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nails and ratings was from that point. But I can
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actually go into what the ratings are now at this
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point because the truth is it has changed quite a bit,
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and when I look at what's been going on in
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various markets right.
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There's much more to it.
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Like the thing is, I can go ahead and right
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now and I can tell you that in my local
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market here if I just go into what West Palm
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Beach has actually gone into right now, which is market
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number forty nine by the way, among the stations that
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are out there. Ibard Media is not a big large
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player in the space, but they occupy for the top
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five stations in the market. There's only one adult consibery
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station for iHeartMedia that's up there. Otherwise the rest of
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I Heart Media is down lower, okay in this market.
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So you have an.
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Adult RMB station, a high AC station, and as a
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couple of hot AC stations that they have in the market.
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That are up there.
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And now actually there's actually three one they call Classic Heads,
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but let's just be honest, it's all there's the adult
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RMB station and three AC stations after that. And meanwhile
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iHeartMedia has a lot of stations down in the adul drums.
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They're just horrible right now. They're not even run well.
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I'll tell you this now. Earlier this year WFLM, which
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is owned by a small operator, they had gone through
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things where they were building up a new station, a
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new R and B and hip hop station, current music. Well,
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slowly but surely. They did have a Billboard campaign, they
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put some other people out there, and they have grown
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the ratings. They were a zero point nine back in
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June and this is just the last six months, zero
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point nine, and they have grown themselves up to a
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one point four significant I mean I go into the
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stations that you have that just all of a sudden
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work their way up. There were zero point six, zero
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point six, zero point nine, one point one, one point
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four and their cum is building up sixty thousand listeners
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on a regular basis. They're starting to go and build
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the market. And meantime, the station that was, you know,
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standing up pretty strong against them has been dropping. So
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the last three months WNBX number one station in the
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market some point six, they're down to six point seven.
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They're now tied for first place, and I would be
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surprised that. And by January the people MS will good
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show that NBX will drop off the number one list
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on the list right there because of this smaller market,
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this smaller operator coming into the space and disrupting with
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a fresh new format, well not fresh new format, but
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a fresh new fields of the format because they're not
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doing it like everybody else. It's a bit different, and
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it's good. It's a well run station, and we're seeing
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the same thing going on where there's gonna be other
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changes where other stations might go and make a change.
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Now we're going to.
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See that sooner enough. But the thing is that in
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this market, it's a mid size market, but it's doing
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really well, and you're seeing something happening where people are
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actually getting into it as were ratings in a bigger market. Obviously,
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the big national stations, you're gonna have a big deal
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the national top fifty right now.
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So you have.
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Of the stations that are out here. Sure, iHeartMedia has stations,
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Odyssey has stations up in that top spart but there's
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some stations that also are shockingly up very high. Waterloo
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Media has an adul hitst in Austin, Texas called Bob
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FM KBBA. It is fourth largest, the fifth largest station
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in the country. Then you have techno stations not as
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that is in point one, the fan the WBNSFM that's
357
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also during the top ten. MPR's Washington DC affiliate, American
358
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University WAMU. You have wq E d P NPR station
359
00:19:25.039 --> 00:19:28.880
in San Francisco that also does really well. University of
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00:19:28.920 --> 00:19:32.880
Texas is KUT public News and Talk and ninety point
361
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five FM, among others. But you live to a great
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year and you just see where the formants are. The
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only thing is a lot of old formats a lot
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of adult hits, sports talk one wherethro CCHR comes in
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at Hartford. That's an audistly station. At WZMX, that's in
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in the national top fifty. We move further down, there
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are no young formats at all, AC classic hits, AC
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classic hits. I'm just looking across the board and that's it.
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There's a rock station to w a MMR, a Beasley station,
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but that's a very album oriented rock older audience.
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But every station is going for older. That's it. If
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we look for kim okay.
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So Z one hundred, New York is up there, the
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wi Keith you is up there, the New one or
375
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two point seven is up there, and we can look.
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But again, these are just big market stations. This is
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all major market so they have even if the ratings
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are not great, the audience QUM is solid that you
379
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can't really complain about that too much. But that's what
380
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they have right now overall. Back West Palm Beach itself, well, actually,
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were gonna go and move off of here, and I'm
382
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gonna continue going back on what radio we talked about
383
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before and what we went through with all this, because
384
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it's amazing. I guess we're just there is no answer
385
00:20:52.759 --> 00:20:57.599
for this, a serious exam. What are you gonna do
386
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about the fact that they want to have you know,
387
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they're gonna start making a cost cutting drive. Well, we
388
00:21:06.079 --> 00:21:07.440
had radio to try to go through that. They had
389
00:21:07.440 --> 00:21:10.160
a talent drive that went through and a lot of
390
00:21:10.519 --> 00:21:11.440
talent was taken out.
391
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Was earlier this earlier this year.
392
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I'll go and play back from that. Media Bob Pipsman
393
00:21:16.880 --> 00:21:19.799
talks about that. You know, they're using the reach of
394
00:21:19.839 --> 00:21:21.839
the broadcast radio footprint to feed other parts of the
395
00:21:21.880 --> 00:21:25.119
business podcasting events, ditel radio, all of which your growth
396
00:21:25.200 --> 00:21:29.720
drivers of the company. Twenty twenty three, iHeartMedia had four
397
00:21:29.839 --> 00:21:32.720
hundred and eight million dollars in podcast revenue. Other companies
398
00:21:32.759 --> 00:21:36.400
like Spotify and a Cast said they turn their podcast
399
00:21:36.440 --> 00:21:39.480
business profitable this year. Permits of the link to radio
400
00:21:39.519 --> 00:21:41.279
has been iHeart has been in the black cin centerty
401
00:21:41.279 --> 00:21:45.519
of the business that's in podcasting, and four hundred eight
402
00:21:45.559 --> 00:21:48.359
million doesn't do a dent to your interest into five
403
00:21:48.599 --> 00:21:52.000
billion dollars plus that you owe in debt. Bo Now
404
00:21:52.720 --> 00:21:54.279
they got it under five billion dollars.
405
00:21:54.359 --> 00:21:56.559
Good job for you, Bob, all right, but.
406
00:21:58.160 --> 00:22:00.000
Thinking that there's gonna be a dent that's gonna be
407
00:22:00.160 --> 00:22:02.599
from podcasting, which is, by the way, same idea of streaming.
408
00:22:02.960 --> 00:22:05.680
Okay, digital, So.
409
00:22:05.799 --> 00:22:09.119
Radio and one of the biggest companies that has podcasting,
410
00:22:10.079 --> 00:22:12.680
bigger than I think serious exam actually as a matter
411
00:22:12.720 --> 00:22:16.119
of fact. But we see what's going on with with iHeartRadio,
412
00:22:16.160 --> 00:22:18.200
iHeart Media. They can't make enough money to go ahead
413
00:22:18.240 --> 00:22:26.400
and offshoot or balance out what they're losing in their
414
00:22:26.440 --> 00:22:30.119
major radio core product, and they continue to lose on it.
415
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And all they do is just keep picking it off.
416
00:22:31.720 --> 00:22:36.039
That's all they're gonna do. And then I went and
417
00:22:36.079 --> 00:22:38.599
talked about radio regulation getting his dead end, had this
418
00:22:38.640 --> 00:22:39.960
go on and play it about it.
419
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Whatever.
420
00:22:43.359 --> 00:22:46.000
But I'll tell you what. And I think of air checks.
421
00:22:46.039 --> 00:22:49.079
I used to record radio stations, but it used to
422
00:22:49.119 --> 00:22:50.640
be out in events or I used to just want
423
00:22:50.640 --> 00:22:52.240
to go and listen to something. I would go ahead
424
00:22:52.240 --> 00:22:55.559
and record, just think everybody else hit the recorder hears
425
00:22:55.599 --> 00:22:58.039
some song I wanted to hear. I'd hear the imaging,
426
00:22:59.480 --> 00:23:02.680
the liner, the promos, the hosts doing their thing on
427
00:23:02.720 --> 00:23:06.759
the radio, entertaining us every night every day. And I
428
00:23:06.759 --> 00:23:08.599
think about how much I had that also going on
429
00:23:08.599 --> 00:23:11.880
the car and just being enjoyed by having somebody accompanying
430
00:23:11.880 --> 00:23:13.680
me in the music and playing all this great music
431
00:23:13.720 --> 00:23:16.400
for me and for all of us, and be able
432
00:23:16.400 --> 00:23:18.319
to go and call in for a request.
433
00:23:19.920 --> 00:23:22.480
Like all this was really wonderful. And this was all.
434
00:23:22.759 --> 00:23:33.319
Before this total destruction of radio deregulation, and it was
435
00:23:34.079 --> 00:23:38.079
and it continues on today. There's been no answer to
436
00:23:38.079 --> 00:23:41.559
any of this to give us any Remember, we've seen
437
00:23:41.559 --> 00:23:44.440
so much going on as I've been doing this program.
438
00:23:44.680 --> 00:23:47.599
The record labels are not even servicing radio anymore unless
439
00:23:47.599 --> 00:23:50.240
it's somebody that's absolutely bonified. It's a secondary market. I
440
00:23:50.279 --> 00:23:51.559
call the a flea market last.
441
00:23:51.400 --> 00:23:52.440
Year because it is.
442
00:23:53.160 --> 00:23:55.640
They just don't really worry about that kind of thing anymore.
443
00:23:55.720 --> 00:23:56.440
They just don't.
444
00:23:58.319 --> 00:24:01.960
And when I talk about the fact that Serious XM
445
00:24:02.039 --> 00:24:04.480
right now, they're also remember they also spend a lot
446
00:24:04.519 --> 00:24:09.519
of money on talent. Alex Wagery put on board Alex
447
00:24:09.960 --> 00:24:12.400
Ye know, Alex Wager's on board with call her Daddy.
448
00:24:13.119 --> 00:24:14.680
You have to make a Kelly show over there. You
449
00:24:14.720 --> 00:24:17.839
have a lot of the shows I've been brought over. Seriously,
450
00:24:18.039 --> 00:24:20.119
a Serious XM put a lot of money down on
451
00:24:20.279 --> 00:24:23.680
talent for podcasts. How's it going to go and do.
452
00:24:24.039 --> 00:24:25.680
But that's the part you got to think about as well.
453
00:24:25.839 --> 00:24:27.480
And the thing was that Howard Stern is one of
454
00:24:27.519 --> 00:24:30.240
those theories where is Conradt's gonna be coming up and
455
00:24:30.240 --> 00:24:32.519
all this kind of stuff's going on the cutting drive,
456
00:24:33.000 --> 00:24:38.319
will they chop off and cut from the knees an
457
00:24:38.359 --> 00:24:41.480
aging Howard Stern and said, we're not listen. You're gonna
458
00:24:41.480 --> 00:24:45.720
be seventy one years old in January. We're not paying
459
00:24:45.759 --> 00:24:48.400
you again next year, We're not gonna pay you again
460
00:24:48.440 --> 00:24:49.920
another time in twenty threety six. We're not gonna go
461
00:24:49.960 --> 00:24:53.480
to another five year contract. We can't do it impossible.
462
00:24:54.240 --> 00:24:56.519
So what happens then? I talk about that.
463
00:24:58.559 --> 00:25:01.240
And the combinations of the biggest go on TikTok's horizon on.
464
00:25:01.240 --> 00:25:03.759
City's or for actual hold on, it's this one here.
465
00:25:05.079 --> 00:25:08.839
Now A serious XM is at a quandary. Of course,
466
00:25:08.880 --> 00:25:11.079
they have other programming that's on there that people are
467
00:25:11.119 --> 00:25:13.839
listening to, obviously, the country, the rock music channels, the
468
00:25:13.880 --> 00:25:16.640
pop music we Hit Robert music channels, all those sports
469
00:25:16.799 --> 00:25:22.119
broadcasting play by play, all that, Yeah, But the narras
470
00:25:22.200 --> 00:25:26.839
she was, I mean, they tried to do the route
471
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of having like subborty channels, and when we've done that, well,
472
00:25:31.359 --> 00:25:33.119
I mean, celebrities is not gonna be made available that
473
00:25:33.240 --> 00:25:37.880
much to do Rainier and even do radio shows that
474
00:25:38.359 --> 00:25:40.559
I'll give me, I'll get a regular, consistent basis.
475
00:25:41.319 --> 00:25:42.720
That was also when I was doing it on the road.
476
00:25:42.720 --> 00:25:44.079
I remember I was doing that when I was walking.
477
00:25:44.359 --> 00:25:45.200
It's exercising.
478
00:25:45.279 --> 00:25:46.240
I did that episode.
479
00:25:46.759 --> 00:25:48.400
It didn't sound great, but I was kind of like
480
00:25:48.440 --> 00:25:49.960
experimenting on that, but that was one of those things
481
00:25:49.960 --> 00:25:52.000
where I had a new microphone and did it worked great,
482
00:25:52.359 --> 00:25:54.279
and so I did change microphones. But I haven't even
483
00:25:54.279 --> 00:25:56.200
done anything remote since. But that was one of those
484
00:25:56.200 --> 00:25:57.039
things I did try to.
485
00:25:56.960 --> 00:25:58.720
Do, which was fun. I enjoyed it.
486
00:26:00.440 --> 00:26:03.079
But serious exam, they're gonna have to worry about Howard
487
00:26:03.079 --> 00:26:07.400
Sturns contract. I mean there's I mean, because they have
488
00:26:07.440 --> 00:26:08.519
to go and figure out what they're gonna do in
489
00:26:08.640 --> 00:26:10.519
terms of the archives. If they will, they're going to
490
00:26:10.640 --> 00:26:12.440
keep the archives and just keep their show going on,
491
00:26:12.480 --> 00:26:14.039
and they just just don't pay Howard to go and
492
00:26:14.079 --> 00:26:16.279
do live. He's already only doing a couple of days
493
00:26:16.279 --> 00:26:19.240
a week now anyway on a very limited basis. So
494
00:26:20.240 --> 00:26:22.119
maybe now you do something where you just stop doing
495
00:26:22.160 --> 00:26:23.640
that and you just kind of like move along and
496
00:26:23.680 --> 00:26:29.160
do something else and just change the dynamic. And then
497
00:26:29.160 --> 00:26:31.440
I went through so many different things. When it comes
498
00:26:31.440 --> 00:26:35.079
to even for serious XM radio, I could even apply
499
00:26:35.200 --> 00:26:37.079
some of the things I said about how corporate radio
500
00:26:37.319 --> 00:26:39.359
can escape as an embracelesturch for music.
501
00:26:39.400 --> 00:26:40.440
They can control.
502
00:26:41.880 --> 00:26:45.039
What the box did when they set themselves up.
503
00:26:46.160 --> 00:26:46.960
You would have.
504
00:26:49.559 --> 00:26:51.680
A listing of songs that were available to go and
505
00:26:51.720 --> 00:26:54.759
listen to. You put it on a website, You put
506
00:26:54.759 --> 00:26:58.640
it on an app the next choice of songs that
507
00:26:58.759 --> 00:27:02.599
is coming up, this can be played and then the
508
00:27:02.720 --> 00:27:06.799
audience will determine of the selection of songs you have there,
509
00:27:07.160 --> 00:27:10.000
they'll determine which songs people want to listen to coming up.
510
00:27:10.039 --> 00:27:13.200
After that, you do that.
511
00:27:15.440 --> 00:27:19.680
And then the selector right, you automate all this. You
512
00:27:19.720 --> 00:27:22.480
go on the website and you set up the songs
513
00:27:22.480 --> 00:27:26.079
that are available, not just the ones that you have
514
00:27:26.160 --> 00:27:27.400
through audience semestric testing.
515
00:27:28.400 --> 00:27:29.160
You open it up.
516
00:27:29.279 --> 00:27:32.319
You take viral songs that are out there, prepare them,
517
00:27:32.599 --> 00:27:35.279
put them up so they can be added into the jukebox.
518
00:27:36.359 --> 00:27:38.359
Take it into the jukebox styless like what we're talking
519
00:27:38.359 --> 00:27:41.240
about here. That's exactly the concept of what the box was.
520
00:27:43.559 --> 00:27:46.200
All these songs are available. What were the songs if
521
00:27:46.200 --> 00:27:49.319
you wanted to hear, and once it played, you put
522
00:27:49.359 --> 00:27:53.039
it aside I loved that idea and I wish we
523
00:27:53.039 --> 00:27:55.240
would kind of have something like that the Box had
524
00:27:55.279 --> 00:27:58.000
come out and we talked about it, because unfortunately the Box,
525
00:27:58.160 --> 00:28:01.319
which was still running in England up until summer of
526
00:28:01.359 --> 00:28:05.160
twenty twenty four, it finally went away for good. It
527
00:28:05.200 --> 00:28:08.200
had already gone away in America, but if the original
528
00:28:08.319 --> 00:28:11.119
option of the concept of the box was still being
529
00:28:11.160 --> 00:28:13.559
put out there, but then the company that was running
530
00:28:13.559 --> 00:28:15.359
it with other stations, they just had to go and
531
00:28:15.440 --> 00:28:18.400
just tap it down. And so the box as it
532
00:28:18.440 --> 00:28:20.599
was was a great format. A lot of great songs
533
00:28:20.599 --> 00:28:22.359
came out as a result of it, but they just
534
00:28:22.359 --> 00:28:23.640
stopped and just let it go.
535
00:28:24.079 --> 00:28:24.599
Unfortunate.
536
00:28:25.200 --> 00:28:28.799
There's more more ideas that I put out there. You
537
00:28:29.599 --> 00:28:32.119
broadened the variety of songs so that we don't have
538
00:28:32.119 --> 00:28:35.559
a top forty that's just pop and for one station's pop,
539
00:28:35.599 --> 00:28:39.720
for one it's hip hop's whatever. Because remember the box,
540
00:28:40.240 --> 00:28:42.039
just like in those ads I just played for you,
541
00:28:42.480 --> 00:28:45.119
they played everything. It was what people wanted to hear
542
00:28:46.240 --> 00:28:50.559
music radio. You control think of that concept and how
543
00:28:50.599 --> 00:28:53.039
well that would get go off the ground. You're not
544
00:28:53.079 --> 00:28:56.359
adding new people to take care of this. It's a program,
545
00:28:56.519 --> 00:28:58.519
But go ahead, jelly, that was out there, you know,
546
00:28:58.680 --> 00:29:00.920
thirteen years ago. That was the next thing for it
547
00:29:00.960 --> 00:29:03.720
and offering interactivity. Well, maybe you don't have to worry about
548
00:29:03.720 --> 00:29:06.279
the interactivity because obviously who's going into an app and
549
00:29:06.400 --> 00:29:08.920
sending a voice note or whatever it is or not.
550
00:29:09.799 --> 00:29:12.839
They'll text you if you want to do that. So
551
00:29:13.079 --> 00:29:14.920
something on social media, make a comment on a social
552
00:29:14.960 --> 00:29:17.680
media post or a livestream. Yeah sure, okay, but what
553
00:29:17.759 --> 00:29:20.359
the truth is you want to get their feedback, you
554
00:29:20.400 --> 00:29:21.240
want them to matter.
555
00:29:22.200 --> 00:29:23.880
This is the route you do it. You take what
556
00:29:23.920 --> 00:29:24.799
the Box used to do.
557
00:29:25.759 --> 00:29:28.039
I still think it's a great idea, and I'm telling you,
558
00:29:28.079 --> 00:29:31.119
Bob Pittman, that doesn't I'm not. I'm not asking for
559
00:29:31.279 --> 00:29:34.400
a dime on this idea. But take the select your idea,
560
00:29:34.559 --> 00:29:36.559
take the idea of the box and apply it to
561
00:29:36.599 --> 00:29:39.079
the station. Hey, regional pregnate dictors if you listening to
562
00:29:39.119 --> 00:29:42.480
this program, the music dictors, if you're listening to this program.
563
00:29:42.480 --> 00:29:43.279
Take my idea.
564
00:29:44.119 --> 00:29:47.759
At least it would be something more interesting because for
565
00:29:47.799 --> 00:29:50.039
you to go through the same metrics. Look, it's like
566
00:29:50.039 --> 00:29:52.599
the same thing when Bob Pittman'll go go two weeks ago,
567
00:29:52.960 --> 00:29:55.920
goes on Steffany Rule in MSBC at eleven o'clock at night,
568
00:29:56.119 --> 00:29:59.200
eleventh hour, and he tries to go and keep talking, Well,
569
00:29:59.240 --> 00:30:00.799
you need to keep us in the add numbers, by
570
00:30:00.880 --> 00:30:02.359
my numbers, by listener numbers.
571
00:30:02.599 --> 00:30:05.920
No, why don't you go ahead and let your audience do.
572
00:30:05.839 --> 00:30:09.839
The work for you. You let your listenership say these
573
00:30:09.839 --> 00:30:11.559
are the songs you want to hear spinning. Why do
574
00:30:11.599 --> 00:30:13.480
you think they don't want to listen to anymore if
575
00:30:13.480 --> 00:30:16.240
you want them to least listen to the ads? Okay,
576
00:30:17.200 --> 00:30:19.960
what you can do is you can create a selector.
577
00:30:20.000 --> 00:30:24.160
You can help the audience take this option of music radio.
578
00:30:24.200 --> 00:30:28.160
You control let them pick the songs put it. I
579
00:30:28.160 --> 00:30:30.079
mean serious extemp could be doing this as well.
580
00:30:30.119 --> 00:30:30.920
Oh my goodness, Maan.
581
00:30:32.160 --> 00:30:34.480
I mean they have an option which is different because
582
00:30:34.799 --> 00:30:36.440
for them they have like a DVR type of field.
583
00:30:36.440 --> 00:30:39.160
So like my brother would always listen to like BPM
584
00:30:39.319 --> 00:30:44.880
or Highway sixteen great stations, but if there were certain
585
00:30:44.920 --> 00:30:46.640
songs you didn't want to listen to, he can go
586
00:30:46.680 --> 00:30:49.400
ahead and you know, skip song because in the car,
587
00:30:49.559 --> 00:30:51.200
and I'm think of the app as well, you can
588
00:30:51.279 --> 00:30:52.839
kind of skip what songs are being played. You can
589
00:30:52.880 --> 00:30:55.400
also kind of like work off of what's live.
590
00:30:55.240 --> 00:30:55.720
And what's not.
591
00:30:58.200 --> 00:31:00.000
In a way you can filter what songs are coming in.
592
00:31:00.160 --> 00:31:02.160
But now, what they also do is they already have
593
00:31:02.200 --> 00:31:04.920
an option of BPM and other stations where when it's
594
00:31:05.000 --> 00:31:06.920
new music, they help you kind of like let you
595
00:31:07.079 --> 00:31:10.240
choose through survey what songs are going to be played next.
596
00:31:10.599 --> 00:31:14.000
Imagine they offered that kind of selects for BPM. How
597
00:31:14.039 --> 00:31:16.440
much better would that be? How many more new songs
598
00:31:16.519 --> 00:31:20.440
versus overplayed songs would be put in there? I think
599
00:31:20.440 --> 00:31:22.640
it would be a wonderful idea. Here's more what I
600
00:31:22.640 --> 00:31:25.160
said about my idea for how corporate radio, and honestly
601
00:31:25.240 --> 00:31:27.640
for music radio in general create music.
602
00:31:27.680 --> 00:31:28.400
They could control.
603
00:31:30.599 --> 00:31:34.480
What the box did was they understood the power of
604
00:31:34.559 --> 00:31:38.200
music discovery and curation. You let viewers immerse themselves in
605
00:31:38.200 --> 00:31:41.559
extended stretches of undereted music. Let me read that one
606
00:31:41.559 --> 00:31:46.960
more time. Radio stations, corporate radio stations, Okay, for the
607
00:31:47.000 --> 00:31:50.400
ones that I've talked about on this channel right now, Tumulus,
608
00:31:50.519 --> 00:31:57.240
town Square, iHeartRadio, Odyssey, Univision, Beasley, Bonneville, Cox Hubbard, Urban One.
609
00:31:57.880 --> 00:32:02.000
I'm sure there are others. Alpha Media. Read this one
610
00:32:02.039 --> 00:32:08.519
more time, Please heed this. This this constructive idea. You
611
00:32:08.559 --> 00:32:14.920
want to recapture your audience. Take this idea here, you
612
00:32:15.000 --> 00:32:16.960
create the power of music discovery. By the way, it
613
00:32:17.000 --> 00:32:18.519
doesn't even have to be new music. It can be
614
00:32:18.519 --> 00:32:21.359
older music, because what about this other audience that might
615
00:32:21.400 --> 00:32:22.799
not know some of the songs that you might want
616
00:32:22.799 --> 00:32:26.440
to play. Well, the box did was they understood the
617
00:32:26.440 --> 00:32:30.079
power of music discovery and curation. Letting view it was great.
618
00:32:31.119 --> 00:32:39.519
And this particular platform charged people a premium to hear
619
00:32:39.559 --> 00:32:43.599
their songs, to hear it one time, ninety ninety cents
620
00:32:43.599 --> 00:32:46.440
of doll nine whatever it was, but it was to
621
00:32:46.519 --> 00:32:49.359
listen to it, to watch a video. They're not even
622
00:32:49.400 --> 00:32:50.799
gonna get to keep a download of it.
623
00:32:50.839 --> 00:32:52.559
But they were able to be willing to get people to.
624
00:32:52.519 --> 00:32:54.880
Go ahead and buy the chance to get their song
625
00:32:54.960 --> 00:33:00.640
put up there like a jukebox. That adds up heart media,
626
00:33:00.680 --> 00:33:04.359
that adds up serious XM. If you had a thing,
627
00:33:04.359 --> 00:33:06.160
even if you wanted to put it as a premium,
628
00:33:06.200 --> 00:33:09.480
that added up what kind of value is that if
629
00:33:09.519 --> 00:33:11.039
you were able to go and give that kind of option,
630
00:33:11.119 --> 00:33:15.119
that kind of program out there to the masses. So
631
00:33:15.119 --> 00:33:17.720
think control was being played. That's what they want. They
632
00:33:17.799 --> 00:33:19.680
want a DJ to play for. So you don't want
633
00:33:19.680 --> 00:33:21.160
to have a DJ there that can actually knows how
634
00:33:21.680 --> 00:33:26.240
to perform and how to present. That's okay, that's fine.
635
00:33:25.920 --> 00:33:29.839
Then just do something else. It's not gonna be that hard.
636
00:33:30.480 --> 00:33:33.000
You could do it. It really can. It's not that hard.
637
00:33:34.000 --> 00:33:37.200
And I wish I wish these radio stations would go
638
00:33:37.200 --> 00:33:40.799
ahead and take my idea here. Now we talked about
639
00:33:41.279 --> 00:33:44.519
call Her Daddy and that coming in and where where
640
00:33:44.519 --> 00:33:45.759
does how our shirts standing in all this?
641
00:33:46.160 --> 00:33:47.400
So serious? Six M and Pandora.
642
00:33:47.480 --> 00:33:49.880
Remember they've created a new podcast union Los Angeles.
643
00:33:49.920 --> 00:33:50.839
All this stuff going on.
644
00:33:51.079 --> 00:33:53.720
I Heart Media is doing the same thing, like all right, fine,
645
00:33:53.759 --> 00:33:56.119
you know, but they're putting all this money into like
646
00:33:56.160 --> 00:33:58.880
the whole visual presentation of podcasts. So they've been putting
647
00:33:58.920 --> 00:34:01.559
money on streaming, as we said, money on streaming, but
648
00:34:02.039 --> 00:34:03.319
look at some of the things they kind of put
649
00:34:03.319 --> 00:34:07.359
themselves into. The quandaries they got themselves stuck into. There's
650
00:34:07.400 --> 00:34:09.280
been a lot more talk about that. She's much more mainstream,
651
00:34:09.360 --> 00:34:14.039
much more playcating towards celebrities forming into a more mainstream
652
00:34:14.079 --> 00:34:17.159
program because she already has a built up audience, already
653
00:34:17.159 --> 00:34:20.440
has a follower set, and now that she's gonna get
654
00:34:20.480 --> 00:34:22.519
more money coming off of Serious XM. You know the
655
00:34:22.559 --> 00:34:24.960
way the market a producer and promoter and what will
656
00:34:25.000 --> 00:34:27.000
they be doing with her, Because the thing is now
657
00:34:27.119 --> 00:34:29.719
is that with all these new shows that are coming up,
658
00:34:30.239 --> 00:34:33.800
Alex Cooper, you know, if Sirius XM wants to get
659
00:34:33.800 --> 00:34:37.039
you to have celebrities or musicians or stars, you know,
660
00:34:37.119 --> 00:34:39.239
there's that kind of the press run that goes along.
661
00:34:39.800 --> 00:34:41.599
Who's to say that, well, Howard Stern used to be
662
00:34:41.639 --> 00:34:43.360
the person that would go ahead and get these interviews.
663
00:34:43.679 --> 00:34:44.480
Who's to say that.
664
00:34:44.440 --> 00:34:47.000
Well, Serious XM's not going to go ahead and continue
665
00:34:47.000 --> 00:34:49.679
to go along with Howard. They just give the interviews
666
00:34:49.679 --> 00:34:52.840
to Alex Cooper or whoever else they have on. Now
667
00:34:53.440 --> 00:34:55.800
keep this in mind too, We already know that Howard
668
00:34:56.039 --> 00:34:58.760
got a bit of the stun because of the interviews
669
00:34:58.760 --> 00:35:00.760
that were going on out there, and Serious six M
670
00:35:00.920 --> 00:35:06.679
was given the offer to interview the vice president and
671
00:35:07.760 --> 00:35:12.000
presidential candidate for twenty twenty four Kamala Harris. Alex Cooper
672
00:35:12.039 --> 00:35:14.679
did the first interview of the major interviews that were
673
00:35:14.679 --> 00:35:17.679
done on podcasts Alex Cooper. By the way, I said,
674
00:35:17.679 --> 00:35:19.960
Alex Wagner, I am sorry, Alex. That was a mistake.
675
00:35:20.599 --> 00:35:22.320
And I was gonna say Cooper, but I don't know
676
00:35:22.320 --> 00:35:23.719
why I didn't think that, but I was not reading
677
00:35:23.760 --> 00:35:26.639
in front of me. Yes, Alex Cooper called Her Daddy Podcast?
678
00:35:27.159 --> 00:35:29.880
And what does that mean for Howard? Howard was given
679
00:35:29.880 --> 00:35:33.440
the back seat, older, out of touch?
680
00:35:34.360 --> 00:35:34.840
What else?
681
00:35:36.440 --> 00:35:39.639
So serious ExM now is in a quandary this week
682
00:35:40.320 --> 00:35:42.800
they decided to go ahead make a big acquisition, much
683
00:35:42.880 --> 00:35:45.119
like when Joe Rogan was given a big deal to
684
00:35:45.119 --> 00:35:48.440
go to Spotify. Sirius XM has signed a multi year
685
00:35:48.440 --> 00:35:51.599
deal for Alex Cooper's Call Her Daddy Podcast and her
686
00:35:51.639 --> 00:35:54.559
network shows him the Unwell network that will give the
687
00:35:54.599 --> 00:35:56.960
satellite radio company the exclusive right and so ads on
688
00:35:57.000 --> 00:35:59.239
the audio video versions of her show, as well as
689
00:35:59.280 --> 00:36:02.199
bonus content events the group. Now, by the way, so
690
00:36:02.239 --> 00:36:04.000
one hundred million dollars for all this right here over
691
00:36:04.039 --> 00:36:07.679
the next three years. And I was August twenty fifth
692
00:36:08.159 --> 00:36:09.719
when I did that episode.
693
00:36:10.159 --> 00:36:12.400
So serious six.
694
00:36:12.280 --> 00:36:15.119
M serious money and now they're going to go cost
695
00:36:15.119 --> 00:36:18.320
cutting drive now at the end of the year, so
696
00:36:18.360 --> 00:36:32.239
the investment in streaming is not paid off. So you
697
00:36:32.239 --> 00:36:34.519
got to ask yourself what comes next? What are they
698
00:36:34.559 --> 00:36:37.880
going to do? What do you change now as a
699
00:36:37.920 --> 00:36:40.320
result of all this. I don't know, but like Serious
700
00:36:40.360 --> 00:36:43.559
ExM is in a problem right now and they have
701
00:36:43.679 --> 00:36:50.199
no answer for this yet. Now Serious six M was
702
00:36:50.199 --> 00:36:53.280
trying to make a dent into streaming, right That's what
703
00:36:53.320 --> 00:36:55.599
they were doing. But then also radio was trying to
704
00:36:55.639 --> 00:36:59.239
go and look into the impact of streaming that was
705
00:36:59.280 --> 00:37:01.840
being done by Ray that radio is being affected by.
706
00:37:02.400 --> 00:37:06.159
I talk about that on episodes in the fall. I
707
00:37:06.280 --> 00:37:10.360
still hold on the radio as being a medium that
708
00:37:10.440 --> 00:37:14.760
can still withstand this digital disruption. And do you understand
709
00:37:14.800 --> 00:37:19.119
why I do this? The fact is that radio has
710
00:37:19.199 --> 00:37:23.840
certain attributes that distinguish it from what anything that can
711
00:37:23.880 --> 00:37:29.239
be done with a computer AI Because radio, unlike writing
712
00:37:29.280 --> 00:37:32.039
words on a page and writing a five hundred word story,
713
00:37:32.719 --> 00:37:40.239
somebody communicating and engaging with listeners on the radio with talent,
714
00:37:40.559 --> 00:37:45.559
with emotion, with passion, with understanding, with knowing how to
715
00:37:45.599 --> 00:37:47.880
keep an audience engaged. However, you're going to do that
716
00:37:47.960 --> 00:37:51.440
with all five senses, make them feel, make them sense
717
00:37:51.840 --> 00:37:55.639
all different kinds of emotions, especially to give them happiness.
718
00:37:56.719 --> 00:38:02.199
Radio under a different management will succeed. It's already being
719
00:38:02.239 --> 00:38:05.360
proven now by smaller radio stations out there and some
720
00:38:05.400 --> 00:38:09.679
of our public radio counterparts. It's taking back the free
721
00:38:09.719 --> 00:38:12.039
form radio model that we had back in the sixties
722
00:38:12.039 --> 00:38:15.920
and seventies. It's a renaissance. It's not that big, but
723
00:38:16.239 --> 00:38:18.880
it's out there. And because we are in a streaming society,
724
00:38:19.079 --> 00:38:22.760
you can listen to those stations out there. We've talked
725
00:38:22.800 --> 00:38:24.800
about those stations back in twenty twenty three, we talked
726
00:38:24.800 --> 00:38:27.000
about the public radio stations that had decided to go
727
00:38:27.000 --> 00:38:29.400
in that route. KCRW think is one of those, and
728
00:38:29.639 --> 00:38:32.280
KXP and forget some of the others. But like I said,
729
00:38:32.360 --> 00:38:35.119
all that was going on and what an amazing time.
730
00:38:36.039 --> 00:38:40.800
But radio they still have a role in all this.
731
00:38:41.960 --> 00:38:46.239
But these companies they don't want to be active. They
732
00:38:46.320 --> 00:38:48.840
want to play a passive role in everything. Take what
733
00:38:48.840 --> 00:38:51.360
everybody they can get off of it and move along.
734
00:38:51.400 --> 00:38:53.960
And it's like if they're gonna bring anything on board
735
00:38:53.960 --> 00:38:56.559
in terms of content, they're just gonna go and acquire
736
00:38:56.559 --> 00:39:00.280
somebody else. They're not building anything from themselves organically rather
737
00:39:00.400 --> 00:39:04.119
just buy it. What good is that if there's one
738
00:39:04.119 --> 00:39:06.760
thing that still continues today, even though I bitch and
739
00:39:06.800 --> 00:39:10.519
want to complain about the all these major studios and
740
00:39:10.559 --> 00:39:15.960
companies that own all the streaming right Disney and Netflix
741
00:39:15.960 --> 00:39:18.880
and Apple TV Plus and Hulu, they're all competing with
742
00:39:18.920 --> 00:39:19.320
each other.
743
00:39:20.239 --> 00:39:24.400
So there is competition among those and that's good for us.
744
00:39:25.679 --> 00:39:26.719
I mean for the fact of matters.
745
00:39:26.800 --> 00:39:28.400
Remember all the money that were spending on content in
746
00:39:28.440 --> 00:39:31.119
the first place, there's spending on on content. They're just
747
00:39:31.119 --> 00:39:33.639
spending more money on live sports. They're deviating some of
748
00:39:33.639 --> 00:39:35.440
their scripted to content. They're not putting out of as
749
00:39:35.480 --> 00:39:39.559
bunch as they used to anymore they have to. But
750
00:39:39.760 --> 00:39:42.400
also at the detriment of the networks that they own,
751
00:39:42.960 --> 00:39:45.239
that's some of the linear content that they had before
752
00:39:45.239 --> 00:39:47.519
that they let it suffer and go by the wayside.
753
00:39:47.559 --> 00:39:50.840
That does suck, But at least what they're doing is
754
00:39:51.000 --> 00:39:56.079
there's competition amongst them, right, because even we know that
755
00:39:56.119 --> 00:40:01.000
if there's the right content's on a linear platform, it performs. Look,
756
00:40:01.199 --> 00:40:03.840
the super Bowl is still gonna be running on Fox
757
00:40:03.920 --> 00:40:06.960
this year, I believe it is, and they're gonna.
758
00:40:06.760 --> 00:40:07.559
Do just fine.
759
00:40:07.880 --> 00:40:09.960
They're gonna get one hundred million plus people to watch
760
00:40:09.960 --> 00:40:10.559
it on TV.
761
00:40:11.000 --> 00:40:11.920
They might stream it.
762
00:40:11.840 --> 00:40:14.119
On Fox Sports if I've streaming for somewhere else, But
763
00:40:14.159 --> 00:40:17.599
no matter what, the initial broadcast will be on television.
764
00:40:18.159 --> 00:40:20.639
It'll be on your regular cable TV, just like you
765
00:40:20.719 --> 00:40:23.039
normally watched before, like it has always been for years.
766
00:40:24.280 --> 00:40:25.920
So imagine that it still has to be.
767
00:40:25.960 --> 00:40:28.239
They're not gonna get the biggest event of the year
768
00:40:28.880 --> 00:40:32.800
next month is still gonna be done on traditional television,
769
00:40:33.199 --> 00:40:36.599
linear television, and will be above and beyond the highest
770
00:40:36.679 --> 00:40:38.119
rated program of the year.
771
00:40:40.119 --> 00:40:41.559
There's a way to go in something to climb.
772
00:40:41.679 --> 00:40:44.400
They can stop the bleeding, but they need to pay
773
00:40:44.400 --> 00:40:47.360
attention to what's going on and realize they don't have
774
00:40:47.440 --> 00:40:50.960
time to full around anymore. These corporate radio companies. They
775
00:40:51.000 --> 00:40:54.519
need to stop digging around and start doing things, start
776
00:40:54.559 --> 00:40:59.440
making changes. And I've made solutions. I've made I've given
777
00:40:59.480 --> 00:41:02.159
you ideas out there. I'm not asking for anything in return.
778
00:41:02.239 --> 00:41:03.920
If I could program one of those, I'll show you
779
00:41:04.000 --> 00:41:08.480
how to do it. I did it twenty nineteen. I
780
00:41:08.519 --> 00:41:10.599
got a chance to go in program radio station, and
781
00:41:10.679 --> 00:41:15.000
I got that station back to being financially solvent. We've
782
00:41:15.000 --> 00:41:20.079
talked about that. If I can do it, Okay, Menial
783
00:41:20.400 --> 00:41:23.519
King of Podcasts here doing my program here, moving along.
784
00:41:23.920 --> 00:41:27.079
If I could do it, imagine what radio could do
785
00:41:27.119 --> 00:41:33.760
for themselves. But there's ongoing challenges anyway, job cuts, audience shifts,
786
00:41:33.800 --> 00:41:37.920
evolving technology continues along here and serious exem already has
787
00:41:37.920 --> 00:41:40.000
proven they're gonna have to go by the same route.
788
00:41:42.320 --> 00:41:44.679
Lee Jacobs, who is vice executive vice president of research
789
00:41:44.719 --> 00:41:46.440
for Navoodoo, says that.
790
00:41:47.840 --> 00:41:49.079
He suspects.
791
00:41:50.159 --> 00:41:52.440
Top forty in alternati rock stations will get the biggest lift,
792
00:41:52.679 --> 00:41:56.119
but there are also unexpected outcomes and radio methodologies are
793
00:41:56.199 --> 00:42:00.760
revised so in their survey, while commerci are often the
794
00:42:00.840 --> 00:42:03.400
one thing that people complain about the most, the research
795
00:42:03.440 --> 00:42:07.000
found that among radio listeners, the it's the eighth biggest
796
00:42:07.000 --> 00:42:11.639
turnoff to them and a number ten top ten list
797
00:42:11.719 --> 00:42:17.199
of tune out catalysts. The biggest factor that was in
798
00:42:17.239 --> 00:42:21.320
here of these catalysts too many bad songs, and bad
799
00:42:21.360 --> 00:42:24.639
songs can be songs that are burnt out, they're golady
800
00:42:24.639 --> 00:42:27.960
to listen to them over and over. Forty three percent
801
00:42:28.159 --> 00:42:30.440
is talking about things that don't interest me, which every
802
00:42:30.480 --> 00:42:32.199
host has to do right now because they're talking about
803
00:42:32.239 --> 00:42:34.320
gossip and other things that they don't care about.
804
00:42:34.679 --> 00:42:36.039
Because there's such a filter.
805
00:42:35.800 --> 00:42:39.199
Right now among what radio stations are allowing to put
806
00:42:39.199 --> 00:42:40.840
out there. They have to keep it sacrine and keep
807
00:42:40.880 --> 00:42:43.320
it safe, keep it within boundaries. They're not allowed to
808
00:42:43.320 --> 00:42:45.239
have any DJ Is there any talent that will go
809
00:42:45.239 --> 00:42:47.719
ahead and stretch those boundaries out for fear that they
810
00:42:47.760 --> 00:42:52.039
think the SEC is gonna find them. But by not
811
00:42:52.079 --> 00:42:55.920
being groundbreaking, but not being cutting edge anymore, they're not
812
00:42:56.000 --> 00:42:59.920
allowing ready to go and be a trendsetter, because that's
813
00:43:00.000 --> 00:43:01.599
what it was, was a taste maker, a trendsetter.
814
00:43:02.239 --> 00:43:03.519
It ruled.
815
00:43:05.559 --> 00:43:09.480
We lead while others follow. That's what Rady used to do.
816
00:43:09.840 --> 00:43:12.400
And they stopped doing it for whatever reason. And they're
817
00:43:12.440 --> 00:43:14.559
making changes to the PPM formats so that if you
818
00:43:14.599 --> 00:43:17.039
count three minutes as counts as an hour towards a program,
819
00:43:17.599 --> 00:43:20.440
things like that, it's all bullshit. It doesn't make any
820
00:43:20.559 --> 00:43:24.360
change in the fact that radio and serious section of
821
00:43:24.480 --> 00:43:28.920
them as well, those two stats that we mention right
822
00:43:28.920 --> 00:43:33.079
there for new voodoo research that applies as well to
823
00:43:33.239 --> 00:43:37.280
serious sextim satellite radio burnt out songs and talk about
824
00:43:37.280 --> 00:43:38.719
things they want to people that want to listen to
825
00:43:39.280 --> 00:43:44.199
and talk and hear other talent talk about topics that
826
00:43:44.239 --> 00:43:46.360
they want to hear about and music they want to
827
00:43:46.440 --> 00:43:49.199
keep being pushed down their throat over and over again
828
00:43:49.280 --> 00:43:51.800
because they feel like they can't play anything else outside
829
00:43:51.800 --> 00:43:54.199
of the gamut. There's a certain limited amount playlist, a
830
00:43:54.280 --> 00:43:57.159
very tight playlist on the wrong songs are in there.
831
00:43:58.480 --> 00:44:01.519
So Sean Rocks makes the point about that broadcasters should
832
00:44:01.519 --> 00:44:05.239
consider how to not just better credit existing listening, but
833
00:44:05.400 --> 00:44:10.400
create more usage, yeah, more listening time. Correct to view
834
00:44:10.440 --> 00:44:13.599
that as an unattainable goal is to conform outsiders view
835
00:44:13.599 --> 00:44:15.800
of radio as the once as the thing once listened
836
00:44:15.800 --> 00:44:18.239
to until something better came along. But you know why,
837
00:44:18.320 --> 00:44:20.719
there's only three minutes being considered, which is three minutes
838
00:44:20.760 --> 00:44:22.840
that might be for one song they might listen to,
839
00:44:23.400 --> 00:44:25.599
because how often are you turning onto a radio station
840
00:44:26.119 --> 00:44:28.840
and there's a big old commercial break, a spot load
841
00:44:28.880 --> 00:44:32.920
of ten minutes of ads. Who's gonna sit through that? Right?
842
00:44:36.360 --> 00:44:39.559
I mean Bob Pittman his interview with Stevany Rule, he
843
00:44:39.599 --> 00:44:42.000
wants to continue them about where he needs a advertising
844
00:44:42.039 --> 00:44:47.079
out there. The advertising is flat, it's not entertaining, it's boring,
845
00:44:47.760 --> 00:44:51.639
it's mundane, and you're also running it all back to
846
00:44:51.719 --> 00:44:54.719
back to back to back like that, and that's all people.
847
00:44:54.519 --> 00:44:55.000
Can listen to.
848
00:44:55.840 --> 00:44:58.039
Like as a guarantee you have a longer run of
849
00:44:58.079 --> 00:45:00.440
a commercial break, then you'll have a any song that
850
00:45:00.519 --> 00:45:02.719
you play, that's it.
851
00:45:03.119 --> 00:45:04.559
And that's the part of you know, what's the.
852
00:45:04.679 --> 00:45:08.679
Entertainment value twenty some odd hours of twenty some odd
853
00:45:08.800 --> 00:45:13.000
minutes or twenty five minutes of commercials within to go
854
00:45:13.119 --> 00:45:13.320
through that?
855
00:45:13.599 --> 00:45:14.559
Who wants to go through that?
856
00:45:15.719 --> 00:45:17.280
But it's too much to be put out there, but
857
00:45:17.480 --> 00:45:20.880
it's all they're doing. Let me break down the formula.
858
00:45:22.239 --> 00:45:24.880
So when you look at the songs that are listed
859
00:45:25.000 --> 00:45:27.519
on Spotify or Apple for YouTube, if you want to
860
00:45:27.519 --> 00:45:31.559
go and use that chart, you'll see the day trajectory
861
00:45:31.599 --> 00:45:35.159
of top songs that on average, it takes about two
862
00:45:35.199 --> 00:45:37.480
weeks from the time a song is released on streaming
863
00:45:37.840 --> 00:45:41.199
for it to reach the Spotify top ten. Meanwhile, it
864
00:45:41.280 --> 00:45:43.199
takes nearly three months for a hit song to reach
865
00:45:43.239 --> 00:45:46.000
the top ten on radio, and once on the top
866
00:45:46.119 --> 00:45:49.800
radio chart, a song generally has serious stating power. The
867
00:45:49.880 --> 00:45:52.000
average top ten radio hit remains on the Billboard chart
868
00:45:52.039 --> 00:45:54.679
for twenty six weeks now, if I wanted to go
869
00:45:54.800 --> 00:45:57.079
and take a look at what the current Serious XM
870
00:45:57.760 --> 00:46:00.639
Hits one chart is, right and just see what they
871
00:46:00.679 --> 00:46:03.039
have in terms of what there we can count on
872
00:46:03.159 --> 00:46:07.199
this their top thirty, Well, I mean I can look
873
00:46:07.239 --> 00:46:08.840
for that right now and I can tell you what
874
00:46:09.000 --> 00:46:13.280
it is at this current moment, what their current song
875
00:46:13.400 --> 00:46:13.920
list is.
876
00:46:19.679 --> 00:46:20.599
So I'll give you right now.
877
00:46:21.440 --> 00:46:25.039
There's a website called exenplaylist dot com and it offers
878
00:46:25.119 --> 00:46:27.239
what the current songs right now in the last thirty days,
879
00:46:27.679 --> 00:46:30.519
the most popular songs that replayed right now on Serious
880
00:46:30.559 --> 00:46:34.880
exam So currently tastes of Rent of Carpenter. That was
881
00:46:34.880 --> 00:46:37.320
a smile that you got to go, Bruno Mars, apt Rose,
882
00:46:37.639 --> 00:46:41.800
Bruno Mars. That's such with Gracie Abams in the streaming era. Yes,
883
00:46:42.199 --> 00:46:44.639
those songs are all right. And also when you're talking
884
00:46:44.639 --> 00:46:47.400
about like what other stations around the world are playing
885
00:46:48.000 --> 00:46:53.159
in Europe, in other markets overseas English speaking, you see
886
00:46:53.199 --> 00:46:57.239
what's coming up here. Stargazing, Disease, Lady Gaga, Peak, Pony Club,
887
00:46:57.400 --> 00:47:01.039
Chapel Roone, I'm Not Okay, Jelly Roll into Flames, The Weekend,
888
00:47:01.119 --> 00:47:03.239
Egle Halsey, I Cant do It with a Broken Heart,
889
00:47:03.400 --> 00:47:06.920
Taylor Swift, Apple, Charlie XCX. But at least you're seeing
890
00:47:07.039 --> 00:47:09.320
certain songs will be putting in here and they are
891
00:47:09.760 --> 00:47:10.320
still current.
892
00:47:10.400 --> 00:47:11.440
They're also being.
893
00:47:11.360 --> 00:47:14.400
Played because they are part of the current mix of
894
00:47:14.639 --> 00:47:17.599
songs that are streaming. Well, Like right now, radio is
895
00:47:17.639 --> 00:47:20.599
not playing I'm okay, It's okay, I'm okay, Tate McCrae
896
00:47:21.000 --> 00:47:22.280
or mantra by Jenny.
897
00:47:23.840 --> 00:47:26.119
And you know they don't go into that route.
898
00:47:26.159 --> 00:47:28.519
Hell miss Jackson or Miss Johnson with Jackie Hardlo just
899
00:47:28.559 --> 00:47:30.800
being came a new song came out, good new Shaboozie
900
00:47:30.840 --> 00:47:34.000
came out, Carry Home, Alex Warren Cleeve with heat Strokes.
901
00:47:34.159 --> 00:47:38.360
These are songs are getting added now right Touched by
902
00:47:38.480 --> 00:47:42.719
Cat's Eye, Diet, Pepsi, Addison Ray, Sailar Songs, gig Press.
903
00:47:42.920 --> 00:47:45.800
These songs are not being played by radio, if they
904
00:47:45.840 --> 00:47:50.800
are enterprise radio, are very few, okay, But like I'm
905
00:47:50.840 --> 00:47:52.400
looking at the list right now for series six M
906
00:47:52.480 --> 00:47:56.880
of their most heard songs, it's pretty good. Like it's
907
00:47:56.920 --> 00:47:59.920
the songs that are been overplayed, they get played less,
908
00:48:00.559 --> 00:48:03.159
which is the way it's supposed to be, and that's good.
909
00:48:05.480 --> 00:48:07.880
So like please please please, that's down lower in the list.
910
00:48:08.039 --> 00:48:11.639
Espressos also downloader in the list. Fine, but it's like
911
00:48:12.679 --> 00:48:14.320
they at least do something where they have their songs
912
00:48:14.360 --> 00:48:16.280
being played and they're playing it less and less.
913
00:48:16.360 --> 00:48:16.880
That's fine.
914
00:48:17.480 --> 00:48:17.719
Do that.
915
00:48:18.039 --> 00:48:19.199
You don't need to go to go to the other
916
00:48:19.280 --> 00:48:21.719
route of going what you're doing right now to make
917
00:48:21.840 --> 00:48:22.599
whatever music you.
918
00:48:22.639 --> 00:48:26.679
Have, that's fine. There's a TikTok radio.
919
00:48:26.880 --> 00:48:29.039
Like TikTok radio is also another thing where you get
920
00:48:29.039 --> 00:48:31.440
all these different as different music that's out there as well,
921
00:48:31.679 --> 00:48:35.360
and you're getting to hear it. So Genie by the
922
00:48:35.400 --> 00:48:37.599
Cooks and Loading of the Band or Anacond or Bisco
923
00:48:37.679 --> 00:48:39.960
Cheeta by Roselia or Yes and and all this. Like
924
00:48:40.039 --> 00:48:43.480
they're playing songs that are just being viral forever Young Alphaville,
925
00:48:44.639 --> 00:48:47.079
you know, Fiend, Travis Scott, Public CARDI Like, there's songs
926
00:48:47.079 --> 00:48:51.119
that are being played across that are now becoming viral,
927
00:48:51.320 --> 00:48:52.920
and they go through that route, which is pretty good.
928
00:48:58.559 --> 00:49:02.239
I mentioned BPM for E for DA Music and their
929
00:49:02.280 --> 00:49:04.599
current list right now. They play a lot of new
930
00:49:04.679 --> 00:49:09.360
music right There's Renegade, Boiler Boost, breath Work, Sunburn, there's
931
00:49:09.599 --> 00:49:13.960
La Musa, there's Dirty Pleasures, Purple Disco, Machine, there's promised
932
00:49:14.079 --> 00:49:18.280
land Leo Fosterhoe Smooth where the people in part of
933
00:49:18.320 --> 00:49:22.239
the Sun Fka twigged with Uosexua. But like all these
934
00:49:22.280 --> 00:49:24.719
songs are all pretty much do body Talk a lot,
935
00:49:25.199 --> 00:49:28.639
Clementine Douglas and so many others, And it's like very
936
00:49:28.679 --> 00:49:30.519
importantly going to go across here and just realize, man,
937
00:49:30.559 --> 00:49:32.039
there is so much music out there that we can
938
00:49:32.079 --> 00:49:32.639
go into.
939
00:49:32.880 --> 00:49:33.599
And really enjoy.
940
00:49:34.119 --> 00:49:36.199
But people don't really realize what's going on here.
941
00:49:36.280 --> 00:49:36.880
So there you go.
942
00:49:40.599 --> 00:49:43.079
But that's the thing where serious exam at least they
943
00:49:43.239 --> 00:49:44.920
fall along with their audience and they give you something
944
00:49:44.960 --> 00:49:47.760
a little bit different. But they're also doing it because
945
00:49:47.760 --> 00:49:51.719
they're also charging a price. Like that's part baked into
946
00:49:51.800 --> 00:49:56.880
the cake of why people are buying. Because if free
947
00:49:57.000 --> 00:49:59.519
radio do the same thing, they cannot charge the kind
948
00:49:59.559 --> 00:50:04.679
of price. And for whatever reason, I don't know, there's
949
00:50:04.719 --> 00:50:10.960
something that should be considered about what radio could do
950
00:50:11.280 --> 00:50:14.840
to make themselves more valuable compared to Serious XM series
951
00:50:14.840 --> 00:50:17.639
six M. At least with their work they actually put value.
952
00:50:17.639 --> 00:50:20.880
They put DJs in front of the shows, very polished
953
00:50:20.960 --> 00:50:24.800
and very seasoned DJs right, the music is well curated.
954
00:50:25.400 --> 00:50:28.360
They also don't go across the over the top with commercials.
955
00:50:28.599 --> 00:50:30.199
Some of them are commercial free, or many of them
956
00:50:30.239 --> 00:50:30.960
are commercial free.
957
00:50:30.840 --> 00:50:31.480
As a matter of fact.
958
00:50:32.119 --> 00:50:35.760
And they're doing it because they're showing the value of
959
00:50:35.840 --> 00:50:37.440
what the music is. And if people are willing to
960
00:50:37.480 --> 00:50:39.159
go and buy six seven dollars a month up to
961
00:50:39.199 --> 00:50:43.360
twenty dollars a month for their content, they are. They're
962
00:50:43.400 --> 00:50:46.760
doing it just like streaming. So radio needs to go
963
00:50:46.880 --> 00:50:49.239
and show themselves not just to be a cheap player
964
00:50:49.480 --> 00:50:54.000
and not care like, where's the attention to detail, the
965
00:50:54.159 --> 00:50:56.920
effort behind it? Why are they missing right there? They're
966
00:50:56.960 --> 00:50:59.920
not doing anything about it, and I think that's crucial
967
00:51:00.480 --> 00:51:03.039
for them to go and succeed. But Series six at
968
00:51:03.119 --> 00:51:11.199
least does that. There was so much I said about
969
00:51:11.239 --> 00:51:13.559
the radio new challenges, and I put so much out there.
970
00:51:13.599 --> 00:51:14.679
I got more to go and play real.
971
00:51:14.639 --> 00:51:18.320
Quick, just to give me the context. So as we've
972
00:51:18.480 --> 00:51:21.239
talked about on the program, actually that's on d Cops.
973
00:51:21.239 --> 00:51:22.159
We're not going to play that part.
974
00:51:22.440 --> 00:51:32.039
But moving along here, I talked about corporate media offering
975
00:51:32.039 --> 00:51:35.880
a lump of Christmas coal to their stations. Well, actually
976
00:51:35.920 --> 00:51:38.119
corporate growth, that's for corporate media. Excuse me, we're getting
977
00:51:38.119 --> 00:51:40.000
back to radio, right. But now we already talked about
978
00:51:40.000 --> 00:51:41.960
what I talked about when it came to radio itself
979
00:51:41.960 --> 00:51:44.519
and what Bob Pittman had said. It's our current day,
980
00:51:44.639 --> 00:51:47.199
but that's what the year of radio was and everything
981
00:51:47.199 --> 00:51:48.480
that we're going to try to do to quen get
982
00:51:48.519 --> 00:51:53.119
things right off the ground. It's just been not there
983
00:51:53.320 --> 00:51:55.840
and they're missing out on what they're doing. But you know,
984
00:51:57.920 --> 00:52:01.480
I'm hoping some things will happen where new means the
985
00:52:01.519 --> 00:52:03.159
discovery will help out with radio. Like one of the
986
00:52:03.199 --> 00:52:04.599
things I was kind of promising that I saw that
987
00:52:04.760 --> 00:52:07.079
was there. There was a holistic cross media measurement from
988
00:52:07.159 --> 00:52:09.400
Nielsen and TikTok, And this is a story I didn't
989
00:52:09.400 --> 00:52:13.320
bring up last week, but Nielsen's partnering with TikTok to
990
00:52:13.440 --> 00:52:15.719
unlock a cross media view of ad campaign performance that
991
00:52:15.800 --> 00:52:20.280
includes TikTok and the US and it enables cross media
992
00:52:20.280 --> 00:52:22.880
measurements so the advertisers and agents can compare ad performance
993
00:52:22.920 --> 00:52:27.519
on TikTok across all screens, and then buyers can build
994
00:52:27.559 --> 00:52:29.599
more effective media plans, connect with the right audience and
995
00:52:29.599 --> 00:52:31.239
improved return on a media investment.
996
00:52:31.920 --> 00:52:33.920
That's pretty cool, but that steelsn't doing.
997
00:52:33.880 --> 00:52:34.159
It for that.
998
00:52:34.239 --> 00:52:36.519
Maybe something can be done like that for radio where
999
00:52:36.599 --> 00:52:39.360
they can learn from what TikTok does for advertising and
1000
00:52:39.440 --> 00:52:42.599
maybe apply it to radio. Because for everything on TikTok,
1001
00:52:42.840 --> 00:52:45.199
it's ads or like affiliate campaigns, but it's all like
1002
00:52:46.159 --> 00:52:49.280
somewhat embedded within the TikTok format of all these creators
1003
00:52:50.039 --> 00:52:52.519
or if the ads are in there, they're quick five
1004
00:52:52.719 --> 00:52:56.440
ten thirty seconds out and they're engaging. They are very solid,
1005
00:52:57.199 --> 00:52:58.880
especially the ones they put at the very beginning when
1006
00:52:58.880 --> 00:53:01.480
you open up a TikTok for you page. They are strong,
1007
00:53:01.880 --> 00:53:07.760
very strong, comple more stories want to bring up and
1008
00:53:07.840 --> 00:53:10.760
going to wrap things up, Warner Brothers Discovery is going
1009
00:53:10.800 --> 00:53:14.280
to now spin off CNN and they're having a new
1010
00:53:14.320 --> 00:53:17.159
corporate structure. Remember we heard the same thing here when
1011
00:53:17.199 --> 00:53:23.320
it came to what NBC and lets Universal and Comcasts
1012
00:53:23.599 --> 00:53:26.920
spinning off all their cable networks to do that. So
1013
00:53:27.039 --> 00:53:29.039
they decided to go and do that route. So CEE, NBC,
1014
00:53:29.280 --> 00:53:33.599
MSBC pushed off, decided to go that route.
1015
00:53:33.639 --> 00:53:34.079
Oh Bill wait.
1016
00:53:34.320 --> 00:53:36.719
iHeartRadio also launched a revised radio app. I haven't had
1017
00:53:36.719 --> 00:53:38.000
a chance to take a look at it, but I'll
1018
00:53:38.159 --> 00:53:39.239
go ahead and take a look at it and see
1019
00:53:39.239 --> 00:53:44.800
there's something worth and talk about. But according to Warner
1020
00:53:44.800 --> 00:53:46.719
Our Discovery that this restructure goes not a spin off
1021
00:53:46.800 --> 00:53:49.639
of cable assets like Comcast, but it can have the
1022
00:53:49.679 --> 00:53:53.519
same effect. Warner Brothers Discovery said they will merge the
1023
00:53:53.599 --> 00:53:56.960
unit currently houses Maxis Discovery Plus, so it's HBO with
1024
00:53:57.000 --> 00:53:59.079
another division that will include Warner Brothers movie and TV
1025
00:53:59.159 --> 00:54:02.559
production operations, and the streaming and studios unit will sit
1026
00:54:02.599 --> 00:54:04.840
alongside the legacy cable unit, which is all that orks.
1027
00:54:06.960 --> 00:54:09.159
The changes will be made effect by MED twenty twenty five.
1028
00:54:09.199 --> 00:54:12.559
But again CNN would be pushed off off to the
1029
00:54:12.639 --> 00:54:17.000
side as a standalone, which means it can be put
1030
00:54:17.039 --> 00:54:19.719
out there to be sold, just saying that could very
1031
00:54:19.719 --> 00:54:24.280
well be possible. No, this woray I saw from Newman Lab,
1032
00:54:24.320 --> 00:54:26.760
but a predictions of journalism about public media reconciling us
1033
00:54:26.800 --> 00:54:29.920
passed with as President. Christian Muller wrote about this, and
1034
00:54:35.199 --> 00:54:37.800
she says that civic leaders, educators, and artists and scientists
1035
00:54:37.800 --> 00:54:40.400
of all political stripes need to convene the modern day
1036
00:54:40.400 --> 00:54:43.760
equivalent of the Carnegie Commission to reimagine a redesign a
1037
00:54:43.880 --> 00:54:46.920
new network media space accessible to all to serve the
1038
00:54:46.960 --> 00:54:50.280
informational educational needs of both individual communities. Preserving public he
1039
00:54:50.360 --> 00:54:52.079
art broadcasting and its current form is not an option.
1040
00:54:52.400 --> 00:54:55.840
Let's hold hands together and leap. Listen if you're going
1041
00:54:55.880 --> 00:54:57.800
to do anything when it comes to NPR, listen, we
1042
00:54:57.880 --> 00:55:01.559
want to keep the podcasting division alive. Let them be
1043
00:55:01.639 --> 00:55:06.840
staying alone. Let them be staying alone. Let the stations,
1044
00:55:06.920 --> 00:55:09.679
the FM stations, give it back to the owners, give
1045
00:55:09.679 --> 00:55:11.400
it back to the people to be able to operate
1046
00:55:11.480 --> 00:55:15.320
stations on those on those channels. And don't even worry
1047
00:55:15.360 --> 00:55:17.400
about the whole distinction of like what's standing, what state,
1048
00:55:17.440 --> 00:55:20.800
what stations have to be programming above you know, FM
1049
00:55:20.920 --> 00:55:24.400
ninety two point whatever, like the frequency modulation. Just keep
1050
00:55:24.400 --> 00:55:26.880
it wide open, wide open up. Don't even worry about it.
1051
00:55:27.039 --> 00:55:29.880
SEC can take somebod These are cane laws and just
1052
00:55:29.960 --> 00:55:35.360
drop them and just do that, and let new stations
1053
00:55:35.400 --> 00:55:37.199
come onto the onto the dial and let's see what
1054
00:55:37.239 --> 00:55:41.079
happens with those. And that's for public broadcasting.
1055
00:55:41.199 --> 00:55:42.280
Well, you know what, if you.
1056
00:55:42.280 --> 00:55:43.880
Want to kind of create an option like like a
1057
00:55:44.119 --> 00:55:46.840
BBC or a CBC, I'm all in for that.
1058
00:55:47.360 --> 00:55:48.760
I like the idea. Let's do it.
1059
00:55:50.280 --> 00:55:52.880
But who knows what's gonna happen to the NPR PBS
1060
00:55:53.199 --> 00:55:55.320
down the line. We know that's the new ministration coming in.
1061
00:55:55.719 --> 00:55:57.639
They're obviously going to make changes. We'll wait and see
1062
00:55:57.679 --> 00:55:58.159
where that's.
1063
00:55:58.000 --> 00:55:58.239
Going to be.
1064
00:56:01.719 --> 00:56:05.440
Now, finally, I want to take from a consultant here
1065
00:56:05.559 --> 00:56:08.159
Joel Rob ask him about his hopes for the radio
1066
00:56:08.159 --> 00:56:10.559
industry in twenty twenty five. Gal Cookie says he wants
1067
00:56:10.559 --> 00:56:14.440
more locally focused radio, Fewer pushbeaks for number one songs,
1068
00:56:14.880 --> 00:56:18.679
see a female artist of color breakthrough, fewer duets, more
1069
00:56:18.760 --> 00:56:22.599
Americana type country acts like Zach Brian Todd Childer's break
1070
00:56:22.639 --> 00:56:25.920
through the country. Radio wants more passion for the music
1071
00:56:25.960 --> 00:56:29.360
overall from blizzeners and here airon talents share more of
1072
00:56:29.400 --> 00:56:32.480
themselves on the radio. Companies that own radio stations to
1073
00:56:32.559 --> 00:56:37.239
invest more in their product. Here shorter spot sets. Have
1074
00:56:37.400 --> 00:56:40.159
the NAB or other organizations do some marketing for the
1075
00:56:40.199 --> 00:56:44.119
category of broadcast radio. See actual radios being marketed and sold,
1076
00:56:45.079 --> 00:56:48.480
programmers trying new formats, and see every radio employee earn
1077
00:56:48.559 --> 00:56:52.639
oving wage. Wow, Joel, that's a real fantasy thing you're
1078
00:56:52.639 --> 00:56:54.280
talking about right there. I don't know how you're gonna
1079
00:56:54.280 --> 00:56:56.360
get all that coming. How you think that can actually
1080
00:56:56.480 --> 00:56:59.119
be possible? But hey, you know, we can all dream.
1081
00:57:00.000 --> 00:57:00.920
I hope that radio could go and.
1082
00:57:00.920 --> 00:57:01.280
Get out there.
1083
00:57:01.320 --> 00:57:02.599
And I got friends of mine that are on the
1084
00:57:02.639 --> 00:57:05.280
beach right now. I'll seeing them go and get themselves.
1085
00:57:05.000 --> 00:57:09.960
Off the ground. I won't name names. There should be
1086
00:57:10.000 --> 00:57:10.920
a lot more work out there.
1087
00:57:11.559 --> 00:57:13.079
Radio just needs some new people to go into, like
1088
00:57:13.159 --> 00:57:17.159
just changings up and serious exam Hey man, good on you.
1089
00:57:17.800 --> 00:57:20.159
Now you're gonna go do what radio does. I hope
1090
00:57:20.239 --> 00:57:21.039
you don't do too much.
1091
00:57:21.079 --> 00:57:23.480
You can mess it with your whole setup anyway, Come
1092
00:57:23.519 --> 00:57:26.639
back for another. Broadcasters Podcast, content is king, and to
1093
00:57:26.679 --> 00:57:28.760
control your content is in your hands.