ABOUT THIS EPISODE
Judith explains her path to success. She tells us that she knows she is not the greatest at everything she gets wrapped up in, but she surrounds herself with a sub group of people that can help her. Many entrepreneurs would scoff and say they can’t afford help, but Judith is quick to point out that there is always a way. If you can’t afford a service, then barter. She tells us that communicating to your community, giving every customer the same attention, and a general attitude toward customer service. It’s also about knowing your customer, developing a niche, and treating that customer really well.
Greg sees a running theme in Boiling Point that in this flat world we can make international ripple effects from small cities. Dave is inspired by Judith’s brilliant way of expressing things concisely and intelligently. Dave also notes that he is motivated by Judith’s passion for telling not only her stories, but the stories of her clients and others in her community.
Greg points out that Judith, Dave, and himself are fortunate to be able to be risky in a smaller market. He mentions that in a large community there isn’t the same safety net of friends and community to back you up. Dave mentions, however, that some people may be scared to “fall on their face” in front of their friends and that being an entrepreneur is about the willingness to be vulnerable. For people like Judith, going for it is not an option.
Also, Greg gets scolded by referring to the Karim Rashid chairs that Judith placed in his office as “plastic chairs”.
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