ABOUT THIS EPISODE
A listener sent The BMK Vision Podcast a one-line challenge: "Your 33% service salaries to service revenue benchmark just means fire people. Admit it." In this roundtable, Josh Peterson and Gary Boyle take the accusation head-on — and concede more ground than you might expect.
Gary Boyle is Partner for Strategy & Business Development at Bering McKinley, and in this conversation, we explore what the 33% payroll benchmark actually measures, when the math really does point at headcount, and the decision owners must make before either answer is right.
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🎙 What We Cover in This Episode
- Decoding the 33% service salaries to service revenue benchmark - Restructuring your chart of accounts so service costs sit above gross profit - Confronting the PTO math that breaks 75% utilization targets - Weighing firing against raising rates when cash runway is short - Exposing the phantom pipeline that keeps MSPs overstaffed - Diagnosing the rare ratio that's too low — and why it's still a risk - Reframing every MSP as a supply and demand equation⸻
👤 Guest Links
Guest LinkedIn: https://www.linkedin.com/in/garyboyle/ Company Website: https://beringmckinley.com
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🚀 Subscribe & Follow BMK Vision
YouTube (Video Podcast): https://www.youtube.com/@beringmckinleyvision?sub_confirmation=1
Learn More About the Vision Platform: https://beringmckinley.com/vision
Apply to Be a Guest: https://beringmckinley.com/blog#speaker-form
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🔎 SEO Keywords
- MSP payroll benchmark - Service salaries to service revenue - MSP utilization - MSP profitability - MSP KPIs - Managed service providers - MSP financial management - BMK Vision Podcast⸻
📝 Credits
Host: Josh Peterson Producer: Bering McKinley Episode: #108 - Does the 33% Payroll Benchmark Just Mean Fire People? | BMK VISION ROUNDTABLE
