ABOUT THIS EPISODE
A fast food chain integrated Bitcoin payments in a matter of weeks, and same-store sales went up 10%. That’s not a marketing stunt. That’s the flywheel starting to turn.
Will Reeves, CEO of Fold, joins Jordan to break down what Bitcoin adoption actually looks like for businesses right now — and why the companies moving early are building advantages that will be almost impossible to close later.
🇬🇧 Join the UK Bitcoin Business Network here:
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CONTACT JORDAN:
X: https://x.com/JayW132
LinkedIn: https://www.linkedin.com/in/jordan-walker-293955106/
Email: hello@bitcoincollective.co
CONTACT WILL:
LinkedIn: https://www.linkedin.com/in/will-reeves/
Website: https://x.com/willreeves
TIMESTAMPS
00:00 Intro — Every Business Activity Should Earn You Bitcoin
01:00 What Is Fold and How Does It Work?
06:00 Bitcoin Rewards — Meeting People Where They Are
10:00 Why Most People Get Into Bitcoin Through Skin in the Game
15:00 Will’s Personal Bitcoin Origin Story
20:30 Fold for Business — How It Started
24:00 The Steak and Shake Bitcoin Bonus Programme
28:00 Will Businesses Start Rewarding Customers in Bitcoin?
32:00 Why the Infrastructure Flywheel Is Finally Ready
36:30 The Supply Chain Effect — Bitcoin Daisy-Chaining Through Industries
46:00 Fold Is Not a Bitcoin Treasury Company — Here’s Why
49:30 “Bitcoin Is Not the Goal. The Life It Enables Is.”
54:00 What’s Coming Next for Fold and Bitcoin Business Adoption
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All content provided by The Bitcoin Collective and guests in this episode is for informational and educational purposes only and is not financial, trading, or investment advice.
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EDITED BY JAMES PEARCE
LinkedIn: https://www.linkedin.com/in/james-pearcesf/
Available now on YouTube and all major podcast platforms.
