A Titanium-Sized Post-It — James Caruso, Stamp Seed

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Hey, hey, welcome back to the Bitcoin Matrix,
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where critical thinkers meet.
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I'm your host, Cedric Youngelman.
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Today's guest is James Caruso.
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He didn't go looking for Bitcoin.
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Bitcoin came looking for him, buried in a spreadsheet.
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He was combing search ad data for a metal stamping company
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when he noticed strangers were quietly buying their kits
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to back up something called a seed phrase.
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That one anomaly sent him down the rabbit hole.
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We get into the wildest ways people have hidden their backups, including one guy, a fake rock and a pond.
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Why paper is where Bitcoin goes to die, and how a former panic seller learned to hope for the dip.
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And now, let's enter the Bitcoin Matrix for episode 280 with James Caruso.
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What is real?
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How do you define real?
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You can't jump into cash.
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Cash is trash.
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What do you do?
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You get out.
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Bitcoin. James, welcome to the Bitcoin Matrix where critical thinkers meet. How are you?
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I'm doing great, Cedric. Good to be here with you. And thanks for that intro there. Appreciate it,
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man. How are you doing? I'm doing great. I'm excited to get into it. It's a nice, warm,
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sunny day here in Florida. I think you're in Long Island, New York, my old neck of the woods.
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On Long Island, right? It's on it. Yeah, no. Strong Island.
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if you live if you live on long island it's on long island if you're not it's in uh you're not
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yeah well you know that um it's sunny here too you know it's it's nice weather's good uh life is
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good man yeah i love li long island long island yeah one of my favorite places but so you know
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before stamp seed on long island you and your team were running impress art a u.s metal stamping
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company making kits for jewelers, leather workers, hobbyists. Walk me through the moment you realize
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something different was happening. What were people doing? What were they buying? Absolutely.
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Yeah, that's a great intro to kind of kick off this convo because it's a fun little story. And
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so I was hired by ImpressArt actually in about 2017 as a digital marketing specialist, right?
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I didn't know much about digital marketing at the time, but to me, all my strengths align with it.
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It was just like the perfect position for I went to school for.
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So it was kind of something I just jumped into.
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A lot of a lot comes with digital marketing, right?
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Different aspects of it.
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But one of the biggest areas I work with was search advertising.
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So, you know, when you guys go and Google something like, you know,
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a Bitcoin hardware wallet and those ads pop up, they're not coming up by magic.
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It's coming up because it's a company actually bidding on the search term
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Bitcoin hardware wallet, whether it's the exact term or whether it's part of a phrase.
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you could actually pay X amount of cents or dollars to pay for your ads to show when those
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words are searched. So part of my job was, you know, quietly popping on my headphones,
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listening to podcasts and going through spreadsheets of search terms, just looking for
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our gold, right? We're looking for words that we aren't bidding on yet, because if someone searches
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an entire sentence, there might be some words in there that we're not bidding on yet. So we want
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to pull those and then bid. So it was called combing the search terms. Real fun job, right? But
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a real good way to catch up on your pods, which was great. I love doing that. I wish I could still
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go back and comb search terms, but we've gotten bigger since then, so someone else has to.
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So long story short, going through the search terms on ImpressArt products, which you are
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correct. It was basically like jewelry-focused items, or we had a lot of goldsmiths or silversmiths
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who are marking up their material after melting it down.
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All this stuff has to get marked.
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And we get into custom stamping for people who recycle.
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They have to stamp recycled plastics, things like that.
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And people were searching previously metal stamps
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for jewelry making or metal stamping hammer
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for metal stamping keepsakes and items.
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And I would say in about 2018, 2019 really,
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Bitcoin started being appended to the search terms
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that people were finding, which normally it would never register me.
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But the magic is you seeing a conversion tied to that keyword that's being searched.
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Right. So anytime there's a conversion tied to a new word that a light goes off.
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Right. It's like, OK, what do we have to do to bring this word in and bid on it?
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What do we have to do to make our listings for the product more relevant to that word?
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Right. Do you do you put that keyword into some of the text overlay on some of the images that are in the product carousel just to make it more relevant to what someone's searching?
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because someone searches something and that's what they see, it all makes sense, right?
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They're more likely to buy.
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But in this case, you know, you can't optimize at the listing level, you know, where, you
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know, we could certainly bid on Bitcoin.
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You know, people are looking for like Bitcoin metal stamps, for instance, right?
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Or metal stamping hammer for Bitcoin or metal steel plates or steel seed plates.
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And we have products that are all relevant to populate with this, but nothing really
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meant for that because, you know, it was a new sort of industry, right?
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No one was making stuff like there was a few companies, but, you know, it's in the beginning, people just piece feeling the stuff together, DIYing it with washers or hammers from the hardware store and things like that.
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So, you know, a lot of people searching it.
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We're like, OK, we have this one listing that's really for impress art.
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We can't make this a Bitcoin listing because we're going to scare away all these people that are crafting or marking gold and silver.
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They're not going to know what Bitcoin is.
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We don't want like an everything sort of listing here.
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So rather than bidding on the search terms and then optimizing the existing listings to make it Bitcoin friendly, I guess you could say, decided to just create something new.
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So I went to the bosses and took a lot of time to convince them, hey, this is something that could work.
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You know, I understand Bitcoin.
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I was enough to the point where I knew what the words meant.
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I didn't know what the seed plate was.
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I didn't even know what cold storage was at the time.
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I was like a crypto, you know, get rich quick trading guy, right?
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Like this is when Robin Hood was out for a few years at this point,
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saving for an engagement ring, saving for a house, all this stuff.
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It was like, I need money now, right?
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And, you know, I knew enough, though, that this is, there's something here, right?
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You know, first of all, why are people metal stamping passwords into metal?
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Like this is something relevant to us.
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We have people metal stamping names and dates and quotes into things.
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So this is like almost like a customer, but it's really not a customer because they need harder metals.
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They're different people.
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The tools that we have look a little crafty and they're not really made to really stamp hard metal.
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It is kind of like the gist of it.
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So after convincing ownership, hey, we need to make this a listing on Amazon to piece together materials that we had throughout the warehouse that was just kind of, you know, not being used, to be honest with you, just pallets of items.
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Because before ImpressArt started, it was actually a tool company, too, that birthed ImpressArt.
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And the tool company had like older school metal stamps, things that were meant for like stamping seed plates for, you know, for seed birds and whatnot.
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So we had a bunch of leftover inventory.
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Pallet by pallet of that inventory started getting sold down through this new Amazon listing of a steel stamping kit that we made.
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Under a different name other than Stamp Seed, it was just like an initial test where we're like, hey, all right, James, we believe you.
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We think this could work.
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You know, whatever you're talking about, Bitcoin, metal plates and passwords.
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Sure.
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Go take a chance.
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I was pretty much, you know, owning Amazon at the time for the company.
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So great.
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I have inventory back here.
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Let's see what we have.
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Let's get some images made up, pop a listing together.
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And we were off and running.
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About two weeks went by and there was no sales.
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And I'm just like, oh, my God, like bosses are going to like not believe in me.
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This isn't going to be a thing.
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I started orange peeling myself at the time because like I'm not just going to put a listing
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together if I don't know what it is. I need to know what cold storage means. I need to know why
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people are stamping this into metal and steel. So like my orange pill journey started there,
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which is kind of like unique. I don't think many people started like, you know, here's a plate
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stamped with words. You know, what is this? How do I get this? I think people are more like,
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you know, this is kind of like the last phase of your probably orange pill journey.
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But I had to learn it because I'm not going to create bullet points to describe a product
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if I don't know what that is. That's not me, right? You can do. So
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So understanding what all this was, becoming Orange Pill, building out the listing, and then back to the point where there's no sales.
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And it's a little concerning because now I'm believing in this thing.
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I want it to work.
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This is cool to work sort of in this space.
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Where do we go?
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About two weeks later, there's four sales.
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And I saw the first one on a Saturday.
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I remember messaging everyone.
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I'm like, gosh, we got our first sale.
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It was this big deal.
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Looking back, it was just one sale.
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Not too crazy.
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And then shortly after that, there were like three more within the same weekend, which is really cool.
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So observed that and then kept tweaking out the listing, made a tutorial video to describe how to do this.
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Because the truth is I've been metal stamping for years prior to this.
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So I was a good source.
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I'm a person to ask for that.
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Probably stamped more non-metal seed plates than seed plates, but I'm up there with the seed plates too.
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So anyway, that listing started selling, like I said before, and then we started going through pallets.
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And then we had to change the listing because now we had new products that we were using, right?
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We were just working down the pallet line of different metal stamp sets or different hammers that we had.
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Good enough to stamp into hard metals, but not great.
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Not like a solid put together brand that made any sense.
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So we started, you know, looking at what sales look like.
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And, you know, we had some questions.
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We're like, oh, what are our customers like?
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Who are they?
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Why are they buying five plates with a kit?
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Why are they buying, you know, three plates with a kit?
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What's the need for more than one?
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You know, we didn't understand that.
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And can you put certain, you know,
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there's crypto at the time, right?
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Could we put certain ones for crypto
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or there are different ones for Bitcoin?
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All these questions we had, but mainly who is the customer?
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That was the most important part
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because just like building that listing,
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wanting to make sure that the listing made sense
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for the customer. We didn't just like, you know, we don't want to just slap something together like
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impress art and expect people to figure it out. We want to optimize and make sense. We took it a
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step further. We're like, we need to know who the customer is. So I went to a crypto conference. I'd
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hate to say it. In the beginning, it was very inexpensive to go. It was very like low budget
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production, but I figured out a lot of stuff. I learned what multi-sake was. I learned why people
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were using more than one plate and why that was important and just got a little bit of a better,
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I guess, feel and take on, I guess, like the industry sort of as a whole, although obviously
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that was crypto, right? And then we learned a lot at that conference, enough to take it to the next
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point. You have to get face-to-face with people at the end of the day. I wasn't a Bitcoin maxi even
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at the time. I was still kind of learning at that point. This had to have been 2019.
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It was before the pandemic. So, yeah, at some point around then.
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So took back the learnings from that, spent a little more time selling those listings on Amazon and then decided that this is big enough to be its own brand, basically.
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And that's where Stamp Sheed comes from. So Stamp Sheed gave us the opportunity to look at the tools that we have now are good enough.
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but how could we make and we weren't stamping in titanium at the time we were doing aluminum which
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was not great and then steel too and then we started a little bit with titanium towards the
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end of the initial launch pre-stamp seed stamp seed was just full-on titanium which meant we
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need to make sure everything is bigger faster stronger and also in with impress art people
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have metal stamped before right they've done this we don't have to teach them with stamp seed you are
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possibly teaching people who have never used a hammer before.
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And that crypto conference I went to, that one that I was cringing on earlier,
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someone actually told me, he's like, dude, I've never stamped a hammer before.
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I am a computer guy.
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Like, I have no idea what this is.
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And that was crazy because you know my dad told me how to use a hammer when I was a young kid basically But there are people out there that didn Not everyone the same And I understood that So we had to create this kit to pretty much make
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it possible to stamp the titanium easy for anyone to do it the first time if they'd never done
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before, essentially make it dummy proof. And there's a lot of aspects of the tools that we have,
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whether it's the extra weight that we put into the hammer or the marking on the side of the
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stamps to show you what the letters are. All these little things are things that we add in for the
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first time user. So we just want to optimize constantly and protect no matter what stage we
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are about the product. It's putting a customer first, optimizing it, making it as easy as possible.
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So Stancy became a thing. We created all these new tools and this whole new kit as a thing.
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It's a patented product, which is really cool. My name gets to be on the patent as
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one of the inventors, which to me was just like, awesome. I wouldn't expect something like that.
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just from going through search terms, right?
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Combing through search terms before I even knew what Bitcoin was
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led me to the point where we started going to Bitcoin conferences.
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I started meeting with Bitcoin podcasters,
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making friends with a lot of Bitcoiners.
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You know, awesome culture and community.
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Like it really like aligned with how I felt pre-Bitcoin,
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you know, as pretty much a red pill guy to begin with that.
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And now there's this whole other community behind it
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and this monetary system that just kind of lifts this whole entire thought
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and culture up, or it gives it something solid to stand on.
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Like we have a voice now.
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And it's amazing how far it took me.
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So I started orange peeling myself at Steel Seed Plates
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and we ended up with Stamp Seed.
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And it's been great traveling the world,
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traveling the country.
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It's a really cool opportunity.
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And that's why I was kind of scared when we first launched
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and we need to get that first sale.
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And we got that first sale.
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I was like, oh my God, it's working.
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This is so cool because I was already books in at that point
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and podcasting at that point and, you know, learning about, you know, all these different
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aspects of Bitcoin, but also, you know, getting embraced and being part of this cool culture
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that, hey, if I can make this my job, that'd be amazing.
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And what's even cooler is like we turned, right, this company, ImpressArt, into sort
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of a Bitcoin company.
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And I like to see that happen more with other companies and entities.
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It's, you know, the orange in, I don't want to say infection, but like the orange is bleeding
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into everything.
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So even ImpressArt.
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Wow. It's a wild story. You definitely used your pattern and trend recognition seeking skills there.
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You know, when, how long has ImpressArt been around and the tool company that ImpressArt spun out of?
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Oh, wow. So the tool company, it's pretty cool. And the best part about it is like everyone's still here almost.
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So 1952, we're going back to, is when NK Tools started.
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And that company started selling surplus tools from World War II.
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So surplus tools from World War II is how it started.
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And then it was like, okay, let's start selling more tools,
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like hobby tools.
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They found a niche in hobby tools.
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That was really the good angle.
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And then metal stamps, which,
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I'm sure people have seen them.
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I don't know if, I know you've seen these before too,
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The stamps, you know, these little letters at the tips, it's like a nail.
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Instead of a pointy tip, you have a letter at the end.
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People were buying that before ImpressArt, obviously before stamping Bitcoin seed plates because it wasn't a thing.
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People just marked tools or they had to mark metals with different things.
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It was just simply metal marking.
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That's why those existed.
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And guess what happened?
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I think about like, I wasn't with the company yet, but I think about the 2010s.
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people started buying metal stamps from NK in a very curious manner. Why are we selling all these
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metal stamps all of a sudden? This used to be a D-level product. Now it's an A-level product.
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Then they start, and from what I understand, they started digging into who these people were,
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and they found that they were women. So why are women buying metal stamps from a surplus World War
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II hobby website? Because they were making jewelry. So there wasn't a company to go to
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to buy all this stuff, they would go to buy it from different areas. Oh, I could get my metal
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stamps from NK. Oh, this metal supplier has strips that I could use to make bracelets, right? And I
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could piece together all these other jewelry making tools. Oh, I could use my regular claw
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hammer instead of a brass tip metal stamping hammer to make it. So it followed a very similar
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trend or trajectory that Stamp Seed started from, right? You have Stamp Seed kind of coming out of
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Impressor and Impressor kind of coming out of NK. And it's been, it's been interesting to kind of,
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like, I never really thought about it to that point until now it's, you know, pretty much the
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same exact story, just with a different group of people and all just, you know, with these pretty
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cool tools that whoever invented them, I don't think they ever imagined how they'd be being used
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today. So yeah, now we have these three different companies and Stampseed is becoming a big part of
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that which is cool if you can recall how long did it take you to go from seeing the trend or pattern
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with the the word search to uh recognizing that this might be a separate identity or separate
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community separate identity for the company a separate community of people to really market to
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that's strong enough like um to tell you the truth i'd i'd have to put a guess on that i would say
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a year or so, but it was, it was, it's hard to understand because like it was started off as a
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side project. Initially COVID hit, this became my sort of side project working from home,
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but I was also doing everything else on top of that. And every, all the other things,
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you know, there are the aspect of the business was really supporting Stamps. He gave Stamps
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the ability to, to actually, you know, take a chance to spend some marketing dollars,
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to take some hits. So, you know, it's hard to really measure the wins knowing that we had a
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bit of that safety net throughout the entire time. But I would say we truly knew after we had
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significant sales on Amazon. When we started sending to Amazon FBA, meaning Amazon holds the
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product and sells it for you to get prime eligibility, once we were good enough for that,
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and that scales for you. Then it's like you don't have product fast enough.
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I think to the point where we started emptying out pallets from the back, and then we were like,
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oh, maybe we should use the ImpressArt stamps. We're like, no, we're going backwards now. That
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doesn't make sense, we need to make something new.
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So it just said, we ran out of inventory.
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So it's not really, I don't know the time,
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we just ran out of product, surplus product,
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which was great because now we have these really nice kits
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with really cool tools that are meant for stamping
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into titanium versus, you know,
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stuff that might have had a little rust on it
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or a little bit of life on it or sat on the shelf
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with some dust for a while.
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We had great pricing, but it was nice to be able to,
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you know, put together everything we learned
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and make a really cool toolkit we're proud of.
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Wow. And so you were trading crypto, I guess, before this all happened or parallel.
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Were you trading anything else before that? Were you interested in sort of stocks or was
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creating trading crypto sort of like a new endeavor of speculation for you?
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Oh, so I was part of the group of guys that was like, oh, my God, you get Robinhood on your phone
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and you could buy stocks. This is great. Like it's it was just sort of like learning because
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everyone else was doing it. Like my friends are not alive. This is when the app Robinhood really
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like started coming up in about, you know, I guess like 2017, 2018. That's when it got on my radar.
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About the time Bitcoin first came on my radar, you hear that it was at 16, 17,000. It was a huge
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talking point. You go out to the brewery with your buddies. This is what you discuss. Like
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couldn't wrap my head around the fact that one thing could be worth that much. Didn't know what
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sats were, right? This was 2017 for me. So this is before the search term combing incident happened
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where I started my Bitcoin journey. And, you know, it really came from a place where, hey, I know
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people that are getting rich off this. Oh, that must be nice for the people that held Bitcoin as
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long as they did to have this. So I wanted in on it. And it was at a time in my life where I'm
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saving up for an engagement ring, right, to propose to, you know, who's now my wife at the time,
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saving for a house, you know, living on Long Island, you know, you're kind of behind the eight
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ball, right? I grew up here, wanted to stay here. It's not easy. It's extremely expensive taxes.
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You're dealing with the city. It's just a nightmare. But it was home. So, you know,
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we wanted to make it work. And these were the ways that I thought you can make it work. So
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it was terrible. I just lost money. You know, you're just holding all these different coins.
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I didn't even know what they were. My research was what is Coinbase putting on their front screen
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and what are other people buying and I'm going to sell it before anyone else can.
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It was just complete short time preference mentality, which I think almost everybody
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might have a little bit of in them, you know, with inflation as bad as it is, right?
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It's almost like that's instilled in you and you have to break out of it.
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And it took some pain and some losses of funds to get to the point where I said,
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hey, I'm not doing this anymore.
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I'm taking a break or I'm just holding on to these bags that are draining because it
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It doesn't make sense to sell them at this point.
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And then once I went through the search term combing and then down the Bitcoin rabbit hole, starting with the titanium plate,
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it was the first time I actually researched something beyond like knowing what the company Apple was, you know, just because I used their phone.
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It was, you know, once you read a few books, you know, about I would recommend inventing Bitcoin is one of the one of the better books to read.
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It really explains under the hood, right?
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It's that under the hood look at how Bitcoin works.
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And once you understand that and things like difficulty adjustment, limited supply, just how the entire network works, it becomes easy to get your arms around it.
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As big as Bitcoin is, it's very easy to understand to a point where you can have a conviction that can't be broken.
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And, you know, it's not like Apple where somebody is going to fuck up in the middle of the night and then I can't sell my stock until, you know, 930 a.m. the next day.
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And everyone else already sold it before me.
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Preferred stocks got out and I'm sold in common stock that's going down with Bitcoin.
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That's not the case.
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You could buy and sell at any time of the day.
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And I just understood it.
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I probably read and listened to more content on Bitcoin than probably anything, to tell you the truth.
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Like maybe fantasy football is kind of up there, but I stopped that a while ago.
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But, you know, that was a pretty deep dive research sort of project.
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But Bitcoin is beyond that.
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And once you have that conviction, you understand what you're holding.
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It becomes so much easier.
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I used to sell on the way down when I was holding things.
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I used to get, I'm not going to lie, scared.
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Like, I don't want to lose anything else.
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This thing's going down forever.
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You know, you have this fear in your head where things go down, they never come back up.
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With Bitcoin, that's not the case.
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Now I'm at the point where like we were talking about it before we were recording.
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I want it to go down like this.
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This is good right now.
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Like I didn't think where we are right now at 80 was possible when BlackRock and Trump were embracing Bitcoin.
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I thought we were just going up from there.
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I thought like the next stop was a million, but it's not.
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And we're in this nice place now where we could stack at the low price of 80K, which I'll still take any day of the week.
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So, you know, truly, once for me, once I read enough, that was it.
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You know, and it's not changing, right?
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Not much of it's changing.
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And it's going to take a lot for Bitcoin to change.
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So I could sleep that night without, you know, worrying.
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Could drop 40% and I'm just buying more.
363
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And there's a lot of us out there like that.
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Yeah.
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I mean, 2019 is not that long ago.
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$3,500 Bitcoin.
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You know, in 2017, 10K, 20K was sort of mind bending to, you know, all the spilt milk here.
368
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The critiers over spilt milk at 80K.
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I mean, a lot of people, you know, you're doing your job, you notice this trend, this uptick or this new pattern that you see.
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I mean, how are you so open minded to, you know, you're already trading crypto.
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Like maybe Bitcoin is just another thing people are speculating on.
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How are you open minded to that there's more to it?
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Like maybe some people would just be like, oh, here's some weirdos.
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right you know they think they're going to take self-custody of their money or that was probably
375
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something that was super hard for me even understand uh at scale how valuable that is
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even if you talk about you know you could have a brain wallet and walk over a border i mean when
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you first start getting into bitcoin that's you know just doesn't seem like that's going to be
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i don't know what what do you remember at all like sort of why you were so open to it or maybe primed
379
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Yeah well I think initially like where I work if I see an opportunity I like I on it Like I like anytime there like something like right now AI is a big part of the advertisement running but we three different brands so it not all just Stampseed
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We do a lot of Facebook advertising too.
381
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There's different AI aspects that are there
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that you just got to get on top of it and on early
383
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just to look for opportunity.
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And that's kind of how I naturally am in general,
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and then my job lent itself to it.
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But then with Stampseed in particular,
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it became my baby.
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Like this thing was something that I kind of found in the search term.
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I didn't discover anything, but I found this in the search terms.
390
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I saw a trend.
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I convinced ownership that this could work.
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I had a lot.
393
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In a way, I put a lot on the line, right?
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Because by doing this, I'm not doing as much of the stuff that's actually making money for the business anymore.
395
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I'm taking a chance on something totally different and new.
396
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And it was also cooler, right?
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You could work with crafting stuff or I could work with Bitcoin stuff.
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So, you know, there was that aspect to where it's like, no, I'd rather be doing this.
399
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I'd rather be telling people I'm doing this than anything else.
400
00:26:43,400 --> 00:26:45,521
So that was like the initial spark, right?
401
00:26:45,541 --> 00:26:46,620
This is sort of my baby.
402
00:26:46,880 --> 00:26:54,060
And then I would say like that it really took a like you do a little self-learning here, but the self-learning was really just what is cold storage?
403
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What is the steel plate?
404
00:26:55,140 --> 00:26:58,700
How does this fit into the Bitcoiners repertoire?
405
00:26:59,640 --> 00:27:02,601
And I think the convention started when I had to go on my first podcast.
406
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we started getting approaches for sponsorships. Well, I actually probably messaged about everyone
407
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meaningful in the Bitcoin space in 2020 to see if we could ever work together or something. No one
408
00:27:14,980 --> 00:27:19,440
knew who the hell we were. Most people didn't get back to us. And I see some people replying still
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today, which is kind of funny. I got a list and I just went crazy with the list. Not really the
410
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best approach, but hey, I didn't know much about the space at this time and I was trying to work
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quickly. And someone got back to me eventually. It was the first podcast I ever went on. And,
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you know, I could go on the podcast and talk about Stamp Seed, but I want to do a little
413
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more research about Bitcoin for that. So that got me a little more involved. I hated
414
00:27:43,021 --> 00:27:48,541
how I did on that podcast, right? Like it was the first, it wasn't the greatest.
415
00:27:49,580 --> 00:27:56,300
I probably said some things that didn't really make so much sense. So you want to basically
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learn a little bit more from that. And then from there, you just start to discover who everyone is
417
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in the space. What are the books that you must read? I was never really a reader either, which
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is kind of amazing. I hated, you know, my whole life reading comprehension was a thing. I would
419
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never read any assigned books. I would skim things. I would just write fake reports. I would
420
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read like the first and last sentence of a chapter. But with Bitcoin, I just couldn't read enough and
421
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fast enough. And I don't know, if you get a few books in and you listen to a few podcasts,
422
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it kind of became a hobby, really. I didn't have much Bitcoin at the time. It was anything crazy.
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I wasn't retiring anytime soon off of it. But when that becomes all that you consume,
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and then it also kind of aligns with this red pill sort of mentality I had since my teenage years.
425
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you know you know the you know i don't want to say conspiracy theories because we've been right
426
00:28:52,460 --> 00:28:57,680
on a lot of them but sort of like this alt culture i've been part of that's what the bitcoin is worse
427
00:28:57,680 --> 00:29:00,940
then you start meeting people they're kind of aligned with that and you're like wow this is
428
00:29:00,940 --> 00:29:05,620
we're all sort of on the same page right you meet a bitcoiner you don't even have to really talk to
429
00:29:05,620 --> 00:29:10,841
them that much and you have those kind of common things in mind and you know that that really sets
430
00:29:10,841 --> 00:29:16,900
the tone for the conversation and just kind of like you know where both your heads at um so yeah
431
00:29:16,900 --> 00:29:22,480
That's it really is an interesting way that that it came to be, to tell you the truth.
432
00:29:23,320 --> 00:29:27,700
Yeah. But I would say the biggest thing is, you know, stacks of books that did it.
433
00:29:27,741 --> 00:29:33,940
You know, you spend your time in there enough and, you know, then you start hearing people in your life say, oh, Bitcoin's a scam.
434
00:29:33,940 --> 00:29:38,160
It's like, oh, where'd you hear that? Oh, you know, I saw it on an article.
435
00:29:38,361 --> 00:29:41,080
And did you read the article? No, I didn't read the article. It's OK.
436
00:29:41,501 --> 00:29:46,400
So before I read all this stuff and knew all this stuff, I would hear these people saying this and be like, oh, yeah, that's right.
437
00:29:46,400 --> 00:29:50,140
It's a scam. And that's what everyone does. That's all scam, scam. They're all parrots, right?
438
00:29:50,140 --> 00:29:54,741
They're going to repeat everything they see, whether it's a headline or something they heard in passing,
439
00:29:54,741 --> 00:29:58,440
just because that's something to talk about around the water cooler besides the weather.
440
00:29:59,241 --> 00:30:04,620
And then when you start seeing people who you thought were smart say these things that didn't put the work in,
441
00:30:04,680 --> 00:30:08,220
you're just like, oh, OK, everyone else is sort of brainwashed under this spell.
442
00:30:09,060 --> 00:30:12,341
Hold strong. Buy when it's low. Don't sell.
443
00:30:12,341 --> 00:30:17,060
So it's a lot easier than it should be.
444
00:30:17,220 --> 00:30:25,781
But the work comes from studying and staying up on it or having conviction and faith in people that you think are really smart and hoping that they like Bitcoin.
445
00:30:26,940 --> 00:30:27,380
Yeah.
446
00:30:27,920 --> 00:30:32,361
You're pouring all this work into learning about Bitcoin and you're running Stamp Seed.
447
00:30:32,820 --> 00:30:35,341
And there are a lot of ways to make a metal seed plate.
448
00:30:35,741 --> 00:30:36,781
And it's got to be reliable.
449
00:30:37,101 --> 00:30:41,361
You could use steel, stainless, aluminum, copper, titanium.
450
00:30:41,781 --> 00:30:43,361
Walk me through the engineering decision.
451
00:30:43,480 --> 00:30:44,700
Why titanium specifically?
452
00:30:45,041 --> 00:30:47,440
What's the bear case against the alternatives?
453
00:30:48,521 --> 00:30:52,660
So I'll preface this by saying metal is always going to be better in general.
454
00:30:53,120 --> 00:30:55,301
You buy your hardware wallet, great.
455
00:30:55,561 --> 00:30:59,781
Comes with a piece of paper to write your seed words down on, not so great.
456
00:31:00,140 --> 00:31:02,440
How many people might leave them on that piece of paper?
457
00:31:02,440 --> 00:31:08,320
And God forbid they're using sort of a gel ink pen or the paper has sort of a coating on it, right?
458
00:31:08,320 --> 00:31:12,080
You're going to, you know, ink fades over time as well.
459
00:31:12,261 --> 00:31:13,460
It's just not a great way to store it.
460
00:31:13,480 --> 00:31:14,761
So anything metal is really good.
461
00:31:16,060 --> 00:31:17,001
Why titanium?
462
00:31:18,101 --> 00:31:21,980
I guess it's got a few key factors, but the biggest one is it just doesn't rust.
463
00:31:22,120 --> 00:31:23,720
It literally will not rust ever.
464
00:31:24,361 --> 00:31:26,101
It naturally oxidizes.
465
00:31:26,440 --> 00:31:30,801
It's in an oxidative state, which is almost like there's an invisible layer of oxygen
466
00:31:30,801 --> 00:31:34,400
surrounding it at all times that prevents it from rusting, which is key.
467
00:31:34,400 --> 00:31:39,880
you know, if this is stored in a damp environment or, you know, if you want to put it in salt water
468
00:31:39,880 --> 00:31:44,680
or bury it somewhere, you know, we put a seed plate on a fishing line to put it in water for a year.
469
00:31:44,980 --> 00:31:51,341
No rust, nothing happened. We just wanted a superior metal. Steel is still good. That's going
470
00:31:51,341 --> 00:31:55,920
to hold up very well for you, but it does have that tendency to rust, and it's a little bit harder
471
00:31:55,920 --> 00:32:01,480
to stamp. The titanium feels a little bit easier when stamping. And then it's just a little bit
472
00:32:01,480 --> 00:32:08,080
lighter, which that doesn't really play a role so much. And the biggest one is just cooler.
473
00:32:08,320 --> 00:32:13,640
Titanium is cooler. People like it better. It's going on spaceships and airplanes. It's just a
474
00:32:13,640 --> 00:32:18,380
cooler metal. So why not use that? It's not much of a price difference. So the cost of our products
475
00:32:18,380 --> 00:32:23,140
really in the tools. These are legit metal stamping tools that were made for one purpose
476
00:32:23,140 --> 00:32:28,940
and one purpose only to stamp into that titanium deeply and to make it super easy. So the metal is
477
00:32:28,940 --> 00:32:33,460
really cheap so why not go with a cooler one that has a higher melting point and also will never
478
00:32:33,460 --> 00:32:38,880
rust and that's titanium right yeah i can see that and so stamp seed kits are stamped by hand
479
00:32:38,880 --> 00:32:44,761
by the user in their own home there's no factory like pre-engave engraving no shipped with data on
480
00:32:44,761 --> 00:32:50,060
it model from your end at stamp seed walk me through what's actually in the box why each piece
481
00:32:50,060 --> 00:32:56,400
is there and what's not in the box all right i do have a box you want to just sure yeah just all right
482
00:32:56,400 --> 00:33:00,720
So, you know what?
483
00:33:01,041 --> 00:33:02,041
Let's do this first.
484
00:33:02,820 --> 00:33:08,580
So the main components of the box, of course, you get the titanium seed plate.
485
00:33:08,580 --> 00:33:13,480
And I don't know how well the focus is, but this one's already stamped with letters.
486
00:33:14,341 --> 00:33:14,440
So-
487
00:33:14,440 --> 00:33:17,021
Yeah, I can see seed, seed, stamp seed, stamp seed, stamp seed.
488
00:33:17,281 --> 00:33:21,220
Yeah, so you get this blank plate that you have to do yourself.
489
00:33:21,380 --> 00:33:23,501
And like a lot of people think that we do it for them.
490
00:33:23,501 --> 00:33:27,960
when we go every time we go to a conference people are like okay so I give you my words like how does
491
00:33:27,960 --> 00:33:32,320
this work and then you get some people that sort of test us and like they're trying to make sure
492
00:33:32,320 --> 00:33:36,700
that we're not DIYing it but without fail someone always thinks that we're doing it for them as a
493
00:33:36,700 --> 00:33:42,980
service so you also have this stamping aid which holds the plate in place you slide the plate in
494
00:33:42,980 --> 00:33:48,060
the stamping aid or the stamping guide rather and it has all these little lines on it that you know
495
00:33:48,060 --> 00:33:51,101
there's a max of eight letters per seed words in bit 39.
496
00:33:51,261 --> 00:33:52,841
So there's eight dashes per cell.
497
00:33:53,041 --> 00:33:56,580
And those dashes are sort of your shooting points for where you, um,
498
00:33:56,820 --> 00:33:59,320
line up your little metal stamps, like I was showing you before.
499
00:33:59,541 --> 00:34:01,460
So you get like these, you know, the alphabet,
500
00:34:01,660 --> 00:34:04,080
basically on the tip of a metal shank,
501
00:34:04,940 --> 00:34:10,780
you get your, the hammer and you just hit it. That's it.
502
00:34:11,420 --> 00:34:15,380
Put it, hit it into the metal while it's lined up in this jig,
503
00:34:15,460 --> 00:34:16,900
just like that, you know,
504
00:34:16,900 --> 00:34:23,620
Might be hard the way I'm showing it, but if you go on the website on the homepage, it shows it perfectly up there.
505
00:34:26,001 --> 00:34:28,440
And then what else?
506
00:34:29,220 --> 00:34:29,620
Compatible.
507
00:34:29,940 --> 00:34:35,061
You know, these are the 24 word plates, but we recently had the 12 words because a lot of people obviously have 12,
508
00:34:35,160 --> 00:34:38,140
and they don't want the extra space or the bigger plate.
509
00:34:38,780 --> 00:34:42,581
And like I was saying before, like our tools are expensive, so why make you buy them again?
510
00:34:43,041 --> 00:34:45,620
That's why the stamping aid works with both the 12 and 24.
511
00:34:45,621 --> 00:34:52,660
You put this little spacer adapter in and then you have room for anything we come out with really like we're once you buy this tool set
512
00:34:52,660 --> 00:34:55,780
That's it. It's like you just get your plates whatever else you need from there
513
00:34:59,021 --> 00:35:03,860
This is kind of like yeah, the new 2.0 version of the kid. It's just you know nicely boxed
514
00:35:05,061 --> 00:35:07,860
Everything's in here easy to grab easy to take out
515
00:35:09,180 --> 00:35:14,501
It's funny to look at this and you know look at how our kits looked like when they were on Amazon you just you come a long way
516
00:35:14,501 --> 00:35:19,541
away so everything is just in here and if you know a lot of people buy extra
517
00:35:19,541 --> 00:35:23,800
plates so someone gets five plates ten plates we just load them all in this box
518
00:35:23,800 --> 00:35:29,680
and send it so it's just nice and easy and ready to go for you and then this is
519
00:35:29,680 --> 00:35:35,380
like the deluxe version there's a lot of people out there who may have a hammer
520
00:35:35,380 --> 00:35:39,880
ready and want to save some SAT so we have a basic version of the kit too that
521
00:35:39,880 --> 00:35:43,880
discludes the hammer and it also doesn't come with the extra metal anvil that
522
00:35:43,880 --> 00:35:48,400
goes under the stamp guide. That's our basic kit. So we have both options available for those
523
00:35:48,400 --> 00:35:53,501
looking to save some sats who might already have a modest setup. But, you know, those,
524
00:35:53,720 --> 00:35:59,120
the metal head hammers, they're not as great as the brass head hammers, you know, brass tip,
525
00:35:59,900 --> 00:36:03,420
softer than steel. So when you're hitting steel, it's not going to bounce off. It's going to drive
526
00:36:03,420 --> 00:36:07,100
things down and get a deeper result. So that's why this thing is like the workhorse beast.
527
00:36:07,620 --> 00:36:13,860
It's like the hero of the kit. Two pound weighted head, short handle. If people pick this thing
528
00:36:13,860 --> 00:36:15,880
up. We were just in Vegas at the conference,
529
00:36:16,481 --> 00:36:17,460
Bitcoin conference, and
530
00:36:17,460 --> 00:36:19,501
everyone's like, wow, this is like a legit hammer.
531
00:36:19,720 --> 00:36:21,780
You get this with it? You're like, yeah, we can't do it
532
00:36:21,780 --> 00:36:23,660
for you. You're not sending the hammer back. You get it.
533
00:36:24,400 --> 00:36:25,800
And I'm
534
00:36:25,800 --> 00:36:27,740
not even kidding. Everyone did good at it.
535
00:36:27,860 --> 00:36:29,880
We set up a demo kit
536
00:36:29,880 --> 00:36:31,740
so people just stamp a letter or two just to get
537
00:36:31,740 --> 00:36:33,760
a feel for it. A lot of people say, oh, I
538
00:36:33,760 --> 00:36:35,321
saw you on so-and-so's podcast.
539
00:36:35,800 --> 00:36:37,601
Great. Now you could come here and hold the tools
540
00:36:37,601 --> 00:36:39,680
and get a feel for it and then maybe
541
00:36:39,680 --> 00:36:41,760
buy a kit if you like it. Everyone does
542
00:36:41,760 --> 00:36:43,481
fine. There's never mess-ups.
543
00:36:43,481 --> 00:36:49,160
no one hits their fingers it's just set up so it works super easy if you have like a for instance
544
00:36:49,160 --> 00:36:53,981
like a hammer with a short handle versus a hammer with a handle this long right like a standard claw
545
00:36:53,981 --> 00:36:58,061
hammer is going to have a big difference because if you're working with a longer hammer you're
546
00:36:58,061 --> 00:37:03,220
going to be further back from the point of contact you might miss you might swing too hard when you
547
00:37:03,220 --> 00:37:07,460
have a short stubby hammer with you know weighted head you kind of just like flick it and drop it on
548
00:37:07,460 --> 00:37:09,501
So it makes it super easy.
549
00:37:09,680 --> 00:37:15,780
And a lot of people, like I was saying before, oh, I've never swung a hammer before, this, that.
550
00:37:16,501 --> 00:37:17,720
Those people are doing fine.
551
00:37:18,001 --> 00:37:20,260
We have kids come by the booth and do it.
552
00:37:20,300 --> 00:37:22,501
You have a lot of kids go with their parents to the Bitcoin conference.
553
00:37:22,740 --> 00:37:27,960
And they're all going to the booth to look for giveaways and freebies and T-shirts and hats and things like that.
554
00:37:28,360 --> 00:37:30,541
And then they see this and they just want to try stamping it.
555
00:37:30,581 --> 00:37:31,920
So sure, let the kid do it.
556
00:37:31,920 --> 00:37:38,840
So we have some photos of kids at conferences stamping it, which I show those to people anytime they're like, oh, I don't know, this looks hard.
557
00:37:38,900 --> 00:37:41,460
Like, yeah, it's not. The kid could do it.
558
00:37:42,700 --> 00:37:47,920
Yeah, I think getting the husbands, wives and the kids involved is a great way to sort of teach about Bitcoin and self-custody.
559
00:37:49,561 --> 00:37:52,200
You know, we kind of talked about why paper is so dangerous.
560
00:37:52,340 --> 00:37:59,001
It was kind of interesting. We talked about the coding of the paper, but also the kind of ink, you know, or pen you use.
561
00:37:59,001 --> 00:38:06,120
have you heard real world failure modes from customers like what's happened or you know
562
00:38:06,120 --> 00:38:09,640
what's happened to certain do they talk to you at conferences or in emails or dms about their
563
00:38:09,640 --> 00:38:15,280
horror stories um not so much the horror stories you know i haven't got too many of those i think
564
00:38:15,280 --> 00:38:20,840
people might be almost too embarrassed to talk about them i but i get a lot of the people's like
565
00:38:20,840 --> 00:38:25,460
oh i need to do this the amount of people that see us at a conference because online you don't
566
00:38:25,460 --> 00:38:28,780
really talk to people too much it's kind of just asking questions or hey can i get a coupon
567
00:38:28,780 --> 00:38:30,820
at the conference, everyone's just like,
568
00:38:30,820 --> 00:38:43,731
oh I still need to do this or oh I still have to get the kit or I have the kit but I haven done it yet Or I have to get a new wallet first It just procrastination is the biggest thing And that the biggest risk because that the biggest segment of people right
569
00:38:43,771 --> 00:38:45,771
Oh, I have to get it off the exchange still, right?
570
00:38:45,791 --> 00:38:47,731
That's the biggest group of people there is.
571
00:38:48,051 --> 00:38:52,531
So, you know, they're kind of waiting in queue for a potential issue because they don't have
572
00:38:52,531 --> 00:38:53,531
things set up properly.
573
00:38:54,851 --> 00:38:59,591
So not so much horror stories, more potential horror stories, I would say, than anything.
574
00:38:59,591 --> 00:39:01,431
and from a massive segment.
575
00:39:01,691 --> 00:39:03,491
And then you have the cool stories,
576
00:39:03,551 --> 00:39:05,491
which are the people who kind of tell you
577
00:39:05,491 --> 00:39:07,731
not exactly where they hide it,
578
00:39:07,771 --> 00:39:09,071
but kind of how they hide it.
579
00:39:09,111 --> 00:39:10,911
And, you know, some of the crazy things they've done
580
00:39:10,911 --> 00:39:12,471
or their crazy multi-six setup,
581
00:39:12,691 --> 00:39:14,331
which, you know, you don't want to like
582
00:39:14,331 --> 00:39:15,511
really share too much of that,
583
00:39:15,511 --> 00:39:18,931
but you have some very creative
584
00:39:18,931 --> 00:39:21,131
and interesting ways to hide these things
585
00:39:21,131 --> 00:39:23,551
that blow my mind still to this day.
586
00:39:23,831 --> 00:39:26,491
You know, then of course you get to the inheritance issues.
587
00:39:26,671 --> 00:39:27,751
Like, hey, dude, is anyone going to be able
588
00:39:27,751 --> 00:39:29,131
to find this thing after you go?
589
00:39:29,591 --> 00:39:31,891
So you have to have things planned properly.
590
00:39:32,511 --> 00:39:34,831
But there's some pretty cool ways out there.
591
00:39:35,871 --> 00:39:43,431
I'll give you one really cool sort of way to hide a plate that someone told me that I don't think anyone's going to find this one.
592
00:39:43,991 --> 00:39:47,771
But you essentially take like a stamped plate ready to go.
593
00:39:48,911 --> 00:39:49,571
You would cover.
594
00:39:49,891 --> 00:39:50,891
Well, this one's damaged.
595
00:39:52,211 --> 00:39:58,811
You would cover this in resin or at least he covered it in some sort of resin epoxy and then painted it to make it look like a rock.
596
00:39:59,591 --> 00:40:02,651
Right. So it's a sea plate that looks like a rock.
597
00:40:02,791 --> 00:40:07,151
And then he has a giant pond, like a manmade pond in his backyard, threw it in the pond.
598
00:40:07,211 --> 00:40:10,591
So that's just rock in the pond. No one's going in there to find that thing.
599
00:40:10,651 --> 00:40:13,291
And it might pass metal detection, too, if the epoxy is thick enough.
600
00:40:13,771 --> 00:40:18,571
So that's like the level of hiding that you have because, right, you're holding in self custody.
601
00:40:18,571 --> 00:40:20,711
It's literally yours, completely yours at this point.
602
00:40:21,111 --> 00:40:26,211
You can't call up Coinbase or, you know, your wallet and say, hey, I need my password to get back in.
603
00:40:26,211 --> 00:40:31,971
can you send me to, you know, authentication code through my email or security code and I'll confirm
604
00:40:31,971 --> 00:40:37,411
it. I'll send you my ID. I'll do anything. Just give it back. Can't do that here. So that's why,
605
00:40:37,471 --> 00:40:41,811
you know, we go through these crazy lengths to hide it. But, you know, I hear stories like that,
606
00:40:41,851 --> 00:40:46,591
just like do multi-sig, just go with multi-sig, right? Like make your life easier. You don't
607
00:40:46,591 --> 00:40:51,631
have to hide these things as crazy as you think if you have a good multi-sig in place. God forbid
608
00:40:51,631 --> 00:40:56,591
one of those plates gets lost, stolen, destroyed, you just recreate your wallet all over again.
609
00:40:56,691 --> 00:41:03,031
You don't take the chance versus a sole single SIG, which is not great, right? You know,
610
00:41:03,071 --> 00:41:07,511
there's a place for single SIG, but is your entire stack? It's definitely not a great idea.
611
00:41:08,691 --> 00:41:11,731
Yeah, I think there's definitely a natural evolution to the Bitcoiner and it sort of
612
00:41:11,731 --> 00:41:17,011
revolves or it's tethered to counterparty risk. So you start stacking maybe on an exchange and
613
00:41:17,011 --> 00:41:21,431
maybe you stack enough or it grows enough in purchasing power that you want to get off the
614
00:41:21,431 --> 00:41:27,231
exchange, you start recognizing the value and start thinking about now it's maybe worth investing
615
00:41:27,231 --> 00:41:31,611
a little bit of money to take it off the exchange and learn how to self-custody. Then you start to
616
00:41:31,611 --> 00:41:35,431
self-custody. Maybe you have a single SIG, but now you start to realize you're the counterparty
617
00:41:35,431 --> 00:41:41,691
risk to yourself and to your loved ones. And you start to figure out how to eliminate single
618
00:41:41,691 --> 00:41:46,251
points of failure within your own system. Maybe you move to the single SIG with a hardware wallet
619
00:41:46,251 --> 00:41:51,191
and a metal plate, and then you move into maybe multi-SIG with maybe a metal plate on one of them.
620
00:41:51,191 --> 00:41:56,531
But, you know, you sort of evolve into, you know, learning how to hold this thing on your own in self-custody.
621
00:41:58,551 --> 00:42:00,811
How can people mess up with a metal plate?
622
00:42:00,931 --> 00:42:03,511
Are there risks with metal they need to understand to use it right?
623
00:42:04,771 --> 00:42:10,851
Yeah, I guess like you could mess up by stamping the wrong letter, right, as an option or stamping the wrong word.
624
00:42:11,431 --> 00:42:14,051
Things like that, you know, mistakes are going to happen, right?
625
00:42:14,111 --> 00:42:15,591
And there, you know, there's no eraser.
626
00:42:16,491 --> 00:42:20,411
And that's why like sort of we built the kit to try to prevent as much of that as possible.
627
00:42:20,411 --> 00:42:25,211
but it still could happen. So like one way we prevent it is like with these stamps, like,
628
00:42:25,271 --> 00:42:29,671
you know, there's one side that shows you a letter and that's the side that you need to
629
00:42:29,671 --> 00:42:33,771
have facing you to make sure it's oriented properly. If you didn't have a marking on the
630
00:42:33,771 --> 00:42:37,551
side, you wouldn't know which way to hold it because things are mirrored and you might hold
631
00:42:37,551 --> 00:42:42,591
something the wrong way or upside down. If you think about the letter M, it could look like a W
632
00:42:42,591 --> 00:42:46,891
just because you grabbed it the wrong way. So mess ups are highly possible. So we
633
00:42:46,891 --> 00:42:50,491
write stuff on the side, so you know not to do that.
634
00:42:50,531 --> 00:42:52,031
And the instructions are very detailed.
635
00:42:52,771 --> 00:42:54,951
I know a lot of people probably don't read them, but they're there.
636
00:42:56,951 --> 00:42:59,551
The hammer makes it easier and things like that.
637
00:42:59,771 --> 00:43:00,851
But people mess up.
638
00:43:00,971 --> 00:43:02,071
What happens if you do mess up?
639
00:43:02,131 --> 00:43:03,071
It's really not a big deal.
640
00:43:03,971 --> 00:43:08,471
You have plenty of room on the cell here to continue adding more letters.
641
00:43:08,691 --> 00:43:11,911
So if you stamp the wrong letter, okay, not a problem.
642
00:43:12,071 --> 00:43:14,831
You could even put an X through that letter and continue stamping the word.
643
00:43:14,831 --> 00:43:19,571
or you could just use these sidelines on the plate, which you turn the plate 90 degrees,
644
00:43:19,731 --> 00:43:23,251
pop it in the stamping guide and you have sidelines. So you could just write, oh,
645
00:43:23,251 --> 00:43:28,251
word 17 was actually this. So you could have your corrected word right on the side of the plate.
646
00:43:28,831 --> 00:43:35,731
But, you know, I would say seven times out of 10, your seed word is probably going to be like
647
00:43:35,731 --> 00:43:40,391
four to five letters or less than five letters. And you're going to have like three extra spots
648
00:43:40,391 --> 00:43:44,351
at the very least to continue your word. If that's not the case and you have like a six,
649
00:43:44,351 --> 00:43:47,731
seven, eight letter seed word, you could just use those sidelines perfectly fine.
650
00:43:48,091 --> 00:43:52,751
Or if you have immense inescapable OCD, like I have myself,
651
00:43:53,491 --> 00:43:56,831
you just get another plate and you re-stamp it and you hope you don't mess it up there.
652
00:43:57,231 --> 00:44:01,271
They're like 28 bucks or something like that. So it's, it's, it's not that bad.
653
00:44:01,351 --> 00:44:03,831
You know, it's just the tools that are bad, but I'm not buying them again.
654
00:44:03,891 --> 00:44:05,271
I have them already. Just get another plate.
655
00:44:06,051 --> 00:44:11,831
Right. I love that. You know, it's so analog in today's digital.
656
00:44:11,831 --> 00:44:19,071
Yeah. No batteries, no firmware, no third party trust. Can you maybe just talk about that as a design principle?
657
00:44:20,651 --> 00:44:38,791
Yeah. I mean, the biggest thing is like you're, you know, you're getting all these items and you're keeping them for life. You're not sending the tools back. You're not like imprinting this online. You're not uploading your file and getting back something. You literally have to do this yourself to do it right. There's no way around that.
658
00:44:38,791 --> 00:44:48,431
You go through the trouble of taking your Bitcoin off of the exchange, right, onto a hardware wallet that you spent, you know, nowadays, maybe $200 plus on.
659
00:44:48,651 --> 00:44:49,771
You know, they're getting bigger, better.
660
00:44:49,971 --> 00:44:51,331
They have screens and keypads.
661
00:44:51,511 --> 00:44:55,971
And I would highly take advantage of the ones with the full keypads, too, because you're going to need them.
662
00:44:56,691 --> 00:44:58,071
You don't want like two little buttons.
663
00:44:58,211 --> 00:44:58,871
Like, it's very annoying.
664
00:44:59,891 --> 00:45:01,951
So, you know, you go through all that trouble.
665
00:45:02,011 --> 00:45:02,911
You have your hardware wallet.
666
00:45:03,131 --> 00:45:05,231
And then you're going to get to your seed plate portion.
667
00:45:05,731 --> 00:45:07,111
You can't outsource that, right?
668
00:45:07,111 --> 00:45:11,771
You have to completely do that yourself, just like you set up your hardware wallet yourself, more than likely.
669
00:45:12,411 --> 00:45:14,531
Can you have someone else set up your wallet for you? Sure.
670
00:45:15,051 --> 00:45:17,971
But they're probably not going to look at your C words. You're going to do the C word part.
671
00:45:18,071 --> 00:45:22,491
They're going to tell you to write these down or confirm these words and then give me back the wallet.
672
00:45:22,631 --> 00:45:25,291
I'll finish helping you with set up or don't show me the whole thing.
673
00:45:25,811 --> 00:45:29,951
But the C word portion, if anyone else sees these, you're at risk.
674
00:45:30,951 --> 00:45:34,491
You trust someone so much. Oh, my best friend, I trust him.
675
00:45:34,491 --> 00:45:38,471
You know, we went halves on Bitcoin and, you know, he's not going to steal it from me or anything like that.
676
00:45:39,191 --> 00:45:42,271
Every night you sleep, you're going to be thinking of that.
677
00:45:42,411 --> 00:45:44,391
And then eventually you're going to be like, you know, this isn't great.
678
00:45:44,511 --> 00:45:45,731
Someone else saw my seed words.
679
00:45:46,091 --> 00:45:46,931
You know, this isn't good.
680
00:45:47,471 --> 00:45:50,051
You know, you don't want anyone else knowing what these are.
681
00:45:50,791 --> 00:45:55,251
So being that these are also heavy tools, it also makes sense just for you to own them.
682
00:45:55,291 --> 00:45:56,271
Right. Send it to you.
683
00:45:56,291 --> 00:45:57,051
You do it yourself.
684
00:45:57,931 --> 00:45:58,651
And that's it.
685
00:45:58,711 --> 00:46:00,251
You know, you're set up.
686
00:46:00,311 --> 00:46:00,891
You're good to go.
687
00:46:00,891 --> 00:46:07,351
and it's you know it's very analog right it's very low tech in a high tech sort of space like
688
00:46:07,351 --> 00:46:13,111
bitcoin but it has to be it's simple is better at the simplest form you're memorizing these right
689
00:46:13,111 --> 00:46:19,011
so that's extremely you know close to you but that's very risky just to memorize them so better
690
00:46:19,011 --> 00:46:27,711
get them into a titanium size post-it instead so yeah i mean i i really can't uh sort of voice this
691
00:46:27,711 --> 00:46:33,751
enough. I think now is the time to get all your sort of set up in order. When things are a little
692
00:46:33,751 --> 00:46:40,511
bit calmer, it's not as frenzy. There's no mania. You don't want to kind of be like looking at your
693
00:46:40,511 --> 00:46:47,771
setup and eliminating single points of failure when price is a lot higher and you're a lot more
694
00:46:47,771 --> 00:46:52,471
nervous and to even just touch things. And all your relatives are like, you sure you're okay over
695
00:46:52,471 --> 00:46:57,291
there? You got everything all set? So this is a golden opportunity, not just to stack, but to
696
00:46:57,291 --> 00:47:04,631
secure what you do have. I'll go back to a show I did with CK many moons ago. No one is bullish
697
00:47:04,631 --> 00:47:11,151
enough on Bitcoin. If you think you need more Bitcoin, if you don't have enough, you're kind
698
00:47:11,151 --> 00:47:16,791
of not bullish enough on the future value of Bitcoin. And I would encourage people to kind
699
00:47:16,791 --> 00:47:23,171
of think about getting the stats they have now and the family they have now to like 2030, 2035.
700
00:47:23,171 --> 00:47:26,651
because I think a lot of people are through leverage,
701
00:47:26,971 --> 00:47:27,971
through security concerns,
702
00:47:27,971 --> 00:47:30,771
are going to end up with less Bitcoin than they have now,
703
00:47:30,831 --> 00:47:31,511
maybe in the future.
704
00:47:32,271 --> 00:47:35,751
So I'll leave it to you for any sort of parting words.
705
00:47:35,851 --> 00:47:36,831
Where can people find you?
706
00:47:37,331 --> 00:47:41,551
Find Stamp Seed and secure their seed phrase.
707
00:47:42,511 --> 00:47:44,611
Yeah, check us out, stampseed.com.
708
00:47:44,811 --> 00:47:47,091
We're actually under a website redesign now.
709
00:47:47,411 --> 00:47:49,371
Not going to affect your experience on the site,
710
00:47:49,371 --> 00:47:52,891
but it's going to be a nice site probably in a month or so
711
00:47:52,891 --> 00:47:56,811
with a lot more content on there, a lot more information to kind of research and understand
712
00:47:56,811 --> 00:47:59,551
more for the people who are just getting into cold storage, right?
713
00:47:59,991 --> 00:48:01,091
Want to learn a little bit more?
714
00:48:01,251 --> 00:48:03,311
It's going to be better experience all around there.
715
00:48:03,311 --> 00:48:04,471
So stampseed.com.
716
00:48:05,171 --> 00:48:07,211
Find us on the X at stamp underscore seed.
717
00:48:07,451 --> 00:48:13,391
And then if you want to reach out or follow me, say hello, hammerseed21 on X.
718
00:48:14,011 --> 00:48:16,791
And we're going to be at Bitcoin Prog coming up.
719
00:48:16,911 --> 00:48:20,431
So if anyone listening, if this is going to be out before then, which it should be,
720
00:48:20,731 --> 00:48:22,771
it's about a month from today, Bitcoin Prog.
721
00:48:22,891 --> 00:48:45,071
We'll be there. We've gone to every one since the first, and I highly suggest checking out that one. It's one of my favorites. It's like a meetup almost. And we had Adam back come to our booth. I was talking to him for like 15 minutes. He was like doing his own demo, just like everyone else did. He just wanted to learn about the product. So, you know, I don't work for the conference. I feel like I'm pitching him now.
722
00:48:45,071 --> 00:49:05,911
But yeah, check us out. Use your coupon codes. I'm sure you got a good one lined up, Cedric, 50% off. Get your deal and get your seat plates into metal now. Like Cedric was saying, don't procrastinate. I was just at the conference, like I was saying before in Vegas and every other one. You might have people that just know what the product is but haven't done it yet.
723
00:49:05,911 --> 00:49:12,011
right? It's a huge segment of people. Just don't be part of that. Set aside the time to get your
724
00:49:12,011 --> 00:49:17,691
stuff off the exchange onto a trusted hardware wallet that's preferably like air-gapped and
725
00:49:17,691 --> 00:49:24,251
Bitcoin only, checks all the boxes, and just get your seed words into metal. Hopefully it's stamp
726
00:49:24,251 --> 00:49:28,691
sheet. If it's not, and you're going to choose another metal, I would highly suggest one that
727
00:49:28,691 --> 00:49:33,811
is a single solid piece. I don't like anything with multiple pieces for a lot of different reasons.
728
00:49:33,811 --> 00:49:36,871
And the simplest way to say it's just more pieces, more problems.
729
00:49:37,431 --> 00:49:39,951
Hardware could be a different material that's holding it together.
730
00:49:40,471 --> 00:49:45,891
When things bend or heat gets applied, things expand and things start to fall out and become weaker.
731
00:49:46,471 --> 00:49:52,931
It also gives water a place to hide, dirt a place to hide, corrosion, things seizing up, becoming harder to open.
732
00:49:53,691 --> 00:49:56,431
Whereas with a plate like this, you could just literally bury it underground.
733
00:49:57,231 --> 00:50:00,171
So don't wait and just get it on a metal plate.
734
00:50:01,511 --> 00:50:02,311
Yeah, I agree.
735
00:50:02,311 --> 00:50:06,811
I well you're so lucky you get to go to Bitcoin Prague that's my dream
736
00:50:06,811 --> 00:50:10,991
conference maybe you could put in a good word for me maybe I'll get to see there next year
737
00:50:10,991 --> 00:50:15,151
I'll be at Camp Nakamoto this year in New Hampshire at Lake Winnipesaukee
738
00:50:15,151 --> 00:50:21,331
this has been so dope hopefully I'll be on Long Island soon we can meet up in person and do another
739
00:50:21,331 --> 00:50:28,071
show together oh that'd be awesome yeah absolutely thank you so much thanks for having me yeah it's
740
00:50:28,071 --> 00:50:35,571
been great. Thanks, Cedric. You too. Hey, hey, and that's a wrap on this one. If this conversation
741
00:50:35,571 --> 00:50:41,371
added value, share it with one person who needs to hear it. That is how the Bitcoin matrix where
742
00:50:41,371 --> 00:50:48,251
critical thinkers meet grows. Huge thanks to our sponsors, Stamp Seed, Firefish, Club Orange,
743
00:50:48,391 --> 00:50:53,051
and Camp Nakamoto. These are companies and products I personally use and believe in.
744
00:50:53,051 --> 00:50:56,551
Please support them so they can keep supporting the show.
745
00:50:57,151 --> 00:50:59,711
Links and codes for all of them are in the show notes.
746
00:51:00,391 --> 00:51:01,411
Not on Fountain yet?
747
00:51:01,931 --> 00:51:09,291
$5 a month gets you every episode a full day early, completely ad-free, or $1 per episode
748
00:51:09,291 --> 00:51:10,611
after early access.
749
00:51:11,251 --> 00:51:12,311
Follow me on X.
750
00:51:12,551 --> 00:51:13,731
I'm at Sed Youngelman.
751
00:51:14,131 --> 00:51:16,531
The show is at underscore Bitcoin Matrix.
752
00:51:17,011 --> 00:51:19,751
We're in the conversation every single day.
753
00:51:20,311 --> 00:51:21,491
The Matrix is real.
754
00:51:21,491 --> 00:51:22,851
Keep on stacking.
755
00:51:23,051 --> 00:51:24,331
Keep your head on a swivel.
756
00:51:24,731 --> 00:51:25,771
Spend your time well.
757
00:51:26,031 --> 00:51:27,591
And thank you for listening.