ABOUT THIS EPISODE
The Behaviour Business Episode 14 - 'Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains' with Matt Johnson PhD
The Behaviour Business podcast is back after a short hiatus with a fascinating chat with neuroscientist, writer, researcher and speaker Matt Johnson PhD, co-author of 'Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains'
Matt Johnson received his PhD in Cognitive Psychology from Princeton University, where his dissertation focused on the neuroscience of language and communication. He explains how to apply this neuroscientific perspective to better understand consumer experience and decision making. He advises start-ups, big and small, including Nike as an expert-in-residence, and has contributed to major news outlets including Forbes, Entrepreneur and Business Insider.
In this chat, Matt covers a lot ground and reveals some fascinating insights, touching on how the film '50 First Dates' can reveal the secrets of how memories are formed, the lengths movie lovers will go to in order to eat popcorn in the cinema, and how making sure you never pay for something with a crisp fifty pound note will save you a lot of pain.
Matthew’s book 'Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains' is out now and available from Amazon, The Book Depository, Wordery, and all good book shops.
Still haven’t got round to reading ‘The Behaviour Business’? Get 25% of The Behaviour Business book using the code "BB2021" here: http://bit.ly/2RTlAXQ
The Behaviour Business podcast is back after a short hiatus with a fascinating chat with neuroscientist, writer, researcher and speaker Matt Johnson PhD, co-author of 'Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains'
Matt Johnson received his PhD in Cognitive Psychology from Princeton University, where his dissertation focused on the neuroscience of language and communication. He explains how to apply this neuroscientific perspective to better understand consumer experience and decision making. He advises start-ups, big and small, including Nike as an expert-in-residence, and has contributed to major news outlets including Forbes, Entrepreneur and Business Insider.
In this chat, Matt covers a lot ground and reveals some fascinating insights, touching on how the film '50 First Dates' can reveal the secrets of how memories are formed, the lengths movie lovers will go to in order to eat popcorn in the cinema, and how making sure you never pay for something with a crisp fifty pound note will save you a lot of pain.
Matthew’s book 'Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains' is out now and available from Amazon, The Book Depository, Wordery, and all good book shops.
Still haven’t got round to reading ‘The Behaviour Business’? Get 25% of The Behaviour Business book using the code "BB2021" here: http://bit.ly/2RTlAXQ
English
United Kingdom
explicit content
IN THIS EPISODE
TRANSCRIPT 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
SEARCH PAST EPISODES
Search past episodes of The Behaviour Business Podcast.
OTHER EPISODES IN THIS PODCAST
Tottenham and England footballer Harry Kane is a global superstar - but as young player he was rejected three times by scouts (including by Tottenham), and nearly quit football altogether. In business, successful recruiting is also notoriously difficult - around two-thirds of all hires are unsucces…
Ever since the industrial revolution, we've been using machines to do things more efficiently than humans. But we know humans are biased - so what happens when those biases are simply employed more efficiently by a machine, or becomes part of an algorithm than runs it? When Amazon built an AI to sc…
Why is going to a foreign supermarket so confusing? Why did the very first car ads not feature a car? And whatever happened to Douglas, the animated trombonist from the Lurpak ads?Some brands are instantly noticeable, recognisable, familiar, and reassuring - and others are not. Millions are spent o…
You may have a picture in your mind of your 'typical' customer - but, in reality, that person probably doesn't exist. And, when you do speak to your real-life customers, what they tell you about why they buy your products or services (or don't) is likely only 50% of the story. If you want to truly …
What happens when we delegate decisions to an algorithm? How does a machine know when a customer is angry? If robots operate on logic, how do they deal with human behaviour that is frequently irrational, illogical or unpredictable?In the first part of this two-part episode of The Behaviour Business…
Disclaimer: The podcast and artwork embedded on this page are from Richard Chataway, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
EDIT
Thank you for helping to keep the podcast database up to date.
