The B2B Marketer
The B2B Marketer
✓

Jenna Poste: AI Is Making Software Faster. Can Marketing Keep Up?

00:29:22
Podcasts
RSS
Link

ABOUT THIS EPISODE

AI is helping software companies build and release new features faster than ever. But what happens when product development starts moving faster than marketing can keep up?

Jenna Poste, VP of Product at Wagepoint, is navigating this challenge firsthand. Features that once took months to develop can now be ready in a sprint or two, leaving marketing teams scrambling to prepare messaging, educational content, and launch materials.

Rob and Jenna discuss how AI is changing the relationship between product and marketing teams, why customer research is becoming increasingly important, and how companies can adapt when their traditional go-to-market timelines no longer work.

Connect with Jenna Poste:

LinkedIn: https://www.linkedin.com/in/jennaposte/

Wagepoint: https://www.wagepoint.com/

Business
Marketing
English
United States
Use API to fetch this episode in JSON

IN THIS EPISODE

Edit these tags

TRANSCRIPT 🔗

Are you the producer of this podcast? Add a podcast transcript
Need Audio-to-Text? Transcribe with Listen411 in Just 60 Seconds

SEARCH PAST EPISODES

Search past episodes of The B2B Marketer.
Embed this search bar to your website

OTHER EPISODES IN THIS PODCAST

Andrew Saluke on Where AI Fits Into Product Marketing Today

Andrew Saluke on Where AI Fits Into Product Marketing Today

.
00:30:27
SHARE
SAVE
Scott McKenzie: As Marketing Gets More Digital, Look Offline

Scott McKenzie: As Marketing Gets More Digital, Look Offline

As marketing gets more digital, could some of the biggest opportunities be back in the real world? Scott McKenzie thinks there’s an opening for marketers willing to look beyond crowded digital channels. Before founding ProHub, Scott spent years in retail, franchising, and community marketing, where…
00:34:33
SHARE
SAVE
Angel Gonzalez on the Hidden Cost of Copying Successful Brands

Angel Gonzalez on the Hidden Cost of Copying Successful Brands

It’s easy to see someone succeeding at marketing and want to copy what they’re doing. But what if they’re playing a completely different game? Angel Gonzalez, Head of Advisor Content at Snappy Kraken, has spent more than a decade in marketing and copywriting. He argues that before borrowing someone…
00:36:51
SHARE
SAVE
Ed Locher: AI Should Change Your Workflow, Not Just Speed It Up

Ed Locher: AI Should Change Your Workflow, Not Just Speed It Up

Most marketers are using AI to do what they’ve always done, only faster. Ed Locher thinks there’s a bigger opportunity: rethink the workflow itself. Ed, CMO at PureFacts, has spent his career in marketing roles at companies ranging from IBM to smaller scale-ups. Now, he’s building Project Symphony,…
00:38:24
SHARE
SAVE
Gabriela Jardim on Why You Should Question Advice From Google

Gabriela Jardim on Why You Should Question Advice From Google

Advertising platforms know their products better than anyone. But their recommendations don’t always line up with what you’re trying to accomplish. Gabriela Jardim has spent years in performance marketing, both agency-side and in-house. She’s seen platform reps recommend metrics and tools that didn…
00:33:33
SHARE
SAVE
Disclaimer: The podcast and artwork embedded on this page are from Robert Baillieul, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
PROMOTED
We’re selling some of our podcast-related domain names, including breaker.fm, Podcast.mov, and Listen.Host. Place your bid on eBay.
We’re selling some of our podcast-related domain names, including breaker.fm, Podcast.mov, and Listen.Host. Place your bid on eBay.
Bid on eBay

RECOMMENDATIONS
Use API to fetch this episode