Ep. 100: What 99 Conversations Taught Me About Enrollment Marketing

For the 100th episode of The Application, Allison Turcio isn't looking back. She's looking at the assumptions shaping enrollment marketing and asking whether they're still true. After 100 conversations with enrollment leaders, marketers, researchers, financial aid experts, student affairs professionals, and higher education innovators, four themes kept resurfacing. They challenge some of the most common beliefs in our industry: Is enrollment marketing really about communication? Do institutions build trust, or do people? Should students have to figure out how higher ed works? And does more information actually lead to better decisions?  Drawing on lessons from 100 episodes of The Application, Allison offers a practical framework for creating experiences that build trust, reduce friction, and help students move forward with clarity and confidence.

Join us as we discuss: 

• [3:24] Assumption #1: Enrollment Marketing Is About Communication
• [9:46] Assumption #2: Institutions Build Trust
• [14:46] Assumption #3: Students Will Figure It Out
• [19:39[ Assumption #4: More Information Leads to Better Decisions

Check out these resources we mentioned during the podcast:

• Student Fans: Using Taylor Swift’s Playbook for Higher Ed Success
•  Student-Shaped Storytelling: Why Real Voices Outperform Polish
• Marketing People Remember: Inside Fordham’s Experiential Pizza Pop-Up
• How ODU Boosted Admitted Students Day Attendance by 30% in One Year
• Rethinking Search Marketing and How to Help Students Find Right-Fit Colleges
• Empowering First-Gen College Students: Enhancing Website User Experience
• Why Clear Communication is a Top Enrollment Tactic
• How to Unlock the Power of Your .Edu
•  Strategies for Reaching Hispanic Students and Families
• Inclusive Strategies for Marketing to International Students
• If Financial Aid Is an Afterthought, Your Marketing Strategy Is Broken
• The Roosevelt Pledge: How a Free Tuition Promise Drives Enrollment and Revenue
• Turn FAQs into Strategy: The Power of a Blog for Admissions
• Cost, Clarity, and Connection: The Case for a Parent-First Strategy

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

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