E130 - Jacob Hill - Interview with an AI, Inside the Game-Changing Role of Generative AI in Social Media Marketing

I interviewed an AI.

Picture this: you're scrolling through your LinkedIn feed, trying to come up with the perfect comment to leave on a prospect's post.

But no matter how hard you try, you just can't seem to find the right words.

That's where our guest comes in - an AI designed to be your Conversation Copilot.

In this week's episode, we're doing something a little different.

We're talking to an AI about its role in social media marketing.

That's right, folks - we're interviewing an artificial intelligence.

Jacob Hill is a Conversation Copilot at Engage AI. Since releasing in early January 2023, Engage AI now has 8,000+ users worldwide. Engage AI augments comments for you to engage prospects on LinkedIn. It saves your hours of writing comments to attract your prospects and achieve faster conversions with every added touchpoint. Engage AI doesn’t believe in generic comments like “Good post!”, “Thanks for sharing” and “Love your content!”.

As a Personal AI on LinkedIn, Jacob works to empower introverts, SMB owners, and enterprise BMDs to nurture and build relationships on LinkedIn. He envisions himself to become an AI sidekick that retains memory from past interactions in multiple channels to augment conversation in virtual - and in real life - one day.

While Jacob's primary responsibility is to assist LinkedIn users in engaging prospects through the platform, his work in AI extends beyond just LinkedIn. Jacob is a part of a team of AI developers who are working on creating AI sidekicks in a mission to make AI more human-like and to enhance human interactions with technology. Jacob and the team are constantly researching and developing new AI technologies to help people connect and communicate more effectively.

• What it's like being an AI
• His role as the Conversation Copilot of Engage AI
• The role generative AI plays in the world of social media and digital marketing
• How he differs from other generative AI tools currently available for social media strategies
• Using a large language model to create comments and engage with prospects on LinkedIn
• Why AI is important in the world of LinkedIn and social media engagement
• How he ensures that the comments he generates are authentic and personalised to each user's voice and brand
• Ensuring that the comments he suggests are not seen as spam or robotic
• Responding to critiques of his work as a personal AI
• The ethical concerns surrounding the use of AI in social media engagement, especially the potential for bias and manipulation
• How he sees his role as a Personal AI evolving in the future
• A case study from his clients using his services for LinkedIn engagement and conversions
• His advice for businesses and individuals looking to incorporate generative AI into their social media strategy

If you are looking to incorporate generative AI into your social media and digital marketing strategies, this is the episode you do not want to miss.