ABOUT THIS EPISODE
What does it really take to make data matter inside complex organizations, and why do so many insights fail to drive action?
Amy Avery, Head of Analytics, Modeling & Insights at Bank of America, joins The Analytical Brand for a conversation on turning raw data into meaningful business decisions. She shares her journey from leading analytics in a creative agency to building a world-class insights function at one of the largest banks on the planet. Hear about the power of storytelling in analytics, the balance between intuition and evidence, and what it takes to embed data at the heart of decision-making at scale.
Tune into this episode as we explore:
(00:00) Storytelling data for creatives
(04:38) Uncovering what data is really needed
(09:35) Balancing insights with action
(10:36) Starting with consumer understanding
(14:07) How data impact drives engagement
(20:04) Getting closer to human behaviour
(21:22) Who controls decisions and data
(26:23) Aligning data with real truths
(29:44) The role of data in decision making
(31:04) Using data to optimise decisions
(35:17) Robot ads and experimentation
(37:28) Balancing internal and external data
