ABOUT THIS EPISODE
Every agency has a client contact list sitting in a spreadsheet, and pasting it into a chatbot puts personally identifiable information on somebody else's servers. AJ Wilcox, who has managed over $200 million in LinkedIn Ads spend, cleans those lists with a model running in his own basement and then builds the LinkedIn audience from the result.
WHAT YOU WILL LEARN
An AI agent can agree to pass your data to a local model and then process it itself. AJ makes it confirm the handoff before he uploads anything.
The client list never reaches Anthropic or OpenAI. It goes to a model running under Ollama on a Mac Mini, driven from a Telegram channel.
986 contact records across three tabs became three LinkedIn-ready CSVs, with nobody copying a column by hand.
Email addresses alone get you roughly a 50 percent match rate on LinkedIn. First name, last name, title and company gets you 90 percent or better.
LinkedIn's brand kit holds your logo, colors, fonts, and a description of your voice, and everything Draft with AI produces is shaped by it.
Asked what AI lets him do that he could not do two years ago, AJ said nothing. The capability that changed his agency was Thought Leader Ads.
CHAPTERS
00:00 The match rate most advertisers settle for
00:37 Why a client contact list cannot go in a chatbot
01:23 One client lawsuit is all it takes
02:29 What happens to your data after it leaves your machine
03:39 A real client list: three tabs, no standard format
05:38 The copy-paste job that eats an afternoon per client
06:19 OpenClaw on a Mac Mini, driven from Telegram
07:17 Telling the agent to hand off the file and not read it
08:22 Why AJ makes the agent confirm before he sends anything
09:23 986 records mapped into LinkedIn's template
10:24 Building a matched audience in Campaign Manager
11:14 What LinkedIn tells you 48 to 72 hours later
12:16 Four fields that beat an email address
13:40 What goes into a LinkedIn brand kit, and what stays out
15:37 Filling the brand kit from an Archie playbook
17:42 The honest answer about what AI unlocked
18:00 Thought Leader Ads and cheaper retargeting
https://www.agorapulse.com/blog/ai-social-playbook/e9/
CONNECT WITH AJ WILCOX
THE AI SOCIAL PLAYBOOK
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