ABOUT THIS EPISODE
Most people think the biggest barriers in healthcare are access, staffing, or technology.
Brian Marsella thinks it's something else.
Money.
Millions of Americans delay or avoid care every year because they're worried about what it might cost, what bill might show up later, or whether they can afford to walk through the door in the first place.
In this episode of the Advancing Healthcare Innovation Show, Michael Stamatinos sits down with Brian Marsella, President of PayMedix and Board Chair of Erie Family Health Center, for a candid conversation about one of healthcare's most overlooked barriers to access: the patient financial experience.
With more than 30 years of leadership experience spanning Cigna, Aetna, and now PayMedix, Brian has had a front-row seat to how financial friction shapes patient behavior, health outcomes, and the future of healthcare.
The conversation explores:
• Why 67% of Americans earning less than $90,000 delay or avoid care
• The unintended consequences of high deductible health plans
• Why patients ignore medical bills until the final notice arrives
• How financial friction changes health outcomes
• What employers, providers, and health plans can do differently
• Why fixing the payment experience could unlock better access to care
This isn't really a conversation about healthcare payments.
It's a conversation about trust.
And what happens when people are forced to choose between their health and their finances.
If you've ever wondered why healthcare still feels so hard to navigate, this episode is for you.
⏱ Chapters
03:58 Brian's unexpected start in healthcare
10:00 The hidden cost of delayed care
15:27 Lessons from Erie Family Health Center
18:59 Did healthcare create this problem itself?
27:11 How PayMedix works
37:37 Why change is so difficult
40:42 What leaders misunderstand about the patient financial experience
43:39 A vision for the future of healthcare
46:11 Final thoughts
Follow Brian: https://www.linkedin.com/in/brian-marsella/
Paymedix: https://paymedix.com/
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About the Show
The Advancing Healthcare Innovation Show is hosted by Michael Stamatinos, a nationally recognized connector, strategist, and advocate for innovation with purpose. Each week, Michael interviews healthcare leaders who are driving meaningful change—highlighting stories of access, resilience, equity, and transformation.
The AHI Show started with the idea of wanting to highlight stories of what healthcare innovation truly looks like in action. Our mission, highlight real people who are really innovating within healthcare. Guests include healthcare entrepreneurs, providers, payers, and professionals from the investment community. We showcase little wins as well as valuable lessons learned from setbacks through these interviews. The real innovators in healthcare are often the ones in the trenches doing the work with razor-sharp focus. We find these innovators and bring their stories to light.
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SHOW NOTES 🔗
TRANSCRIPT 🔗
Kind: captions
Language: en
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Hello and welcome back to the Advancing
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Healthcare Innovation Show. I am your
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host, Michael Staminos. And if you're
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new to us, welcome. We're super excited
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to have you here because we're really
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passionate about having curious
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conversations with leaders that are
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painstakingly reshaping the future of
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healthcare. And we're really passionate
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about a few different areas. We're
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passionate about healthcare innovation,
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access, leadership, and and the adoption
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of those innovations. And if it's your
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first time tuning in, let me just sort
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of take a quick step back to give you a
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little bit more on what we're trying to
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get done here. So, the ethos of the show
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is to bring real stories of innovation
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to life. Not just the stuff that you're
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reading in headlines, but like people
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that are in the trenches getting stuff
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done, sharing the wins, and also sharing
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some of those learnings. We've got an
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amazing action-packed here. If you
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haven't checked out any of our
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historical interviews, however you're
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consuming this, if you're watching this,
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if you're listening to this, please hit
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the subscribe button now so that any of
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the new interviews come directly to you.
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So, look, I've been doing the show for
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for a little while now, and there's a
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pattern that continues to emerge, and
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it's this. It's that the the clinical
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side of healthcare uh gets a lot of
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attention and there are certain parts of
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healthcare that everybody knows are
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broken but they just don't get talked
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about enough and money is one of them.
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And I'm not talking about like policy or
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you know reimbursement models. I'm
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talking about what does it actually feel
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like for a patient to pay for care and
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that part to me has been left alone. So
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today's guest has spent more than 30
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years inside of the ecosystem of
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healthcare and fundamentally is focusing
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in on that exact problem. So Brian
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Marcella is the president of HPS pay
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medics and tempo pay. So what the
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platform does is it's generally
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different. It guarantees payment to
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providers upfront. So it takes every
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bill that a patient owes and turns it
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into one clean monthly statement.
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Brian's going to go into a little bit
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more in this, but it but it gives every
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single patient um a path to pay because
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no one kind of gets turned away because
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their financial situation uh doesn't fit
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the model. So, like just think about
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that. Like, no one gets turned away. And
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and here's the number that really got me
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in kind of preparing for this
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conversation is that one in four people
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on the pay platform uh would fail a
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standard credit check. So, they would be
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denied financing anywhere else, but they
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still, you know, need care. So Brian's
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held I mean his CV is ridiculous but uh
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he's held senior leadership roles at
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Sigma and Etna and honestly he's been
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inside those rooms where you know risk
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gets priced and decisions get made at
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scale um and he knows exactly where the
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patient gets lost in the middle of it.
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So so in addition actually he also
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serves um as a board chair uh for the
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last what is it Brian 15 or 16 years
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it's it's it's been quite some time for
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Erie Family Health Center. So, this is a
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federally qualified health center in
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Chicago. And honestly, where the
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communities that are walking through
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that door, they don't have the luxury of
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of putting off care in many instances.
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And and honestly, a confusing bill is
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the difference between someone that's
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coming back uh and someone that actually
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disappears, you know, from that
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situation and system for entirely. So,
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Brian, it's great to see you. Welcome to
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the show.
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>> Thank you, Michael. appreciate being
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here.
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>> Yeah. So, listen, um I want to start off
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way back. Go all the way back. I think
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it was like 1992.
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Um you're young. You just started at
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Sigma. Uh what did you actually think
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you were walking into and what did
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reality look like?
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>> Yeah, boy. I you know, I'll tell you
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what. I took the job mainly because it
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was, you know, a couple hours from my
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house. It was a six-month training
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program and I felt like it was a good a
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good way to get engaged in uh in
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healthcare and uh you know to start a
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career and uh I just thought I was going
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to be helping people price how much it
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costs to have healthcare right I started
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my career
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>> financial under right
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>> and um it was one of the you was a great
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job um quite frankly I don't think I've
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been as good at anything as I was at the
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beginning of my my career at uh at
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pricing things but uh you It was
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interesting. We would sit down with
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employers and just tell them they had to
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continue to increase their deductibles
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in their out of pockets to bring the
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cost the cost down. And you know, we
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believed back then that, you know,
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everybody was going to overutilize care
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if we didn't make them financially
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responsible. And we also didn't have all
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these clinical programs to help keep the
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providers from, you know, right,
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>> basically, you know, you know, ordering
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on, you know, tests and everything. And
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this was back 34 years ago. the system
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is like, you know, 50fold more, you
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know, convoluted now than it ever was
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back then. Uh, you know, back then you
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would say a high deductible plan back
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then was a $1,000 deductible and a
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$3,000 out of pocket.
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>> So, very different. Like that's
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considered a rich plan today in today's
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world. Uh, but
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>> uh you know, I I just um it it was great
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start to my career. I actually went and
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got my MBA ostensibly to get out of
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healthcare. And when I got was getting
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my MBA, I realized that healthcare was
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20% of GDP. Why would I get out of it?
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>> That's right.
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>> And uh you know, so here I am another 25
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years later and uh you know, still
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involved and I've been involved in every
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aspect. I've been on the consulting
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side, the national carrier side, the as
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a I own a, you know, am I running a
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small business now, so purchasing our
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benefits and then, you know, also as my
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uh my my board chair position and I
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often time will go back to the Kellogg
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Healthcare School and tell them that
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nobody would build the system the way
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it's been built if they knew it what was
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happening today.
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>> Yeah. But it's going to be very hard to
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unravel the system with, you know, the
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vast majority of the health care
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companies and the pharmaceutical
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companies being such a huge component of
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GDP and of of the the Dow Jones uh and
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all that that uh we got to find a way to
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actually solve it. And one of the ways
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is to help people become better
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consumers. And
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>> you know, we we we thought we were going
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to drive consumer-driven health plans 25
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years ago. We really haven't. We've
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gotten to the point where, as you said,
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a lot of people can't afford care. And
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so what's happening is they're just
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avoiding getting care. Kaiser Foundation
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says four and 10 people are not getting
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care because they can't afford it. So
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>> such a big number, man.
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>> You know, and you mentioned at the
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beginning, the clinical program, we
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focus in the clinical, well, you can
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never trigger a clinical program if you
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don't actually go get care in the first
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place.
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>> And so, you know, I mean, think about
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even just getting a preventive care.
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That's free for most Americans and most
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people still aren't getting it done
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because they're afraid there's going to
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be all sorts of costs that'll come out
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of that. They'll have to be on drugs or
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they'll need other procedures or they'll
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need testing or
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>> or you know maybe they actually get
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charged for the free care because they
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didn't somebody asked about hypertension
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and you know flagged and and and coded
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the wrong way. Well, it's amazing
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unintended consequences of the things we
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do have impact people's behavior.
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>> Exactly. Exactly. So, so seeing that um
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I'm just sort of curious like what what
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drew you to this fintech company? Um was
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it back in 22 or something like that? I
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mean, was it was it was it that problem
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in and of itself that you kind of looked
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in and you're like, "Wow, like this is
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actually super intriguing." And as you
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start kind of running the math and
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looking at numbers, I'm just sort of
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curious, what was it that really kind of
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brought you to that that decision?
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Obviously, I think, you know, look, you
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you spent over a decade at Etna. You you
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left for Mercer as a consultant, you
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know, then you went back to Sigma market
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president. I mean most people would call
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that a career but like you you shifted
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from that to go into this. What what's
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the thinking behind that?
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>> Yeah. You know when I when I left Sigma
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I started doing consulting for a number
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of uh uh what people might call it for
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for his point solutions. You're solving
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a specific issue in the industry
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>> fertility mental health centers of
00:09:01.040 --> 00:09:03.590
excellence diabetes reversal. I was
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talking to all those folks digital
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mental health. And what I was really
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intrigued by was unlike the big
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carriers, they could spin on a dime. You
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know, you could give them suggestions on
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their value proposition or on uh how to
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how to how to show their ROI differently
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or how to price things differently and
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they would make changes and move things
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forward. So that got me intrigued by
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getting out of the large, you know, um
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stable company world and saying, "Let me
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try something unique and different." And
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if an individual I had known from back
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to the beginning of my career, we both
00:09:32.640 --> 00:09:34.710
started underwriting together had come
00:09:34.720 --> 00:09:37.990
in as the CEO of of HBS Pamedics and
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really started throwing some statistics
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at me. You know, the four out of 10
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people are delaying care and 25% of
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prescriptions aren't picked up and that,
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you know, 50% of Americans can't afford
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a $500 bill. Um, and that, you know, you
00:09:53.040 --> 00:09:54.710
know, the average out of pocket, you
00:09:54.720 --> 00:09:56.630
know, at the time I think was like $800
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that people were paying. So those lines
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didn't cross, right?
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>> Yeah.
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>> I started thinking about what happened
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with COVID. With COVID, when people
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physically couldn't get in to see their
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doctor or they couldn't get into a
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hospital or they were afraid to go see
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that doctor, right?
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>> Yeah.
00:10:13.839 --> 00:10:16.230
>> So many people put off care just I mean
00:10:16.240 --> 00:10:17.829
people that had no problem getting care
00:10:17.839 --> 00:10:20.470
before put off care. And at the time I
00:10:20.480 --> 00:10:21.590
was still at Sigma, we were talking
00:10:21.600 --> 00:10:24.550
about the third wave of COVID, which was
00:10:24.560 --> 00:10:26.310
really the people that were showing up
00:10:26.320 --> 00:10:28.310
with stage two cancer instead of stage
00:10:28.320 --> 00:10:31.030
one. They were showing up diabetes
00:10:31.040 --> 00:10:33.030
instead of pre-diabetes. They were
00:10:33.040 --> 00:10:35.110
showing up with, you know, COPD that
00:10:35.120 --> 00:10:36.710
had, you know, or asthma that had gotten
00:10:36.720 --> 00:10:37.590
worse.
00:10:37.600 --> 00:10:40.150
>> Um, and it was all because they couldn't
00:10:40.160 --> 00:10:42.630
get care. Well, what this individual
00:10:42.640 --> 00:10:45.509
explained to me was, you know, for 50%
00:10:45.519 --> 00:10:47.590
of Americans, just not having access to
00:10:47.600 --> 00:10:50.630
cash is just like a door you can't get
00:10:50.640 --> 00:10:53.030
into or you're afraid to walk through.
00:10:53.040 --> 00:10:55.030
And those people are also having the
00:10:55.040 --> 00:10:56.870
same sort of situations happen where
00:10:56.880 --> 00:10:58.949
they enter the system in the wrong
00:10:58.959 --> 00:11:01.110
setting. they'll enter it at, you know,
00:11:01.120 --> 00:11:03.670
emergency room rather than uh, you know,
00:11:03.680 --> 00:11:06.389
the the primary care or they'll just
00:11:06.399 --> 00:11:07.750
enter it, you know, by the time they
00:11:07.760 --> 00:11:09.750
enter it, they're just sicker and you
00:11:09.760 --> 00:11:11.430
have a lot more work you have to do. If
00:11:11.440 --> 00:11:13.750
you think about not only the cost of
00:11:13.760 --> 00:11:15.829
stage two cancer versus stage one or
00:11:15.839 --> 00:11:16.870
stage zero,
00:11:16.880 --> 00:11:18.790
>> but it's also the mortality rates of
00:11:18.800 --> 00:11:19.910
those.
00:11:19.920 --> 00:11:21.990
>> It's dramatically different. So, be able
00:11:22.000 --> 00:11:23.910
to get people up front and I inherently
00:11:23.920 --> 00:11:25.590
knew that from my days of trying to
00:11:25.600 --> 00:11:28.069
drive people into clinical programs and
00:11:28.079 --> 00:11:30.550
get people into programs. But again, if
00:11:30.560 --> 00:11:32.150
you don't find that they have this
00:11:32.160 --> 00:11:35.110
issue, it's hard to ever, you know, deck
00:11:35.120 --> 00:11:37.430
up resources to help them get better.
00:11:37.440 --> 00:11:38.949
And then I started thinking about my
00:11:38.959 --> 00:11:42.230
nonprofit and and my nonprofit has the
00:11:42.240 --> 00:11:44.150
highest quality statistics in all of
00:11:44.160 --> 00:11:46.870
Illinois and is the top 10% of the
00:11:46.880 --> 00:11:49.430
country. And in large part that I
00:11:49.440 --> 00:11:51.269
believe is because most of our folks are
00:11:51.279 --> 00:11:54.310
on Medicaid. And so we may have to work
00:11:54.320 --> 00:11:55.670
really hard to make sure they come in
00:11:55.680 --> 00:11:58.630
and get care. But once they're in,
00:11:58.640 --> 00:11:59.910
>> you know, we deal with them in a
00:11:59.920 --> 00:12:01.990
culturally competent manner. They don't
00:12:02.000 --> 00:12:04.389
have these bills they have to pay. And
00:12:04.399 --> 00:12:05.750
we, you know, we have to earn their
00:12:05.760 --> 00:12:07.990
trust to keep them in the system, but we
00:12:08.000 --> 00:12:10.310
do some amazing work. And I started
00:12:10.320 --> 00:12:12.310
thinking that the company I'm in now, if
00:12:12.320 --> 00:12:13.829
I we can help solve some of the
00:12:13.839 --> 00:12:16.470
financial issues with people that we can
00:12:16.480 --> 00:12:17.829
get them in the front door and we can
00:12:17.839 --> 00:12:19.750
actually take care of uh take care of
00:12:19.760 --> 00:12:21.190
them the way we would in in my
00:12:21.200 --> 00:12:23.829
nonprofit. And so that's where it really
00:12:23.839 --> 00:12:25.910
intrigued me. it it feels like a small
00:12:25.920 --> 00:12:29.509
sliver of the system. Um, you know, and
00:12:29.519 --> 00:12:31.509
there's that great quote, if you if you
00:12:31.519 --> 00:12:33.509
if you sub if you optimize all the
00:12:33.519 --> 00:12:35.509
subcomponents of a system, you're going
00:12:35.519 --> 00:12:37.750
to suboptimize the overall system,
00:12:37.760 --> 00:12:40.470
right? Well, you know, we we are trying
00:12:40.480 --> 00:12:42.629
to not trying to optimize that. We're
00:12:42.639 --> 00:12:44.150
trying to just make it easier for people
00:12:44.160 --> 00:12:46.470
to get in to get care
00:12:46.480 --> 00:12:48.790
>> to then be able to work through all of
00:12:48.800 --> 00:12:51.030
the other, you know, great solutions
00:12:51.040 --> 00:12:53.110
that their employer has has has put
00:12:53.120 --> 00:12:55.670
forth for them or that their provider is
00:12:55.680 --> 00:12:56.870
included.
00:12:56.880 --> 00:12:58.870
>> Um, and make sure they're getting care
00:12:58.880 --> 00:13:00.470
in the right setting. And we've seen
00:13:00.480 --> 00:13:03.030
good results. We've seen more care in
00:13:03.040 --> 00:13:04.949
the in the physician's office, in the
00:13:04.959 --> 00:13:07.110
outpatient than in the in the hospital.
00:13:07.120 --> 00:13:09.509
We've seen lower trend. And we actually
00:13:09.519 --> 00:13:11.829
see across all
00:13:11.839 --> 00:13:13.590
credit scores that people are accessing
00:13:13.600 --> 00:13:15.590
the system similarly. Not only the
00:13:15.600 --> 00:13:17.509
number of enter the system, but their
00:13:17.519 --> 00:13:19.590
dollar amount. We wear that with a badge
00:13:19.600 --> 00:13:21.430
of honor because I think you normally
00:13:21.440 --> 00:13:23.670
will see particularly lower f lower
00:13:23.680 --> 00:13:27.030
income folks or lower um credit score
00:13:27.040 --> 00:13:28.710
individuals accessing the system
00:13:28.720 --> 00:13:31.110
differently. Um you know this the stat I
00:13:31.120 --> 00:13:33.430
put earlier, 40% of all Americans are
00:13:33.440 --> 00:13:34.710
delaying care.
00:13:34.720 --> 00:13:36.629
>> Yeah. of Americans making less than
00:13:36.639 --> 00:13:40.790
$90,000 a year, 67% of them are avoiding
00:13:40.800 --> 00:13:42.150
or delaying care.
00:13:42.160 --> 00:13:44.629
>> So you see a rapid increase when
00:13:44.639 --> 00:13:47.350
>> 67% are delaying
00:13:47.360 --> 00:13:47.750
care
00:13:47.760 --> 00:13:50.550
>> or avoiding care. Yeah.
00:13:50.560 --> 00:13:53.110
Yeah. And then you start seeing people
00:13:53.120 --> 00:13:55.590
that are, you know, 5% of people are
00:13:55.600 --> 00:13:57.189
taking medical withdrawals from their
00:13:57.199 --> 00:14:00.150
401k to pay for care. you know, that's
00:14:00.160 --> 00:14:02.069
meant to be your, you know, that's meant
00:14:02.079 --> 00:14:04.389
to be there for your later in life and
00:14:04.399 --> 00:14:07.189
and your ability to retire and and a lot
00:14:07.199 --> 00:14:09.110
of people are having to to take money
00:14:09.120 --> 00:14:10.310
out of that just to pay for their
00:14:10.320 --> 00:14:12.389
medical care. So, if you you know, I
00:14:12.399 --> 00:14:14.470
could cite a million stats. They all
00:14:14.480 --> 00:14:17.590
fundamentally get to the point that
00:14:17.600 --> 00:14:20.949
Americans can't afford $1,000 bill,
00:14:20.959 --> 00:14:22.710
period.
00:14:22.720 --> 00:14:24.550
They're then going to delay it and, you
00:14:24.560 --> 00:14:26.949
know, put it off. And then the average
00:14:26.959 --> 00:14:28.550
right now that people are spending is
00:14:28.560 --> 00:14:32.389
1,100 per person. So a family of four,
00:14:32.399 --> 00:14:34.790
you know, 60% of those folks can't
00:14:34.800 --> 00:14:37.269
afford $1,000 and yet on average they're
00:14:37.279 --> 00:14:40.470
paying $4,400 in medical care. You know,
00:14:40.480 --> 00:14:42.870
it's just it's just logic and math that
00:14:42.880 --> 00:14:45.350
don't don't add up to having people
00:14:45.360 --> 00:14:47.189
access care in the right setting at the
00:14:47.199 --> 00:14:49.670
right time and feeling confident that
00:14:49.680 --> 00:14:52.069
they aren't going to go into worse
00:14:52.079 --> 00:14:54.470
medical debt that causes problems back
00:14:54.480 --> 00:14:55.350
end.
00:14:55.360 --> 00:14:57.110
um you know when that happens
00:14:57.120 --> 00:14:58.790
>> in in a sense do you feel like your
00:14:58.800 --> 00:15:00.790
board work at Erie Family Health Center
00:15:00.800 --> 00:15:03.030
has sort of humanized the problem for
00:15:03.040 --> 00:15:04.550
you to sort of see it? I mean, I guess
00:15:04.560 --> 00:15:06.870
maybe walk walk me through like are
00:15:06.880 --> 00:15:08.710
there any specific situations like a
00:15:08.720 --> 00:15:12.629
real story that you can share um that
00:15:12.639 --> 00:15:15.030
that kind of really made this
00:15:15.040 --> 00:15:16.550
crystallize this for you in terms of
00:15:16.560 --> 00:15:18.069
what you're what you're doing on the
00:15:18.079 --> 00:15:20.230
day-to-day, but obviously with your with
00:15:20.240 --> 00:15:22.550
your board work because I feel like
00:15:22.560 --> 00:15:25.670
those they cross paths for a reason. I
00:15:25.680 --> 00:15:26.949
just don't think that it just sort of
00:15:26.959 --> 00:15:28.629
happened by coincidence.
00:15:28.639 --> 00:15:30.069
>> Yeah. No, you're absolutely right. You
00:15:30.079 --> 00:15:32.310
know, so one of the interesting things
00:15:32.320 --> 00:15:33.670
about a federally qualified health
00:15:33.680 --> 00:15:36.790
center board is that 51% of the board
00:15:36.800 --> 00:15:39.269
members need to be patients.
00:15:39.279 --> 00:15:42.550
Okay. So we have 22 folks on our board.
00:15:42.560 --> 00:15:44.710
So I think I think right now 13 of them
00:15:44.720 --> 00:15:47.030
are patients and nine are you know
00:15:47.040 --> 00:15:49.350
non-patient business type people. Right.
00:15:49.360 --> 00:15:50.069
>> Right. Right.
00:15:50.079 --> 00:15:51.430
>> And then even in that world only a
00:15:51.440 --> 00:15:53.110
certain can generate their their income
00:15:53.120 --> 00:15:54.629
from the healthcare industry. So, it's
00:15:54.639 --> 00:15:56.790
very, you know, very highly highly
00:15:56.800 --> 00:15:59.829
reviewed in large part to make sure that
00:15:59.839 --> 00:16:01.430
the patients are the ones that are
00:16:01.440 --> 00:16:03.110
really helping to try and determine how
00:16:03.120 --> 00:16:04.870
the health center is going to operate.
00:16:04.880 --> 00:16:07.509
>> Yeah. And there's been many times when
00:16:07.519 --> 00:16:09.670
you know we when we look at the actual
00:16:09.680 --> 00:16:12.790
dollar dollars of running a a program of
00:16:12.800 --> 00:16:14.790
what you know whether it's a u you know
00:16:14.800 --> 00:16:16.310
some of our community based programs
00:16:16.320 --> 00:16:17.829
where we're doing life you know healthy
00:16:17.839 --> 00:16:20.230
cooking classes or you know some of our
00:16:20.240 --> 00:16:23.030
clinical oversight uh of you know people
00:16:23.040 --> 00:16:24.790
going into the home to to look at the
00:16:24.800 --> 00:16:26.470
home and making sure that you know
00:16:26.480 --> 00:16:28.230
people have access to things or all the
00:16:28.240 --> 00:16:31.350
work that we do outside of it. It costs
00:16:31.360 --> 00:16:33.430
us money times to do that.
00:16:33.440 --> 00:16:34.870
>> Yeah. That's right.
00:16:34.880 --> 00:16:36.710
>> But the patients will walk us through
00:16:36.720 --> 00:16:38.230
how much that helped them with their
00:16:38.240 --> 00:16:40.069
with their overall care
00:16:40.079 --> 00:16:41.670
>> and they'll say we can't look at this as
00:16:41.680 --> 00:16:43.829
a dollar and cents issue and that's
00:16:43.839 --> 00:16:45.990
unfortunately how most businesses look
00:16:46.000 --> 00:16:47.749
at things. We're going to say, you know,
00:16:47.759 --> 00:16:49.350
we have to look at this as what's the
00:16:49.360 --> 00:16:52.550
best overall health of the community.
00:16:52.560 --> 00:16:53.990
And then we're going to have to go find
00:16:54.000 --> 00:16:56.069
the resources potentially to make sure
00:16:56.079 --> 00:16:57.670
we can drive that. That could be
00:16:57.680 --> 00:17:01.269
fundraising dollars. it could be um you
00:17:01.279 --> 00:17:02.790
know a different different way to get
00:17:02.800 --> 00:17:05.829
people in for care um you know that that
00:17:05.839 --> 00:17:07.429
the kind of thing. So it really started
00:17:07.439 --> 00:17:11.429
helping me understand that we have to
00:17:11.439 --> 00:17:14.549
look at the overall issue
00:17:14.559 --> 00:17:16.390
and we need to really determine what's
00:17:16.400 --> 00:17:18.549
the best interest of the overall health.
00:17:18.559 --> 00:17:20.309
And so it's the same for an employer in
00:17:20.319 --> 00:17:22.230
my mind. You have to think about for
00:17:22.240 --> 00:17:24.390
that employer. I don't begrudge them for
00:17:24.400 --> 00:17:25.669
having to increase their deductible out
00:17:25.679 --> 00:17:28.630
of pockets, right? That's something that
00:17:28.640 --> 00:17:30.789
you they have to think about doing to
00:17:30.799 --> 00:17:32.870
make sure that the their sh their fair
00:17:32.880 --> 00:17:34.870
share of what is is people pay out of
00:17:34.880 --> 00:17:37.430
their paycheck is reasonable.
00:17:37.440 --> 00:17:39.830
>> Um but then they have to realize that if
00:17:39.840 --> 00:17:40.870
you when you're trying to build a
00:17:40.880 --> 00:17:43.029
one-sizefits-all for your employer base,
00:17:43.039 --> 00:17:44.390
you're going to have a subset that are
00:17:44.400 --> 00:17:46.230
going to be really suboptimized. So you
00:17:46.240 --> 00:17:47.909
have to find things you can bring to
00:17:47.919 --> 00:17:50.710
them that will help them if nothing
00:17:50.720 --> 00:17:52.630
else, you know, extend the time horizon
00:17:52.640 --> 00:17:54.070
of when they need they could pay back
00:17:54.080 --> 00:17:56.549
those bills, right? And so those kind of
00:17:56.559 --> 00:17:59.669
things really help me understand that
00:17:59.679 --> 00:18:01.990
you know again suboptimizing a piece of
00:18:02.000 --> 00:18:04.549
the equation can or you know or
00:18:04.559 --> 00:18:06.150
optimizing you know for a certain
00:18:06.160 --> 00:18:08.470
financial component can suboptimize the
00:18:08.480 --> 00:18:10.710
overall health and employers need to
00:18:10.720 --> 00:18:12.950
look at things their absenteeism their
00:18:12.960 --> 00:18:16.230
presentism their health care costs their
00:18:16.240 --> 00:18:18.150
you know other benefits and are people
00:18:18.160 --> 00:18:19.990
using those the way they want them to be
00:18:20.000 --> 00:18:22.630
used to really be able to think about
00:18:22.640 --> 00:18:23.990
you know are you delivering the right
00:18:24.000 --> 00:18:26.870
overall component to people.
00:18:26.880 --> 00:18:28.310
>> No, I've just been as you're mentioning
00:18:28.320 --> 00:18:30.310
this, I've just been thinking, man, you
00:18:30.320 --> 00:18:32.470
have
00:18:32.480 --> 00:18:34.950
so much experience on the payer side,
00:18:34.960 --> 00:18:37.029
you know, 30 plus years inside of the
00:18:37.039 --> 00:18:40.070
system. And a part of me, I guess I'll
00:18:40.080 --> 00:18:43.029
say the the inner cynic in me is like,
00:18:43.039 --> 00:18:45.190
well, you're inside of those systems
00:18:45.200 --> 00:18:48.470
that, you know, in essence birthed this
00:18:48.480 --> 00:18:52.070
opportunity for pays to to solve this
00:18:52.080 --> 00:18:56.870
issue. Does that does that feel like
00:18:56.880 --> 00:18:59.110
ironic to you or or do you think about
00:18:59.120 --> 00:19:00.710
it differently?
00:19:00.720 --> 00:19:02.549
>> You know, it feels a little bit ironic,
00:19:02.559 --> 00:19:04.630
but in all honesty, you know, some of
00:19:04.640 --> 00:19:08.630
these it it's such a big issue at a at a
00:19:08.640 --> 00:19:12.230
uh a macro level. You know, Medicaid and
00:19:12.240 --> 00:19:14.549
Medicare don't pay their fair share to
00:19:14.559 --> 00:19:16.230
the providers. So, they need to go get
00:19:16.240 --> 00:19:17.750
more of the money from the employers.
00:19:17.760 --> 00:19:19.750
Right now, we could have a lot of
00:19:19.760 --> 00:19:21.270
debates on whether the providers are
00:19:21.280 --> 00:19:23.830
using that money properly and we can
00:19:23.840 --> 00:19:25.110
have a lot of debates on, you know, when
00:19:25.120 --> 00:19:26.789
you see all the land grab that's have
00:19:26.799 --> 00:19:28.230
that's happening out there. In large
00:19:28.240 --> 00:19:30.950
part, consumers are demanding that
00:19:30.960 --> 00:19:32.789
>> you everybody's doing it for a reason,
00:19:32.799 --> 00:19:34.390
right? Um
00:19:34.400 --> 00:19:36.470
>> but uh you know, back in the day when we
00:19:36.480 --> 00:19:38.230
started consumerdriven health plans, we
00:19:38.240 --> 00:19:39.830
really believed that that was going to
00:19:39.840 --> 00:19:41.510
be the thing that allowed more employers
00:19:41.520 --> 00:19:44.230
to continue to offer care or to continue
00:19:44.240 --> 00:19:46.950
to subsidize care at the right level.
00:19:46.960 --> 00:19:49.029
And it worked for a little while. It
00:19:49.039 --> 00:19:51.029
really did. It brought trend down. It,
00:19:51.039 --> 00:19:53.510
you know, helped helped along the way.
00:19:53.520 --> 00:19:55.590
But then as costs have continued to go
00:19:55.600 --> 00:19:58.150
up, it's really gotten to a teeter, you
00:19:58.160 --> 00:19:59.990
know, the seessaw has gone too far in
00:20:00.000 --> 00:20:01.590
the other direction. And the unintended
00:20:01.600 --> 00:20:05.669
consequences of that have stepped. Um,
00:20:05.679 --> 00:20:07.190
there was even a recent study that
00:20:07.200 --> 00:20:09.190
showed, you know, people on that that
00:20:09.200 --> 00:20:11.590
that had cancer that were on a
00:20:11.600 --> 00:20:13.669
consumer-driven plan had worse outcomes
00:20:13.679 --> 00:20:14.789
than people that weren't on a
00:20:14.799 --> 00:20:17.190
consumer-driven plan. Interesting.
00:20:17.200 --> 00:20:18.950
>> They can't blame that on the
00:20:18.960 --> 00:20:21.029
consumer-driven plan. We all believe we
00:20:21.039 --> 00:20:22.789
were going to get people to be able to
00:20:22.799 --> 00:20:24.390
behave more rationally,
00:20:24.400 --> 00:20:24.710
>> right?
00:20:24.720 --> 00:20:27.029
>> The whole concept behind this was you do
00:20:27.039 --> 00:20:29.669
more research to buy a car than you do
00:20:29.679 --> 00:20:32.549
to go find your surgeon for a heart
00:20:32.559 --> 00:20:34.630
transplant, right? You do more.
00:20:34.640 --> 00:20:36.870
>> Isn't that interesting? This is this is
00:20:36.880 --> 00:20:39.350
mindboggling to me. And we really
00:20:39.360 --> 00:20:41.110
believed at the time in the health care
00:20:41.120 --> 00:20:43.029
world and I still some some people still
00:20:43.039 --> 00:20:45.830
believe it that you know if we make it
00:20:45.840 --> 00:20:47.750
you know people have the skin in the
00:20:47.760 --> 00:20:50.070
game that they're going to ultimately
00:20:50.080 --> 00:20:52.710
start doing more research and more care.
00:20:52.720 --> 00:20:54.710
Well some of it is the tools haven't
00:20:54.720 --> 00:20:57.750
progressed as fast as they should. Um
00:20:57.760 --> 00:20:59.430
some of it is pro you know providers
00:20:59.440 --> 00:21:01.430
they say it takes 19 years for a
00:21:01.440 --> 00:21:04.789
provider in a given subsp specialty
00:21:04.799 --> 00:21:06.549
>> to know for everyone in that subsp
00:21:06.559 --> 00:21:09.029
specialy to be delivering care at what
00:21:09.039 --> 00:21:11.750
that subsp specialy delivers to be the
00:21:11.760 --> 00:21:14.950
the most appropriate way to deliver care
00:21:14.960 --> 00:21:15.430
>> right
00:21:15.440 --> 00:21:17.669
>> so yeah you know carriers play a role in
00:21:17.679 --> 00:21:19.190
making sure that we you know that they
00:21:19.200 --> 00:21:21.029
they try to make sure that that doesn't
00:21:21.039 --> 00:21:23.029
happen right some of it is they're
00:21:23.039 --> 00:21:24.470
giving information to these providers
00:21:24.480 --> 00:21:26.149
that they can't get because people are
00:21:26.159 --> 00:21:29.350
going to multiple prov providers, right?
00:21:29.360 --> 00:21:31.110
>> So, there's really there's still value
00:21:31.120 --> 00:21:33.909
in what all of these groups do. It's
00:21:33.919 --> 00:21:36.630
just gotten to the point where, you
00:21:36.640 --> 00:21:38.549
know, increasing deductible out of
00:21:38.559 --> 00:21:41.350
pocket is is is making the system worse
00:21:41.360 --> 00:21:43.029
at this point in time. You know, the
00:21:43.039 --> 00:21:44.710
business group on health says that they
00:21:44.720 --> 00:21:46.630
believe increas
00:21:46.640 --> 00:21:49.190
costs are going up 9%.
00:21:49.200 --> 00:21:51.430
And employers are going to buy down
00:21:51.440 --> 00:21:53.669
about 1.4% 4% of that, you know, by
00:21:53.679 --> 00:21:55.510
increasing deductibles out of pockets or
00:21:55.520 --> 00:21:57.270
putting in other initiatives
00:21:57.280 --> 00:21:58.950
>> that will that will that will move more
00:21:58.960 --> 00:22:02.390
of that onus to the to the patient.
00:22:02.400 --> 00:22:04.149
You know, a lot, you know, employers
00:22:04.159 --> 00:22:06.390
can't, you know, asking them to to take
00:22:06.400 --> 00:22:08.950
even 7.6% is a lot. They're not able to
00:22:08.960 --> 00:22:10.710
get
00:22:10.720 --> 00:22:11.990
>> increase in all their good, you know,
00:22:12.000 --> 00:22:14.310
across all of their uh programs at
00:22:14.320 --> 00:22:16.870
times, right? So, you can't point to
00:22:16.880 --> 00:22:18.549
them and say they're the problem. You
00:22:18.559 --> 00:22:19.750
can't point to the carrier and say
00:22:19.760 --> 00:22:20.789
they're the problem. You can't point to
00:22:20.799 --> 00:22:22.870
the provider, but you have to point to
00:22:22.880 --> 00:22:24.310
everybody and say there's got to be some
00:22:24.320 --> 00:22:25.590
things that we can do differently. And
00:22:25.600 --> 00:22:27.270
I'm a big believer in driving people to
00:22:27.280 --> 00:22:29.909
high quality care, maybe even through,
00:22:29.919 --> 00:22:31.669
you know, lower co-pays, lower
00:22:31.679 --> 00:22:34.870
deductibles, or even free. Um, but
00:22:34.880 --> 00:22:36.230
ultimately, you know, skin in the game
00:22:36.240 --> 00:22:38.950
is valuable, but you got to actually
00:22:38.960 --> 00:22:41.029
then have some tools and resources for
00:22:41.039 --> 00:22:44.870
people to um, uh, to be able to afford
00:22:44.880 --> 00:22:46.710
that over time and give them a time
00:22:46.720 --> 00:22:49.029
horizon to pay that back like you would
00:22:49.039 --> 00:22:50.630
have them have a time horizon to pay for
00:22:50.640 --> 00:22:53.590
their car or their house or things like
00:22:53.600 --> 00:22:55.190
that. It's crazy that we have to think
00:22:55.200 --> 00:22:58.710
sometimes that healthcare is a,
00:22:58.720 --> 00:23:00.950
you know, a purchasing decision like a
00:23:00.960 --> 00:23:03.590
house or a car. But, you know, someone I
00:23:03.600 --> 00:23:05.190
was on a panel recently that said to
00:23:05.200 --> 00:23:07.350
somebody, you should let your employees
00:23:07.360 --> 00:23:10.230
know that on average you're buying them
00:23:10.240 --> 00:23:13.590
a Toyota every year. And I started
00:23:13.600 --> 00:23:15.909
thinking, what is this person saying?
00:23:15.919 --> 00:23:17.590
And if you think about it, the average
00:23:17.600 --> 00:23:19.669
now for, you know, per per employee is
00:23:19.679 --> 00:23:21.990
well over $25,000
00:23:22.000 --> 00:23:23.909
is the total cost per employee for
00:23:23.919 --> 00:23:27.270
healthcare, right? That's you can buy
00:23:27.280 --> 00:23:29.430
for $25,000. And you see you're buying
00:23:29.440 --> 00:23:31.750
them a new Toyota every year,
00:23:31.760 --> 00:23:33.909
>> right? Like we need people to understand
00:23:33.919 --> 00:23:35.029
that
00:23:35.039 --> 00:23:37.669
>> and we need employees in particular to
00:23:37.679 --> 00:23:39.110
understand that that's important. They
00:23:39.120 --> 00:23:41.590
need to get start paying more attention,
00:23:41.600 --> 00:23:43.430
right? But unfortunately, we've shut
00:23:43.440 --> 00:23:45.430
them off. We shut them off by thinking I
00:23:45.440 --> 00:23:47.270
can't even go get care
00:23:47.280 --> 00:23:49.110
>> or sometimes on the back end I can't
00:23:49.120 --> 00:23:51.270
have any understanding of what I owe,
00:23:51.280 --> 00:23:54.710
who I owe it to, when I owe it.
00:23:54.720 --> 00:23:56.549
>> There's rework of bills. There's all
00:23:56.559 --> 00:23:58.149
this stuff that happens and and
00:23:58.159 --> 00:23:59.669
unfortunately to some extent we've
00:23:59.679 --> 00:24:02.870
programmed people to ignore things. Um
00:24:02.880 --> 00:24:05.430
>> when I started my care at my at at my
00:24:05.440 --> 00:24:07.029
started getting my care at my nonprofit,
00:24:07.039 --> 00:24:08.549
I've been on the board for 19 years. I
00:24:08.559 --> 00:24:10.390
became the board chair 16 years ago.
00:24:10.400 --> 00:24:11.830
When I became the board chair, I said, I
00:24:11.840 --> 00:24:14.230
should get my care here.
00:24:14.240 --> 00:24:15.750
So, I started getting my care there.
00:24:15.760 --> 00:24:17.110
Quite frankly, it's the best care I've
00:24:17.120 --> 00:24:18.710
ever gotten. And I used to get care at
00:24:18.720 --> 00:24:20.710
some of the most prestigious, you know,
00:24:20.720 --> 00:24:22.070
facilities.
00:24:22.080 --> 00:24:24.149
>> Um,
00:24:24.159 --> 00:24:26.870
>> I wasn't paying I wasn't paying my bill
00:24:26.880 --> 00:24:30.149
until I got a red final due notice.
00:24:30.159 --> 00:24:32.789
>> You know, be like 180 days later, you're
00:24:32.799 --> 00:24:34.390
finally getting a bill that says final
00:24:34.400 --> 00:24:36.230
due. And sometimes it was, you know,
00:24:36.240 --> 00:24:40.789
$150 that I owe. I could afford it, but
00:24:40.799 --> 00:24:43.430
I had been pre-programmed to say, "I'm
00:24:43.440 --> 00:24:46.950
not paying Northwestern Healthcare until
00:24:46.960 --> 00:24:48.870
I get my red final due because I'm not
00:24:48.880 --> 00:24:50.789
sure if it's been paid, if there's been
00:24:50.799 --> 00:24:52.549
everything's been paid for
00:24:52.559 --> 00:24:54.149
>> and do I owe?" And then I would go and I
00:24:54.159 --> 00:24:55.510
would look when I got that red final
00:24:55.520 --> 00:24:57.350
due, I'd go look and say, "Do I owe the
00:24:57.360 --> 00:24:59.350
money?" Right?
00:24:59.360 --> 00:25:01.430
>> Well, the reality is my CF the CFO at
00:25:01.440 --> 00:25:03.190
the the nonprofit said, "You know, is
00:25:03.200 --> 00:25:04.310
there something we can do better in
00:25:04.320 --> 00:25:05.909
billing?" I'm like, "No, it's great. You
00:25:05.919 --> 00:25:07.990
guys do a great job." said, 'Well, this
00:25:08.000 --> 00:25:09.269
is kind of embarrassing for me to ask
00:25:09.279 --> 00:25:12.470
you, but why aren't you paying us in 30
00:25:12.480 --> 00:25:14.470
days like we'd like you to? And I said,
00:25:14.480 --> 00:25:17.029
'Oh my goodness, this is I've been
00:25:17.039 --> 00:25:18.710
pre-programmed to not pay attention to
00:25:18.720 --> 00:25:21.510
any bill until I got red final due.
00:25:21.520 --> 00:25:21.750
>> Yeah.
00:25:21.760 --> 00:25:23.750
>> And so, I didn't realize how much I was
00:25:23.760 --> 00:25:25.750
harming them. In essence, they were
00:25:25.760 --> 00:25:27.750
giving me a loan for 180 days for that
00:25:27.760 --> 00:25:29.029
$150.
00:25:29.039 --> 00:25:29.750
>> That's right.
00:25:29.760 --> 00:25:31.350
>> Nonprofit didn't have the money to do
00:25:31.360 --> 00:25:32.310
that. You know, they don't they're
00:25:32.320 --> 00:25:32.710
nonprofit.
00:25:32.720 --> 00:25:33.990
>> They got they got to float it, right? So
00:25:34.000 --> 00:25:35.750
it's like you you magnify that by
00:25:35.760 --> 00:25:37.269
however many thousand patients are on
00:25:37.279 --> 00:25:38.950
the panel, right? So it's like that that
00:25:38.960 --> 00:25:41.510
adds up. And if Northwestern I owed them
00:25:41.520 --> 00:25:43.430
3,000, they were giving me six months to
00:25:43.440 --> 00:25:45.430
pay for it too. That's bad for them,
00:25:45.440 --> 00:25:46.870
right? They should be, you know, they
00:25:46.880 --> 00:25:48.390
shouldn't be floating that money to
00:25:48.400 --> 00:25:50.230
people. They should be putting that into
00:25:50.240 --> 00:25:52.789
providing the best doctors and the best,
00:25:52.799 --> 00:25:54.789
you know, call centers and all that sort
00:25:54.799 --> 00:25:56.549
of thing, right? And so, you know,
00:25:56.559 --> 00:25:58.390
here's me in the industry. You know,
00:25:58.400 --> 00:26:00.470
back then I'd been in for 24 years or
00:26:00.480 --> 00:26:03.750
whatever. 20 30 almost 30 is not
00:26:03.760 --> 00:26:04.950
understanding the unintended
00:26:04.960 --> 00:26:06.870
consequences of my actions. Right.
00:26:06.880 --> 00:26:07.750
>> Yeah.
00:26:07.760 --> 00:26:09.590
>> And that's what happens with a lot of
00:26:09.600 --> 00:26:11.190
things in this industry. It's people
00:26:11.200 --> 00:26:12.310
don't understand the unintended
00:26:12.320 --> 00:26:14.630
consequence of whatever you do is going
00:26:14.640 --> 00:26:16.630
to come back ultimately in the back end.
00:26:16.640 --> 00:26:18.149
It's going to hurt your provider. It's
00:26:18.159 --> 00:26:19.350
going to hurt your employer. It's going
00:26:19.360 --> 00:26:21.909
to hurt your you as an employee. And you
00:26:21.919 --> 00:26:23.190
know, we got to find a way to help
00:26:23.200 --> 00:26:26.230
people make better decisions overall. um
00:26:26.240 --> 00:26:28.630
you know and and and and see the picture
00:26:28.640 --> 00:26:31.110
the whole picture of the system. Um I
00:26:31.120 --> 00:26:33.669
don't have an elixir for that but in our
00:26:33.679 --> 00:26:35.750
but what we try to do in our small way
00:26:35.760 --> 00:26:38.630
here is give people a time horizon to
00:26:38.640 --> 00:26:41.190
pay their money back that they owe so
00:26:41.200 --> 00:26:43.190
they feel more confident in getting the
00:26:43.200 --> 00:26:45.190
care at the right time in the right
00:26:45.200 --> 00:26:46.470
setting.
00:26:46.480 --> 00:26:47.110
>> Um
00:26:47.120 --> 00:26:48.390
>> so wait a second. So walk me through
00:26:48.400 --> 00:26:50.630
this. So, so walk me through like this
00:26:50.640 --> 00:26:52.470
this this super EOP like like I'm a
00:26:52.480 --> 00:26:54.549
patient who who just saw the doctor you
00:26:54.559 --> 00:26:56.710
know for like the first time like what
00:26:56.720 --> 00:26:58.789
used to happen is that what you
00:26:58.799 --> 00:27:00.230
described about you know getting care
00:27:00.240 --> 00:27:01.830
then getting that bill final bill is
00:27:01.840 --> 00:27:03.350
that what used to happen like versus
00:27:03.360 --> 00:27:06.470
what happens now now that you know pay
00:27:06.480 --> 00:27:09.269
medics uh temple pay like that now that
00:27:09.279 --> 00:27:11.510
you've sort of infused yourself into
00:27:11.520 --> 00:27:12.789
that scenario.
00:27:12.799 --> 00:27:14.549
>> Yeah. So we've got two distinctly
00:27:14.559 --> 00:27:16.149
different products, but the main product
00:27:16.159 --> 00:27:17.830
which we've been doing for 20 years is
00:27:17.840 --> 00:27:20.230
HBS Pay Medics. We're actually a network
00:27:20.240 --> 00:27:22.630
of providers that all of them have
00:27:22.640 --> 00:27:25.029
agreed to not ask the patient for any
00:27:25.039 --> 00:27:26.789
money upfront,
00:27:26.799 --> 00:27:29.510
right? And right now nowadays 43% of
00:27:29.520 --> 00:27:31.190
hospitals are asking for a form of
00:27:31.200 --> 00:27:32.630
payment before they'll give an elective
00:27:32.640 --> 00:27:33.990
s, you know, anything elective
00:27:34.000 --> 00:27:36.070
procedure, right? I literally was
00:27:36.080 --> 00:27:38.950
talking to a buddy of mine last week who
00:27:38.960 --> 00:27:41.190
was scheduled to go in for a procedure
00:27:41.200 --> 00:27:44.549
at a surgery center and and literally he
00:27:44.559 --> 00:27:46.230
was like
00:27:46.240 --> 00:27:49.029
they had to move the surgery because
00:27:49.039 --> 00:27:53.350
they wanted him to pay like it was I
00:27:53.360 --> 00:27:55.110
think it was like 10 grand or it was not
00:27:55.120 --> 00:27:56.070
a small number.
00:27:56.080 --> 00:27:56.310
>> Yeah.
00:27:56.320 --> 00:27:57.430
>> And he's like
00:27:57.440 --> 00:27:58.710
>> I wish they would have told me that
00:27:58.720 --> 00:27:59.669
beforehand,
00:27:59.679 --> 00:28:00.070
>> right?
00:28:00.080 --> 00:28:02.389
>> Like because and he had the money to pay
00:28:02.399 --> 00:28:04.070
it but he delayed it anyway. But that's
00:28:04.080 --> 00:28:05.750
besides the point. But he's like, "I
00:28:05.760 --> 00:28:07.750
just I just wasn't ready to pay that."
00:28:07.760 --> 00:28:09.430
Like right there. He's like, "I was
00:28:09.440 --> 00:28:10.870
getting ready to go in." He's like,
00:28:10.880 --> 00:28:12.070
"They couldn't have told me that maybe
00:28:12.080 --> 00:28:13.750
like a day or two ago for me to like
00:28:13.760 --> 00:28:15.430
mentally process this."
00:28:15.440 --> 00:28:16.630
>> No.
00:28:16.640 --> 00:28:18.149
>> Well, and that's the reality that the
00:28:18.159 --> 00:28:21.110
standard system is you have no idea what
00:28:21.120 --> 00:28:22.549
you're going to pay because you don't
00:28:22.559 --> 00:28:23.510
really know where you are in your
00:28:23.520 --> 00:28:24.870
deductible or out of pocket or what the
00:28:24.880 --> 00:28:26.870
actual procedure is going to cost. They
00:28:26.880 --> 00:28:28.470
ask you to put a, you know, many of them
00:28:28.480 --> 00:28:30.950
will ask you to put money down upfront.
00:28:30.960 --> 00:28:33.830
>> Yeah. um or at least a form of payment.
00:28:33.840 --> 00:28:35.350
So, that's going to also, you know,
00:28:35.360 --> 00:28:38.070
exacerbate my my desire to go in. Then,
00:28:38.080 --> 00:28:39.029
I'm going to go in and have the
00:28:39.039 --> 00:28:42.070
procedure done. I'm gonna get a bill.
00:28:42.080 --> 00:28:44.230
I'm typically going to get a bill from
00:28:44.240 --> 00:28:46.389
the provider before anything's been done
00:28:46.399 --> 00:28:47.990
by the carrier.
00:28:48.000 --> 00:28:49.669
>> So, it might say, you know, you owe
00:28:49.679 --> 00:28:53.350
$2,2500 for this. I'm going to ignore
00:28:53.360 --> 00:28:55.269
that. And I should ignore that because
00:28:55.279 --> 00:28:57.029
it doesn't, you know, the provider, the
00:28:57.039 --> 00:28:58.230
carrier hasn't determined what my
00:28:58.240 --> 00:28:59.909
deductible was, what my co- insurance
00:28:59.919 --> 00:29:02.389
was, were some of the pieces on the bill
00:29:02.399 --> 00:29:05.510
actually not legit. And so then they're
00:29:05.520 --> 00:29:07.669
going to process a bill. Then they're
00:29:07.679 --> 00:29:08.870
going to send me an explanation of
00:29:08.880 --> 00:29:10.549
benefits or most time now it's going to
00:29:10.559 --> 00:29:12.870
be you have to go online and look for it
00:29:12.880 --> 00:29:13.990
online.
00:29:14.000 --> 00:29:15.350
>> I'm going to look at that and I'm going
00:29:15.360 --> 00:29:19.269
to be able to say, "Okay, I was build
00:29:19.279 --> 00:29:20.630
this just happened. My daughter had an
00:29:20.640 --> 00:29:23.669
appendecttomy. We were build $52,000 for
00:29:23.679 --> 00:29:27.110
the for the bill. There was a $20,000
00:29:27.120 --> 00:29:29.990
reduction for cost. Most of the rest of
00:29:30.000 --> 00:29:31.990
it went out of I owed I think I owed
00:29:32.000 --> 00:29:34.789
$1,800 for my you deductible and out of
00:29:34.799 --> 00:29:35.590
pocket. Right.
00:29:35.600 --> 00:29:36.470
>> Yeah.
00:29:36.480 --> 00:29:38.870
>> So now I will wait till I get a bill
00:29:38.880 --> 00:29:41.110
from the provider that says there's
00:29:41.120 --> 00:29:42.950
$1,800 owed.
00:29:42.960 --> 00:29:43.750
>> Yeah.
00:29:43.760 --> 00:29:45.830
>> And then I will determine how long it is
00:29:45.840 --> 00:29:47.830
before I have to pay that bill because I
00:29:47.840 --> 00:29:49.669
would like to not pay it until I have
00:29:49.679 --> 00:29:51.590
to. Right.
00:29:51.600 --> 00:29:53.669
>> And that's how a standard system works.
00:29:53.679 --> 00:29:54.070
Okay.
00:29:54.080 --> 00:29:54.870
>> Yeah.
00:29:54.880 --> 00:29:56.630
>> In our world, it's very different. You
00:29:56.640 --> 00:29:58.149
never ask for money upfront by the
00:29:58.159 --> 00:30:00.789
provider. You shouldn't be. Right.
00:30:00.799 --> 00:30:03.510
>> The provider sends the sends it into us.
00:30:03.520 --> 00:30:05.510
We repric it to whatever discounts look
00:30:05.520 --> 00:30:07.350
like. We send it to the the third party
00:30:07.360 --> 00:30:08.950
administrator.
00:30:08.960 --> 00:30:11.750
They adjudicate the bill and then they
00:30:11.760 --> 00:30:14.789
send it back to us.
00:30:14.799 --> 00:30:17.750
We then pay the provider
00:30:17.760 --> 00:30:19.990
both what the employer owed the provider
00:30:20.000 --> 00:30:22.389
and what the employee owed,
00:30:22.399 --> 00:30:22.630
>> right?
00:30:22.640 --> 00:30:24.470
>> And so the provider gets that and checks
00:30:24.480 --> 00:30:26.870
it off and will stop sending you a bill
00:30:26.880 --> 00:30:29.430
every two weeks, you know, while while
00:30:29.440 --> 00:30:30.870
you haven't paid it. You maybe you've
00:30:30.880 --> 00:30:31.990
been waiting, you know, been waiting to
00:30:32.000 --> 00:30:33.990
see what happened in the old world. They
00:30:34.000 --> 00:30:35.269
just they're, you know, they're paid in
00:30:35.279 --> 00:30:37.510
full, so they stop billing you.
00:30:37.520 --> 00:30:38.310
>> Yeah.
00:30:38.320 --> 00:30:40.789
>> We take that, we aggregate it with any
00:30:40.799 --> 00:30:42.549
other other claims that you had that
00:30:42.559 --> 00:30:43.510
month.
00:30:43.520 --> 00:30:44.950
and we'll send you out a statement that
00:30:44.960 --> 00:30:48.070
is both a bill and an explanation of
00:30:48.080 --> 00:30:50.950
benefits. And it will say, Michael, for
00:30:50.960 --> 00:30:52.630
you and your family, there were six
00:30:52.640 --> 00:30:56.070
claims this this month.
00:30:56.080 --> 00:30:58.230
>> You know, after all was said and done,
00:30:58.240 --> 00:31:01.430
you know, you owed of that $10,000 in
00:31:01.440 --> 00:31:04.950
claims, you owed uh $2,200.
00:31:04.960 --> 00:31:06.950
>> How would you like to pay that? Would
00:31:06.960 --> 00:31:09.190
you like to pay that in full right now?
00:31:09.200 --> 00:31:11.110
Would you like to pay that with your uh
00:31:11.120 --> 00:31:12.549
with a credit card, with your bank
00:31:12.559 --> 00:31:14.389
account, with an HSA account, with an
00:31:14.399 --> 00:31:16.789
FSA account, or would you like to take
00:31:16.799 --> 00:31:20.070
out a not an interest free uh fee free
00:31:20.080 --> 00:31:21.590
loan?
00:31:21.600 --> 00:31:23.590
And you, Michael, you have good credit,
00:31:23.600 --> 00:31:26.470
so you you you may decide I don't, you
00:31:26.480 --> 00:31:27.669
know, I can pay it off right now. Or you
00:31:27.679 --> 00:31:30.230
may decide, yeah, I'll take that. No, I
00:31:30.240 --> 00:31:31.750
if I'm going to buy a refrigerator, I
00:31:31.760 --> 00:31:33.029
might want to and I they're going to
00:31:33.039 --> 00:31:34.630
give me zero interest and I can pay it
00:31:34.640 --> 00:31:37.430
off. I'm going to take that. Mhm.
00:31:37.440 --> 00:31:39.190
>> Um, so you have the option to decide
00:31:39.200 --> 00:31:41.750
what you want to do and you pay us once
00:31:41.760 --> 00:31:43.269
instead of paying those six different
00:31:43.279 --> 00:31:44.310
providers.
00:31:44.320 --> 00:31:45.350
>> That's right.
00:31:45.360 --> 00:31:47.430
>> So you also save some money and time and
00:31:47.440 --> 00:31:48.950
energy, you know, matching up the bills
00:31:48.960 --> 00:31:50.870
and everything like that. If you take a
00:31:50.880 --> 00:31:53.269
loan out, again, it doesn't matter,
00:31:53.279 --> 00:31:54.630
Michael, you may have somebody else at
00:31:54.640 --> 00:31:57.110
your company that is making low dollars,
00:31:57.120 --> 00:31:59.509
has a very low credit score. That person
00:31:59.519 --> 00:32:02.149
with us still has qualified to have
00:32:02.159 --> 00:32:03.750
credit up to whatever their out of
00:32:03.760 --> 00:32:06.310
pocket limit is. So we look at an entire
00:32:06.320 --> 00:32:08.389
group of uh you know entire population
00:32:08.399 --> 00:32:11.110
of employees. So you we you know you you
00:32:11.120 --> 00:32:13.830
you've got that person has credit also
00:32:13.840 --> 00:32:15.669
and they'll they'll do term terms with
00:32:15.679 --> 00:32:18.549
us. Right now our average payment plan
00:32:18.559 --> 00:32:18.870
>> Yeah.
00:32:18.880 --> 00:32:21.750
>> people $3,900 and it's taking that 22
00:32:21.760 --> 00:32:24.549
months to pass back.
00:32:24.559 --> 00:32:27.269
>> So when you go back I talked about
00:32:27.279 --> 00:32:28.230
earlier.
00:32:28.240 --> 00:32:28.870
>> Yeah.
00:32:28.880 --> 00:32:30.470
>> You know that most people don't have
00:32:30.480 --> 00:32:32.070
$1,000,
00:32:32.080 --> 00:32:34.549
right? So, you know, it's no wonder
00:32:34.559 --> 00:32:35.830
that, you know, a lot of folks are going
00:32:35.840 --> 00:32:37.909
to need a lot of time to pay that back.
00:32:37.919 --> 00:32:39.590
And what we'll do is, you know, new
00:32:39.600 --> 00:32:42.470
claims come in, we can't automatically
00:32:42.480 --> 00:32:44.149
add them to your payment plan. We still
00:32:44.159 --> 00:32:45.509
have to have a conversation with you to
00:32:45.519 --> 00:32:47.110
add them to plan, but we can add them to
00:32:47.120 --> 00:32:48.310
that plan.
00:32:48.320 --> 00:32:50.870
>> And for us, long as people are paying us
00:32:50.880 --> 00:32:52.710
a reasonable amount of money
00:32:52.720 --> 00:32:54.549
>> and we might ask, you know, Michael, if
00:32:54.559 --> 00:32:56.230
you call up and say, "Look, I'd like to
00:32:56.240 --> 00:32:57.990
take this thousand dollars and you know,
00:32:58.000 --> 00:33:00.789
how what can you do to to uh give me
00:33:00.799 --> 00:33:02.149
credit for that?" We might look at you.
00:33:02.159 --> 00:33:03.430
we know a lot about you and we're going
00:33:03.440 --> 00:33:05.830
to say, "Hey, how about if you paid $250
00:33:05.840 --> 00:33:07.909
over the next four payments?" And you
00:33:07.919 --> 00:33:09.909
might say, "That's totally fine." We
00:33:09.919 --> 00:33:11.190
might look at that same, you know,
00:33:11.200 --> 00:33:13.269
somebody else that has the same thousand
00:33:13.279 --> 00:33:17.029
that's making $40,000 a year. Um, and we
00:33:17.039 --> 00:33:19.269
might say, "How about if you pay us $50
00:33:19.279 --> 00:33:21.590
for the next 20 payments,
00:33:21.600 --> 00:33:23.590
>> right?" So, we'll start off with a
00:33:23.600 --> 00:33:23.909
payment.
00:33:23.919 --> 00:33:25.350
>> So, it's like it's like a give and take
00:33:25.360 --> 00:33:27.269
there because, you know, because, you
00:33:27.279 --> 00:33:28.470
know, when I read the stat that there
00:33:28.480 --> 00:33:29.909
was like, you know, one in four of your
00:33:29.919 --> 00:33:31.350
members would fail a standard credit
00:33:31.360 --> 00:33:33.269
check. I'm like, "Wait a second. You
00:33:33.279 --> 00:33:35.110
serve them anyway, which is great,
00:33:35.120 --> 00:33:36.389
right? But every other financial
00:33:36.399 --> 00:33:38.149
product, at least to my knowledge, in
00:33:38.159 --> 00:33:40.070
America, they would turn those people
00:33:40.080 --> 00:33:40.870
away."
00:33:40.880 --> 00:33:41.190
>> Yeah.
00:33:41.200 --> 00:33:43.669
>> And and yet, you know, you've kind of
00:33:43.679 --> 00:33:46.630
gone against conventional logic and
00:33:46.640 --> 00:33:48.149
you've made it work. But it sounds like
00:33:48.159 --> 00:33:50.389
what you're doing is it's like you have
00:33:50.399 --> 00:33:52.070
like a relationship with the patient and
00:33:52.080 --> 00:33:54.310
you have an understanding with them and
00:33:54.320 --> 00:33:57.190
and and as a result of level setting, it
00:33:57.200 --> 00:33:59.590
just it it doesn't become transactional.
00:33:59.600 --> 00:34:00.870
It's like, "All right, man. like I hear
00:34:00.880 --> 00:34:03.590
what's going on, you know, do this. So,
00:34:03.600 --> 00:34:05.990
some sort of like a live negotiation.
00:34:06.000 --> 00:34:07.350
>> Is that meant to be like that?
00:34:07.360 --> 00:34:08.710
>> Yeah, it really is. I mean, because
00:34:08.720 --> 00:34:11.190
again, what we are here for is to make
00:34:11.200 --> 00:34:13.030
sure people get care.
00:34:13.040 --> 00:34:14.550
>> That's the bottom line. And to help
00:34:14.560 --> 00:34:16.310
simplify them, right?
00:34:16.320 --> 00:34:18.550
>> The providers actually pay us something
00:34:18.560 --> 00:34:21.109
to do this because they're no longer
00:34:21.119 --> 00:34:22.629
having to build. They're no longer
00:34:22.639 --> 00:34:23.990
having to collect and they no longer
00:34:24.000 --> 00:34:25.589
have any bad debt. We take on all the
00:34:25.599 --> 00:34:28.230
bad debt. And then the employers may at
00:34:28.240 --> 00:34:30.470
times pay us something depending on, you
00:34:30.480 --> 00:34:33.190
know, their plan design and their um uh
00:34:33.200 --> 00:34:34.950
and and the industry that they're in.
00:34:34.960 --> 00:34:37.030
But at the end of the day, we always
00:34:37.040 --> 00:34:39.109
never ask the patient for for any
00:34:39.119 --> 00:34:41.669
interest or any uh you know on their on
00:34:41.679 --> 00:34:43.349
their on their dollars because what
00:34:43.359 --> 00:34:45.030
we're here to is to make sure that they
00:34:45.040 --> 00:34:47.349
get care. Ultimately for the employer,
00:34:47.359 --> 00:34:49.510
it's going to be a good thing, right?
00:34:49.520 --> 00:34:51.510
Our trend is significantly lower in the
00:34:51.520 --> 00:34:54.069
market average every year and the
00:34:54.079 --> 00:34:55.669
utilization of the hospitals is
00:34:55.679 --> 00:34:58.069
significantly lower in our market every
00:34:58.079 --> 00:35:00.710
year when we do our studies. And so the
00:35:00.720 --> 00:35:02.230
you know there's very few things in this
00:35:02.240 --> 00:35:03.910
in life in my mind that the provider
00:35:03.920 --> 00:35:06.710
gets the provider is is gets a positive
00:35:06.720 --> 00:35:09.589
outcome, the employer gets a positive
00:35:09.599 --> 00:35:12.230
outcome and the employee gets a positive
00:35:12.240 --> 00:35:14.390
outcome and we do it by looking at a
00:35:14.400 --> 00:35:16.390
groupbased product. You know, there are
00:35:16.400 --> 00:35:18.870
some great solutions out there that, you
00:35:18.880 --> 00:35:20.630
know, you can get at the provider. You
00:35:20.640 --> 00:35:23.270
know, if you owe $5,000, you you know,
00:35:23.280 --> 00:35:24.950
they'll actually have people at your
00:35:24.960 --> 00:35:27.270
bedside asking you if you want to get a
00:35:27.280 --> 00:35:30.230
medical credit card, right? Which could
00:35:30.240 --> 00:35:32.310
be zero interest, but two things. One is
00:35:32.320 --> 00:35:33.990
you'll only qualify for what you qualify
00:35:34.000 --> 00:35:35.990
for. So, you might only qualify 2,000
00:35:36.000 --> 00:35:38.630
that 5,000 or a thousand of it. The
00:35:38.640 --> 00:35:40.710
other is if you miss a payment
00:35:40.720 --> 00:35:42.710
>> I mean they kill you on the interest
00:35:42.720 --> 00:35:45.109
>> 23% interest back to the beginning you
00:35:45.119 --> 00:35:47.829
know of the you know the group consumer
00:35:47.839 --> 00:35:49.510
financial protection board was really
00:35:49.520 --> 00:35:51.510
looking at that a few years ago and was
00:35:51.520 --> 00:35:52.870
trying to find ways to make sure that
00:35:52.880 --> 00:35:54.390
stuff didn't happen.
00:35:54.400 --> 00:35:56.710
>> Ours when you look at a group basis we
00:35:56.720 --> 00:35:58.710
can we can handle that. We have another
00:35:58.720 --> 00:35:59.990
product that's really more of a credit
00:36:00.000 --> 00:36:02.870
card solution. And basically an employer
00:36:02.880 --> 00:36:05.670
can say, "I'd like to or a health plan,
00:36:05.680 --> 00:36:07.430
you know, we we sell to different folks.
00:36:07.440 --> 00:36:09.109
They could say, I'd like to extend
00:36:09.119 --> 00:36:13.589
$2,500 or $1,500 to all of my employees,
00:36:13.599 --> 00:36:15.510
>> no matter what their credit score is."
00:36:15.520 --> 00:36:18.230
And and I'd like that to cover medical,
00:36:18.240 --> 00:36:21.589
pharmacy, dental, vision, maybe even vet
00:36:21.599 --> 00:36:23.430
care, right? So, I'm gonna extend
00:36:23.440 --> 00:36:25.349
everyone a level of credit that maybe,
00:36:25.359 --> 00:36:27.190
you know, again, your high paid people
00:36:27.200 --> 00:36:28.710
probably didn't need that,
00:36:28.720 --> 00:36:30.390
>> but your low paid people did, and you're
00:36:30.400 --> 00:36:31.589
trying to offer something across the
00:36:31.599 --> 00:36:32.790
board, so it's really going to be
00:36:32.800 --> 00:36:34.950
valuable to your lower paid folks.
00:36:34.960 --> 00:36:36.630
>> And that doesn't have, you know, that
00:36:36.640 --> 00:36:39.910
can go nationwide, and that can be very
00:36:39.920 --> 00:36:42.310
simply set up. And the employer actually
00:36:42.320 --> 00:36:45.030
pays us to do that. They pay us per
00:36:45.040 --> 00:36:45.829
month,
00:36:45.839 --> 00:36:47.670
>> um, you know, to cover our loan and to
00:36:47.680 --> 00:36:49.270
cover our bad debt and to cover the
00:36:49.280 --> 00:36:51.349
administrative costs. but they can then
00:36:51.359 --> 00:36:53.190
offer this very, you know, good benefit
00:36:53.200 --> 00:36:55.510
across the board um to everybody in
00:36:55.520 --> 00:36:58.230
their population. And it's it it builds
00:36:58.240 --> 00:37:00.710
health equity into their plan, you know,
00:37:00.720 --> 00:37:01.430
because
00:37:01.440 --> 00:37:02.630
>> the two people I was talking about
00:37:02.640 --> 00:37:03.990
earlier when I said they might have
00:37:04.000 --> 00:37:06.790
different needs on the loan,
00:37:06.800 --> 00:37:09.030
>> they have the same plan design,
00:37:09.040 --> 00:37:11.750
>> right? And so $1,000 means something
00:37:11.760 --> 00:37:13.750
very different to somebody making 40,000
00:37:13.760 --> 00:37:16.069
than somebody making 400,000. Yet, you
00:37:16.079 --> 00:37:17.670
know, typically you have the same plan
00:37:17.680 --> 00:37:20.390
design across the board. Well, our our
00:37:20.400 --> 00:37:22.550
plan becomes so much more valuable to
00:37:22.560 --> 00:37:25.109
that person making 40,000 that had that
00:37:25.119 --> 00:37:26.710
same thousand dollar bill. So, we're
00:37:26.720 --> 00:37:27.990
bringing health equity into the
00:37:28.000 --> 00:37:31.589
equation. Again, try our mission really
00:37:31.599 --> 00:37:34.310
is to simplify health care through, you
00:37:34.320 --> 00:37:36.310
know, easier statements as well as
00:37:36.320 --> 00:37:38.150
providing financing to get people to get
00:37:38.160 --> 00:37:38.870
care.
00:37:38.880 --> 00:37:40.310
>> And listen, you're creating more access,
00:37:40.320 --> 00:37:41.829
right? So, I mean, I'm all about that. I
00:37:41.839 --> 00:37:45.030
mean, who's resistant to this? Because I
00:37:45.040 --> 00:37:47.430
mean, it's it sounds elegant, right? I
00:37:47.440 --> 00:37:50.630
mean the data is strong. There's a few
00:37:50.640 --> 00:37:53.190
things that I read that was like I don't
00:37:53.200 --> 00:37:54.550
know I think you guys had just released
00:37:54.560 --> 00:37:57.829
data that your your employer groups are
00:37:57.839 --> 00:38:00.630
are are growing healthcare costs at 4
00:38:00.640 --> 00:38:01.990
and a half% compared to like the
00:38:02.000 --> 00:38:03.430
national benchmark which I think was
00:38:03.440 --> 00:38:05.510
like almost 9%.
00:38:05.520 --> 00:38:06.150
>> Right.
00:38:06.160 --> 00:38:09.190
>> I'm just wondering who's who's pushing
00:38:09.200 --> 00:38:12.470
back like why why are they pushing back?
00:38:12.480 --> 00:38:14.069
>> Yeah. I mean, one of the issues we have
00:38:14.079 --> 00:38:15.670
today is we're really, you know, here in
00:38:15.680 --> 00:38:17.510
Wisconsin mainly. We've got a few other,
00:38:17.520 --> 00:38:19.270
you know, locations, but, you know, a
00:38:19.280 --> 00:38:20.630
lot of employers want a consistent
00:38:20.640 --> 00:38:22.790
program across the board and they're not
00:38:22.800 --> 00:38:24.390
saying, I'm gonna I'm gonna optimize my
00:38:24.400 --> 00:38:27.190
regional solution, right? Um, so that
00:38:27.200 --> 00:38:28.710
could be could be some of it. Some just
00:38:28.720 --> 00:38:30.630
don't know about it. As much as we're
00:38:30.640 --> 00:38:32.310
out in front of brokers, consultants,
00:38:32.320 --> 00:38:33.510
we're trying to put things out there,
00:38:33.520 --> 00:38:35.190
they a lot of them don't know about it,
00:38:35.200 --> 00:38:39.109
right? Um, and uh some think maybe it's
00:38:39.119 --> 00:38:41.430
too good to be true at times, right? Um,
00:38:41.440 --> 00:38:43.190
you know, underwriter in me has always
00:38:43.200 --> 00:38:45.109
said, you know, increased deductibles
00:38:45.119 --> 00:38:46.790
out of pockets drives lower utilization
00:38:46.800 --> 00:38:48.710
which allows a lower cost,
00:38:48.720 --> 00:38:50.390
>> right? A lot of people have a trouble
00:38:50.400 --> 00:38:52.470
flipping that that you know, actually
00:38:52.480 --> 00:38:54.630
some utilization is really important and
00:38:54.640 --> 00:38:57.109
is good utilization, right?
00:38:57.119 --> 00:38:59.030
>> And you know, and the way we do it where
00:38:59.040 --> 00:39:00.550
people will have to pay it back, they're
00:39:00.560 --> 00:39:02.069
just giving them a time horizon to do
00:39:02.079 --> 00:39:04.470
that really should it really should only
00:39:04.480 --> 00:39:06.790
help that good utilization. it shouldn't
00:39:06.800 --> 00:39:09.430
promulgate, you know, utilization that's
00:39:09.440 --> 00:39:12.710
frivolous, right? So, um, so there's a
00:39:12.720 --> 00:39:14.470
still a lot that we needed to get to get
00:39:14.480 --> 00:39:16.390
the message out there. And then our
00:39:16.400 --> 00:39:18.230
other program is, you know, again, it's
00:39:18.240 --> 00:39:20.230
nationwide. We're we're pretty new. We
00:39:20.240 --> 00:39:21.430
just bought that company about a year
00:39:21.440 --> 00:39:22.550
and a half ago.
00:39:22.560 --> 00:39:24.230
>> Um, so we're out there getting the
00:39:24.240 --> 00:39:26.150
message out. And again, it's really,
00:39:26.160 --> 00:39:27.829
>> you know, do people understand this
00:39:27.839 --> 00:39:31.109
issue that has is the unintended
00:39:31.119 --> 00:39:33.670
consequence of your plan design choice
00:39:33.680 --> 00:39:35.349
that's come into play? And do they even
00:39:35.359 --> 00:39:36.630
know that there's a solution out there
00:39:36.640 --> 00:39:39.750
that can that can impact it? And then
00:39:39.760 --> 00:39:41.430
how you know then they have and how can
00:39:41.440 --> 00:39:43.510
that fit into the myriad of solutions
00:39:43.520 --> 00:39:45.190
they put on the table.
00:39:45.200 --> 00:39:46.790
>> Some are just reluctant to add anything
00:39:46.800 --> 00:39:49.430
else. You know at this conference I was
00:39:49.440 --> 00:39:51.190
at last week. You know that one of the
00:39:51.200 --> 00:39:52.230
biggest things they were talking about
00:39:52.240 --> 00:39:53.430
was
00:39:53.440 --> 00:39:55.510
>> we've overrotated to all of these
00:39:55.520 --> 00:39:56.870
solutions that you're implementing
00:39:56.880 --> 00:39:58.390
because the system isn't working
00:39:58.400 --> 00:39:59.910
properly today
00:39:59.920 --> 00:40:03.829
>> with any music. And you know that is you
00:40:03.839 --> 00:40:05.510
know you only add value when people are
00:40:05.520 --> 00:40:07.430
using them
00:40:07.440 --> 00:40:09.910
about diabetes. There are so many
00:40:09.920 --> 00:40:11.750
companies are doing amazing work in
00:40:11.760 --> 00:40:15.030
diabetes right and we have all these DLP
00:40:15.040 --> 00:40:16.150
ones that are also helping with
00:40:16.160 --> 00:40:18.470
diabetes. You would think diabetes
00:40:18.480 --> 00:40:19.750
should be gone when you look at
00:40:19.760 --> 00:40:22.550
everybody's results but diabetes
00:40:22.560 --> 00:40:24.150
continues to grow because you just don't
00:40:24.160 --> 00:40:26.230
have enough people accessing those great
00:40:26.240 --> 00:40:29.510
programs and those great initiatives. um
00:40:29.520 --> 00:40:31.990
or they're never being diagnosed upfront
00:40:32.000 --> 00:40:33.510
the way they should or you know they're
00:40:33.520 --> 00:40:34.870
diagnosed too late because they never
00:40:34.880 --> 00:40:36.870
went and got their care because they
00:40:36.880 --> 00:40:38.230
were afraid to go see that doctor
00:40:38.240 --> 00:40:39.670
because of the financial implications
00:40:39.680 --> 00:40:42.390
that could come into play.
00:40:42.400 --> 00:40:44.790
>> What do you think most
00:40:44.800 --> 00:40:47.510
financial executives
00:40:47.520 --> 00:40:50.230
fundamentally misunderstand about like
00:40:50.240 --> 00:40:54.710
the patient financial experience?
00:40:54.720 --> 00:40:56.870
Um,
00:40:56.880 --> 00:40:59.589
I think there are some that don't feel
00:40:59.599 --> 00:41:01.190
that anything they do is going to change
00:41:01.200 --> 00:41:03.910
the way people consume care. And that
00:41:03.920 --> 00:41:06.550
may not be wrong. We have to find a way.
00:41:06.560 --> 00:41:07.990
I mean, part of this is, you know,
00:41:08.000 --> 00:41:10.630
people have to start engaging, right?
00:41:10.640 --> 00:41:12.870
Um, I look at myself. I've lost 94
00:41:12.880 --> 00:41:14.309
pounds since the beginning of last year
00:41:14.319 --> 00:41:18.309
without using any medication. I I feel
00:41:18.319 --> 00:41:20.870
better. I'm I'm gonna have le I all my
00:41:20.880 --> 00:41:24.069
numbers are now in line, right? I had to
00:41:24.079 --> 00:41:25.750
make a conscious effort to do that. I
00:41:25.760 --> 00:41:28.230
had to think more like a uh you know,
00:41:28.240 --> 00:41:30.630
somebody that was thinking about my care
00:41:30.640 --> 00:41:32.550
versus somebody that just thought, well,
00:41:32.560 --> 00:41:34.630
I'll wait till the system covers me when
00:41:34.640 --> 00:41:37.349
I have something that happens later on.
00:41:37.359 --> 00:41:37.829
Right.
00:41:37.839 --> 00:41:38.230
>> Yeah.
00:41:38.240 --> 00:41:40.790
>> And don't have to always get care, you
00:41:40.800 --> 00:41:43.109
know, at the at the Cadillac of
00:41:43.119 --> 00:41:45.030
locations. you can go to an urgent care
00:41:45.040 --> 00:41:47.190
facility and get as good a care or go
00:41:47.200 --> 00:41:48.630
see your primary care when you need to.
00:41:48.640 --> 00:41:50.150
Like you have to change the mindset of
00:41:50.160 --> 00:41:51.430
members and they have to be held
00:41:51.440 --> 00:41:55.910
accountable. Um but
00:41:55.920 --> 00:41:57.430
but you can't always just do that
00:41:57.440 --> 00:41:59.190
through benefit plan design which is the
00:41:59.200 --> 00:42:00.550
easiest thing to do because it could be
00:42:00.560 --> 00:42:03.349
consistent across the board. It can be
00:42:03.359 --> 00:42:05.190
you know you can help try and think make
00:42:05.200 --> 00:42:07.670
people make right decisions. So you know
00:42:07.680 --> 00:42:09.910
you really have to think about it from a
00:42:09.920 --> 00:42:12.069
holistic perspective.
00:42:12.079 --> 00:42:16.390
what can I do to, you know, help as many
00:42:16.400 --> 00:42:18.710
people access the most the care at the
00:42:18.720 --> 00:42:22.309
right cost in the right setting? Um, and
00:42:22.319 --> 00:42:23.990
I and that may have to be different
00:42:24.000 --> 00:42:26.390
solutions in different areas. Um, you
00:42:26.400 --> 00:42:28.069
know, I feel bad for employers that, you
00:42:28.079 --> 00:42:30.230
know, you look at a Walmart, it's got
00:42:30.240 --> 00:42:32.630
500,000 people that they're trying to
00:42:32.640 --> 00:42:35.510
set a plan design for in, you know, 50
00:42:35.520 --> 00:42:37.109
different states and well, you know,
00:42:37.119 --> 00:42:39.430
even globally, right? Right. They're
00:42:39.440 --> 00:42:41.670
trying to make decisions, you know, that
00:42:41.680 --> 00:42:43.829
that that that that optimizes. And I've
00:42:43.839 --> 00:42:45.190
never worked with Walmart, so I'm not
00:42:45.200 --> 00:42:47.670
using them as an example of anybody
00:42:47.680 --> 00:42:49.589
right or wrong, but if you think about
00:42:49.599 --> 00:42:51.750
their, you know, their, you know, the
00:42:51.760 --> 00:42:53.670
decisions that they have to make,
00:42:53.680 --> 00:42:56.309
they're difficult. And how do you how do
00:42:56.319 --> 00:42:57.829
you how do you offset what people pay
00:42:57.839 --> 00:42:59.190
out of their paycheck versus what they
00:42:59.200 --> 00:43:01.750
pay at point of care? How do you offset,
00:43:01.760 --> 00:43:03.109
you know, how do you try and find ways
00:43:03.119 --> 00:43:05.910
to get people to to do things? Well, one
00:43:05.920 --> 00:43:07.910
thing is just, you know, find ways to
00:43:07.920 --> 00:43:10.309
help them be accountable for the
00:43:10.319 --> 00:43:13.030
dollars, but not accountable immediately
00:43:13.040 --> 00:43:14.710
to have to pay those dollars. It's a
00:43:14.720 --> 00:43:16.710
small component that I think has a big
00:43:16.720 --> 00:43:20.230
impact on how people consume care. So
00:43:20.240 --> 00:43:23.510
then if let's just say fast forward 10
00:43:23.520 --> 00:43:27.910
years from now if pays tempo pay HPS if
00:43:27.920 --> 00:43:30.470
they're working at the scale that you
00:43:30.480 --> 00:43:33.670
believe they can be working
00:43:33.680 --> 00:43:37.430
what does healthcare look like in that
00:43:37.440 --> 00:43:39.910
future like paint paint the picture for
00:43:39.920 --> 00:43:40.950
me.
00:43:40.960 --> 00:43:43.430
>> Yeah I mean quite frankly we'd love it
00:43:43.440 --> 00:43:45.430
to be over all networks. We don't really
00:43:45.440 --> 00:43:47.109
have a desire to build new networks. We
00:43:47.119 --> 00:43:49.030
want to have our financial solution
00:43:49.040 --> 00:43:50.950
that's baked in Wisconsin and and a few
00:43:50.960 --> 00:43:53.190
other places included um you know with
00:43:53.200 --> 00:43:55.670
the providers I with the carriers. I
00:43:55.680 --> 00:43:57.430
think the carrier provider relationship
00:43:57.440 --> 00:43:59.349
would be better. I think the member
00:43:59.359 --> 00:44:01.510
provider relationship would be better.
00:44:01.520 --> 00:44:03.349
You'd have people getting care at the
00:44:03.359 --> 00:44:05.510
right setting which ultimately will
00:44:05.520 --> 00:44:07.829
start to lower costs. I mean there's so
00:44:07.839 --> 00:44:09.349
much more that needs to be done to lower
00:44:09.359 --> 00:44:11.190
costs. I mean as you know 2% of people
00:44:11.200 --> 00:44:13.670
are typically driving 60% of the overall
00:44:13.680 --> 00:44:17.190
care. Um but you know finding way to you
00:44:17.200 --> 00:44:18.870
know to help make sure people are are
00:44:18.880 --> 00:44:21.270
doing the right decisions. Um the more
00:44:21.280 --> 00:44:24.550
you can take friction out of the system
00:44:24.560 --> 00:44:26.390
without just simply making everything
00:44:26.400 --> 00:44:28.470
free because that's some people's deci,
00:44:28.480 --> 00:44:30.309
you know, way to take friction out is
00:44:30.319 --> 00:44:32.309
we'll make everything free. Um when you
00:44:32.319 --> 00:44:33.829
can take some of that friction out, you
00:44:33.839 --> 00:44:35.589
can do it in a way that helps all three
00:44:35.599 --> 00:44:37.430
stakeholders, the employer, the
00:44:37.440 --> 00:44:39.589
provider, and the member. You can start
00:44:39.599 --> 00:44:41.589
to rein in costs. you can start to have
00:44:41.599 --> 00:44:42.950
a more health, you know, equitably
00:44:42.960 --> 00:44:44.550
health, you know, a health plan that's
00:44:44.560 --> 00:44:47.109
more equitable and, you know, hopefully
00:44:47.119 --> 00:44:50.150
we can start really making an impact on
00:44:50.160 --> 00:44:52.630
this trend because it's unsustainable.
00:44:52.640 --> 00:44:55.190
It's unsustainable the way it is to now.
00:44:55.200 --> 00:44:57.430
I mean employers again, how do you know
00:44:57.440 --> 00:45:00.470
how if you can only get 2% co you know a
00:45:00.480 --> 00:45:03.829
cost increase from your your your your
00:45:03.839 --> 00:45:06.150
consumers your your customers you know
00:45:06.160 --> 00:45:09.270
and you're getting a dime 10 15 30% from
00:45:09.280 --> 00:45:11.030
your health care which is one piece of
00:45:11.040 --> 00:45:13.109
your cost
00:45:13.119 --> 00:45:15.270
you know how do you how do you stay
00:45:15.280 --> 00:45:17.990
afloat and you know the the employer
00:45:18.000 --> 00:45:19.430
health care system a lot of people are
00:45:19.440 --> 00:45:21.829
thinking about you know we're hearing
00:45:21.839 --> 00:45:23.190
more and more about people trying to get
00:45:23.200 --> 00:45:25.510
out of the health care system, but the
00:45:25.520 --> 00:45:27.109
problem with that is there's not a great
00:45:27.119 --> 00:45:28.870
individual
00:45:28.880 --> 00:45:30.950
plan to put people towards. And so you
00:45:30.960 --> 00:45:33.109
and then you lose control of any of that
00:45:33.119 --> 00:45:34.390
that you know to help think about
00:45:34.400 --> 00:45:37.109
presentism and absenteeism. So you know
00:45:37.119 --> 00:45:38.550
find a way to bring a health an
00:45:38.560 --> 00:45:40.790
equitably uh you know an equitable
00:45:40.800 --> 00:45:43.190
health plan to your customers. Find a
00:45:43.200 --> 00:45:45.030
way to partner more with providers. Some
00:45:45.040 --> 00:45:46.630
of it may be off you know there may be
00:45:46.640 --> 00:45:48.550
some subsegment direct contracting with
00:45:48.560 --> 00:45:51.030
providers and we become a conduit to
00:45:51.040 --> 00:45:53.510
help with that. Um, that's that's how
00:45:53.520 --> 00:45:54.870
we're going to change the system. I
00:45:54.880 --> 00:45:56.710
think, you know, we're we're a piece of
00:45:56.720 --> 00:45:57.990
the equation, but I think we're an
00:45:58.000 --> 00:45:59.670
important piece.
00:45:59.680 --> 00:46:02.150
>> And before I let you go, just share
00:46:02.160 --> 00:46:04.550
with, you know, with the audience what
00:46:04.560 --> 00:46:06.069
what's the best way for people to follow
00:46:06.079 --> 00:46:07.510
you and the work that you and the team
00:46:07.520 --> 00:46:09.030
are doing. So, kind of give us like a
00:46:09.040 --> 00:46:11.030
like a commercial before we before we
00:46:11.040 --> 00:46:12.150
wrap.
00:46:12.160 --> 00:46:13.829
>> Yeah. Know, we'd love people to connect
00:46:13.839 --> 00:46:16.710
with us. Uh, you know, our our payix.com
00:46:16.720 --> 00:46:18.870
or hps.mmd
00:46:18.880 --> 00:46:23.670
are our websites. we follow me. We put
00:46:23.680 --> 00:46:25.510
out a lot of thought leadership pieces.
00:46:25.520 --> 00:46:27.990
We do about six to 10 a year that are
00:46:28.000 --> 00:46:31.270
really about the issue. Um and and and
00:46:31.280 --> 00:46:32.870
how people need to think about it. Yes,
00:46:32.880 --> 00:46:34.309
we'll talk about our products as part of
00:46:34.319 --> 00:46:35.990
it at sometimes. Sometimes we don't even
00:46:36.000 --> 00:46:38.230
talk about our products. U but really
00:46:38.240 --> 00:46:40.470
try to follow us on uh on you know
00:46:40.480 --> 00:46:42.630
follow us on LinkedIn. We do a lot
00:46:42.640 --> 00:46:44.950
through that channel. Um take a look at
00:46:44.960 --> 00:46:47.829
our websites and uh um you know just
00:46:47.839 --> 00:46:49.109
understand the issue. Go to some
00:46:49.119 --> 00:46:50.390
conferences. is we're at a lot we're at
00:46:50.400 --> 00:46:51.829
a lot of conferences and we're trying to
00:46:51.839 --> 00:46:54.710
help people understand the the impact of
00:46:54.720 --> 00:46:57.670
avoidance of care and how you know that
00:46:57.680 --> 00:47:00.309
that's that's causing problems and you
00:47:00.319 --> 00:47:03.510
know one way to try and find you know to
00:47:03.520 --> 00:47:05.589
solve that is to is to find a way to
00:47:05.599 --> 00:47:08.790
include financing either directly uh
00:47:08.800 --> 00:47:10.390
through one of our products and and we
00:47:10.400 --> 00:47:11.670
have number of competitors doing
00:47:11.680 --> 00:47:14.309
something similar or try and help your
00:47:14.319 --> 00:47:17.430
your network carriers to think about the
00:47:17.440 --> 00:47:19.829
way they can build uh patient financing
00:47:19.839 --> 00:47:22.230
into their overall solution.
00:47:22.240 --> 00:47:24.470
You know, it's just been I don't know,
00:47:24.480 --> 00:47:26.390
it's been really delightful to chat with
00:47:26.400 --> 00:47:28.790
you just because I think what makes your
00:47:28.800 --> 00:47:30.950
perspective super valuable is that
00:47:30.960 --> 00:47:33.109
you've been inside of the system long
00:47:33.119 --> 00:47:35.670
enough to know exactly where things kind
00:47:35.680 --> 00:47:39.270
of fray and you've made this
00:47:39.280 --> 00:47:43.510
you've made this conscientious choice to
00:47:43.520 --> 00:47:47.349
fix it from a different angle and very
00:47:47.359 --> 00:47:49.190
grateful that you came on to the show
00:47:49.200 --> 00:47:51.910
and just just being great conversation
00:47:51.920 --> 00:47:54.790
today. So for those of you that are
00:47:54.800 --> 00:47:58.150
listening to this, if you found it
00:47:58.160 --> 00:48:01.829
interesting, if you liked something,
00:48:01.839 --> 00:48:04.950
comment on it, engage with us, like it,
00:48:04.960 --> 00:48:08.710
share it with a friend. Um,
00:48:08.720 --> 00:48:10.790
we're a pretty interactive community, so
00:48:10.800 --> 00:48:13.190
this is a living, breathing ecosystem.
00:48:13.200 --> 00:48:15.910
Sometimes you got to give and share uh
00:48:15.920 --> 00:48:18.550
before you take. So, and if there is a
00:48:18.560 --> 00:48:19.829
topic that you would like for us to
00:48:19.839 --> 00:48:21.829
explore or maybe a leader that you want
00:48:21.839 --> 00:48:24.069
to hear from, um, drop me a note, drop
00:48:24.079 --> 00:48:26.790
me a line. And remember, it's a platform
00:48:26.800 --> 00:48:28.790
about community, not just content. So,
00:48:28.800 --> 00:48:30.630
thanks for listening, keep building with
00:48:30.640 --> 00:48:33.109
purpose, and we will see you next time
00:48:33.119 --> 00:48:34.710
on the Advancing Healthcare Innovation
00:48:34.720 --> 00:48:37.200
Show.