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This episode walks coaches through one of the most important pieces of client education Active Life uses: load versus capacity. Larry teaches the concept exactly as he would to a real client, using simple language, analogies, and a whiteboard explanation that makes complex biomechanics easy to unde…
In this episode, Larry sits down with Erin Hendry, an Active Life Professional working in Sweden, to unpack how she became a trusted referral partner inside a medical practice—without credentials, posturing, or trying to play doctor. Erins explains how a simple, human outreach on LinkedIn led to a …
Designing programs isn’t about choosing the “right” exercise — it’s about ensuring the exercise actually creates the adaptation you want. In this episode, we break down the concept of applying constraints and why simply assigning movements without controlling compensations often leads to missed out…
In this episode, Larry and Cody break down why assessments—not workouts—are the most powerful sales tool a coach can use. They explain how gathering meaningful data creates clarity, certainty, and trust, especially for clients willing to invest in premium services.  The conversation walks through…
In this episode, Larry and Cody do something rare: they run a fully unscripted mock discovery call so coaches can hear what a real consult sounds like—not a perfect script, not a role-play where the client rolls over, but an authentic conversation with resistance, uncertainty, and nuance. Larry pla…
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