Transform Your Golf Game with Strength and Mobility with Fitness Coach Shaun Diachkoff

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What i find with people when they actually start rotating their
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pelvis digging into that left side and like
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you know really posting up on it and driving around it as a good stable base
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that left foot is one they just say holy shit like my sound of my driver is
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different like it actually sounds like i'm crushing the ball now and their distances
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just go a lot further like they're both like.
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Music.
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Welcome to the Accelerate Golf Podcast, where we explore player improvement
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and the business of golf through conversations.
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I'm your host, Bikram Kapoor, and today I have the pleasure of speaking with Sean Dykoff,
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a golf fitness coach who founded Fairway Performance, which offers completely
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customized fitness plans for golfers looking to play to their full potential.
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He also hosts the Fairway Performance podcast with over 80 episodes of conversations
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on how golfers can play better by improving fitness, mental strength,
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and strategy. Welcome, Sean.
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Thanks, Peter. A pleasure to be here and to have this chat with you today.
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Yeah. I mean, I looked at your podcast, phenomenal content. So congratulations on that, Sean.
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But before we get into all that, let's just start from the beginning.
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And how did you get into golf?
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Yeah, it's funny because I was actually, I had my mom visit me a couple of weeks
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ago because my family is living overseas and my mom came over and I was having
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this conversation with her when I actually started to play golf because I couldn't remember.
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And, you know, being too young to remember, obviously.
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But she said it started around five to six years old when I was allowed to actually
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go out on the course with my stepdad at the time.
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And he would take me out and play nine holes. And the reason it was five to
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six years old is because that's when they allowed my little brother on the course.
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We had to lie and say that he was five years old, I believe,
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to get him on the course because he's about 18 months younger than me.
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But we used to go out a couple of times a week and just follow my stepdad around.
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And he was a grown man, so he could hit the ball fire and play and do all these things.
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And we just tried to emulate what he did and just tried to hit it like he did.
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So that's where it all kicked off. and I sort of hit my first golf balls.
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But then I didn't really take it seriously or go down the path of trying to
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play regularly or at any regular interval until I was about 14 or 15 years old
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and they did it as a subject at school.
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So we were a school of specialization in volleyball and I played for the volleyball
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team and made state teams and stuff like that for volleyball.
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But golf was also a subject that we did and we spent a full term doing it for like 12 weeks.
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And every, it was like a Monday and a Wednesday afternoon, we'd go down to the
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Oval at school, the professional of the local club just up the road,
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Pine Rivers, would bring the mats over and all the balls.
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We'd just spend 45 minutes to an hour snatching 1,000 golf balls onto the school
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oval and then the last 15 to 20 minutes just picking them all up. So...
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That's when he sort of, his name was Sean also, and he realized that I could,
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you know, hit the ball well, and I had some sort of coordination and ability to be able to do this.
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And he, you know, sort of scraped away the players who could,
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or the kids who had some potential and, you know, took them away and went and
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played at the course and taught us all the fundamentals on the golf course.
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So, yeah, that's where it sort of started. And my golfing career,
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if you can say, yeah, really kicked off.
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Cool. And where was this in Australia?
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Yeah, so I'm not using this as like a claim to fame by any means,
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but it's just so that people understand where it is.
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So it's north of Brisbane, which is in the state of Queensland,
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and it's about 20 minutes from where Cam Smith grew up and played.
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He grew up and played in a place called One Teamer, and our course,
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Pine Rivers, was just up the road.
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So if I was a few years younger, I may have got to play against him as a junior
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pennant player for our club.
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But I was a little bit too old. So I was in the senior pennant team and going
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into the adult teams, almost adult teams, as he was coming up through the younger stages.
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So I never got to meet him or play with him, but just for context as to where it is in Australia.
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Were you part of the high school team when you were growing up there?
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Yeah. So we didn't have a high school team. We had a, in Australia,
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what we do is each golf club will have what's called a pennant team.
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So a pennant team is the representatives for that club.
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And you go and play against other clubs in match play competitions.
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So they'll have like a series of, you know, there might be like a division one,
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two and three, just like, you know, American sports.
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And there might be like 10 or 15 teams in each division. So based on how you've
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played in previous years, you'll go up and down divisions. I'm not sure what we were.
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Maybe there wasn't enough junior clubs or juniors participating in it to have
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these divisions, but we would go away and we were in a division where we'd have
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to travel an hour to two to go and play against other clubs.
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But I was actually, when I was
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in the junior pennant team, they had junior pennants and then pennants.
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In the junior pennant team, I was actually undefeated for a
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number of years because I think they just put me in a position where
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I was just like a low enough handicap to never
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actually have defeat and then like going
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into my adult years I you know started getting my ass handed to
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me in some tournaments it was like quite difficult to tape like it
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was a bit of a learning curve because I just would go into all these
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events and just like expect to win all the time it's set
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a good mindset but also it didn't teach me how to
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lose so it was like it was pretty tough when you
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when you take your first few losses and you're like I'm actually
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not as good as i thought i was i'm getting my ass handed to
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me my my butt kicked yeah so we
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we compete in that in australia as opposed to like high school teams and stuff
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like that the the population just isn't there as it is in the u.s with you know
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350 or so million people with we're a country of 27 i think it's like one one-fifteenth
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of the size so there's not there's not as much money,
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not as much people, like all that stuff.
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What happened after school? Did you then, you know, launch your career,
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I guess, outside of golf, right?
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Yeah, yeah. So when I left school, I wasn't the most diligent student and didn't
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get straight A's and pass high school.
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Actually, before I even went through the full year 12 or the last year of high
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school, I actually got a job in the military.
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So I joined the Australian Navy and I was in the military for a number of years
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and I was trained up to be an aircraft maintenance engineer.
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So my job for six years in the military was, firstly, I went and did my training
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at a place called Wagga, which is way out west in New South Wales.
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And they taught us all the ins and outs of maintaining aircraft.
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So all the electrical systems, weapon systems, radars, sonars.
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Fuel systems, automatic flight controls, all of this stuff.
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And then after that, they let me loose on the Seahawks and Blackhawks and all
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these different types of helicopters to pull them apart, put them back together
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and safely send people off flying.
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So I did that as a member of the military for six years.
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And then I just knew that my time there was limited because a very hierarchical
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system in the military is you have to do it this way because that's the way we've always done it.
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And if you want to do it a different way, then you just need to shut up and
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get in line and that's what you do.
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So I was like, well, that's not for me. I'm a bit more entrepreneurial.
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And if there's an efficient way or a better way to do something,
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I am sort of looking for that and wanting to be able to do that.
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So I actually went and worked and put my skills to work for a company called
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British Aerospace and another company called Sikorsky who makes the Seahawks and Duckhawks.
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And I worked for them for a number of years and sort of rose through the ranks
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there a little bit just due to my entrepreneurial sort of ideas,
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and like, you know, I was doing the scheduling and quoting for larger servicings
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for the helicopters and charging the government money to do the work that we
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did and all that type of stuff. So...
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But then still, there was all these limitations because I was working with the military.
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So you still have to do what you're told in a sense because it's their helicopters,
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even though we're a civilian authority doing the work on it.
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So I met a guy there and he became my best friend.
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And we were both young enough and silly enough at the time to gather our life
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savings and throw them towards a business.
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And the business that we chose was CrossFit, CrossFit gym in Sydney,
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Australia. So we actually ran that for the better part of 10 years,
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starting with $20,000 each was our life savings.
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And we also had a friend chipping some cash as well.
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And he became a silent shareholder.
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And all of us went to work and built this gym.
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And then I was just telling you before offline that I moved over to the Cayman
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Islands and Bermuda this year because we sold my gym in Australia or our gym in Australia.
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And it just afforded me the opportunity to do some travel and live the expat
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lifestyle for a little bit.
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But yeah, so sold off for the gym.
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Towards the back end of owning the gym was obviously the COVID era and running
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a brick-and-mortar business was quite difficult.
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And at that point in time, because of my resurgence in wanting to play golf
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and the fact that I could hit the ball far and play to a decent handicap and
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better than most golfers statistically.
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People would always ask me questions like, what do you do for training?
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What do you do for mobility? I've got this like sourcing here or this there or whatever it might be.
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And I was like, I should actually really study this a bit more and learn how
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to teach people because I know how to make them fitter and stronger,
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lose weight, look incredible, all of these types of things.
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But obviously, golf-specific fitness is a different beast because we're training
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for a result on the golf course in which we know what the result is.
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We know how to best get that result the
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more flexible you are mobile you are your ability
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to produce power and also just have the stamina to walk 18
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to 72 holes depending on what level you're playing at so
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i went and did all the studies through tpi and you.
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Know various other certifications in strength and conditioning and
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power and fitness and whatever else and yeah
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i sort of kicked off that the fairway performance business you
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know towards the start of covid actually like it was
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just before it was sort of kicking off i'd had my first couple of
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clients in australia i'm working individually with them i
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was fortunate that the first client or one of
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the first clients i ever had was actually the the boss
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of um tidalist in australia he's a very good golfer he
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plays off at one of the courses that they play
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the australian open app okay and um yeah i
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was just able to get him amazing results like he
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shot a personal best of four under at the course
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and was just loving it and then just word spread
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and you know it's just sort of built on from there so yeah sorry
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if it's a bit of a long boring story but you
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know aircraft maintenance into crossfit into you know golf fitness and it's
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all sort of they've all fed into each other quite organically as i've as i've
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grown through it all yeah yeah i mean to have the the guy in charge of tight
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list Australia as your first customer is not a bad start, first of all.
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And then secondly, the world is a small place because as I sit here in Connecticut,
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There's a Sikorsky factory 15 miles up the road.
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Yeah. And they have a big Blackhawk up on display, you know, for the public view.
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So if you ever make your way to Connecticut, I think we should go down there.
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For sure, man. Yeah, I've fixed plenty of them and flown plenty of miles in
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those things. So I know my way around them.
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At the beginning of COVID is when you started Fairway Performance.
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And you know right now what
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does fairway performance actually offer to to
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your to your clientele and how do
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people get in touch with you yeah so
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the the main offering i have at the moment is individualized
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programs to help golfers one get healthier and fitter but two see results on
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the golf course and there's a real there's a real lack of knowledge in the golf
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and fitness space currently with a lot of fitness professionals out there and
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just what people are offering and promoting.
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And I feel that so many people are getting started with all of these cookie
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cutter type programs, which are made for a general population with their health
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and fitness or even golf.
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Like PTs are starting to get into golf because they see it as a good lucrative
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market without a really good solid understanding of one, playing golf at a decent
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level and two, having coached people before like in a one-to-one setting.
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So what I am hoping to do and what I am doing with clients is to cut through
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a lot of that noise and actually assess what they need to work on by using various
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methods like movement assessments and TPI assessments.
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Fitness and power assessments also and getting to the nuts and bolts of what
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they actually need to focus on so they can spend the least amount of time in
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the gym and get the most results on the golf course and with their health and
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fitness and build just sustainable habits so they can keep that out for the rest of their lives.
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So that's the number one thing that I offer. There's a whole bunch of different
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PDFs and free e-books and things like this I use as lead magnets for the business
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to draw in leads and start conversations.
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But essentially, that's the thing that I'm doing the most of is those one-to-one
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programs because I really enjoy working with and meeting people and so many
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people from the northeast of the US are clients all around the US as well,
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but mainly the northeast because of the in-season, off-season training that
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the guys up there tend to do with the cold.
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So yeah, that's where the business is at the moment. This is for our listeners.
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We'll have links to Sean's Fairway Performance website in the description of
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the podcast. So you can actually click that and click through to get in touch with Sean.
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And Sean, just a question for you. Is that where most of your leads come from, the website?
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Yeah, so social media like Instagram is where the bulk of leads come from.
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So what I didn't mention as part of the journey there was during COVID was a
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real time of growth for my social media and following on there to get it to where it is.
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And it's purely because I had all this extra time.
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There was no one in my gym. So I had a full gym to just be filming all of these
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helpful exercises. And I didn't really ask for anything.
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I wasn't actively promoting a business or any products or anything like that.
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I was literally just posting to help people with three different exercises for
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this or this is a good way to work on that specific issue that you might have
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on the course or with your body.
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And yeah, the Instagram account just grew rapidly, like tens of thousands of
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people starting to follow and enjoying the content and stuff like that.
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And it wasn't until a couple of years of actually running that that I started
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more heavily promoting the one-to-one services. And now it's like I have to
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sort of be saying to people, Like I don't actually have space this month,
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like wait till next month.
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So I'm like, you can come in then just because of the one-to-one nature of it,
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but also just the fact that I want to deliver a good service to people and be contactable.
00:15:52.936 --> 00:15:56.276
So I can't just be bringing every single person in the world onto it.
00:15:56.416 --> 00:16:00.116
So in the future, we might have some other coaches on the team to support as
00:16:00.116 --> 00:16:03.396
well, but that's something I'm looking into at the moment.
00:16:04.076 --> 00:16:07.676
So what is a typical program? How long does it run for?
00:16:08.493 --> 00:16:13.353
Yeah, so that's very individualized. So the one thing that I like to start with
00:16:13.353 --> 00:16:14.993
is just a call with everyone.
00:16:15.233 --> 00:16:17.353
So whoever's going to start out with me, we start with the call.
00:16:17.513 --> 00:16:19.933
So we walk through what's their why for training?
00:16:20.193 --> 00:16:24.993
What do they want to achieve? What sort of time frame can they dedicate weekly to training?
00:16:25.233 --> 00:16:29.773
And what sort of time frame can they dedicate in terms of months to achieve this result?
00:16:30.253 --> 00:16:33.813
And it comes down to a bit of a blend of that because I'm not just going to
00:16:33.813 --> 00:16:39.013
bullshit somebody and say, sweet, you want to lose 50 pounds and gain 50 miles
00:16:39.013 --> 00:16:40.853
in your swing in 12 weeks,
00:16:41.093 --> 00:16:45.713
there needs to be some sort of a give and take with that, explaining to somebody
00:16:45.713 --> 00:16:50.413
what the realistic outcome could be after a specific timeframe.
00:16:50.753 --> 00:16:54.753
And depending on how large the goals are, we might start with a three-month
00:16:54.753 --> 00:16:57.413
program, a six-month program, a 12-month program.
00:16:57.913 --> 00:17:04.533
But generally, the life cycle or what I like to get through for everybody is
00:17:04.533 --> 00:17:09.313
to go through 12 months of training, particularly for the guys who live up your way.
00:17:09.853 --> 00:17:14.733
Because if we can get through 12 months, then we can do three months of the
00:17:14.733 --> 00:17:18.373
foundations or three to four months of foundation building where we work on
00:17:18.373 --> 00:17:23.253
hypertrophy and golf-specific mobility and attacking the red flags which show
00:17:23.253 --> 00:17:24.393
up in screenings for them.
00:17:24.633 --> 00:17:29.513
Then we can move into strength building where we turn the extra muscle and the
00:17:29.513 --> 00:17:32.713
unilateral work that we've done previously into actually being able to lift
00:17:32.713 --> 00:17:36.753
more weight and being more robust and resilient so we don't get injured on the course.
00:17:36.913 --> 00:17:42.513
And we all know what strength does to speed and power. It gives us the potential for a lot more of that.
00:17:42.933 --> 00:17:47.673
Then we move into the speed and power phase of training where we're converting
00:17:47.673 --> 00:17:51.973
the extra muscle mobility strength that someone has and turning that into more speed.
00:17:52.173 --> 00:17:57.133
And then at the end of that is the marketing term that I've coined for it is
00:17:57.133 --> 00:17:58.133
their bomber's blueprint.
00:17:58.473 --> 00:18:02.413
So at the end of that 12 months, They can then rinse and repeat that same blueprint
00:18:02.413 --> 00:18:04.833
next year, the year after, and the year after that.
00:18:05.388 --> 00:18:08.608
And they'll still make progress with those things. And I want to set them up
00:18:08.608 --> 00:18:12.128
for success at the end of it, you know, so they can literally just follow that
00:18:12.128 --> 00:18:15.828
blueprint again, have the knowledge of what to do to change the sets and reps
00:18:15.828 --> 00:18:19.888
or modify it as needed, because we would have worked together for that 12-month period.
00:18:19.888 --> 00:18:22.748
And they could have asked all those questions and I would have been educating
00:18:22.748 --> 00:18:24.088
them the whole time as well.
00:18:24.768 --> 00:18:27.568
So that's the goal with the timeframes, yeah.
00:18:28.388 --> 00:18:33.288
Great. And I know that you launched a podcast as well, which we had mentioned
00:18:33.288 --> 00:18:38.228
earlier, a fairly successful podcast, 87 episodes and counting so far.
00:18:38.608 --> 00:18:40.848
And you speak to a variety of guests.
00:18:41.268 --> 00:18:47.628
Some of them specialize in physical fitness, others in mental strategies or course management.
00:18:48.148 --> 00:18:52.248
So just tell us a little bit more about your podcast. What is your audience
00:18:52.248 --> 00:18:53.868
like? What is your target audience?
00:18:54.528 --> 00:18:57.708
Yeah. So my target audience is obviously golfers
00:18:57.708 --> 00:19:00.868
but those who clued on enough to understand
00:19:00.868 --> 00:19:03.988
that fitness and the way that your body moves is
00:19:03.988 --> 00:19:06.888
very heavily influenced is
00:19:06.888 --> 00:19:10.428
how you can score on the golf course you know the argument that i get thrown
00:19:10.428 --> 00:19:13.848
back at me when i say things like that is like oh you know john daly can do
00:19:13.848 --> 00:19:18.088
it without doing fitness and it's like cool who's your second example and people
00:19:18.088 --> 00:19:21.768
often you know their lips are sealed because they can't think of another one
00:19:21.768 --> 00:19:24.768
so you know there's always outliers in everything.
00:19:25.048 --> 00:19:28.668
So we shouldn't rely on the fact that John Daly can do it without being super
00:19:28.668 --> 00:19:30.588
fit because there's always one.
00:19:31.488 --> 00:19:35.988
But the listeners, essentially, they either see the value in it,
00:19:36.088 --> 00:19:38.788
they've never invested in the coach before for their fitness,
00:19:39.008 --> 00:19:43.128
they don't know how golf and fitness tie together, or they're just looking for
00:19:43.128 --> 00:19:47.708
tips and tricks to add to their own programs in order to make it a successful
00:19:47.708 --> 00:19:51.348
program for them to deliver them results because of things that they haven't
00:19:51.348 --> 00:19:52.708
thought of or tried before.
00:19:53.775 --> 00:19:59.115
Then, so there's a lot of episodes of me just one-to-one with the audience.
00:19:59.495 --> 00:20:02.955
But then I also have a whole bunch of different guests who I've met along the way.
00:20:03.175 --> 00:20:10.375
So I get them in from different walks of life as well, like motor learning people, mental golf coaches.
00:20:10.775 --> 00:20:16.275
I had a few golf coaching friends like that, statisticians or guys who are very
00:20:16.275 --> 00:20:17.855
heavily in the stats world.
00:20:18.315 --> 00:20:21.815
Like John Sherman is one of those who runs the Sweet Spot podcast.
00:20:21.815 --> 00:20:25.535
He's very, very knowledgeable. I had him on a few weeks ago and just shares
00:20:25.535 --> 00:20:29.935
some of the data behind expectations around how you score and whatnot.
00:20:30.195 --> 00:20:33.875
And also Scott Fawcett, who a lot of people would know from Decade Golf,
00:20:34.055 --> 00:20:37.075
and he just knows the numbers so well.
00:20:37.415 --> 00:20:41.335
And the clips that we put up afterwards just went absolutely viral because he's
00:20:41.335 --> 00:20:43.635
also a little bit polarizing in his opinions.
00:20:44.015 --> 00:20:48.095
But he actually has the data to back it up. So when people try and have a go
00:20:48.095 --> 00:20:52.075
at him, he's like, here's X, Y, and Z data points to prove that you're wrong.
00:20:52.075 --> 00:20:55.915
And then it fires people up more because they get a bit emotional about it.
00:20:56.455 --> 00:21:00.375
But yeah, I try and make it all encompassing and trying to get,
00:21:01.115 --> 00:21:04.415
just having conversations to help people not only with their health and fitness,
00:21:04.595 --> 00:21:09.275
but also improve their golf game along the way because we can achieve both things at the same time.
00:21:09.415 --> 00:21:12.015
It doesn't have to be just health or just golf.
00:21:12.235 --> 00:21:16.495
We can be doing all of it at once and these other people obviously help and support that too.
00:21:17.075 --> 00:21:21.275
So it's a pretty fascinating intersection of fitness.
00:21:22.055 --> 00:21:27.715
Strategy, course management concepts, along with the performance on the course,
00:21:27.915 --> 00:21:32.375
but just drilling down into the fitness part, because that's kind of what you
00:21:32.375 --> 00:21:36.335
bring your unique background and specialization in.
00:21:36.555 --> 00:21:43.275
What is the most common complaint you hear from either your clients or from
00:21:43.275 --> 00:21:47.995
the experts and their clients about what golfers fail to do?
00:21:48.095 --> 00:21:51.515
And that's why they don't achieve what they could on the golf course.
00:21:52.317 --> 00:21:58.557
Yeah. So I think the biggest thing is people feel that they're not playing to
00:21:58.557 --> 00:22:01.957
their true potential because they don't feel that they're at a level of fitness
00:22:01.957 --> 00:22:03.077
in which they can do that.
00:22:03.277 --> 00:22:05.697
So that can come in many ways.
00:22:06.317 --> 00:22:10.357
Playing to your true potential is being switched on physically,
00:22:10.657 --> 00:22:14.237
being switched on mentally, having confidence, like lots of other things.
00:22:14.237 --> 00:22:18.657
But I believe a lot of it starts with our body because if we're confident in
00:22:18.657 --> 00:22:23.077
our appearance and in our presence, then we can be confident in many situations.
00:22:23.437 --> 00:22:27.737
So, you know, if somebody, like if you see an athlete walk into a room,
00:22:27.877 --> 00:22:30.057
they have a specific aura about them, right?
00:22:30.197 --> 00:22:33.397
Like you see them walk in and like people look over at them.
00:22:33.577 --> 00:22:37.217
It's because of their physical presence. So I think that's the first thing that
00:22:37.217 --> 00:22:43.597
a lot of people are missing is they were more proud of or felt better about
00:22:43.597 --> 00:22:47.717
their one physical appearance and their body's ability to do things like rotate
00:22:47.717 --> 00:22:53.317
in certain ways or play without pain or produce a swing which is more consistent and powerful,
00:22:53.617 --> 00:22:56.477
then a lot of these other things will stem on from that.
00:22:56.477 --> 00:22:59.317
It's because you know they have the tight
00:22:59.317 --> 00:23:02.097
back or if they try and hit it too hard then they're going to pull
00:23:02.097 --> 00:23:05.177
a muscle or you know these other things which hinder
00:23:05.177 --> 00:23:09.637
them from actually going for you know better performance better results whatever
00:23:09.637 --> 00:23:14.077
it might be so i think you know the body's physical ability is like the first
00:23:14.077 --> 00:23:18.357
thing if we can square that away and it's so known these days like what you
00:23:18.357 --> 00:23:22.497
need to do for training but a lot of people a lot of the guys that i work with.
00:23:23.297 --> 00:23:27.637
They you know one of the questions i ask actually in the in the discovery calls is like
00:23:28.037 --> 00:23:32.237
why haven't you done this on your own before and for a lot of people it's one
00:23:32.237 --> 00:23:35.997
they're not sure of what to do they're not sure how to do it and they want someone
00:23:35.997 --> 00:23:38.937
to keep them accountable and give them a kick up the butt when they're not doing
00:23:38.937 --> 00:23:42.957
it or just have the accountability there to know that someone's looking at the
00:23:42.957 --> 00:23:45.797
other side of this program to see that they're doing all of the stuff,
00:23:46.277 --> 00:23:49.497
because we all let ourselves off in situations everybody
00:23:49.497 --> 00:23:52.237
does it you know have a few more drinks than you need
00:23:52.237 --> 00:23:57.057
to or eat the shitty food that you shouldn't really be eating but you know because
00:23:57.057 --> 00:24:01.117
what you do in private shows up in public you know if we're doing all of these
00:24:01.117 --> 00:24:05.737
things outside and no one can see them and you know eating the tall pack of
00:24:05.737 --> 00:24:09.577
Krispy Kremes it's going to show up in public with you know your belly being
00:24:09.577 --> 00:24:11.177
bigger than what it was before,
00:24:12.397 --> 00:24:16.877
so like having the accountability there for those people and those clients is
00:24:16.877 --> 00:24:20.257
also a huge drawcard and part of the reason I work with them but,
00:24:21.017 --> 00:24:26.317
And now, folks, I wanted to mention that this show is brought to you by Q-School
00:24:26.317 --> 00:24:32.837
Sports, a technology company that offers thoughtfully designed point-of-sale, bookings, payments,
00:24:33.197 --> 00:24:38.977
omni-channel retail, and customer management software that accelerates your business growth.
00:24:39.517 --> 00:24:43.597
Visit qschoolsports.com for more information. Thank you.
00:24:44.237 --> 00:24:47.697
Let's dig into a particular aspect of the golf swing.
00:24:47.697 --> 00:24:54.237
You know, for many, progression from being a 24 to an 18 to 12 to a nine-ish
00:24:54.237 --> 00:25:01.397
handicap can be done with a bunch of swing faults which exist and you kind of manage around that.
00:25:01.797 --> 00:25:07.797
But I feel, you know, going from a nine handicap to a true scratch or better,
00:25:07.977 --> 00:25:11.757
you know, or being professional requires another level of skill.
00:25:11.757 --> 00:25:18.237
And what I am realizing as I speak to people like you and others is that your
00:25:18.237 --> 00:25:27.097
body has to be capable of swinging the club in a particular way to get to being a true scratch golfer.
00:25:27.597 --> 00:25:31.217
Yeah, 100%. So there's a couple of things to go into there.
00:25:31.417 --> 00:25:37.657
Firstly is, you know, 100% people can make improvements in their handicap by
00:25:37.657 --> 00:25:39.017
not doing any physical fitness.
00:25:39.017 --> 00:25:42.717
They can do golf coaching, they can do better expectation
00:25:42.717 --> 00:25:45.717
management or they can do mental coaching and i can guarantee
00:25:45.717 --> 00:25:48.457
that they're going to get better the lowest hanging fruit for
00:25:48.457 --> 00:25:51.817
most people because they're not doing any speed training
00:25:51.817 --> 00:25:54.837
or power training is to it doesn't
00:25:54.837 --> 00:25:57.737
mean that we need to start the speed or power training because that's
00:25:57.737 --> 00:26:00.697
how people get hurt when their body's not resilient enough to to go
00:26:00.697 --> 00:26:04.917
down that path and they start swinging really hard and they get hurt but
00:26:04.917 --> 00:26:07.657
is is adding some miles per hour to their
00:26:07.657 --> 00:26:10.417
speed to their swing speed we can do that in
00:26:10.417 --> 00:26:13.237
a whole host of different ways it doesn't have to be working
00:26:13.237 --> 00:26:16.417
on you know swinging as hard as you can it can be building muscle and mobility because
00:26:16.417 --> 00:26:19.537
if we can swing for longer like as in our backswing
00:26:19.537 --> 00:26:22.477
is slightly longer then we produce more power because
00:26:22.477 --> 00:26:25.317
speed equals distance and time distance over time
00:26:25.317 --> 00:26:28.277
yeah so if we have more distance and it takes the same time
00:26:28.277 --> 00:26:31.097
to get to the golf ball it means it's going faster when
00:26:31.097 --> 00:26:34.217
it gets there so you know just a standard physics
00:26:34.217 --> 00:26:37.717
lesson right there speed equals distance over time so that's
00:26:37.717 --> 00:26:40.817
going to help us hit the ball further what we know from people like scott and
00:26:40.817 --> 00:26:45.237
john chairman scott forcett is if we hit the ball further then every time we
00:26:45.237 --> 00:26:49.117
hit the ball further whether it's in the rough run in the fairway we're gaining
00:26:49.117 --> 00:26:53.817
anywhere from like 0.1 to 0.2 shots every time we hit it further by 10 15 20
00:26:53.817 --> 00:26:58.557
yards further which is easily achievable for most people because if we want
00:26:58.557 --> 00:27:00.537
to gain 10 yards of extra distance.
00:27:00.797 --> 00:27:03.137
That means 5 miles per hour of swing speed.
00:27:03.277 --> 00:27:08.437
If we want to gain 20 yards of extra distance, it means 10 miles per hour extra swing speed.
00:27:08.557 --> 00:27:11.637
And if you're not doing any current training on swing speed,
00:27:11.737 --> 00:27:16.057
it's very easy to gain 5 to 10 miles per hour by simply changing mobility,
00:27:16.257 --> 00:27:18.457
muscle or swing or speed and power.
00:27:19.595 --> 00:27:24.055
So that's the first part to the equation there of like seeing an improvement
00:27:24.055 --> 00:27:26.115
from doing something physically.
00:27:26.575 --> 00:27:31.295
In terms of early extensions, a lot of guys that I work with,
00:27:31.475 --> 00:27:35.635
all girls, they'll come in and they would have been bashing their head against
00:27:35.635 --> 00:27:41.535
the wall with a swing coach or themselves trying to fix a certain swing characteristic that they have.
00:27:41.735 --> 00:27:46.275
So early extension could be loss of posture, flat shoulder plane.
00:27:46.435 --> 00:27:48.615
There's like a whole host of different ones that people can have.
00:27:49.275 --> 00:27:53.435
Early extension is one that I'm very well versed with because I and a whole
00:27:53.435 --> 00:27:56.175
bunch of clients had that in the past.
00:27:56.395 --> 00:27:59.435
It's still something that I work on currently. Me too.
00:28:00.595 --> 00:28:06.035
Yeah, I see it come down to two reasons. One is if people start when they're
00:28:06.035 --> 00:28:11.515
children playing golf, generally kids will derive their power from their hips extending.
00:28:11.835 --> 00:28:16.555
So if you're smaller, then to get ground reaction force and to create more power,
00:28:16.695 --> 00:28:19.955
you need to have your hips extend because that's how we jump and that's how
00:28:19.955 --> 00:28:23.515
we get power to go through the kinematic sequence as we're swinging to hit it harder.
00:28:24.515 --> 00:28:29.275
Someone like JT is really good to watch. He has a lot of power into the ground,
00:28:29.275 --> 00:28:31.075
but he also rotates his pelvis.
00:28:31.555 --> 00:28:35.015
What a lot of golfers struggle to do is that pelvis rotation as they're extending
00:28:35.015 --> 00:28:37.575
their legs. So he comes off the ground as he swings.
00:28:38.735 --> 00:28:42.395
So that's the first type of person. The second type of person is potentially
00:28:42.395 --> 00:28:46.975
someone who's picked up golf later in life or post being a kid where they're
00:28:46.975 --> 00:28:50.055
actually a bit stronger and they've got more power and they're like an adult,
00:28:50.215 --> 00:28:53.075
like old man muscle or old woman muscle.
00:28:53.255 --> 00:28:58.435
So they're more developed and they don't need to drive as hard into the ground
00:28:58.435 --> 00:28:59.855
to create the power in their swing.
00:28:59.935 --> 00:29:05.115
But what they lack is mobility and coordination to rotate the pelvis and not
00:29:05.115 --> 00:29:06.615
have it extend towards the ball.
00:29:07.115 --> 00:29:11.375
In both cases, it's still early extension, but it's just a matter of how they've done it.
00:29:11.595 --> 00:29:16.755
So with a lot of the guys who have the early extension from being kids,
00:29:16.755 --> 00:29:18.715
it's a matter of reprogramming it.
00:29:18.815 --> 00:29:22.195
So doing exercises like I literally put a post up the other day and it's gone
00:29:22.195 --> 00:29:27.095
pretty crazy like a few hundred thousand views just about dissociation and teaching
00:29:27.095 --> 00:29:29.695
people like pelvic rotation exercises on Instagram,
00:29:30.555 --> 00:29:34.455
and it's because a lot of people struggle with it but it's about teaching the
00:29:34.455 --> 00:29:38.595
positions and being able to do the positions slowly in the gym under control
00:29:38.595 --> 00:29:43.435
before we try and implement it on the course or with the swing coach because
00:29:43.435 --> 00:29:45.215
if you can't do something,
00:29:45.495 --> 00:29:49.095
you You just bash your head against the wall trying to do it when your body
00:29:49.095 --> 00:29:50.535
can't actually physically do it.
00:29:50.655 --> 00:29:54.575
If you can't do it in slow motion, you have no right to be able to do it as
00:29:54.575 --> 00:29:56.895
fast as you can, hitting your golf ball as hard as you can.
00:29:57.515 --> 00:30:01.495
We need to learn that skill first and foremost in a slow, controlled fashion,
00:30:01.495 --> 00:30:04.655
and then we can start implementing with swing coaching, etc.
00:30:05.578 --> 00:30:10.558
Or we just don't have the mobility to do that or we don't have the coordination to do that movement.
00:30:10.798 --> 00:30:15.398
So what I mean there is, can you actually tilt your pelvis, like move your hips
00:30:15.398 --> 00:30:21.058
forwards and backwards or can you rotate your hips and keep your upper body still at the same time?
00:30:21.358 --> 00:30:25.918
So pelvic rotation, pelvic tilt, they're two key things that you need to reach
00:30:25.918 --> 00:30:30.038
a good impact position where the hips are turning through the ball and you've
00:30:30.038 --> 00:30:31.198
got that sort of sideband and
00:30:31.198 --> 00:30:34.278
hitting the ball as opposed to the hips going to the ball and the club,
00:30:34.278 --> 00:30:36.958
you know you're standing up a bit out of the shot and then
00:30:36.958 --> 00:30:40.458
it you know it's the ball doing whatever it does but yeah
00:30:40.458 --> 00:30:43.938
hopefully that just sheds a bit of light on you know how
00:30:43.938 --> 00:30:46.718
people can develop early extension i'm sure
00:30:46.718 --> 00:30:49.638
you've talked before or had other people talk before about what early
00:30:49.638 --> 00:30:52.598
extension is because we didn't actually cover what it was in case people didn't
00:30:52.598 --> 00:30:55.458
actually haven't so i have not and it
00:30:55.458 --> 00:30:58.138
would be a good opportunity you know if you
00:30:58.138 --> 00:31:00.918
want to describe what early extension is so that
00:31:00.918 --> 00:31:03.878
the listener can understand you know the solutions you
00:31:03.878 --> 00:31:07.478
just put forward exactly what the problem was yeah
00:31:07.478 --> 00:31:10.578
so sorry i'm doing this like the opposite way but um
00:31:10.578 --> 00:31:13.358
yeah we so early extension essentially is
00:31:13.358 --> 00:31:16.038
if you're set in your golf posture you rotate into your
00:31:16.038 --> 00:31:19.438
backswing as you come down to hit the golf ball if
00:31:19.438 --> 00:31:24.258
your hips move toward excessively move towards the golf ball then that is called
00:31:24.258 --> 00:31:28.358
early extension as opposed to rotating through the ball and you know you're
00:31:28.358 --> 00:31:33.138
making impact in that same golf posture you can also call it a loss of posture
00:31:33.138 --> 00:31:37.278
when people are early extending as well because their head will move up from
00:31:37.278 --> 00:31:38.798
the ball because their hips are extending.
00:31:38.958 --> 00:31:40.978
Your head has to move up because you're standing tall.
00:31:41.198 --> 00:31:43.578
So you're coming out of your golf posture.
00:31:43.938 --> 00:31:50.158
And what it tends to do for a lot of people, like probably 75-80% of people
00:31:50.158 --> 00:31:54.858
that I talk with, what it will do for them is they'll hit one of three shot
00:31:54.858 --> 00:31:56.878
shapes as a right-handed golfer.
00:31:57.058 --> 00:32:02.678
So if they don't rotate through the ball, their club face will stay open and
00:32:02.678 --> 00:32:05.718
they'll just block it so the ball will just go straight out to the right and
00:32:05.718 --> 00:32:09.978
just stay there or even maybe have a tiny bit of slice depending on their path.
00:32:10.656 --> 00:32:15.776
The second is somebody who can actually correct it by turning their hands over a little bit.
00:32:15.956 --> 00:32:19.796
And that person, when they're timing it correctly, because of their hips not
00:32:19.796 --> 00:32:23.156
rotating, but their hands will turn over, they might hit a nice draw.
00:32:23.436 --> 00:32:27.276
And if you're timing it well, you'll just hit a beautiful pure draw or a pretty
00:32:27.276 --> 00:32:29.896
controlled draw. It might be a big one, but it might be controlled.
00:32:30.736 --> 00:32:34.276
And then the third shot shape is where someone's really off with their timing
00:32:34.276 --> 00:32:38.296
and their hands turn over way too fast for their lack of hip turning through
00:32:38.296 --> 00:32:40.576
the ball, and they just hit a big duck hook.
00:32:40.656 --> 00:32:44.756
So it just starts a little bit right and just like turns super hard to the left
00:32:44.756 --> 00:32:48.816
and just goes straight into the trees or the houses or the dams.
00:32:49.036 --> 00:32:52.236
I think it just described my short chips right there.
00:32:53.256 --> 00:32:55.796
Yeah, so that's a typical early extender.
00:32:56.936 --> 00:33:03.436
And we know from like if you've got poor hip mobility or poor anterior posterior
00:33:03.436 --> 00:33:08.396
tilt of the pelvis and poor rotation of the pelvis, then we know that these
00:33:08.396 --> 00:33:09.556
things can show up for you.
00:33:09.556 --> 00:33:14.036
TPI have studied hundreds of thousands of golfers in these situations now to
00:33:14.036 --> 00:33:17.736
tell us if they've got this issue, then this could be a ball flight.
00:33:17.836 --> 00:33:20.556
This could be the problem that they're facing.
00:33:21.196 --> 00:33:24.436
And then because of that, we know how to actually get them rotating better.
00:33:24.656 --> 00:33:26.476
It's like, one, develop control.
00:33:26.776 --> 00:33:30.436
Two, let's do it a little bit faster or with extra weight. And then three,
00:33:30.556 --> 00:33:31.596
let's do it with a golf club.
00:33:31.776 --> 00:33:36.396
It needs to be progressively built in, not just at an early extent.
00:33:36.396 --> 00:33:39.196
And so if I go to the golf course and start doing all these cues,
00:33:39.396 --> 00:33:40.476
like I should be able to fix it.
00:33:41.456 --> 00:33:44.636
No, can you actually do the movements that are required first?
00:33:44.976 --> 00:33:48.656
So a TPS screening is going to help a lot of people in that instance.
00:33:49.236 --> 00:33:56.076
Going from that nine handicap to a true scratch player, everybody needs to hit the ball better.
00:33:56.396 --> 00:34:03.496
And that ball striking quality is directly correlated with whether you are early extending or not.
00:34:04.444 --> 00:34:09.064
Yeah, one of the big things from the guys that I have helped with early extension
00:34:09.064 --> 00:34:15.084
is if you think about early extension, so you're coming up out of the ball as you're hitting it.
00:34:15.364 --> 00:34:20.764
So what that doesn't lay to do is you're not going into the left side.
00:34:20.884 --> 00:34:24.204
So you're not leaning into the left side, posting up against that left leg as
00:34:24.204 --> 00:34:28.544
a right-hander, which helps you create shaft lean and better compression on the ball.
00:34:29.124 --> 00:34:33.464
So when you hit it, these shots, while they may go pretty good and you might
00:34:33.464 --> 00:34:37.264
be able to hit it a decent distance, what I find with people when they actually
00:34:37.264 --> 00:34:38.664
start rotating their pelvis,
00:34:39.044 --> 00:34:43.864
digging into that left side and really posting up on it and driving around it
00:34:43.864 --> 00:34:48.864
as a good stable base, that left foot, is one, they just say,
00:34:49.044 --> 00:34:52.664
holy shit, my sound of my driver is different.
00:34:53.164 --> 00:34:59.184
It actually sounds like I'm crushing the ball now and their distances just go a lot further.
00:34:59.504 --> 00:35:04.244
Like their ball flight might change. For me personally, I was a big early extender
00:35:04.244 --> 00:35:06.684
because I learned as a kid, as we talked about earlier.
00:35:07.764 --> 00:35:10.744
So I had the big right to left shot shape as a right hander,
00:35:10.804 --> 00:35:12.584
big draws, big duck hooks for
00:35:12.584 --> 00:35:15.724
my bad shots and sometimes I'd block it if I didn't turn my hands over.
00:35:15.924 --> 00:35:21.164
But having hit lots of golf balls by now, I sort of had pretty good timing with my hands.
00:35:21.784 --> 00:35:27.344
But I changed that as an adult now to not early extending so much but hitting
00:35:27.344 --> 00:35:34.044
it way further with a fade and the ball flight is way more penetrating or way higher.
00:35:34.224 --> 00:35:38.624
I can change the elements of it based on the fact that I actually have that
00:35:38.624 --> 00:35:44.724
stable leg to drive around that left lead leg and I can actually hit the ball
00:35:44.724 --> 00:35:48.424
with a really good amount of compression now because that allows for, like I said,
00:35:48.524 --> 00:35:52.244
shaft lean and once you can get some shaft lean into the ball like,
00:35:52.884 --> 00:35:55.704
damn you're going to hit the ball so much better you.
00:35:56.775 --> 00:36:00.315
Sorry, the last bit I'll say on that is when you're talking about like a 24
00:36:00.315 --> 00:36:03.495
handicapper versus a 9 handicapper, I was actually having this conversation
00:36:03.495 --> 00:36:05.855
yesterday with a couple of guys I played with.
00:36:06.735 --> 00:36:09.875
And, you know, they sort of did the thing of like, you know,
00:36:10.215 --> 00:36:14.035
I went par, eagle, par, par to start my rounds.
00:36:14.275 --> 00:36:17.515
And they're just like, what are you doing, man? Like they're just asking me
00:36:17.515 --> 00:36:19.795
all these questions about golf and everything else.
00:36:19.795 --> 00:36:24.355
And I just said, the one difference between me as someone who's playing off
00:36:24.355 --> 00:36:29.235
three at the moment and you guys, because they told me they were playing around the 20 to 25 mark,
00:36:29.455 --> 00:36:35.195
was when I hit the ball, I know pretty much within five meters short or five
00:36:35.195 --> 00:36:37.015
meters long of where this ball's going to go.
00:36:37.015 --> 00:36:41.715
The left and right may vary depending on the spin I put on it,
00:36:41.875 --> 00:36:44.235
but the fact that when I hit my
00:36:44.235 --> 00:36:49.695
three iron, I know it's going to go 215 meters, close to 235, 240 yards.
00:36:50.155 --> 00:36:53.535
I know it's going to go that far. It might be tiny bit short,
00:36:53.635 --> 00:36:59.895
tiny bit long, or slightly right or left, but it's not too far off in terms of the distance.
00:37:00.295 --> 00:37:03.815
With them, when they hit it, just because of the inconsistencies in their swing.
00:37:04.475 --> 00:37:10.355
One shot, they might hit it 200 yards, and the next shot they might hit at 235 yards, they're 3-iron.
00:37:10.775 --> 00:37:14.435
That's the biggest thing I see, and it's because of all these swing alts and
00:37:14.435 --> 00:37:18.835
characteristics that people have that slowly over time, they start to work their
00:37:18.835 --> 00:37:20.535
way down, get better compression.
00:37:20.755 --> 00:37:23.415
Once you get better compression, your distances are pretty dialed,
00:37:23.435 --> 00:37:25.655
and that's the big thing with pros, right?
00:37:26.055 --> 00:37:29.455
You see all this Golf Digest content at the moment and they're getting all the
00:37:29.455 --> 00:37:33.235
pros to do the grid where they hit it to a certain distance and see how many
00:37:33.235 --> 00:37:34.955
shots it takes them to complete the grid.
00:37:34.955 --> 00:37:37.955
You know these guys are doing it in like 15 shots
00:37:37.955 --> 00:37:40.615
and there's like 10 different distances to go for if an
00:37:40.615 --> 00:37:43.635
amateur did that it'd take him all day so they
00:37:43.635 --> 00:37:47.475
just wouldn't would not do it like they'd struggle you know
00:37:47.475 --> 00:37:54.055
for a lot of golfers you know if they start young and as they get older they
00:37:54.055 --> 00:37:59.115
lose that little bit of athletic ability and the timing so if you had some inherent
00:37:59.115 --> 00:38:03.415
swing falls including the early extension piece and you start losing your timing
00:38:03.415 --> 00:38:06.695
you know you start losing your distance and speed just as you age.
00:38:07.155 --> 00:38:12.975
I feel, you know, anywhere from 40 years on where people have the wherewithal
00:38:12.975 --> 00:38:16.255
and the disposable income to spend on golf,
00:38:16.475 --> 00:38:21.035
but they don't really enjoy it because they have all these ingrained faults
00:38:21.035 --> 00:38:28.215
and their bodies are in a, at a point or are at a state they really can't implement
00:38:28.215 --> 00:38:29.455
the advice they're getting,
00:38:29.635 --> 00:38:32.135
you know, on videos or through golf instruction.
00:38:32.915 --> 00:38:35.575
I think then emphasis on golf fitness.
00:38:36.610 --> 00:38:40.710
Becomes even more important. Is that what you see as well?
00:38:41.250 --> 00:38:45.210
Yeah, 100%. You hit the nail on the head.
00:38:45.430 --> 00:38:51.630
If people can't move in the ways which we're trying to do in the golf swing,
00:38:51.770 --> 00:38:54.510
if they can't do it when they're standing there and I'm getting them to do a
00:38:54.510 --> 00:38:57.870
torso rotation or a pelvic rotation or pelvic tilt,
00:38:58.230 --> 00:39:02.750
if they can't stand and display that to show that they have stability and mobility,
00:39:03.050 --> 00:39:07.330
then they've got absolutely zero chance of doing it when they're trying to flog
00:39:07.330 --> 00:39:10.510
a golf ball as hard as they can because you know how much,
00:39:10.990 --> 00:39:14.430
can go wrong in that one to one and a half seconds or whatever it takes for
00:39:14.430 --> 00:39:18.630
a swing to happen so if your body can't physically do something like how can
00:39:18.630 --> 00:39:22.790
you expect it to perform and do the thing that you want it to do at the highest speed possible.
00:39:23.930 --> 00:39:26.990
It's like sending off a race car like that
00:39:26.990 --> 00:39:31.850
can drive zero to whatever like the fastest thing in the world without brakes
00:39:31.850 --> 00:39:37.270
or without a steering wheel like it just can't control the power that it has
00:39:37.270 --> 00:39:42.770
so the first thing is like just seeing whether you have the requisite mobility
00:39:42.770 --> 00:39:46.330
to do these things that your swing coach is potentially getting you to work on,
00:39:47.050 --> 00:39:52.610
the one of the the more recent examples a client named jeff i'll just call him
00:39:52.610 --> 00:39:57.750
jeff he so he came to me and he's he's actually got this app on his phone where
00:39:57.750 --> 00:40:01.910
it shows him the rotation in his upper body and his lower body and how it looks
00:40:01.910 --> 00:40:05.070
during his swing it's like a swing analysis thing i hadn't seen it before,
00:40:05.170 --> 00:40:06.290
I don't know what it's called, but,
00:40:06.930 --> 00:40:09.770
he and his swing coach have been working to get him in the greens,
00:40:10.010 --> 00:40:12.050
like whatever the green numbers are for him.
00:40:12.556 --> 00:40:16.576
And literally after two weeks, not even two weeks, it might have been like 10
00:40:16.576 --> 00:40:22.716
days of targeted mobility for like 15 minutes a day, he went and used the app again to do the stuff.
00:40:22.856 --> 00:40:25.716
And he said, Sean, I've never seen both numbers in the green before.
00:40:25.876 --> 00:40:28.996
I've never seen one number in the green, let alone both numbers in the green.
00:40:29.096 --> 00:40:32.936
So that's pelvic tilt and rotation and also thoracic rotation.
00:40:33.216 --> 00:40:36.516
And he goes, it's phenomenal. Like you've targeted the right areas.
00:40:36.656 --> 00:40:40.876
We've done the right exercises for it. And immediately he's seeing results and
00:40:40.876 --> 00:40:44.316
progress in it. And that's 10 days into just doing mobility.
00:40:45.056 --> 00:40:50.876
Imagine layering on extra strengths, extra rotations, extra flexibility to all of that.
00:40:51.556 --> 00:40:56.736
People could actually realize what they're capable of versus they don't know
00:40:56.736 --> 00:40:57.936
what they don't know, essentially.
00:40:58.156 --> 00:41:02.576
If you don't have a body which can do these things, you don't know what it feels like to have that.
00:41:02.736 --> 00:41:06.116
So I think that's why fitness and golf fitness can be a bit of a hard sell at
00:41:06.116 --> 00:41:10.296
times for people because they're like, will it really work? And until you've
00:41:10.296 --> 00:41:14.976
tasted it, it's like, well, shit, actually, I can see some huge benefits here.
00:41:15.216 --> 00:41:20.516
If you don't mind sharing, how much does a golf fitness program cost on average
00:41:20.516 --> 00:41:26.916
for a 50-year-old golfer, man or woman, who takes a 12-month course with you?
00:41:27.536 --> 00:41:32.376
Yeah, yeah, good question. So that's one that I get a bit, obviously.
00:41:32.816 --> 00:41:37.716
So I'll first start with what I actually do for what I charge.
00:41:37.716 --> 00:41:41.716
And essentially, the first part of working with anyone is the assessment.
00:41:41.956 --> 00:41:46.196
So that's figuring out what it is that they need to work on and then being able
00:41:46.196 --> 00:41:47.956
to use that as like the start point.
00:41:48.336 --> 00:41:54.236
Now, the second, so we've got the A on Google Maps, where we're starting from.
00:41:54.705 --> 00:41:57.685
The second piece is to talk to them and have a conversation about where they
00:41:57.685 --> 00:42:01.285
want to get to, what their goals are. So then I've got waypoint B.
00:42:01.605 --> 00:42:06.245
So I've got A and B. Then I can go away and build a program which is going to
00:42:06.245 --> 00:42:07.645
get the person from there to there.
00:42:07.805 --> 00:42:12.225
The sets, the reps, the specific exercise of the times per week that they train,
00:42:12.625 --> 00:42:13.865
how many they should be doing.
00:42:14.485 --> 00:42:18.485
All the specifics around that fit into their lifestyle, using the equipment
00:42:18.485 --> 00:42:22.305
they have access to, all of that stuff, and delivering it in a way through the
00:42:22.305 --> 00:42:24.385
app, which is super easy to follow.
00:42:24.545 --> 00:42:27.605
It tells them exactly on Monday what they're meant to do, Tuesday what they're
00:42:27.605 --> 00:42:29.465
meant to do. They just tick it off, tick it off, tick it off.
00:42:29.965 --> 00:42:33.325
So that's the start and the build-out of the programming together.
00:42:33.825 --> 00:42:37.265
The most important piece for a lot of people is the coaching and accountability.
00:42:37.605 --> 00:42:42.125
So the coaching is people will send me videos of themselves doing the workouts
00:42:42.125 --> 00:42:43.485
and doing the movements in the gym.
00:42:43.665 --> 00:42:47.425
And I have an app on my iPad where I'll sit down and I'll do a voiceover for
00:42:47.425 --> 00:42:52.005
them and I'll draw on their video of them doing the stuff and give them feedback
00:42:52.005 --> 00:42:54.345
on their form when they're doing the movement.
00:42:54.605 --> 00:42:58.225
So one, they know they're doing it correctly and they're on the right path.
00:42:58.785 --> 00:43:02.705
Two, they're doing it at the right intensity, so it's not too hard or too easy.
00:43:02.945 --> 00:43:05.585
I like to use the Goldilocks analogy for that.
00:43:06.045 --> 00:43:09.625
If it's too hot, it's too hard, and we're probably going to get injured.
00:43:09.985 --> 00:43:13.745
If it's too cold and not hard enough, we're probably not going to see any progress,
00:43:13.765 --> 00:43:15.065
so we need it to be just right.
00:43:15.065 --> 00:43:21.585
So it's a mixture of repetitions intensity and skill level of the exercise as
00:43:21.585 --> 00:43:25.965
well we can't do a super high technical skill for someone who's 50 and never
00:43:25.965 --> 00:43:28.045
trained in the gym before we need to do something a bit easier.
00:43:28.945 --> 00:43:33.585
The last part of it so that's the coaching aspect they also can ask questions
00:43:33.585 --> 00:43:35.125
about it all I want them to be
00:43:35.494 --> 00:43:39.574
I want to be teaching them to fish throughout the process and not just doing the fishing for them.
00:43:39.914 --> 00:43:43.814
So I want the person at the end of the day to have the knowledge and understanding
00:43:43.814 --> 00:43:47.394
of the program and why they're doing specific exercises and what those exercises
00:43:47.394 --> 00:43:51.914
are and how to do them so that when they finish with me, they don't need another coach.
00:43:52.094 --> 00:43:55.314
They can just go down the path by themselves and tweak the program that we've
00:43:55.314 --> 00:43:59.594
already made together in ways in which I've taught them how to so they are self-sufficient.
00:44:00.034 --> 00:44:02.954
So hopefully they shouldn't have to invest in more coaching into the future.
00:44:03.194 --> 00:44:06.914
Got it. And the other piece is the accountability. So when I see they're not
00:44:06.914 --> 00:44:10.714
doing the workouts, I'm following up and making sure they're doing it and giving
00:44:10.714 --> 00:44:14.834
them a kick up the butt like they need or asking them why they're not achieving
00:44:14.834 --> 00:44:16.434
these things or doing these things.
00:44:17.074 --> 00:44:20.294
The other aspect of the accountability is giving them high fives because of
00:44:20.294 --> 00:44:22.594
all the amazing results that they're sending over.
00:44:22.934 --> 00:44:26.834
I literally saw one this morning just pop up like two minutes before we jumped
00:44:26.834 --> 00:44:31.314
on and it was a client who sent his ARCOS data or ARCOS, ARCOS,
00:44:31.474 --> 00:44:35.814
and he said, this is my second 360-yard drive I've ever hit in my life.
00:44:36.474 --> 00:44:40.674
So, you know, it's sharing those types of things because there's lots of those
00:44:40.674 --> 00:44:44.074
things that come in the Wednesday wins and the group channel that I have with
00:44:44.074 --> 00:44:46.374
all my clients of people hitting it further.
00:44:47.054 --> 00:44:51.074
You know, playing from the tips at Bethpage Black and getting around in decent
00:44:51.074 --> 00:44:53.194
scores and all of this type of stuff.
00:44:53.354 --> 00:44:57.214
So that's the way in which I work with clients.
00:44:57.394 --> 00:45:02.474
In terms of cost, it costs like they'll vary depending on how long they're staying for the program.
00:45:02.674 --> 00:45:06.054
But essentially, it's around $100 a week in order to do that.
00:45:06.334 --> 00:45:11.354
So access to me the whole time, sending in videos to get feedback on and me
00:45:11.354 --> 00:45:13.374
individually building out the programs for them.
00:45:13.854 --> 00:45:17.874
Yeah, it's roughly around there. A little more if you're signing up for a shorter
00:45:17.874 --> 00:45:21.614
period of time and then coming a little bit lower than that if you're signing
00:45:21.614 --> 00:45:23.314
up for a more extended period of time.
00:45:23.494 --> 00:45:28.534
So I like to think of it as if you're doing a PT session in the gym or working with a PT,
00:45:28.534 --> 00:45:31.554
you're probably paying three times that because you're
00:45:31.554 --> 00:45:34.374
doing 100 bucks per session and all you
00:45:34.374 --> 00:45:37.374
get is that one hour with the coach each time so you
00:45:37.374 --> 00:45:40.154
can ask them questions and get feedback on
00:45:40.154 --> 00:45:43.334
movements and there's a lot of sitting around not doing much or you can pay
00:45:43.334 --> 00:45:46.854
one third of that get all the workouts written for you get all the feedback
00:45:46.854 --> 00:45:51.054
that you want on all the movements that you need and then ask me questions whenever
00:45:51.054 --> 00:45:54.614
you want because you can just text me whenever they come up as opposed to the
00:45:54.614 --> 00:45:57.994
PT who's then going to say oh let's wait till the next session and then forget about it.
00:45:58.894 --> 00:46:00.454
Got it and so yeah,
00:46:01.115 --> 00:46:04.255
So that's a very comprehensive answer, Sean. Thanks for that.
00:46:04.455 --> 00:46:09.995
And so it sounds like you do use an app and we'll have links to your Instagram
00:46:09.995 --> 00:46:14.295
account, which you had mentioned earlier, and also your website.
00:46:14.915 --> 00:46:18.435
And I guess to use the app, we have to first sign up for your program, right?
00:46:19.175 --> 00:46:24.695
Yeah. So the only way that people get access to the app is through working with me.
00:46:24.835 --> 00:46:28.435
Like I've set them up in there myself. I build the program. I send them the
00:46:28.435 --> 00:46:30.275
invite to log into it and get started.
00:46:30.275 --> 00:46:33.895
So yeah the best way for people to reach out is one through Instagram,
00:46:34.375 --> 00:46:37.475
or there's you know plenty of book call now buttons on
00:46:37.475 --> 00:46:40.635
my website that they can click on or also I'm
00:46:40.635 --> 00:46:43.555
giving my email address as well which you can share in the show
00:46:43.555 --> 00:46:47.135
notes and people can send me an email if that's the way that they prefer to
00:46:47.135 --> 00:46:51.955
communicate some of the older clients that are 60 plus prefer emails versus
00:46:51.955 --> 00:46:56.235
you know going on Instagram and seeing all the booty shots and everything else
00:46:56.235 --> 00:46:59.835
that everyone does on there the general garbage of the fitness industry on there
00:47:00.275 --> 00:47:01.475
That's right. That's right.
00:47:01.895 --> 00:47:08.055
So as we wind down, Sean, any other topic you feel is important in this context
00:47:08.055 --> 00:47:10.775
or any parting words of advice for our listeners?
00:47:11.558 --> 00:47:17.518
Yeah. So I guess the big thing for me with working with people is to understand their why.
00:47:17.818 --> 00:47:23.538
And one of the most impactful books in my life has been one called A Man's Search for Meaning.
00:47:23.798 --> 00:47:28.278
And it was written by Viktor Frankl, who he survived concentration camps.
00:47:28.538 --> 00:47:34.438
And what he says in there is, he who understands his why can endure any cow.
00:47:35.098 --> 00:47:39.318
So what that means to me is if you understand why you're doing something and
00:47:39.318 --> 00:47:41.298
we can tie back to a really solid
00:47:41.298 --> 00:47:45.798
why for trying to pursue fitness or golf fitness, whatever it might be,
00:47:46.138 --> 00:47:51.178
then when we have those hard days and it's tough to get up in the cold and get
00:47:51.178 --> 00:47:54.958
motivated to do the training session and to know that it's going to be difficult
00:47:54.958 --> 00:47:59.298
and you're going to be sore and tired afterwards or to go and hit the extra
00:47:59.298 --> 00:48:02.498
50 balls to practice your non-early extension swing,
00:48:02.638 --> 00:48:05.878
whatever it might be, if we've got that really
00:48:05.878 --> 00:48:08.498
solid why we can just lean on that all of the
00:48:08.498 --> 00:48:11.818
time so it's like well i've got this thing to do but i'm
00:48:11.818 --> 00:48:15.138
doing it because of you know x y and z and it
00:48:15.138 --> 00:48:18.658
then becomes really easy to go and do that thing because the longer term goals
00:48:18.658 --> 00:48:24.058
in play and it's because our culture today is very instant gratification we
00:48:24.058 --> 00:48:28.198
think we can just go and do you know a workout and then see results you know
00:48:28.198 --> 00:48:32.138
straight away on the golf course fitness isn't like that you know Just like
00:48:32.138 --> 00:48:33.418
investing isn't like that.
00:48:33.558 --> 00:48:38.138
We need compounding interest over multiple sessions, weeks, years, months.
00:48:38.898 --> 00:48:44.678
So in order to keep people on track, being solid with that why and having that
00:48:44.678 --> 00:48:48.878
really clear why as to why they're doing it is super helpful.
00:48:49.138 --> 00:48:52.858
So if you ever jump on a call with me, that's one of the questions that I'll
00:48:52.858 --> 00:48:55.018
ask you so that we're really solid on that.
00:48:55.138 --> 00:48:58.938
And if there does need to be a conversation around accountability with clients,
00:48:59.138 --> 00:49:02.758
we can always tie back to that and get them re-motivated and going again.
00:49:02.958 --> 00:49:08.658
So yes, that's sort of the last bit I wanted to say on getting people into the
00:49:08.658 --> 00:49:10.758
gym and training and taking it seriously.
00:49:11.718 --> 00:49:15.878
Fantastic, Sean. It was an absolute pleasure speaking with you.
00:49:16.458 --> 00:49:18.178
Wish you all the best moving forward.
00:49:19.318 --> 00:49:23.538
And I hope to have you back on this podcast in the future as well.
00:49:24.298 --> 00:49:27.378
Well, man, no worries. I appreciate the conversation. And yeah,
00:49:27.518 --> 00:49:31.978
I also love what you're doing as well. So we'll get you onto my podcast and
00:49:31.978 --> 00:49:36.238
return the favor and get my listeners to obviously hear some of your expertise.
00:49:36.898 --> 00:49:39.558
Thank you. And that, folks, is a wrap.
00:49:39.440 --> 00:50:23.889
Music.