00:00:01Defining Success and Embracing Mistakes
00:13:34Creating a Movement in Social Entrepreneurship
00:30:15Financial Independence and Making an Impact
ABOUT THIS EPISODE
Are you ready to redefine success with the guidance of renowned success educator Dame DC Caught Over? This episode delves into the value of embracing missteps and failures on the path to success, emphasizing self-mastery and navigating challenging emotions. Discover the secrets to financial independence and the concept of "net net" with Dame DC's insights. Learn to break through barriers and leverage your resources to make a genuine impact. Be inspired by Dame DC's favorite quote, and let this episode spark remarkable change in your life.
About Dame Doria Cordova:
Dame Doria Cordova, CEO of Excellerated Business Schools® / Money & You®, has led transformational training programs for over four decades, inspiring countless entrepreneurs worldwide. Her Money & You® program has left an indelible mark on business education and wealth development. Dame Doria is renowned for emphasizing values and humanity in business, and she tirelessly works to elevate global consciousness, reform education, combat poverty, and promote environmental sustainability. As a best-selling author and sought-after speaker, she continues to impact lives, and her philanthropic efforts are channeled through the Doria Cordova Foundation.
Please click here to learn more about Dame Doria (DC) Cordova, Ph.D (Hon.)
About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/
Build a Business That Gives You More Time, Money & Life:
Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook
English
United States
IN THIS EPISODE
SHOW NOTES 🔗
TRANSCRIPT 🔗
WEBVTT
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Welcome to the big success podcast, cutting edge conversations on business and personal success, as well as how to level up.
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Here's your host number one business coach in the world Brad sugars.
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You know, I was 20 years old, I attended the money and you program little that I know.
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Here I am 30 something years later and the impact that that program would have on me Dame DC caught over, doria caught over was the uh, the principle behind the money in your program Me, rob Kiyosaki, tony Robbins amazing people have gone through this program, built amazing businesses and amazing educators around the planet.
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Dc's perspective on success is just going to give you a whole different realm of how success happens.
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She's changed the world by being the ripple effect, by being the one behind a lot of people, and I want you to learn her strategies today.
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Dive on in with me, dame DC caught over, right here with you on the big success podcast.
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So, doria, tell me, what is your definition of success?
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Well, success is the impact that you have in the world.
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Success is when people come up to you and just say, hey, you completely changed my life, and that not me, but so much by my programs and the work that I do because you know it's a collaboration.
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And success is when you begin to really see, you know, your impact on the world, like that has been transforming educational systems.
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And that in success also is when you feel you wake up in the morning and you are excited and you like, yes, I'm ready to go, like I am this morning, yeah, so let's go backwards a little ways.
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Was that always your definition, or did you definition change over your lifetime?
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Oh, when I was very young, in my 20s, success was you know how much money I had, how I respected was always part of it, because I'm Latina, chile, so respect and being honorable and being respected by your peers that was much more driving me in my 20s.
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And, of course, financial, being able to afford anything, and that actually stayed.
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I think all of those are part of the mix.
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Yeah, yeah.
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And what?
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What shifted you mostly to this definition?
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Was there an event, was there a change or was it a gradual shift?
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Oh no, it was an enlightenment experience that I had on Maui excuse me, in Kauai, in 1976.
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And then, shortly thereafter, I met Buckminster Fuller you know who was talking about sufficiency in 1977, when you know, there was no such conversation.
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And then, attending the first business school for entrepreneurs the work that I inherited- so, it was a, it was a process, but it was relatively quick, within a couple of years.
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Yeah, yeah.
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So when you think about success, where in your life did you choose success?
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Was it as a as a child?
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Was it as a young woman?
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Where did you choose that I'm going to be successful at whatever I do?
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It was in my DNA.
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My mother tells me that she held me and in her arms when I was first born and said you are going to be successful.
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And to a whole childhood it was like look how successful she is.
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And I actually had to clear that up a little bit because I wanted to be the most beautiful and mama used to say mama used to say she may not be the most beautiful little girl in the neighborhood, but she's certainly the most intelligent and so and it was, oh, in my family.
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Failure is not an option in my family, so I had to kind of allow that later in my life.
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Yeah, yeah, you know when you think about where success comes from in life and you've obviously educated a lot of people in that way.
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What is like today?
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What's your thoughts on how success happens, or your formula or your methodology for people to be successful?
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Failure you know, the more that you make mistakes you know, as we know.
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Back when Mr Fuller taught us, you know that in life you know it's like the biggest mistakes that humans make, he used to say, was to make yourself wrong or to make others wrong for making mistakes.
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So when it mistakes is part of the mix, and the faster, the more that we accept failure and mistakes, the better that you're going to get at it.
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It's just part of the mix and that is probably one of the toughest things to do.
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Well, how do you emotionally, because you've you've taught this again.
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But how do people emotionally get to learn from a mistake rather than believe they are the mistake or fall into the mistake type thing?
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Just that shift.
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Well, first you have to allow.
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You have to allow for those feelings to happen when we first make that mistake and we beat ourselves up, go ahead and do it for just a little bit.
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The more that you work on self mastery, the shorter and shorter that it will get.
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So in the old days you would do it for years and months, and then weeks and then days, and now you may be doing it for an hour or a few minutes Because once you really get in, okay, this is part of the game, this is part of it.
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But you have to allow for that to come in, otherwise you become what we call emotionally constipated, because those feelings are ready to come out, because you didn't allow it.
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So now you allow for that to occur.
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And then, of course, you do that reset and you kind of like reformat it and you just kind of go okay, this is going to.
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I love what Mark Victor Hanson's.
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You know, another great money and your graduate.
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He says this is going to make a great book someday.
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You know, I love that quote of his because when you're in the middle of a learning experience, you go this is going to be a great book someday, or what a great story to tell with, because successful people love to tell stories about when they fail.
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It's kind of like your medals you know that you have truly successful people, have no shame and understand that failure is part of it, and so you begin to reframe it and you do it at the speed of grace, as much as you can.
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But the more that you work on yourself, the more coaching that you have, the more.
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The more work that you do on yourself, the more that it will become acceptable.
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And that is that that's probably the greatest tip that I can give to anyone to just allow yourself and then learn from it and make it part of your story.
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You mentioned something there speed of grace, tell me more about that, because that's a.
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I've never heard that term before.
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Oh, my beautiful friend, who is now an angel, taught me that and she used to say moving at the speed of grace, and it was kind of strange that she died so young, only 52.
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And, and one of the things that like grace, think of it.
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You know, when I was knighted I couldn't believe it.
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I'm actually a dame of grace.
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I was like whoa, I really that was my first title that I got in there.
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And so grace is like that place, that beingness within you that understands mistakes, that understands life, that understands failure, loss being part of it, and then you begin to transform into like okay, there's going to be a reason.
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This occurs and and and so when you what?
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The faster that you move into the speed of grace, the faster that you will now begin to to understand life and understand all the things that come at you personally that are happening in the world.
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Otherwise you'll lose your mind, you will.
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This is when we become intoxicated with alcohol, with drugs, with overwork, with Because we can't handle life.
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So moving, pretending at first that you're moving at the speed of grace allows you to begin to integrate it into and then, after a while, you become that.
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Yeah, one of the things that I think I've heard you speak on before that moved me was the distinction between a mistake and failure and how, how you help people define that to be able to move on.
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Give me more on that, please.
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Well, again, you know we're students of Buckminster Fuller, and now you know we're all human experiments and once you apply a principle into your life, you have earned the right to now speak about it from your experience.
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So it is learning learning experiences as opposed to mistakes.
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Once you transform that and you go wow, this is, I'm having a really big learning day, a big learning experience I am.
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You know, I'm about to lose my mind with this learning experience that I'm having right now and you just kind of like then you always send your brain kind of shifts.
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See, the job rad for all of us humans, because we're all equal is for us to manage the hungry dog, the constant voice that I don't know about you but mine, it can be so loud that voice.
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It just kind of like picks up speed.
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The worst, the worst.
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The learning experience, the more like oh, and so the process is to just breathe.
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You take three deep breaths and just, and you kind of like reset yourself physically.
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You can reset yourself and it becomes a learning experience.
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I know when we were in Hawaii together a couple of years back, one of the things I meditated on afterwards was something you said about patterns, because I know for me I've had learning experiences and sometimes I don't know why I just do them again and then I seem to do that same learning experience again, and you were discussing the whole thing about patterns and changing that.
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Can you give our listeners a bit more on that, because I think your perspective is amazing on that stuff.
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Well, you know, I learned again from Masters and when I was very young, I was in the legal system and I became I was a very successful court reporter, but very unhappy.
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Then my enlightenment experience and the incidents I told you about earlier got me to a new place.
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And what ended up happening?
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When I was an official court reporter and I was going to grow up to be an attorney?
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No problem with money.
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No problem, you know, you earn a living, you provide a service, no problem.
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When I had, when I decided to commit my life to the betterment of humanity through entrepreneurial education, all of this weird thoughts came up deservability, remember that word?
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Deservability, yeah.
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And so all of a sudden, it was like who in the heck do you think you are?
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You're going to change the world.
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You're going to solve world hunger.
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You're going to be a model.
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You know, it was like.
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Part of me was like and so what I had to do?
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I had to do this clearing and I want to make sure that we give everyone the gift of on Fridays with Doria, under resources, there's these magical exercises and you did them in creating wealth way back in the day.
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Way back, yeah.
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Way back, and those are when you begin to really look at your family patterns, when you begin to see what was said to you and your environment, your family, school, religious institution when you started working, your bosses, the people, your teams then you begin to set these patterns around all the different areas of your life, and, of course, the one that is probably the most insidious is around money, because there's no neutrality on planet Earth.
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Very few people have neutrality around money.
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So then what happens is that they really show up in three major areas, and you know it has to do with money, it has to do with sex and it has to do, in many ways, in relationships.
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And so, believe it or not, you know those are the things that run so many human beings.
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Because and I'm gonna say something funny, an Australian says this to me one of my best friends, and you probably remember Daniel, my sweetie from the 80s- yes.
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One of my best friends.
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He always says D we're just monkeys, we just came off the trees.
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You know, intuitively we are still very, we're being driven.
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There is a part of our brain that still lives in survival and so the patterns kick in.
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But the biggest one, if I may support your audience, is because you've handled it and thank God I've handled it is the serveability.
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What is the level of wealth, what is the level of money that you're going to break that family ceiling, that glass ceiling that your family gave you and the environment gave you, and work on creating new patterns of success, of financial success, of family success, of making an impact in the world.
00:14:07.893 --> 00:14:17.469
So it's almost our job on a daily basis self mastery of working on breaking those patterns and creating new ones.
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Constantly recreate yourself.
00:14:20.317 --> 00:14:22.565
Yeah, you're on the Big Success podcast.
00:14:22.565 --> 00:14:24.298
Dame DC caught over.
00:14:24.298 --> 00:14:25.105
We're going to be back in a minute.
00:14:25.105 --> 00:14:30.174
We're going to talk about creating a movement and how she's been amazing at that level of success.
00:14:30.447 --> 00:14:31.298
Serious income.
00:14:31.298 --> 00:14:50.014
Success for you will come through Brad sugar's scalability event, massive business growth and understanding how you turn your business into a commercial, profitable enterprise that works for you, so that you don't have to Visit BradSugar'scom to attend this program as a standalone or as part of Brad sugar's entrepreneurial university.
00:14:50.485 --> 00:14:50.907
You're back.
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Big Success podcast.
00:14:52.413 --> 00:14:53.226
Dame.
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Dc caught over.
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Now DC.
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When we first met, I joined what I would say is a movement.
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You built an amazing team over the years.
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Tell me more about how you bring people together like that and create that.
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Well, as you can see, actually behind me, you see the fruit bowl, okay, and in our money and new program, it comes from a thing called the Birkland Business School, which ended up being the accelerated business school for entrepreneurs.
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We have a very strong purpose.
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My purpose is to uplift humanity's consciousness through socially responsible business.
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By the way, the socially responsible part didn't come up until about 15 or 20 years ago, and I've been doing this for 44 years.
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So when you have this, when you have a purpose, that is that strong.
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And then you have a mission, or two or three.
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So one of my missions is to transform educational systems around the world and eradicate poverty and hunger.
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Now, if I may speak about you for one minute, you are, if I may say, a processional effect.
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You are a beautiful ripple effect of our work because, within the environment of the entrepreneurial programs that we created, that Marshall Thurber, bobby DePorter created and I inherited this- work and continue with building organizations.
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You came into a system, you learned these tools, you learned these patterns, you learn about self mastery, and then you discover within yourself these gifts that you had.
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And then you went on and created.
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You know action, you know international action, coaching, and you created this whole thing that we can't take credit for.
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What we can take credit is for creating an environment.
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So our job in creating a movement is creating an environment where people discover within themselves that which is their inherent gifts.
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They're God-given gifts, if I may say so.
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That's what occurs.
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And then you have to have very clear rules of the game, policies and all this to start in Money and you and you.
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Then you also have to follow a thing called the business success model, and if people go to MoneyandYoucom, they will find the little book that I wrote many years ago on it.
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It's a gift to everyone.
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And in what?
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Basically?
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To create a movement, you learn from experts, you learn from masters, you create a niche, and that's for the marketers.
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You have to have a niche.
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One makes you different than others.
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You leverage that niche.
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How do you leverage that niche?
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You do it through systems, you do it through an aligned team and then naturally you know, kind of like the forces, may the force be with you, the forces fire with you to create synergy.
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But it's a model, it's a business model, it's a tool, it's a system, and then of course, you create results and in life you can.
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Marsha Martin, one of my great friends and teachers, taught me long ago and she learned this from Wernher Ahrhardt, the creator of AST and Landmark Education.
00:18:26.434 --> 00:18:40.579
She says she used to always say in life you either have results, reasons why you didn't create what you wanted to create, or you have the results that speak for themselves.
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So there has been, you know, a lot of the graduates, including, you know, tony Robbins, and who is actually was right down the hill from here where we are on Maui.
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Tony Robbins, who we, many of us know about, robert Kiyosaki, my business partner for nine years and he was my partner.
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I chose him and we, you know, we, were the platform that the first book, rich Dad, came from.
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Also, he went on, he discovered these aspects of himself that he was able to kind of translate in a way that people really took it in.
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So the movement becomes that you create the environment at whatever, whether you have a product, a service or a program, now platforms.
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And then because, remember, in the old days only religious organizations, politicians, had platforms.
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Now anyone can have a platform.
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You have a platform, I have a platform.
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And so now that creates you, churn out that's a very good word, churn out social entrepreneurs and people that will then change the world.
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And thank you, brad, and all your team.
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Thank you, bruce Campbell.
00:20:00.462 --> 00:20:08.894
Another major money in your graduate who makes everybody do money in you, because they learn the basics there and then you can.
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Then, as humans, we need to be molded, because if we don't mold ourselves, we don't create a team, we don't create a mastermind, an organization to be able to work to support us.
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Then the world molds you in a way that may not be intentional, it may not be in the way that you want it to be.
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So when you mold yourself in an environment where you get to choose how you wanna be, then you begin to create a movement of movements, a movement of movements.
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So it's the ultimate leverage.
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You, my friend, are and please take this in the nicest, most loving way you are my leverage.
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You're much younger than me.
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I'm gonna live to be 130, you're gonna live to be 180.
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Okay, so you and all the people that you inspire are my leverage for my origin, my purpose, my missions, and then you begin to change the world.
00:21:19.045 --> 00:21:21.634
Yeah, I still love it.
00:21:21.634 --> 00:21:26.738
On every webinar I ever do, I have two original mentors on there.
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I put a photo of me and you and a photo of me and Paul Dunn.
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So I 100% am happy to say I am your leverage.
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With that being said, you say it quite, it just rolls off your tongue.
00:21:41.055 --> 00:21:45.375
Social entrepreneurship You've been doing it since before.
00:21:45.375 --> 00:21:50.857
It was trendy, cool, whatever the terminology is.
00:21:50.857 --> 00:21:57.919
What led you to want to shift humanity rather than just make a dollar?
00:21:57.919 --> 00:21:59.214
What led you to that?
00:21:59.214 --> 00:22:08.256
And then, how can other people shift themselves to see it as more than see businesses, more than just making money?
00:22:10.844 --> 00:22:13.751
Personally, it was the level of loss that I had.
00:22:13.751 --> 00:22:27.644
I have quite a background very young losing my beloved, miscarriage in babies, losing friends, tough time, vietnam War, drugs coming online just it was.
00:22:27.644 --> 00:22:36.604
The 70s were tough, and so that the pain and not having the tools to manage that.
00:22:36.604 --> 00:22:50.487
And then instead you did other things you know, and when I had the enlightenment experience it allowed for me to begin to like okay, I really need to shift.
00:22:50.487 --> 00:23:02.169
And because I was in the legal system, I was surrounded by cases with attorneys and there were a lot of civil cases that I watched.
00:23:02.169 --> 00:23:07.845
And then I began to see, and also I was a court reporter in family law.
00:23:07.845 --> 00:23:10.385
Oh my God, I could only do that.
00:23:10.385 --> 00:23:14.289
For three months I used to go home and cry all day long, on every night.
00:23:14.289 --> 00:23:15.284
It was so horrific.
00:23:15.284 --> 00:23:18.769
And so what happened was that I began to see the world.
00:23:19.299 --> 00:23:23.887
Then Buck Mr Fulett came along and he spoke about that scarcity.
00:23:23.887 --> 00:23:35.944
The Malthusian theory of economics was no longer a reality on planet Earth in the early 70s and all governments and financial institutions are based on that.
00:23:35.944 --> 00:24:00.369
So all of a sudden he was giving us a new model, a new model of education, a new model of financial gain a new model of creating businesses, and Marshall Thurber and Bobby DePorter tested that in the real estate company in the 70s in San Francisco by transforming all of those beautiful Victorians.
00:24:00.369 --> 00:24:04.305
Now that you are worth $20 million, they were being torn down.
00:24:04.305 --> 00:24:19.608
And so now you begin to use combined human potential, movement principles with solid business principles, with the how do you really run a business?
00:24:19.608 --> 00:24:21.005
That has never changed.
00:24:21.005 --> 00:24:24.088
You create a good product or service.
00:24:24.088 --> 00:24:33.046
You make it enough so that you can have some profit, but then there's many religious institutions that also teach about tithing.
00:24:33.046 --> 00:24:37.421
So it's not like a new idea, but what it was it was.
00:24:37.421 --> 00:24:49.890
We began being experiments and then people began to apply these principles and we began to prove and to create a whole alternative educational system.
00:24:49.890 --> 00:25:01.342
That's what we have done, that's what you have done, that's what I have done, that's what you know the Tony Robbins and Robert Kiyosakis and Sharon Lecter and even more.
00:25:02.104 --> 00:25:08.229
Ben Cohen of Ben and Jerry, he said money and you 1979, he created a movement.
00:25:08.229 --> 00:25:12.690
Paul Mitchell, he did money and you in 1980.
00:25:12.690 --> 00:25:17.231
He passed away in 1989, but he created also movement.
00:25:17.231 --> 00:25:30.507
So now you're showing people that you can create wealth and do good, and that's what social enterprises and you begin to as you age, and you begin to move more into your legacy.
00:25:30.507 --> 00:25:36.509
You now begin to shift your energy and we all are gonna age and it goes by really quick.
00:25:36.509 --> 00:25:37.865
You guys look it.
00:25:37.865 --> 00:25:41.390
I remember when Brad had no gray hair, but he looks great.
00:25:41.390 --> 00:25:43.546
But I remember we had no gray hair.
00:25:43.546 --> 00:25:45.546
Doesn't it go fast, brad.
00:25:45.700 --> 00:25:51.767
It goes fast, right, Especially when you have like I have so many kids and like I feel like it goes faster every day.
00:25:53.201 --> 00:26:27.924
But so now you have all of a sudden, when the workplace becomes a place of transformation, of personal fulfillment, where you begin to transform yourself and you transform the workplace, and Edwards Deming, one of our major influences of money, and you and the business school, when Edwards Deming teaches us that systems are key to creating a workplace of joy and he's the number one productivity genius still on the planet.
00:26:27.924 --> 00:26:46.766
So, when the masters prove scientifically that the workplace is key in creating peace on the planet, now you move fast forward, 40, 50 years later from when the human potential movement came into the planet and we have become the proof.
00:26:46.766 --> 00:26:51.462
We are, we're it and that's why we have to support each other.
00:26:51.462 --> 00:26:54.002
We love your platforms.
00:26:54.002 --> 00:27:01.383
We support each other so that the bigger movement hits the wider world.
00:27:02.375 --> 00:27:03.580
You're on the Big Success podcast.
00:27:03.580 --> 00:27:09.624
We're gonna be back in a minute and I'm gonna ask Doria about scaling up the difference between good and amazing.
00:27:09.994 --> 00:27:24.425
Dame Doria Cordova is the CEO, owner of Accelerated Business School's Money and you, the organization that brought to the world entrepreneurial, experiential, transformational training programs with over 200,000 graduates from over 85 countries.
00:27:24.425 --> 00:27:29.123
To learn more about Dame Doria Cordova, please visit dccordovacom.
00:27:29.615 --> 00:27:34.041
Big success, dc scale.
00:27:34.041 --> 00:27:42.729
You've taught so many people and some of them have gone on to do like billionaire status.
00:27:42.729 --> 00:27:49.781
Some of them have just gone on to do normal, and neither one is better than the other, but there's a difference in the thinking.
00:27:49.781 --> 00:27:57.541
What do you notice is the difference in the thinking between those who go to that billionaire status and do amazing things around the world.
00:27:59.275 --> 00:28:02.064
Well, number one for sure is drive.
00:28:02.064 --> 00:28:08.801
There's a great new book with Arnold Schwarzenegger where he's just talking go to work.
00:28:08.801 --> 00:28:11.821
I was watching him being interviewed and I go.
00:28:11.821 --> 00:28:18.641
Oh my God, I was raised by a German, raised grandmother, and I have that in me.
00:28:18.641 --> 00:28:21.175
It's like you're gonna do something Okay.
00:28:21.175 --> 00:28:26.842
So that is the typical drive, but I mentioned that before.
00:28:26.842 --> 00:28:36.640
It has to do with the servability, but also it has one of my best books ever is Good to Great.
00:28:36.994 --> 00:28:38.298
Do you know how much we love that book?
00:28:38.298 --> 00:28:38.922
Jim Collins?
00:28:38.922 --> 00:28:44.320
You know the big, audacious Harry Gull, right, you have to be outrageous.
00:28:44.320 --> 00:28:48.445
At 27 years old, I said I'm part of the hunger project.
00:28:48.445 --> 00:28:49.317
I am.
00:28:49.317 --> 00:28:53.604
If I do it all by myself, I'm gonna eradicate hunger on the planet.
00:28:53.604 --> 00:29:12.403
Now, just so you know, sometimes it doesn't look like you have reached that big goal, but precessionally the 90 degree effect, the ripple effects, the physics of the ripple effects, of precession you will see that we have transformed the world tremendously.
00:29:12.403 --> 00:29:15.824
So you have to make this a huge Harry Gull.
00:29:15.934 --> 00:29:26.461
So my beloved just finished reading the latest Elon Musk book and it's very interesting because there are so many feelings that we all have about Elon Musk.
00:29:26.461 --> 00:29:29.303
But what was so interesting is that?
00:29:29.303 --> 00:29:30.217
Well, number one.
00:29:30.217 --> 00:29:36.739
In Australia they have a beautiful word, which it sounds weird in America but not in Australia, which is a freak.
00:29:36.739 --> 00:29:42.262
A freak is actually something unusual, it's actually a compliment.
00:29:42.262 --> 00:29:46.979
If somebody calls you a freak, it's like man, you are like different, you're like nobody else.
00:29:46.979 --> 00:30:01.467
So then there is the freak factor when you have these people that are so outrageous and so they go on a list of I think there's 3,000 plus billionaires on the planet alone.
00:30:01.467 --> 00:30:05.259
Now, when you look at the rest of the world, this is kind of funny.
00:30:05.259 --> 00:30:14.823
It's a funny topic because it's great for you to say that you want to be a billionaire, but just take a look and see how many billionaires there really is in the world out of 8 billion people.
00:30:15.535 --> 00:30:21.881
So how about if we make it a little bit more palatable and set an audacious goal?
00:30:21.881 --> 00:30:24.820
Number one first financial independence.
00:30:24.820 --> 00:30:26.380
What does that mean to you?
00:30:26.380 --> 00:30:27.656
And we're talking.
00:30:27.656 --> 00:30:29.584
Now we move into the Chinese world.
00:30:29.584 --> 00:30:31.160
There's a word I love.
00:30:31.160 --> 00:30:38.980
You know we've been doing programs for the Chinese for decades now 24 years and so net, net.
00:30:39.342 --> 00:30:43.640
Everybody say net, net, okay, so what is the net net?
00:30:43.640 --> 00:30:49.920
That, after the US government or your government has been paid off, the excess have been paid off.
00:30:49.920 --> 00:30:51.484
Everything is paid off.
00:30:51.484 --> 00:30:53.421
It's yours net net.
00:30:53.421 --> 00:30:54.117
What is that?
00:30:54.117 --> 00:30:56.340
Is that a hundred million?
00:30:56.340 --> 00:30:57.961
Is that 25 million?
00:30:57.961 --> 00:31:00.182
Is that a billion Net net?
00:31:00.182 --> 00:31:07.003
So now you have a figure that you work towards your net net in your pocket, free of everything.
00:31:07.003 --> 00:31:10.740
You don't have to share that with anyone, not even your spouse, if you don't want.
00:31:10.740 --> 00:31:12.961
The spouse has their hundred million.
00:31:12.961 --> 00:31:14.138
You have your hundred million.
00:31:14.138 --> 00:31:24.238
So now you get very, very clear on that and then it's like what is the impact that you want to make?
00:31:24.238 --> 00:31:25.355
What is that?
00:31:25.636 --> 00:31:37.906
One thing you have got to pick a world problem that the most successful people that I know and I know many billionaires have chosen a problem to solve.
00:31:37.906 --> 00:31:41.644
They are creating an economic engine around that.
00:31:41.644 --> 00:31:51.638
For some of you is creating an economic engine around your life purpose, and they created an economic engine using the business success model that I spoke about earlier.
00:31:51.638 --> 00:31:59.367
And then now that money machine creates tremendous wealth.
00:32:00.494 --> 00:32:13.895
But what happens with most people gosh, it's so hard for me to watch is that they want to be right, like they'll believe what they were trained Like.
00:32:13.895 --> 00:32:20.501
If they do the opposite of what their beautiful middle-class mother or father or brother or sister is doing.
00:32:20.501 --> 00:32:28.685
That is going to become a challenge and they almost are being held back by these beliefs.
00:32:28.685 --> 00:32:33.001
They haven't broken through and this is not just.
00:32:33.001 --> 00:32:52.681
This is why we love money and you, because in money and you you get to like really kind of break away and I always love to hear you know what you got out of the program, but it's like we break away from those shackles of beliefs and of agreement.
00:32:52.855 --> 00:32:58.181
You have to understand that we're run by generalized principles, whether you believe in them or not.
00:32:58.181 --> 00:33:07.261
I am so sorry to give you the bad news Gravity is a generalized principle, leverage is a generalized principle, precession is a generalized principle.
00:33:07.261 --> 00:33:08.179
There's many more.
00:33:08.179 --> 00:33:22.801
So when you don't understand leverage leverage to leverage your resources I have this great little book called Access to Cash $9, $10 in Amazon, accesstocashbookcom.
00:33:22.801 --> 00:33:27.217
You can go and find the direct link there Access.
00:33:27.979 --> 00:33:30.586
Access is key, leverage and access.
00:33:30.586 --> 00:33:35.768
So right now, all of you, right now, you're much wealthier.
00:33:35.768 --> 00:33:50.960
I am much wealthier, so is Brad, from being together for this short, beautiful program together and all the other ones that Brad brings to you, all the ones I bring to you, frida's with Doria, all my platform.
00:33:50.960 --> 00:34:06.445
Now what we have is we have access, we have leverage and that's the difference between people that do well, do great, do fantastic and are game changers.
00:34:06.445 --> 00:34:09.523
But you can be a game changer in your own environment.
00:34:09.523 --> 00:34:19.679
You don't have to be rich and famous, but choose to be a game changer in your own pond, in your own area.
00:34:19.679 --> 00:34:26.750
But choose that right, this moment, and that will change the world.
00:34:26.775 --> 00:34:35.579
Doria, one last question what is your favorite quote or what's the most important thing you ever taught around the subject of success?
00:34:37.355 --> 00:34:40.023
The only failure is the failure to participate.
00:34:40.135 --> 00:34:41.219
I knew it was gonna be that.
00:34:41.219 --> 00:34:42.117
I wrote that down.
00:34:42.117 --> 00:34:43.583
I said I knew it's gonna be that.
00:34:43.583 --> 00:34:45.077
I love that.
00:34:45.077 --> 00:34:47.902
You taught that to me back when I was 20 years of age.
00:34:47.902 --> 00:34:51.960
Well, blessinger through, you taught it to me back when I was 20 years of age.
00:34:51.960 --> 00:34:57.204
So I wanna thank you for today and thank you for everything you've added value to me in my life.
00:34:57.675 --> 00:34:59.461
Gang, this is the Big Success podcast.
00:34:59.461 --> 00:35:00.378
Click the show notes.
00:35:00.378 --> 00:35:01.463
Go follow Doria.
00:35:01.463 --> 00:35:05.902
Learn as much as you can attend money and you do what you need to do to get the lessons.
00:35:05.902 --> 00:35:08.682
We'll be back with more success for you next week.
00:35:08.682 --> 00:35:11.782
And that's the Big Success podcast for today.
00:35:11.782 --> 00:35:18.324
Hopefully you took a lot of notes and hopefully you learned a bunch and hopefully you're gonna take action on it and refer people.
00:35:18.324 --> 00:35:21.442
Remember, if you haven't subscribed, click that subscribe button now.
00:35:21.442 --> 00:35:24.304
Be with us every week on the Big Success podcast.
00:35:24.304 --> 00:35:26.643
Be us Brad Sugar's Big Success.
00:35:26.643 --> 00:35:27.838
Take action.
00:35:27.838 --> 00:35:29.344
Check the show notes for all the links.
00:35:29.344 --> 00:35:32.219
I'll give you all the links for everything that you speak your head.
00:35:32.219 --> 00:35:35.885
Make sure you follow through and keep the learning going.
00:35:35.885 --> 00:35:37.541
Remember you gotta grow into your goals.
00:35:37.541 --> 00:35:40.422
I'll speak to you next time on the Big Success podcast.
00:35:41.775 --> 00:35:47.398
You've been listening to the Big Success podcast with the number one business coach in the world, Brad Sugar's.
00:35:47.398 --> 00:35:56.943
To learn more about how to achieve business and personal success, as well as how to level up or listen to past episodes, visit wwwbradsugar'scom.
00:00:01.504 --> 00:00:09.387
Welcome to the big success podcast, cutting edge conversations on business and personal success, as well as how to level up.
00:00:09.387 --> 00:00:14.147
Here's your host number one business coach in the world Brad sugars.
00:00:16.832 --> 00:00:20.506
You know, I was 20 years old, I attended the money and you program little that I know.
00:00:20.506 --> 00:00:42.709
Here I am 30 something years later and the impact that that program would have on me Dame DC caught over, doria caught over was the uh, the principle behind the money in your program Me, rob Kiyosaki, tony Robbins amazing people have gone through this program, built amazing businesses and amazing educators around the planet.
00:00:42.709 --> 00:00:49.826
Dc's perspective on success is just going to give you a whole different realm of how success happens.
00:00:49.826 --> 00:00:57.686
She's changed the world by being the ripple effect, by being the one behind a lot of people, and I want you to learn her strategies today.
00:00:57.686 --> 00:01:03.511
Dive on in with me, dame DC caught over, right here with you on the big success podcast.
00:01:03.511 --> 00:01:09.349
So, doria, tell me, what is your definition of success?
00:01:11.079 --> 00:01:14.748
Well, success is the impact that you have in the world.
00:01:14.748 --> 00:01:27.121
Success is when people come up to you and just say, hey, you completely changed my life, and that not me, but so much by my programs and the work that I do because you know it's a collaboration.
00:01:27.121 --> 00:01:37.070
And success is when you begin to really see, you know, your impact on the world, like that has been transforming educational systems.
00:01:37.070 --> 00:01:50.945
And that in success also is when you feel you wake up in the morning and you are excited and you like, yes, I'm ready to go, like I am this morning, yeah, so let's go backwards a little ways.
00:01:51.200 --> 00:01:55.510
Was that always your definition, or did you definition change over your lifetime?
00:01:58.143 --> 00:02:18.431
Oh, when I was very young, in my 20s, success was you know how much money I had, how I respected was always part of it, because I'm Latina, chile, so respect and being honorable and being respected by your peers that was much more driving me in my 20s.
00:02:18.431 --> 00:02:22.745
And, of course, financial, being able to afford anything, and that actually stayed.
00:02:22.745 --> 00:02:25.566
I think all of those are part of the mix.
00:02:25.806 --> 00:02:26.889
Yeah, yeah.
00:02:26.889 --> 00:02:28.381
And what?
00:02:28.381 --> 00:02:30.445
What shifted you mostly to this definition?
00:02:30.445 --> 00:02:33.627
Was there an event, was there a change or was it a gradual shift?
00:02:34.840 --> 00:02:42.294
Oh no, it was an enlightenment experience that I had on Maui excuse me, in Kauai, in 1976.
00:02:42.294 --> 00:02:53.572
And then, shortly thereafter, I met Buckminster Fuller you know who was talking about sufficiency in 1977, when you know, there was no such conversation.
00:02:53.572 --> 00:03:05.069
And then, attending the first business school for entrepreneurs the work that I inherited- so, it was a, it was a process, but it was relatively quick, within a couple of years.
00:03:05.211 --> 00:03:05.931
Yeah, yeah.
00:03:05.931 --> 00:03:12.412
So when you think about success, where in your life did you choose success?
00:03:12.412 --> 00:03:14.105
Was it as a as a child?
00:03:14.105 --> 00:03:15.364
Was it as a young woman?
00:03:15.364 --> 00:03:19.508
Where did you choose that I'm going to be successful at whatever I do?
00:03:21.460 --> 00:03:22.846
It was in my DNA.
00:03:22.846 --> 00:03:31.086
My mother tells me that she held me and in her arms when I was first born and said you are going to be successful.
00:03:31.086 --> 00:03:36.191
And to a whole childhood it was like look how successful she is.
00:03:36.191 --> 00:03:53.545
And I actually had to clear that up a little bit because I wanted to be the most beautiful and mama used to say mama used to say she may not be the most beautiful little girl in the neighborhood, but she's certainly the most intelligent and so and it was, oh, in my family.
00:03:53.545 --> 00:04:00.826
Failure is not an option in my family, so I had to kind of allow that later in my life.
00:04:01.108 --> 00:04:09.825
Yeah, yeah, you know when you think about where success comes from in life and you've obviously educated a lot of people in that way.
00:04:09.825 --> 00:04:12.123
What is like today?
00:04:12.123 --> 00:04:19.552
What's your thoughts on how success happens, or your formula or your methodology for people to be successful?
00:04:21.139 --> 00:04:25.656
Failure you know, the more that you make mistakes you know, as we know.
00:04:25.656 --> 00:04:39.132
Back when Mr Fuller taught us, you know that in life you know it's like the biggest mistakes that humans make, he used to say, was to make yourself wrong or to make others wrong for making mistakes.
00:04:39.132 --> 00:04:49.949
So when it mistakes is part of the mix, and the faster, the more that we accept failure and mistakes, the better that you're going to get at it.
00:04:49.949 --> 00:04:54.829
It's just part of the mix and that is probably one of the toughest things to do.
00:04:55.221 --> 00:04:58.788
Well, how do you emotionally, because you've you've taught this again.
00:04:58.788 --> 00:05:08.949
But how do people emotionally get to learn from a mistake rather than believe they are the mistake or fall into the mistake type thing?
00:05:08.949 --> 00:05:09.954
Just that shift.
00:05:11.461 --> 00:05:13.446
Well, first you have to allow.
00:05:13.446 --> 00:05:22.483
You have to allow for those feelings to happen when we first make that mistake and we beat ourselves up, go ahead and do it for just a little bit.
00:05:22.483 --> 00:05:28.591
The more that you work on self mastery, the shorter and shorter that it will get.
00:05:28.591 --> 00:05:42.271
So in the old days you would do it for years and months, and then weeks and then days, and now you may be doing it for an hour or a few minutes Because once you really get in, okay, this is part of the game, this is part of it.
00:05:42.271 --> 00:05:52.949
But you have to allow for that to come in, otherwise you become what we call emotionally constipated, because those feelings are ready to come out, because you didn't allow it.
00:05:52.949 --> 00:05:55.086
So now you allow for that to occur.
00:05:55.086 --> 00:06:02.949
And then, of course, you do that reset and you kind of like reformat it and you just kind of go okay, this is going to.
00:06:03.028 --> 00:06:04.656
I love what Mark Victor Hanson's.
00:06:04.656 --> 00:06:06.644
You know, another great money and your graduate.
00:06:06.644 --> 00:06:09.408
He says this is going to make a great book someday.
00:06:09.408 --> 00:06:23.773
You know, I love that quote of his because when you're in the middle of a learning experience, you go this is going to be a great book someday, or what a great story to tell with, because successful people love to tell stories about when they fail.
00:06:23.773 --> 00:06:42.574
It's kind of like your medals you know that you have truly successful people, have no shame and understand that failure is part of it, and so you begin to reframe it and you do it at the speed of grace, as much as you can.
00:06:42.574 --> 00:06:46.649
But the more that you work on yourself, the more coaching that you have, the more.
00:06:46.649 --> 00:06:51.670
The more work that you do on yourself, the more that it will become acceptable.
00:06:51.670 --> 00:07:04.009
And that is that that's probably the greatest tip that I can give to anyone to just allow yourself and then learn from it and make it part of your story.
00:07:04.819 --> 00:07:08.663
You mentioned something there speed of grace, tell me more about that, because that's a.
00:07:08.663 --> 00:07:10.309
I've never heard that term before.
00:07:11.622 --> 00:07:21.923
Oh, my beautiful friend, who is now an angel, taught me that and she used to say moving at the speed of grace, and it was kind of strange that she died so young, only 52.
00:07:21.923 --> 00:07:27.430
And, and one of the things that like grace, think of it.
00:07:27.430 --> 00:07:29.283
You know, when I was knighted I couldn't believe it.
00:07:29.283 --> 00:07:31.726
I'm actually a dame of grace.
00:07:31.726 --> 00:07:36.870
I was like whoa, I really that was my first title that I got in there.
00:07:37.459 --> 00:07:57.718
And so grace is like that place, that beingness within you that understands mistakes, that understands life, that understands failure, loss being part of it, and then you begin to transform into like okay, there's going to be a reason.
00:07:57.718 --> 00:08:01.487
This occurs and and and so when you what?
00:08:01.487 --> 00:08:17.988
The faster that you move into the speed of grace, the faster that you will now begin to to understand life and understand all the things that come at you personally that are happening in the world.
00:08:17.988 --> 00:08:21.449
Otherwise you'll lose your mind, you will.
00:08:21.449 --> 00:08:30.086
This is when we become intoxicated with alcohol, with drugs, with overwork, with Because we can't handle life.
00:08:30.086 --> 00:08:40.711
So moving, pretending at first that you're moving at the speed of grace allows you to begin to integrate it into and then, after a while, you become that.
00:08:40.951 --> 00:08:55.264
Yeah, one of the things that I think I've heard you speak on before that moved me was the distinction between a mistake and failure and how, how you help people define that to be able to move on.
00:08:55.264 --> 00:08:56.764
Give me more on that, please.
00:08:58.020 --> 00:09:12.206
Well, again, you know we're students of Buckminster Fuller, and now you know we're all human experiments and once you apply a principle into your life, you have earned the right to now speak about it from your experience.
00:09:12.206 --> 00:09:18.011
So it is learning learning experiences as opposed to mistakes.
00:09:18.011 --> 00:09:27.402
Once you transform that and you go wow, this is, I'm having a really big learning day, a big learning experience I am.
00:09:27.402 --> 00:09:37.471
You know, I'm about to lose my mind with this learning experience that I'm having right now and you just kind of like then you always send your brain kind of shifts.
00:09:37.471 --> 00:09:52.541
See, the job rad for all of us humans, because we're all equal is for us to manage the hungry dog, the constant voice that I don't know about you but mine, it can be so loud that voice.
00:09:52.541 --> 00:09:55.047
It just kind of like picks up speed.
00:09:55.047 --> 00:09:56.730
The worst, the worst.
00:09:56.730 --> 00:10:02.251
The learning experience, the more like oh, and so the process is to just breathe.
00:10:02.480 --> 00:10:09.014
You take three deep breaths and just, and you kind of like reset yourself physically.
00:10:09.014 --> 00:10:12.570
You can reset yourself and it becomes a learning experience.
00:10:12.919 --> 00:10:38.149
I know when we were in Hawaii together a couple of years back, one of the things I meditated on afterwards was something you said about patterns, because I know for me I've had learning experiences and sometimes I don't know why I just do them again and then I seem to do that same learning experience again, and you were discussing the whole thing about patterns and changing that.
00:10:38.149 --> 00:10:43.663
Can you give our listeners a bit more on that, because I think your perspective is amazing on that stuff.
00:10:45.162 --> 00:10:57.711
Well, you know, I learned again from Masters and when I was very young, I was in the legal system and I became I was a very successful court reporter, but very unhappy.
00:10:57.711 --> 00:11:03.270
Then my enlightenment experience and the incidents I told you about earlier got me to a new place.
00:11:03.270 --> 00:11:06.730
And what ended up happening?
00:11:06.730 --> 00:11:10.442
When I was an official court reporter and I was going to grow up to be an attorney?
00:11:10.442 --> 00:11:12.668
No problem with money.
00:11:12.668 --> 00:11:18.071
No problem, you know, you earn a living, you provide a service, no problem.
00:11:18.720 --> 00:11:33.994
When I had, when I decided to commit my life to the betterment of humanity through entrepreneurial education, all of this weird thoughts came up deservability, remember that word?
00:11:33.994 --> 00:11:35.291
Deservability, yeah.
00:11:35.291 --> 00:11:39.452
And so all of a sudden, it was like who in the heck do you think you are?
00:11:39.452 --> 00:11:41.272
You're going to change the world.
00:11:41.272 --> 00:11:44.354
You're going to solve world hunger.
00:11:44.354 --> 00:11:46.913
You're going to be a model.
00:11:46.913 --> 00:11:48.609
You know, it was like.
00:11:48.609 --> 00:11:51.972
Part of me was like and so what I had to do?
00:11:51.972 --> 00:12:06.895
I had to do this clearing and I want to make sure that we give everyone the gift of on Fridays with Doria, under resources, there's these magical exercises and you did them in creating wealth way back in the day.
00:12:07.166 --> 00:12:08.250
Way back, yeah.
00:12:09.047 --> 00:12:40.837
Way back, and those are when you begin to really look at your family patterns, when you begin to see what was said to you and your environment, your family, school, religious institution when you started working, your bosses, the people, your teams then you begin to set these patterns around all the different areas of your life, and, of course, the one that is probably the most insidious is around money, because there's no neutrality on planet Earth.
00:12:40.837 --> 00:12:43.673
Very few people have neutrality around money.
00:12:43.673 --> 00:12:57.095
So then what happens is that they really show up in three major areas, and you know it has to do with money, it has to do with sex and it has to do, in many ways, in relationships.
00:12:57.095 --> 00:13:04.013
And so, believe it or not, you know those are the things that run so many human beings.
00:13:04.013 --> 00:13:13.126
Because and I'm gonna say something funny, an Australian says this to me one of my best friends, and you probably remember Daniel, my sweetie from the 80s- yes.
00:13:13.187 --> 00:13:14.130
One of my best friends.
00:13:14.130 --> 00:13:18.171
He always says D we're just monkeys, we just came off the trees.
00:13:18.171 --> 00:13:24.565
You know, intuitively we are still very, we're being driven.
00:13:24.565 --> 00:13:33.653
There is a part of our brain that still lives in survival and so the patterns kick in.
00:13:33.653 --> 00:13:43.432
But the biggest one, if I may support your audience, is because you've handled it and thank God I've handled it is the serveability.
00:13:43.432 --> 00:14:07.893
What is the level of wealth, what is the level of money that you're going to break that family ceiling, that glass ceiling that your family gave you and the environment gave you, and work on creating new patterns of success, of financial success, of family success, of making an impact in the world.
00:14:07.893 --> 00:14:17.469
So it's almost our job on a daily basis self mastery of working on breaking those patterns and creating new ones.
00:14:17.469 --> 00:14:19.975
Constantly recreate yourself.
00:14:20.317 --> 00:14:22.565
Yeah, you're on the Big Success podcast.
00:14:22.565 --> 00:14:24.298
Dame DC caught over.
00:14:24.298 --> 00:14:25.105
We're going to be back in a minute.
00:14:25.105 --> 00:14:30.174
We're going to talk about creating a movement and how she's been amazing at that level of success.
00:14:30.447 --> 00:14:31.298
Serious income.
00:14:31.298 --> 00:14:50.014
Success for you will come through Brad sugar's scalability event, massive business growth and understanding how you turn your business into a commercial, profitable enterprise that works for you, so that you don't have to Visit BradSugar'scom to attend this program as a standalone or as part of Brad sugar's entrepreneurial university.
00:14:50.485 --> 00:14:50.907
You're back.
00:14:50.907 --> 00:14:52.413
Big Success podcast.
00:14:52.413 --> 00:14:53.226
Dame.
00:14:53.226 --> 00:14:54.312
Dc caught over.
00:14:54.312 --> 00:14:56.250
Now DC.
00:14:56.250 --> 00:15:01.075
When we first met, I joined what I would say is a movement.
00:15:01.075 --> 00:15:04.293
You built an amazing team over the years.
00:15:04.293 --> 00:15:10.850
Tell me more about how you bring people together like that and create that.
00:15:12.654 --> 00:15:26.280
Well, as you can see, actually behind me, you see the fruit bowl, okay, and in our money and new program, it comes from a thing called the Birkland Business School, which ended up being the accelerated business school for entrepreneurs.
00:15:26.280 --> 00:15:29.705
We have a very strong purpose.
00:15:29.705 --> 00:15:36.884
My purpose is to uplift humanity's consciousness through socially responsible business.
00:15:36.884 --> 00:15:45.504
By the way, the socially responsible part didn't come up until about 15 or 20 years ago, and I've been doing this for 44 years.
00:15:45.504 --> 00:15:50.125
So when you have this, when you have a purpose, that is that strong.
00:15:50.125 --> 00:15:53.085
And then you have a mission, or two or three.
00:15:53.085 --> 00:16:01.465
So one of my missions is to transform educational systems around the world and eradicate poverty and hunger.
00:16:01.465 --> 00:16:09.264
Now, if I may speak about you for one minute, you are, if I may say, a processional effect.
00:16:09.264 --> 00:16:26.304
You are a beautiful ripple effect of our work because, within the environment of the entrepreneurial programs that we created, that Marshall Thurber, bobby DePorter created and I inherited this- work and continue with building organizations.
00:16:26.325 --> 00:16:37.164
You came into a system, you learned these tools, you learned these patterns, you learn about self mastery, and then you discover within yourself these gifts that you had.
00:16:37.164 --> 00:16:41.582
And then you went on and created.
00:16:41.582 --> 00:16:49.700
You know action, you know international action, coaching, and you created this whole thing that we can't take credit for.
00:16:49.700 --> 00:16:54.308
What we can take credit is for creating an environment.
00:16:54.308 --> 00:17:06.894
So our job in creating a movement is creating an environment where people discover within themselves that which is their inherent gifts.
00:17:06.894 --> 00:17:09.730
They're God-given gifts, if I may say so.
00:17:09.730 --> 00:17:11.257
That's what occurs.
00:17:11.257 --> 00:17:18.951
And then you have to have very clear rules of the game, policies and all this to start in Money and you and you.
00:17:18.951 --> 00:17:30.433
Then you also have to follow a thing called the business success model, and if people go to MoneyandYoucom, they will find the little book that I wrote many years ago on it.
00:17:30.433 --> 00:17:31.877
It's a gift to everyone.
00:17:31.877 --> 00:17:33.614
And in what?
00:17:33.614 --> 00:17:34.676
Basically?
00:17:34.676 --> 00:17:41.734
To create a movement, you learn from experts, you learn from masters, you create a niche, and that's for the marketers.
00:17:41.734 --> 00:17:42.738
You have to have a niche.
00:17:42.738 --> 00:17:44.055
One makes you different than others.
00:17:44.055 --> 00:17:46.396
You leverage that niche.
00:17:46.396 --> 00:17:49.118
How do you leverage that niche?
00:17:49.118 --> 00:18:06.883
You do it through systems, you do it through an aligned team and then naturally you know, kind of like the forces, may the force be with you, the forces fire with you to create synergy.
00:18:06.883 --> 00:18:16.434
But it's a model, it's a business model, it's a tool, it's a system, and then of course, you create results and in life you can.
00:18:16.434 --> 00:18:26.434
Marsha Martin, one of my great friends and teachers, taught me long ago and she learned this from Wernher Ahrhardt, the creator of AST and Landmark Education.
00:18:26.434 --> 00:18:40.579
She says she used to always say in life you either have results, reasons why you didn't create what you wanted to create, or you have the results that speak for themselves.
00:18:40.579 --> 00:18:53.896
So there has been, you know, a lot of the graduates, including, you know, tony Robbins, and who is actually was right down the hill from here where we are on Maui.
00:18:53.896 --> 00:19:02.393
Tony Robbins, who we, many of us know about, robert Kiyosaki, my business partner for nine years and he was my partner.
00:19:02.393 --> 00:19:08.436
I chose him and we, you know, we, were the platform that the first book, rich Dad, came from.
00:19:08.436 --> 00:19:18.477
Also, he went on, he discovered these aspects of himself that he was able to kind of translate in a way that people really took it in.
00:19:18.477 --> 00:19:30.219
So the movement becomes that you create the environment at whatever, whether you have a product, a service or a program, now platforms.
00:19:30.219 --> 00:19:38.141
And then because, remember, in the old days only religious organizations, politicians, had platforms.
00:19:38.141 --> 00:19:40.517
Now anyone can have a platform.
00:19:40.517 --> 00:19:42.416
You have a platform, I have a platform.
00:19:42.416 --> 00:19:54.990
And so now that creates you, churn out that's a very good word, churn out social entrepreneurs and people that will then change the world.
00:19:54.990 --> 00:19:58.650
And thank you, brad, and all your team.
00:19:58.650 --> 00:20:00.342
Thank you, bruce Campbell.
00:20:00.462 --> 00:20:08.894
Another major money in your graduate who makes everybody do money in you, because they learn the basics there and then you can.
00:20:08.894 --> 00:20:25.019
Then, as humans, we need to be molded, because if we don't mold ourselves, we don't create a team, we don't create a mastermind, an organization to be able to work to support us.
00:20:25.019 --> 00:20:34.118
Then the world molds you in a way that may not be intentional, it may not be in the way that you want it to be.
00:20:34.118 --> 00:20:48.135
So when you mold yourself in an environment where you get to choose how you wanna be, then you begin to create a movement of movements, a movement of movements.
00:20:48.135 --> 00:20:50.538
So it's the ultimate leverage.
00:20:50.538 --> 00:20:57.499
You, my friend, are and please take this in the nicest, most loving way you are my leverage.
00:20:57.499 --> 00:20:59.335
You're much younger than me.
00:20:59.335 --> 00:21:05.559
I'm gonna live to be 130, you're gonna live to be 180.
00:21:05.559 --> 00:21:18.682
Okay, so you and all the people that you inspire are my leverage for my origin, my purpose, my missions, and then you begin to change the world.
00:21:19.045 --> 00:21:21.634
Yeah, I still love it.
00:21:21.634 --> 00:21:26.738
On every webinar I ever do, I have two original mentors on there.
00:21:26.738 --> 00:21:29.798
I put a photo of me and you and a photo of me and Paul Dunn.
00:21:29.798 --> 00:21:35.001
So I 100% am happy to say I am your leverage.
00:21:35.001 --> 00:21:41.055
With that being said, you say it quite, it just rolls off your tongue.
00:21:41.055 --> 00:21:45.375
Social entrepreneurship You've been doing it since before.
00:21:45.375 --> 00:21:50.857
It was trendy, cool, whatever the terminology is.
00:21:50.857 --> 00:21:57.919
What led you to want to shift humanity rather than just make a dollar?
00:21:57.919 --> 00:21:59.214
What led you to that?
00:21:59.214 --> 00:22:08.256
And then, how can other people shift themselves to see it as more than see businesses, more than just making money?
00:22:10.844 --> 00:22:13.751
Personally, it was the level of loss that I had.
00:22:13.751 --> 00:22:27.644
I have quite a background very young losing my beloved, miscarriage in babies, losing friends, tough time, vietnam War, drugs coming online just it was.
00:22:27.644 --> 00:22:36.604
The 70s were tough, and so that the pain and not having the tools to manage that.
00:22:36.604 --> 00:22:50.487
And then instead you did other things you know, and when I had the enlightenment experience it allowed for me to begin to like okay, I really need to shift.
00:22:50.487 --> 00:23:02.169
And because I was in the legal system, I was surrounded by cases with attorneys and there were a lot of civil cases that I watched.
00:23:02.169 --> 00:23:07.845
And then I began to see, and also I was a court reporter in family law.
00:23:07.845 --> 00:23:10.385
Oh my God, I could only do that.
00:23:10.385 --> 00:23:14.289
For three months I used to go home and cry all day long, on every night.
00:23:14.289 --> 00:23:15.284
It was so horrific.
00:23:15.284 --> 00:23:18.769
And so what happened was that I began to see the world.
00:23:19.299 --> 00:23:23.887
Then Buck Mr Fulett came along and he spoke about that scarcity.
00:23:23.887 --> 00:23:35.944
The Malthusian theory of economics was no longer a reality on planet Earth in the early 70s and all governments and financial institutions are based on that.
00:23:35.944 --> 00:24:00.369
So all of a sudden he was giving us a new model, a new model of education, a new model of financial gain a new model of creating businesses, and Marshall Thurber and Bobby DePorter tested that in the real estate company in the 70s in San Francisco by transforming all of those beautiful Victorians.
00:24:00.369 --> 00:24:04.305
Now that you are worth $20 million, they were being torn down.
00:24:04.305 --> 00:24:19.608
And so now you begin to use combined human potential, movement principles with solid business principles, with the how do you really run a business?
00:24:19.608 --> 00:24:21.005
That has never changed.
00:24:21.005 --> 00:24:24.088
You create a good product or service.
00:24:24.088 --> 00:24:33.046
You make it enough so that you can have some profit, but then there's many religious institutions that also teach about tithing.
00:24:33.046 --> 00:24:37.421
So it's not like a new idea, but what it was it was.
00:24:37.421 --> 00:24:49.890
We began being experiments and then people began to apply these principles and we began to prove and to create a whole alternative educational system.
00:24:49.890 --> 00:25:01.342
That's what we have done, that's what you have done, that's what I have done, that's what you know the Tony Robbins and Robert Kiyosakis and Sharon Lecter and even more.
00:25:02.104 --> 00:25:08.229
Ben Cohen of Ben and Jerry, he said money and you 1979, he created a movement.
00:25:08.229 --> 00:25:12.690
Paul Mitchell, he did money and you in 1980.
00:25:12.690 --> 00:25:17.231
He passed away in 1989, but he created also movement.
00:25:17.231 --> 00:25:30.507
So now you're showing people that you can create wealth and do good, and that's what social enterprises and you begin to as you age, and you begin to move more into your legacy.
00:25:30.507 --> 00:25:36.509
You now begin to shift your energy and we all are gonna age and it goes by really quick.
00:25:36.509 --> 00:25:37.865
You guys look it.
00:25:37.865 --> 00:25:41.390
I remember when Brad had no gray hair, but he looks great.
00:25:41.390 --> 00:25:43.546
But I remember we had no gray hair.
00:25:43.546 --> 00:25:45.546
Doesn't it go fast, brad.
00:25:45.700 --> 00:25:51.767
It goes fast, right, Especially when you have like I have so many kids and like I feel like it goes faster every day.
00:25:53.201 --> 00:26:27.924
But so now you have all of a sudden, when the workplace becomes a place of transformation, of personal fulfillment, where you begin to transform yourself and you transform the workplace, and Edwards Deming, one of our major influences of money, and you and the business school, when Edwards Deming teaches us that systems are key to creating a workplace of joy and he's the number one productivity genius still on the planet.
00:26:27.924 --> 00:26:46.766
So, when the masters prove scientifically that the workplace is key in creating peace on the planet, now you move fast forward, 40, 50 years later from when the human potential movement came into the planet and we have become the proof.
00:26:46.766 --> 00:26:51.462
We are, we're it and that's why we have to support each other.
00:26:51.462 --> 00:26:54.002
We love your platforms.
00:26:54.002 --> 00:27:01.383
We support each other so that the bigger movement hits the wider world.
00:27:02.375 --> 00:27:03.580
You're on the Big Success podcast.
00:27:03.580 --> 00:27:09.624
We're gonna be back in a minute and I'm gonna ask Doria about scaling up the difference between good and amazing.
00:27:09.994 --> 00:27:24.425
Dame Doria Cordova is the CEO, owner of Accelerated Business School's Money and you, the organization that brought to the world entrepreneurial, experiential, transformational training programs with over 200,000 graduates from over 85 countries.
00:27:24.425 --> 00:27:29.123
To learn more about Dame Doria Cordova, please visit dccordovacom.
00:27:29.615 --> 00:27:34.041
Big success, dc scale.
00:27:34.041 --> 00:27:42.729
You've taught so many people and some of them have gone on to do like billionaire status.
00:27:42.729 --> 00:27:49.781
Some of them have just gone on to do normal, and neither one is better than the other, but there's a difference in the thinking.
00:27:49.781 --> 00:27:57.541
What do you notice is the difference in the thinking between those who go to that billionaire status and do amazing things around the world.
00:27:59.275 --> 00:28:02.064
Well, number one for sure is drive.
00:28:02.064 --> 00:28:08.801
There's a great new book with Arnold Schwarzenegger where he's just talking go to work.
00:28:08.801 --> 00:28:11.821
I was watching him being interviewed and I go.
00:28:11.821 --> 00:28:18.641
Oh my God, I was raised by a German, raised grandmother, and I have that in me.
00:28:18.641 --> 00:28:21.175
It's like you're gonna do something Okay.
00:28:21.175 --> 00:28:26.842
So that is the typical drive, but I mentioned that before.
00:28:26.842 --> 00:28:36.640
It has to do with the servability, but also it has one of my best books ever is Good to Great.
00:28:36.994 --> 00:28:38.298
Do you know how much we love that book?
00:28:38.298 --> 00:28:38.922
Jim Collins?
00:28:38.922 --> 00:28:44.320
You know the big, audacious Harry Gull, right, you have to be outrageous.
00:28:44.320 --> 00:28:48.445
At 27 years old, I said I'm part of the hunger project.
00:28:48.445 --> 00:28:49.317
I am.
00:28:49.317 --> 00:28:53.604
If I do it all by myself, I'm gonna eradicate hunger on the planet.
00:28:53.604 --> 00:29:12.403
Now, just so you know, sometimes it doesn't look like you have reached that big goal, but precessionally the 90 degree effect, the ripple effects, the physics of the ripple effects, of precession you will see that we have transformed the world tremendously.
00:29:12.403 --> 00:29:15.824
So you have to make this a huge Harry Gull.
00:29:15.934 --> 00:29:26.461
So my beloved just finished reading the latest Elon Musk book and it's very interesting because there are so many feelings that we all have about Elon Musk.
00:29:26.461 --> 00:29:29.303
But what was so interesting is that?
00:29:29.303 --> 00:29:30.217
Well, number one.
00:29:30.217 --> 00:29:36.739
In Australia they have a beautiful word, which it sounds weird in America but not in Australia, which is a freak.
00:29:36.739 --> 00:29:42.262
A freak is actually something unusual, it's actually a compliment.
00:29:42.262 --> 00:29:46.979
If somebody calls you a freak, it's like man, you are like different, you're like nobody else.
00:29:46.979 --> 00:30:01.467
So then there is the freak factor when you have these people that are so outrageous and so they go on a list of I think there's 3,000 plus billionaires on the planet alone.
00:30:01.467 --> 00:30:05.259
Now, when you look at the rest of the world, this is kind of funny.
00:30:05.259 --> 00:30:14.823
It's a funny topic because it's great for you to say that you want to be a billionaire, but just take a look and see how many billionaires there really is in the world out of 8 billion people.
00:30:15.535 --> 00:30:21.881
So how about if we make it a little bit more palatable and set an audacious goal?
00:30:21.881 --> 00:30:24.820
Number one first financial independence.
00:30:24.820 --> 00:30:26.380
What does that mean to you?
00:30:26.380 --> 00:30:27.656
And we're talking.
00:30:27.656 --> 00:30:29.584
Now we move into the Chinese world.
00:30:29.584 --> 00:30:31.160
There's a word I love.
00:30:31.160 --> 00:30:38.980
You know we've been doing programs for the Chinese for decades now 24 years and so net, net.
00:30:39.342 --> 00:30:43.640
Everybody say net, net, okay, so what is the net net?
00:30:43.640 --> 00:30:49.920
That, after the US government or your government has been paid off, the excess have been paid off.
00:30:49.920 --> 00:30:51.484
Everything is paid off.
00:30:51.484 --> 00:30:53.421
It's yours net net.
00:30:53.421 --> 00:30:54.117
What is that?
00:30:54.117 --> 00:30:56.340
Is that a hundred million?
00:30:56.340 --> 00:30:57.961
Is that 25 million?
00:30:57.961 --> 00:31:00.182
Is that a billion Net net?
00:31:00.182 --> 00:31:07.003
So now you have a figure that you work towards your net net in your pocket, free of everything.
00:31:07.003 --> 00:31:10.740
You don't have to share that with anyone, not even your spouse, if you don't want.
00:31:10.740 --> 00:31:12.961
The spouse has their hundred million.
00:31:12.961 --> 00:31:14.138
You have your hundred million.
00:31:14.138 --> 00:31:24.238
So now you get very, very clear on that and then it's like what is the impact that you want to make?
00:31:24.238 --> 00:31:25.355
What is that?
00:31:25.636 --> 00:31:37.906
One thing you have got to pick a world problem that the most successful people that I know and I know many billionaires have chosen a problem to solve.
00:31:37.906 --> 00:31:41.644
They are creating an economic engine around that.
00:31:41.644 --> 00:31:51.638
For some of you is creating an economic engine around your life purpose, and they created an economic engine using the business success model that I spoke about earlier.
00:31:51.638 --> 00:31:59.367
And then now that money machine creates tremendous wealth.
00:32:00.494 --> 00:32:13.895
But what happens with most people gosh, it's so hard for me to watch is that they want to be right, like they'll believe what they were trained Like.
00:32:13.895 --> 00:32:20.501
If they do the opposite of what their beautiful middle-class mother or father or brother or sister is doing.
00:32:20.501 --> 00:32:28.685
That is going to become a challenge and they almost are being held back by these beliefs.
00:32:28.685 --> 00:32:33.001
They haven't broken through and this is not just.
00:32:33.001 --> 00:32:52.681
This is why we love money and you, because in money and you you get to like really kind of break away and I always love to hear you know what you got out of the program, but it's like we break away from those shackles of beliefs and of agreement.
00:32:52.855 --> 00:32:58.181
You have to understand that we're run by generalized principles, whether you believe in them or not.
00:32:58.181 --> 00:33:07.261
I am so sorry to give you the bad news Gravity is a generalized principle, leverage is a generalized principle, precession is a generalized principle.
00:33:07.261 --> 00:33:08.179
There's many more.
00:33:08.179 --> 00:33:22.801
So when you don't understand leverage leverage to leverage your resources I have this great little book called Access to Cash $9, $10 in Amazon, accesstocashbookcom.
00:33:22.801 --> 00:33:27.217
You can go and find the direct link there Access.
00:33:27.979 --> 00:33:30.586
Access is key, leverage and access.
00:33:30.586 --> 00:33:35.768
So right now, all of you, right now, you're much wealthier.
00:33:35.768 --> 00:33:50.960
I am much wealthier, so is Brad, from being together for this short, beautiful program together and all the other ones that Brad brings to you, all the ones I bring to you, frida's with Doria, all my platform.
00:33:50.960 --> 00:34:06.445
Now what we have is we have access, we have leverage and that's the difference between people that do well, do great, do fantastic and are game changers.
00:34:06.445 --> 00:34:09.523
But you can be a game changer in your own environment.
00:34:09.523 --> 00:34:19.679
You don't have to be rich and famous, but choose to be a game changer in your own pond, in your own area.
00:34:19.679 --> 00:34:26.750
But choose that right, this moment, and that will change the world.
00:34:26.775 --> 00:34:35.579
Doria, one last question what is your favorite quote or what's the most important thing you ever taught around the subject of success?
00:34:37.355 --> 00:34:40.023
The only failure is the failure to participate.
00:34:40.135 --> 00:34:41.219
I knew it was gonna be that.
00:34:41.219 --> 00:34:42.117
I wrote that down.
00:34:42.117 --> 00:34:43.583
I said I knew it's gonna be that.
00:34:43.583 --> 00:34:45.077
I love that.
00:34:45.077 --> 00:34:47.902
You taught that to me back when I was 20 years of age.
00:34:47.902 --> 00:34:51.960
Well, blessinger through, you taught it to me back when I was 20 years of age.
00:34:51.960 --> 00:34:57.204
So I wanna thank you for today and thank you for everything you've added value to me in my life.
00:34:57.675 --> 00:34:59.461
Gang, this is the Big Success podcast.
00:34:59.461 --> 00:35:00.378
Click the show notes.
00:35:00.378 --> 00:35:01.463
Go follow Doria.
00:35:01.463 --> 00:35:05.902
Learn as much as you can attend money and you do what you need to do to get the lessons.
00:35:05.902 --> 00:35:08.682
We'll be back with more success for you next week.
00:35:08.682 --> 00:35:11.782
And that's the Big Success podcast for today.
00:35:11.782 --> 00:35:18.324
Hopefully you took a lot of notes and hopefully you learned a bunch and hopefully you're gonna take action on it and refer people.
00:35:18.324 --> 00:35:21.442
Remember, if you haven't subscribed, click that subscribe button now.
00:35:21.442 --> 00:35:24.304
Be with us every week on the Big Success podcast.
00:35:24.304 --> 00:35:26.643
Be us Brad Sugar's Big Success.
00:35:26.643 --> 00:35:27.838
Take action.
00:35:27.838 --> 00:35:29.344
Check the show notes for all the links.
00:35:29.344 --> 00:35:32.219
I'll give you all the links for everything that you speak your head.
00:35:32.219 --> 00:35:35.885
Make sure you follow through and keep the learning going.
00:35:35.885 --> 00:35:37.541
Remember you gotta grow into your goals.
00:35:37.541 --> 00:35:40.422
I'll speak to you next time on the Big Success podcast.
00:35:41.775 --> 00:35:47.398
You've been listening to the Big Success podcast with the number one business coach in the world, Brad Sugar's.
00:35:47.398 --> 00:35:56.943
To learn more about how to achieve business and personal success, as well as how to level up or listen to past episodes, visit wwwbradsugar'scom.
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