ABOUT THIS EPISODE
Athletic Brewing Is Changing the Game.
What happens when NFL quarterbacks stop just drinking the beer and start owning the company?
Dak Prescott and Drake Maye recently became athlete-owners of Athletic Brewing, one of the biggest names in the non-alcoholic beer movement. And their involvement raises a much bigger question:
Are we watching a major shift in sports culture?
For decades, beer and professional sports were practically inseparable. The old-school NFL quarterback was the guy crushing beers after the game. Today, elite athletes are talking about recovery, sleep, performance, longevity, and what they put in their bodies. And now some of those same athletes are putting their names, platforms, and money behind non-alcoholic beer.
Shane Ramer takes a curious, funny, and sometimes skeptical look at Athletic Brewing, Dak Prescott, Drake Maye, non-alcoholic beer, masculinity, performance culture, and the rapidly changing relationship between athletes and alcohol.
Is non-alcoholic beer actually cool?
Is it just fake beer for people who don't want to admit they're drinking?
Why does someone else's beverage seem to bother people so much?
And could “I want to feel good tomorrow” become the new flex?
Shane also gets personal about his own relationship with alcohol and why he believes the bigger conversation isn't simply about being “sober.” It's about becoming more intentional about what helps you perform, connect, celebrate, recover, and actually enjoy your life.
Because maybe the future isn't about whether you drink or don't drink.
Maybe it's about whether you're getting everything you want out of your life.
This is a conversation about beer.
But it's really about where sports, culture, business, and performance are headed next.
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