ABOUT THIS EPISODE
In this episode of Tech Qualified, host Baylee Gunnell joins Colin Costigan, Head of Accounts at Marketers in Demand, to discuss a common marketing challenge. Many teams want to launch a perfect campaign, but the market demands speed. Colin explains why perfection is unattainable and how teams can shift their thinking.
Colin suggests moving from an "architect" to an "engineer" mindset. Instead of endless planning, marketers should build, test, and gather real-world data. He advises treating every launch as a live experiment, not a final exam. This reframes failure as a learning opportunity and removes the pressure of a single, high-stakes release.
To build momentum, Colin advises a consistent cadence for reviewing data and launching new tests. This creates a continuous loop of learning and iteration. By focusing on progress, marketers can adapt faster and achieve better results in a constantly moving market.
This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.
With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.
