ABOUT THIS EPISODE
Barbara Lewis, PhD, MBA, interviewed Ed Marks, CEO of Marx Advisory, who discussed the importance of including the patient voice in developing healthcare technology. He explained that failing to do so can result in wasting money and receiving poorer scores which can lead to poor reimbursement and unhappy patients. He emphasized the need to engage patients by asking for their feedback and listening to their input to improve services and products. Ed described three ways to find patients and at what stage of development patients should be involved.
English
United States
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