Guest Speaker Kyle Holland from Holly Fit

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Hi everyone, welcome to another episode of Tattoos and Telehealth.
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I'm Nicole Baldwin, Board Certified Nurse Practitioner.
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This is my good friend and colleague Kelly White.
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She's also Board Certified Nurse Practitioner.
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And today we have Kyle with us from HollyFit.
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How are you?
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I'm doing wonderful, guys.
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Very excited to be here.
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Thanks for having me on.
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All right.
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So I'm gonna let Kyle take the floor, and he's just gonna give us a lowdown on what he's up to, how to reach him, and how we intermingle what we're doing.
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Yes.
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I have started a company called HollyFit, which is a nutrition and fitness first telehealth.
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So we really focus on building the foundation, right, with food and workout protocols.
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So everybody has some version of a coach, whether that be human or AI, and a nutritionist as well as a physician, which we all keep in the same app.
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So the doctor, right?
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I know in telehealth it can be seen like you're running through appointments very fast, which is kind of what we were trying to get away from at the hospital and doctor's offices.
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And it's kind of gotten right back to that.
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So we're trying to give the either the doctors or the providers, the MPs, PAs, whoever as much information as possible on their screen so they can see what the sleep schedules are like, what the supplements they're taking, what the workout protocols are, so we can give them as much information as possible in the time allowed so that we can work together to paint more of a holistic picture on the telehealth side.
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Really, I'm a big fan of telehealth and the premise, but wanted to try and grab it back from the pill mill culture a little bit.
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So you you guys built this whole program.
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You have this whole theme that sets around, and I'm gonna hit on a couple of things that I want you to talk about.
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So, first one is earn your protocol.
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I want to hear more about that.
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But then I also want to touch really quick on this app that you guys have.
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It has your training, your protocol, your products.
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There's even a spot on your app for pets.
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Nicole and I are all about pets.
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We are dog moms to the degree.
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Let me tell you, we will go to the mat for our puppies.
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So tell me about that.
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Yeah, so earn your protocol, right?
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That's kind of the building the foundation part, meaning rather than just putting your BMI in on a sheet and getting a pill, we want you to, we want to focus on your work.
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So what we do is if you buy blood work through us, you get two free weeks of coaching, you're not charged anything so that you actually are getting the blood work.
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We are being able to look at that.
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We're looking at everything.
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So that's building the foundation from the floor up.
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And then the dog thing and the whole app, it the purpose of it is to make it feel like a community.
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From a business point of view, I'll be completely honest, right?
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There's a big issue with churn and telehealth, and people drop off.
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But just from a human point of view, people go through ebbs and flows with their fitness, with their nutrition, with their medications, all of it.
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And it can be kind of discouraging.
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Maybe you're not in a very motivated place at the time.
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So you just stop opening your app.
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So what we want to do is just make this feel like a community.
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We feel like that's gonna, even if you're not going to the gym as rigorously as you were during the summer or whatever the case may be, you can open it up and listen, maybe you get you want to see your buddy's dog on there, or whatever.
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My my wife and I have three great Danes.
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Her Instagram is bad dog mom, right?
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So I love it.
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Yeah, so very much into the like the pets thing and the community thing.
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We're starting a cooking channel where we've got one of my buddies who's he's got this thing called getting baked and baking with Nev.
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So we're we're gonna we're gonna bring that on.
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So we're just trying to steer away from some of the rigidness and make it feel like a human place that humans can come and talk about their mistakes or what's going well or whatever.
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I love that.
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I love that.
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Nicole and I, you talked about churn and pill mill, et cetera, et cetera.
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Nicole and I, we left that world of hospital and rounds and what's supposed to be a 12-hour day turns into 13, 14, 15.
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And by the time you get home, you're just exhausted.
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And then we transition that to telehealth only to realize that there are telehealth companies that they still treat you like a pill mill.
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It is still very much come in, fill it out, get a pill, and you go.
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And it's just like this constant churning.
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And so what Nicole has built and what I joined her with when we work with patients, I will sit and spend an hour with a patient if I need to.
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And that's my prerogative.
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And that's what I get to do in telehealth.
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And that's what we get to see when we build these programs.
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Like you said, earn your protocol from the ground up, from the labs to the nutrition to the protocol, to the programs, to the where can I fit you?
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And I used to say, I would tell people, I'm gonna meet you where you are, but then I switched that to say, I'm gonna meet you where you have been, because that patient can only meet you where they know they can be.
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And so adjusting that to be where you know that they can land and your app meets those parameters.
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Like it allows them to set the tone for themselves, it allows them to do just what you said, earn your protocol.
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It's not just, I'm gonna go do blood work, you're gonna tell me to take this, and I'm you're gonna boot me out the door, right?
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It's exactly right.
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That's exactly right.
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It's like herding cattle sometimes with some of these locations.
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And hey, if that's your gig, that's your gig.
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I'm not, but that's just not what we're about.
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And I definitely can appreciate that's not what HollyFit is is about either.
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It there's really so much more to a patient than just that.
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Yeah, and you guys, y'all are doing no, I'm sorry about that.
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You guys are doing not only hormones and GLP, but you guys are doing you stuck struck out in the world of peptides, you're treating women, you're treating men, you're doing like all kinds of stuff.
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So tell us kind of what that looks like.
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Yeah, absolutely.
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So the main the doctor I who I had on is my MD, or he is an internal medicine doctor, has been in the hospital for the last 15 years, fantastic doctor, and has really evolved into the longevity space.
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He's got his own practice as well.
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So, but we have we've got everything from blood pressure medication, hormones, peptides, cosmetic stuff, really anything that you can think of, we can do.
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And interestingly enough, just listening to you guys talk, I think we were what you guys are doing and what I'm doing is kind of born out of the same place in that I was working for a very big telehealth and I was training providers and they were treating the providers really well, right?
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For as far as they had full-time jobs, they were making six figures, they were getting benefits 401k and everything, but it was 20 minutes, track the time off, and they got burned out.
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And a lot of them actually ended up wanting to go work in one of these doctor pools where they could just decide when they wanted to work.
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And I just don't think that's the best way to do health.
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No, it's not.
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It's no longer health care, right?
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That's not what we all signed up for.
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It is not healthcare, it's a pill meal.
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It's truly what it is, and that's not what any of us signed up for.
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And so I love whenever like minds come together and we can talk about health and longevity and recovery and what that looks like and how to get healthy, stay healthy, get strong, stay strong.
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And knowing that's what the world of longevity looks like, right?
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That that's how we build happy, healthy lives.
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I tell women all the time, I'm not lifting weights to look strong.
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I'm lifting weights so when I'm 80, I can sit down on the toilet and get myself back up.
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I can get groceries from my car and carrying them in.
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When I can pick up my grandkids, I can do, I'm not getting strong so I can look like a big strong person and kick somebody's tail.
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That's not what it's about.
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I'm getting strong so when I'm 80, I don't have to be in a nursing home helping, hoping somebody picks me up out of my wheelchair, right?
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That's not what any of us wants.
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Amazing.
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Yep, absolutely.
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I love that.
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So tell us a little bit about the pet side about the program, about like all of that.
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You guys love pets just like we do.
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Big time, big times, yeah.
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So I mean, there's no, there's no, I wish I've actually trademarked pet tides because I think that's gonna be a big thing.
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Yes, yes.
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I want in on I want in on pet tides, pet tides.
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Yeah, yeah, yeah.
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Oh yes, we want in on that.
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We want in on that.
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Do you guys see on a different note before I forget the question because I was gonna ask it earlier and then it I lost it.
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Do you guys see patients nationwide?
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You see you have nationwide coverage all across all 50 states, yes.
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Yes, well done, well done.
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Checkbox, yeah.
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I'll love them.
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Yep.
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So the in this the pet thing, honestly, it truly is, guys.
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It's just about the community, right?
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Everybody, everybody's always asking me about my dogs, and I'm always that find out when I'm talking to people.
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I end up talking for five minutes about medicine and then 30 minutes about dogs.
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So I just remember somebody's dog's name, but I won't remember their name.
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We can relate.
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We're gonna put everybody's dogs on the app.
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So, you know, we have that, we have competitions like who can male, female, who can plank the longest to that month, and then they'll get a free month and just all kinds of silly stuff like that within the community, just to try and build it so it doesn't feel like you're just connecting to a questionnaire.
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We really are doing everything we can to bring the human side to telehealth.
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I love that.
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Nicole and I will be sitting here working through our day, and it'll be just a super busy day.
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We're both exhausted and tired, and I'll flip her a picture of my dog who's I have two dog beds on the other side of my desk that you can't see.
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And one of my dogs will be like laid out halfway across the bed, and I'll be like, I'll snap her a picture, be like, in the meantime, look at this one.
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Just for some comedic humor in the middle of our day.
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And so we're totally down with that.
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We get that.
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Sometimes I feel like I studied the wrong species, but so we're gonna there's no better medical benefit than a hug and a kiss from a dog in my saying all the time.
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No true words.
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So, really quick, I know that we're kind of getting off topic real quick, but I want to circle back to your medical director and you because I watched y'all's getting started video on like how y'all got started.
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And I am super impressed by the fact that the other side of medicine that we're starting to see is also the other side of some of the sports.
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My husband and I cycle a lot, and we've we have followed the Tour de France for years.
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And one of the things in the Tour de France that we saw several years ago was this flip in the narrative of they didn't have to be these super skinny guys.
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They started realizing that strength, that their longevity and being able to cycle for a long time came from lifting weights.
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They started realizing that the more weights they lifted, the better they were able to cycle and then longer and the more athletic they become.
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Then I started noticing that trend started shifting over into the healthcare field.
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And so when I see these nice, strong, fit healthcare providers, men and women both, I worked with a PA who was a CrossFitter and I worked with another NP who was big into high ROX games.
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And I was like, yes, people are getting in on the fact that staying fit and strong is exactly where we need to be.
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So when I see people like practicing what they preach, it just, oh, it excites me so much.
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So watching you guys, your videos, you're in the gym, you're practicing what you preach, it's just so important because then patients can take away that personal knowledge and that personal information.
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I can have, and I know you can too, conversations with my patients about real-world experience on what that looks like.
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So give me a quick, give me a quick blip about how you're able to incorporate that part of it into your practice.
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That is so to be completely honest with you, that is the practice, right?
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We the doctor part of it, he's fantastic.
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He did it, but he'll tell you he didn't learn about nutrition and hormone and a lot of it in school, not to the degree that we have real world.
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Exactly.
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And you have to be able to willing to evolve as a any type of medical provider, in my opinion, because if you can't be too rigid anymore.
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One, the patient knowledge is insane, right?
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Anybody's got yeah, so the other thing is that if you haven't experienced it or you're not doing it, it's really hard to talk about.
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The reason that all this longevity or biohacking or whatever you want to call it is blown up is because so many people are doing it and so many people are feeling the benefits.
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It really has nothing to do with anything other than, oh my God, I did this and now I feel amazing.
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And then somebody you know has taken maybe it's a GOP and gotten their hormones on track, whether it's a woman or and gain muscle, and realized the correlation between muscle and all-cause mortality and how it can lead to a longer life.
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It's not always about vanity, it's about being able to see your grandkids and pick your grandkids up.
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Like you said, bend down.
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All of that is incredibly important.
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And then just the benefit of doing it gives you a new outlook on life.
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You're excited to get up, you're excited to do the things that you want to do.
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And if you we're not talking in medical terms anymore, we're talking to humans.
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And then we're the thing I see is that the patients start talking back to their doctors, like their doctors are humans and not doctors, and it forms a better relationship when you guys are relating on that level.
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Oh my gosh, so true, so true.
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I'm gonna use her as an example, and she wouldn't care, but I have a patient right now that has lost 58 pounds.
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She started out using GLPs, and she's been on this roller coaster for several years.
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She'd lose a little gain a little, lose a little gain a little.
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But the minute I got her tail in a gym and she started seeing the results, then she started feeling better because she was lifting weights, just lightweight.
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Now it's to the point where she will text me and she'll say, Kelly, I'm at the point now where I don't feel good if I don't work out, if I don't lift weights, because now I feel so much better.
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And because she can see the game, she can see it.
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And now she feels better.
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It's almost to the point now where that workout is her conditioning.
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It's her mental health break.
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It's her time for herself.
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It's her, it's all these things.
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And she has finally turned that corner.
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And I'm like, yes, queen, yes.
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You know, especially women.
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That's how we control our moods and our hormones and our emotions and our all the things.
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And I'm like, the light bulb went off for her.
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And I was like, I wanted to throw her a party.
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1 million percent.
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One of the most common text messages I get, seriously, every week, somebody will text me and say, I'm planning my vacation, and the first thing I looked at was a the gym that they have in the hotels, which I love.
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So when I start hearing that, I can relate because I've been doing that for like a decade, right?
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But when I start hearing people that are new to it, and they're like, we were going to Mexico, and all I looked at was a gym.
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I'm like, that's amazing.
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They get it, they get it, they get it.
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Yeah.
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Yep.
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So I was texting Nicole.
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So my husband and I travel every summer.
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We have an RV, we take our pups, of course.
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That's the reason we have an RV, so we can take our dogs.
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But we travel every summer, and no lie, I will make sure they have a gym that's worthy of us to be there.
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And I was texting Nicole and I was like, I don't understand why I can't hustle.
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I have no energy.
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Well, it's because we were in the mountains and we were at 10,000 feet elevation and I live at 3,000.
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And I was like, Oh, that could be why I can't breathe.
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We've had a thing where we give out a hundred dollars if anybody sets off the lunk alarm at Planet Fitness and films it and sends it.
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We can we can send it to everybody because I tell everybody who travels a lot to get a PFIT membership, 10 bucks.
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So you know, it's kind of a joke, but I just want to encourage everybody to work out.
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So that's I love it.
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I love it.
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That's awesome.
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Well, how can any of our listeners find you, connect with you, kind of give us your rundown on how to connect with file?
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It's just go highlyfit.com.
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You can reach out.
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We I respond to every single thing.
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You can reach out to the customer service or whatever like that, and then go hollyfit on Instagram.
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We're still working on that.
00:15:15.909 --> 00:15:17.830
We're not the greatest social media guys.
00:15:17.909 --> 00:15:20.950
I'm still a little bit older than the TikTok age.
00:15:21.029 --> 00:15:24.549
So that's something that I've got to work on and practice as we scale.
00:15:24.629 --> 00:15:26.789
I've just hired some marketers, so hopefully it'll get better.
00:15:26.870 --> 00:15:33.269
But here's the deal if you guys seriously just go hollyfit.com and just leave a message to customer service bot, be like, hey, coach Holly, we got some questions.
00:15:33.509 --> 00:15:38.149
Even if you don't want to sign up, even if listen, guys, go work with Kelly, go work with these wonderful ladies.
00:15:38.230 --> 00:15:41.830
But if you ever have a question on something that you think I might be able to help with, I'd be happy to chat.
00:15:41.909 --> 00:15:42.629
No, no charge.
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I'm always I would love to do it.
00:15:44.230 --> 00:15:44.629
I love it.
00:15:44.710 --> 00:15:46.710
We're always happy to support people doing their thing.
00:15:46.789 --> 00:15:50.549
We can all support each other, and I think that each of us brings something unique to the table.
00:15:50.629 --> 00:15:54.230
So absolutely, guys, go check them out, go talk to Kyle and his wonderful peeps.
00:15:54.389 --> 00:15:56.230
Go look at the app and look at the pets.
00:15:56.389 --> 00:15:57.669
Yes, please share the pets.
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Pet tids.
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I need to know more about pet tids.
00:15:59.909 --> 00:16:00.309
There you go.
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Beautiful.
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Thanks, guys.
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Thank you so much.
00:16:02.389 --> 00:16:06.230
So it's Go HollyFit G O H O L L Y F I T dot com.
00:16:06.389 --> 00:16:07.909
And yeah.
00:16:08.230 --> 00:16:09.669
We'll check you guys out.
00:16:09.830 --> 00:16:10.950
And thanks for joining us.
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Definitely.
00:16:11.669 --> 00:16:12.710
Thank you so much for joining us today.
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And I hope you have a great day.
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Thanks, guys.