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How do you repair an industry that's steadily lost relevance with younger consumers? If you're the founders of Wonderwerk, you go where they live and breathe – and throw a party. Founded in 2017 by longtime friends Issamu Kamide and Andrew Lardy, Wonderwerk was built around a simple idea: make win…
Grocery store aisles are inundated with claims, benefits and buzzwords. Amara has taken a different approach: start with whole-food ingredients, use proprietary food technology to make them snackable, and let consumer needs drive what comes next. Launched in 2017, the organic kids' food brand is …
One misleading social post can spark a frenzy – but can brands keep playing with consumer trust? We unpack the curious ruse of a beloved emerging brand and the growing debate around "rage bait." We also dig into Whole Foods' latest LEAP cohort and what its emerging-brand picks reveal about the ne…
In the latest episode of Taste Radio's Elevator Talk, leaders from five emerging CPG brands -- Cirrus 9 Candy, Nymbl Ice Cream, Hol Health Club, Windsong Bliss and Le Lick -- introduce their businesses, share what's changed since launch and offer a look at where they're headed next. Joining regula…
In the latest episode of Taste Radio's Elevator Talk, leaders from five emerging CPG brands -- Nirvana, On the Brightside, Pini Sparkling Cider, Wook Water, and Brica -- introduce their businesses, share what's changed since launch and offer a look at where they're headed next. Joining regular hos…
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