ABOUT THIS EPISODE
In this engaging conversation, T. Christian Helms, founder and creative director of Helms Workshop, shares insights on the importance of creativity in branding and design.
A discussion on how to cultivate creativity within teams, the significance of authentic connections in branding, and the concept of 'thinking sideways' to foster innovative ideas. Helms highlights successful projects, including the 99 cans, and offers valuable advice for young creatives and leaders in the industry.
If you want to know more about the work at Helms Workshop you can find it here: https://helmsworkshop.com/
Chapters
00:00
The Journey into Branding Design
03:40
Curiosity as a Creative Fuel
06:31
Building Authentic Connections
09:15
Lateral Thinking in Branding
12:13
Advice for the Next Generation
14:39
Creativity and Play in Brand Development
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Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
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If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
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