ABOUT THIS EPISODE
Over 50 brands registered for our recent Amazon Marketing Cloud (AMC) Masterclass, and the replay was originally shared exclusively with those who joined us. But the insights were too valuable to keep behind closed doors. In this 13-minute cut, Hamish Conway and Sebastian Hargreaves take you beyond ACOS and ROAS, using real Amazon brand data to show why understanding what happens after the first sale can completely change the way you think about advertising investment. See how two brands with very different customer behaviours used AMC to uncover what a new customer was actually worth, how long it took to recover acquisition costs, and ultimately how much they could afford to spend to acquire the next customer. And that’s only one of the questions we unpack in the full Amazon Marketing Cloud Masterclass. Watch the full session to see real-world AMC analysis across customer lifetime value, Prime and deal-event strategy, pre-event advertising, gateway ASINs, DSP, Subscribe & Save, repeat purchase behaviour, customer journeys and audience targeting and how those insights translate into better commercial decisions on Amazon.
Watch the FULL Amazon Marketing Cloud Masterclass: https://gm.gosellglobal.com/tacos-tuesday-podcast-amc-masterclass-replay-access
Want to know what your own Amazon customer data could be telling you? Explore an AMC Customer Intelligence Analysis: https://gm.gosellglobal.com/amc-customer-intelligence-offer
