ABOUT THIS EPISODE
I've spent thousands on websites thinking a more professional-looking business would generate more enquiries. It didn't.
The problem was simple: a website doesn't create demand, it handles demand that already exists.
In this episode, I break down what I'd build instead, why you can get it live in an afternoon, and the five things I believe every adviser landing page needs to turn attention into enquiries.
- Why I stopped relying on websites to generate leads and what I learnt from getting this wrong myself
- The 5 things I put on a landing page to make the message clear, relevant and easy to act on
- How I tell whether I have a traffic problem or a conversion problem before spending more money on marketing
- Why I deliberately make my messaging more specific instead of trying to appeal to everybody
- How I use one clear call to action to make it as simple as possible for someone to become an enquiry
I also explain why I still have websites, where they fit into my longer-term strategy, and why I'd prioritise building a landing page that generates opportunities before investing thousands into a bigger website.
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Hosted by Gary Das: business growth consultant helping financial services entrepreneurs systemise, scale and create a freedom-led business and life they love.
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