ABOUT THIS EPISODE
There's a reason some events live rent-free in your memory for years, and it has nothing to do with the budget.
Roxanne LeBlanc knows exactly what that reason is. And once she tells you, you'll never look at an event, a networking opportunity, or even a simple conversation the same way again.
What she built from a single conversation, one most people would have been too nervous to start turned into something nobody saw coming. The clients that followed. The doors that opened. The opportunities that came from places she never expected.
She also calls out the one mistake nearly every company makes when planning an event. It's hiding in plain sight, and it's costing them more than they realize.
This episode goes places most business conversations don't.
