ABOUT THIS EPISODE
New tools launch every week, Stripe just entered the Shopify subscription space, and AI-powered analytics are everywhere. So how do you decide what actually deserves a place in your subscription tech stack?
In this episode, I step back to look at the state of the subscription industry and share the four things I evaluate in every subscription tech stack before recommending a single change or, worse, a full replatform.
What we cover:
• Why Stripe's move into Shopify subscriptions signals a bigger play around the purchasing process itself
• The trap of fixating on one small feature and losing sight of your whole program
• Why replatforming is rarely your best first move (and what to fix instead)
• Acquisition and offer strategy: the highest-impact area that barely touches your subscription app
• Cancel flow and customer portal testing: where high-volume brands quietly lose subscribers
• Processing health and why it depends more on your business than your platform
• How third-party dunning and CX involvement improve your processing score and cut chargebacks
• Evaluating integrations with tools like analytics platforms and interactive email
The bigger point: more data and AI recommendations are great, but they only pay off if you have the bandwidth to work on the parts of the program you actually control. Get these four things right and you set yourself up for a stronger Black Friday, Cyber Monday and a healthier program long term.
Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscrip...
In this episode, I step back to look at the state of the subscription industry and share the four things I evaluate in every subscription tech stack before recommending a single change or, worse, a full replatform.
What we cover:
• Why Stripe's move into Shopify subscriptions signals a bigger play around the purchasing process itself
• The trap of fixating on one small feature and losing sight of your whole program
• Why replatforming is rarely your best first move (and what to fix instead)
• Acquisition and offer strategy: the highest-impact area that barely touches your subscription app
• Cancel flow and customer portal testing: where high-volume brands quietly lose subscribers
• Processing health and why it depends more on your business than your platform
• How third-party dunning and CX involvement improve your processing score and cut chargebacks
• Evaluating integrations with tools like analytics platforms and interactive email
The bigger point: more data and AI recommendations are great, but they only pay off if you have the bandwidth to work on the parts of the program you actually control. Get these four things right and you set yourself up for a stronger Black Friday, Cyber Monday and a healthier program long term.
Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscrip...
English
United States
explicit content
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