ABOUT THIS EPISODE
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Storytelling is where so many travel advisors get stuck, especially when marketing doesn't come naturally.
So I brought on my friend Bianca, founder of This Latina Travels, to break down the exact framework she uses to create Reels that actually connect with her audience and grew her following to 10,000+.
We get into how to write hooks that stop the scroll, why an imperfect story beats perfect content every time, and how to figure out the "what's in it for me" that keeps people watching.
She also shares her repurposing process for stretching one Reel across platforms, and unrelated, a beautiful way you and your clients can pay it forward while visiting Puerto Rico.
If your content has been feeling a little flat, you're going to walk away with real ideas you can use today.
Questions this episode answers:
- How can travel agents tell better stories on social media?
- What should you do when you have great footage but no story to tell?
- How do you edit a voiceover Reel from start to finish?
- Why shouldn't travel agents rely on social media as their only marketing tool
- How can travel advisors and their clients volunteer with the Flight Angels program in Puerto Rico?
Connect with Bianca on IG: https://www.instagram.com/thislatinatravels/
Get 20% off Bianca's merch with code podcast: https://www.thislatinatravels.com/shop/
Learn more about helping get pets to their forever homes from Puerto Rico: https://flightangels.org/
Enjoy and take action!
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Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.
She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
Website: https://strategictravelentrepreneurpodcast.com/everything/
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LI: https://www.linkedin.com/in/ritaperez19/
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Email:
rita@steeryourmarketing.com
