ABOUT THIS EPISODE
Why are some marketing teams incredibly busy, but still struggling to deliver meaningful commercial impact?
Campaigns are going out. Content is being produced. Channels are active. Meetings are happening.
But activity doesn't always equal effectiveness.
In this episode of Stopgap Talks, Sibylle Harrison, Principal Consultant at Stopgap, is joined by Iain Morrison, a marketing leader with extensive agency and in-house experience, to explore what it really takes to transform a marketing function into a high-performing, commercially focused team.
Iain has worked with organisations including Greenwich Leisure, the University of Greenwich, The Big Issue, Anna Freud and the British Psychological Society, alongside experience across both agency and in-house leadership roles.
Together, Sibylle and Iain explore why marketing teams can become trapped in tactical "order-taking", where capability gaps emerge and how leaders can rethink team structures, processes and priorities around outcomes rather than simply channels.
🎧 Listen to Transforming Marketing Teams
If you're leading a marketing team, planning a restructure, reviewing your capability or simply wondering whether your current marketing function is set up to deliver what the business needs, this conversation offers plenty to think about.
And we'd love to hear from you:
What separates a busy marketing team from a genuinely high-performing one?
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About Stopgap Talks
Stopgap Talks brings together marketing, digital and creative leaders to explore the people, skills, ideas and challenges shaping modern marketing teams and careers. Follow Stopgap Talks for more conversations with the people influencing the future of marketing.
