ABOUT THIS EPISODE
Last week, something in my business brought up a fear I hadn't felt this strongly since 2020. It was the same protective, territorial feeling that showed up during one of my biggest growth periods, right before I pulled back and made my business smaller. Then one weekend handed me a string of moments I couldn't control: a woman from my college dorm running an open house, two off-leash dogs going after my Aussie, Griffin, a brand-new neighbor in tears, my high school crush at Starbucks, and a client booking a $5,000 VIP day on a Sunday night.
In this episode, I talk about control as a quieter form of scarcity, why I kept replaying my own reaction after the dog attack, the completely opposite advice Frank Kern and Todd Brown gave me about copycats, and the new definition of safety I'm practicing as I scale: I'll be okay even when I'm not in control.