#205: Cringiest Pharma Commercials

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Speaking Human. Today.
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On Speaking Human, we tip off a March Madness style
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bracket to crown the most cringe worthy pharmaceutical commercial, fitting
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heavyweights like Ozembic, Jardians, sky Rizzy, and hume Era against
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each other until only one champion remains.
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Specking Human.
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Welcome to Speaking Human, where we simplify the world of
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marketing for humans. I'm Shad Conmlely, and with me is
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my co host Patrick Jebber. How you doing there, Patrick.
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I'm here. I'm here, and I'm ready to smear. See
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what I did there? Smear the good names of the
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pharmaceutical companies.
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Yeah, yeah, this is very poetic. Yeah, you can tell
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you've taken your pharmaceuticals today.
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I have, Yeah, I have. It's a weird world of
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pharmaceutical companies out there, and I think anybody will agree
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this is an episode we probably should have done one
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hundred years ago.
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Yeah, any point in time or every episode could be pharmaceuticals. Nowadays,
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they're everywhere you, everywhere you turn.
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Yeah, all the skip this ad, those are all pharmaceuticals.
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Every time you go on to any of the freebie streamers.
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Now it's pharmaceuticals, and God forbid you watch the nightly news.
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Oh yeah, all.
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Pharmacutic I mean, that's their bread and butter. They're like
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the over sixty five crowd. They're gonna watch and we're
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gonna serve them.
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Here's what's pretty interesting. You know, I got a good
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trivia question for you. We've been talking about trivia over
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the last year or two. This was interesting. I didn't
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realize this when I looked it up. Outside of the
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United States, there's only one other country where you're likely
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to see prescription drug commercials marketed directly to consumers on TV.
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Do you know what country that is?
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I do? I do know this.
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Oh well that's not fair.
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Well, you know it's I know it's a little bit
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of a letdown, but one of those things, like in
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preparation for this episode, I just happen to come across.
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I don't want to take your thunder.
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No, I'm happy that you know it and I want
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you to show it.
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It is surprisingly, I think surprisingly to me. New Zealand. Yeah,
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not Old Zealand. New Zealand.
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Well, you know that's what makes them the appropriate answer
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for this, because you know their new age, they need medication.
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They need pharmaceutical companies to come to the rescue of
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their citizens, like the United States.
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Yeah, but everywhere else in the world they're like, that's fine,
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but you don't need to advertise that to people. They
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don't even need to push that on the consumers.
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Yeah, legally, I mean, maybe there's some illegal direct to
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consumer prescription drug advertising.
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But not the good kind, not the above the table kind.
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It made me realize that America loves two things, turning
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everything into entertainment and selling you things during that entertainment.
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It's a good point, I thought, and one of them
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was going to be like taking lots and lots of
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drugs and finding other things that can be solved by drugs.
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Right, solve all of all of your problems in life
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with a pill.
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Or creating new problems that can be solved by drugs.
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Right, it's going to solve the problem, but you might
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also have the side effects that are worse than what
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the drug fixes too.
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Always diarrhea.
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So why are we talking about pharmaceutical shad I mean.
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Oh really, I didn't even know that was the topic
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of today's show. It's so weird. But you know, we've
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arrived at spring, which we all know is the season
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of brackets, everywhere you look, people debating matchups, making picks,
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arguing over who advances. Where we're located the United States
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of America. Yeah so, yeah, I should have said that
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United States of America semi united. Another kind of competition
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that runs all year long, and that's pharmaceutical commercials. As
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you mentioned, Patrick, one of the only places in the
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world other than New Zealand, you're going to see commercials
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for pharmaceuticals on TV. And these ads, which, as we noted,
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are have become unavoidable, have a pretty specific vibe to them.
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The catchy jingles, the oddly joyful side effect disclaimers, the
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slow motion walks through the park. It's kind of become
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its own genre. Everybody's kind of parroting them because they
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have these certain hallmarks that are just president almost all
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of them. So we thought, why not lean into, you know,
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march madness and create our own sort of mini bracket,
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hitting some of the most memorable pharma ads of the
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past few years against each other to determine once and
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for all which one takes the crown as the catchiest
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and the cringiest.
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Yeah, so it'll be interesting.
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To see how we decide who's winning here. I'm not
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even sure how this is going to happen, but we'll
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kind of as we do, figure it out along the way.
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I guess.
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Yeah.
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So we got four, right.
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Yeah, we've got four pretty you know, big time challengers.
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I would say here, well known brands.
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Yeah.
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The first of which I think has probably been in
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the news the most lately, Ozempic.
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I'd agree with that.
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Yeah, yeah, the big oh oh oh, ozem Bik. We've
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got you heard me say this probably in the in
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the intro. But Jardians. We've got sky Rizzy, which has
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got a great name, sky Rizzy.
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That's probably my favorite name. And it's got risen it.
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Yeah. All the kids love the sky Rizzi nowadays they do.
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It's hot right now. Yeah, Humira is the fourth. Not
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as catchy names. Jardians and Humeira. They're struggling there in
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the name department.
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Yeah, not the best, you know, and you want a
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good name. At some point we'll do a separate episode
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on just like the best pharmaceutical names.
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Oh yeah, but this is not that episode. No, but
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you get the gist. They're all over the place and
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they're trying to create creative names that are different, unique,
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something that's memorable.
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Yeah. So we've got these four we're gonna match them up.
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We got two matchups to begin. We're gonna talk a
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little bit about each of these commercials and then make
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our pick to see who wins. Those winners will advance
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and play against each other. Then we're gonna end up
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with a champion here. So our first matchup, we've got
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ozempic versus Let's talk a little bit about this ozempic
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ad You already kind of alluded to the jingle a
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little bit. Yeah, oh oh oh o zempic playing off
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the nineteen seventy four song Magic by Pilot, which I
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think most people would recognize. Oh oh oh it's magic,
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you know, never believe it's not.
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So it's the thing you hear, You hear magic. But
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you're saying zempic, Oh oh oh ozempic. You know it's
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a strange earworm of sorts because you're hearing the other
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song that is, you know, pretty iconic in that way.
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Yeah, a brilliant marketing move to play off that. And
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you know, just okay, we already know this song is
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burrowed in people's heads. Let's just stick our the name
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of our drug, right, on.
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There and the commercial is like most of the pharmaceutical commercials,
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the formula is pretty close to each They're all pretty
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close to each other. You know, it's upbeat. There's these
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everyday people who are moving through somewhat of an ordinary
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life in a cheerful almost lifestyle ad. Like they're just
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they're doing things and the chorus is catchy.
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You know, they're playing miniature golf. Every once in a
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while you'll see like big red letters that say oh,
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or they'll say oh uh huh like oh, like they'll
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tell you a stat about a one C and then
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they'll be like oh.
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And they're just trying to basically make the medication name memorable, right,
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They're trying to swap out that hook with the name
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of the medication, the pharmaceutical drug.
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Yeah. And you watch these, you know, if you watch
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any of these commercials in a row, you get the
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formula they almost have to follow, where it's what is it,
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what are the benefits or what is it shown to be?
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What is studies shown that it has done or can
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help with? Yeah, and then you know you're twenty seconds
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of your one minute out of disclaimer for side effects.
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So those are kind of the things you're like hitting
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in a row that they all kind of have to
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do in some way.
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If you're lucky, it's twenty seconds. Usually it's like forty
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five seconds of a one thirty commercial. It's like half
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of yeah, yeah, yeah.
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It really monopolizes, so they got to keep things. It's
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funny how they play that too, Like this, this one
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is very bright and it's again a lot of the
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people miniature golfing, a lady walking with a water bottle.
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There's like a mechanic putting an engine in a car. Yeah,
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and you know, you just get these like bright happy
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images as they talk about all the you know, don't
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share needles, don't take if you're allergic to ozempic, which
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is always my favorite, Like, oh, I shouldn't do that, huh.
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Like you know ahead of time that you're allergic to it? Yeah,
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Like oh, should I know that I'm allergic to oz epic?
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Oh?
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Maybe I should. And it's hitting all types of different audiences, right,
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It's all over the spectrum of different types of people
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in different situations. Because they don't want anyone to feel
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like they're not the one who should be taking it right, So.
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They're trying to hit all of it everybody at once,
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and everybody's happy.
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Yeah, it's not so much even the visuals that it
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is like this earworm quality to this one. Specifically for
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the ozonpic. I feel like they took that soft rock
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chorus and made it, you know, they turned it into
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a jingle essentially.
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Yeah, they really wrote it. So we got another one,
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you know, Humira also music related in some way or
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connected where that one we're going back and forth to
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sort of different people doing different things. This one's focused
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on just kind of one singular story, which is a
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little different. Here, we have a band playing in the
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studio and then suddenly, you know, the band stopped and
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the singer quickly walks away. Her bandmate's all looking concerned.
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Then we get the kind of voiceover that was like
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I was just not always where I needed to be,
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And then we get like a shot of an empty microphone.
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So that's kind of the setup here. You know, in
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this case Crohn's disease, it s alluded she's you know,
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running to the bathroom. You know, she can't make the
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music because she's always got to go to the bathroom.
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You know.
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Then we're in a concert and the band's just standing there,
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and one of the band members like saying to another person,
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like she all right, and the crowd's just all standing
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there waiting. I don't know why the band's not just
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like playing a little something. Everybody's just like standing. They're like,
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oh my god, what do we do?
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Yeah, they clearly don't have the expertise to say we
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should just keep playing. She'll come back. We'll play it
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off like we'll do a jam session, right.
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Yeah, pretend like it's part of the show. But then she,
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you know, she steps on stage, she raised her hand,
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she smiles, and then we hear about all the benefits
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of humyraor and of course the side effects too. But
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it's a good time. Everybody. The crowd's happy. Everybody smiled.
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The band piles back in there win a bago. It's great,
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and I think we ended we see him like playing
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a theater and things seem to be going a lot
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better for them. Things have changed for the band because
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of Humeira.
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I think what best describes this pharma commercial is a
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Reddit comment from a commenter Soviet Shooter. He says, how
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the hell do they book any gigs knowing there's a
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fifty to fifty chance their singer will no show because
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of a never ending series of asplosions. And I thought,
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you know, like this is this is the thing people
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recognize how absurd I mean, and I get it, like
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it is describing a real condition that people who have
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crones deal with, you know, like their stomach's are wreck
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and they have to go. Yeah, they have to go
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from whatever situation they're in. The fact that they picked
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the lead singer of a band to show that it's tough.
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Yeah, I mean there's something a little comical. You know,
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she's always running off stage or out of the studio
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because she's you know, crapping her pants.
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And I feel like they made the most extreme situation right, like, yeah,
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it wasn't a board meeting. It wasn't you know, something
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like I'm in the car with my kids and I
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need to find in the restroom. They're like, let's do
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the scenario where it's a rock band. I could just
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hear them in the like a conference room coming up
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with this ad spot and they're like, and it'll be
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like the lead singer, but we need to make them
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like young, so like young people get it that they're
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They could also have crones.
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Yeah, it's like your worst fear magnified put on the
250
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biggest stage. What's interesting too, when you really think about it,
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is you know, we're having this problem in the studio.
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It's like, hey, she's running out in the studio. You
253
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know we should do Let's go on tour.
254
00:13:56.840 --> 00:14:00.480
It's very true. They could have probably all of the
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00:14:00.519 --> 00:14:04.080
problem by just you know, Hey, let's get you situated first.
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00:14:04.159 --> 00:14:06.960
Let's figure out what's going on. Yeah, then we'll go out.
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00:14:07.279 --> 00:14:10.440
We'll get the krones settled down, and then we'll figure
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out the tour. But your health is most important now.
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They're like, let's just go. If we have some awkward
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pauses on stage, it'll be fine.
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People will understand.
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I don't know why they're going to the show though
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they have like an unrecorded album.
264
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They never got to record the album. They're like, success
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does not wait. We need to go.
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The people want to hear this music they've never.
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Heard so Humira an ozempic.
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00:14:36.879 --> 00:14:41.000
Yeah, what's our criteria here for who is winning? You know, like,
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how are you thinking about this?
270
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I'm thinking about this in two ways. One is the
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memorableness of it, and then I'm also thinking about if
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we're talking about cringe, you know, we have to think
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of the cringe factor. I will say Ozempics is less cringey.
274
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It's more memorable, but it's less cringey.
275
00:15:00.960 --> 00:15:04.679
Yeah, it's it wins catchy, right, but it doesn't win cringey.
276
00:15:04.960 --> 00:15:07.759
The problem with the Humeira though, is like it's not
277
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as memorable, but also like it's got a lot of
278
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things that sort of heard it. In this matchup, I
279
00:15:13.440 --> 00:15:17.720
think I would probably side with ozepic because it's got
280
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the jingle. It still has some cringe with the weird
281
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situations that they're in and stuff like that, but it's
282
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not quite to the level of hume Era. But the
283
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catchiness and the jingle and the earworm quality of it
284
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makes it feel like it comes out on top.
285
00:15:32.879 --> 00:15:35.679
Yeah, I think you're right. I almost don't want. I
286
00:15:35.840 --> 00:15:37.600
like the hum Era a little better in that it's
287
00:15:37.639 --> 00:15:40.360
a story and it's kind of clearer, uh huh, and
288
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it's funnier to me. Yeah, it is funnier in that way.
289
00:15:44.120 --> 00:15:47.600
But I do think the ozempic is just a little
290
00:15:47.679 --> 00:15:50.080
more dominant. You know, it's kind of just playing the
291
00:15:50.120 --> 00:15:53.759
marketing hits, and that makes me want to push away
292
00:15:53.759 --> 00:15:55.759
from it, but I can't deny it, you know what
293
00:15:55.799 --> 00:15:58.240
I mean. It has a familiar catchy song, it's banging
294
00:15:58.320 --> 00:16:02.399
on the name, it's using almost stock like images. It
295
00:16:02.480 --> 00:16:07.320
is if you're like parrotying a pharmaceutical commercial. This is
296
00:16:07.399 --> 00:16:10.279
like the prototype for sure. So in that way, it's
297
00:16:10.279 --> 00:16:13.399
almost like it just wins by default in some ways,
298
00:16:13.399 --> 00:16:14.000
you know what I mean.
299
00:16:14.200 --> 00:16:16.200
Yeah, I would say I would give this too. Is
300
00:16:16.200 --> 00:16:16.639
that big?
301
00:16:16.919 --> 00:16:19.240
Yeah? I think it's going forward. Let's move on to
302
00:16:19.320 --> 00:16:20.480
our next matchup.
303
00:16:20.919 --> 00:16:24.879
Yeah, and the next one is Jardians and sky Rizzy.
304
00:16:25.679 --> 00:16:29.960
So Jardians is an interesting little turn on your classic
305
00:16:30.240 --> 00:16:34.519
pharma commercial in that it immediately, you know, takes off
306
00:16:34.639 --> 00:16:38.039
like a musical. We start on a city block with
307
00:16:38.159 --> 00:16:41.480
several women outside of building just busting into song. You know,
308
00:16:41.679 --> 00:16:44.639
I have type two diabetes, but I manage as well.
309
00:16:44.960 --> 00:16:48.000
It's a little kill with a big story to tell.
310
00:16:48.440 --> 00:16:53.720
I take one's daily jardience, you know, clearly lip syncing,
311
00:16:54.240 --> 00:16:58.240
dancing around as they're singing on the city street. There's
312
00:16:58.320 --> 00:17:01.279
like a crossing guard there too, you know. And then
313
00:17:01.320 --> 00:17:04.880
we cut away and now the singer is at the park.
314
00:17:05.359 --> 00:17:09.160
Everything's very bright and colorful. We even get like an
315
00:17:09.240 --> 00:17:12.480
overhead shot and you can see the choreography of people,
316
00:17:12.559 --> 00:17:15.720
you know, moving in sync. It almost looks like where
317
00:17:15.759 --> 00:17:18.519
people were in the ozembic Ad. You know, it almost
318
00:17:18.519 --> 00:17:21.279
looks like they're using the same sets in some sense.
319
00:17:21.440 --> 00:17:24.680
Oh yeah, or at least the same cinematography or something.
320
00:17:24.880 --> 00:17:28.200
This lady's singing. Then the local mailman walks by and
321
00:17:28.279 --> 00:17:32.720
starts telling us the benefits of Jardians as he dances
322
00:17:33.160 --> 00:17:36.119
with the singer. Then things is where things get a
323
00:17:36.119 --> 00:17:40.200
little weird. There's kind of a moment of twist where
324
00:17:40.200 --> 00:17:43.400
we kind of pull back and we see a camera
325
00:17:43.759 --> 00:17:47.759
and like production crew that is recording this whole musical scene.
326
00:17:47.880 --> 00:17:50.720
So now it's like a wall has been broken. The
327
00:17:50.839 --> 00:17:53.680
music doesn't stop, the singing and dancing stops. The singer's
328
00:17:53.720 --> 00:17:56.160
kind of like, you know, steps off out of the scene.
329
00:17:56.319 --> 00:17:59.000
People start kind of gabbing, and we're at the same point.
330
00:17:59.000 --> 00:18:01.319
We're getting all the side effects and stuff like that.
331
00:18:01.759 --> 00:18:03.559
We started out on this musical and then we kind
332
00:18:03.559 --> 00:18:06.400
of stepped behind the scenes of it, and now we're
333
00:18:06.400 --> 00:18:09.000
to seeing these people who I assume are in real
334
00:18:09.039 --> 00:18:12.119
life taking this product. I don't know. It's a real
335
00:18:12.160 --> 00:18:15.960
twist where they like pulled back the veil. You know,
336
00:18:16.000 --> 00:18:17.960
it's like a meta element in there.
337
00:18:18.240 --> 00:18:19.440
It broke the fourth wall.
338
00:18:19.839 --> 00:18:22.039
They did in like a way that I was like
339
00:18:22.119 --> 00:18:24.720
almost jarring. I was like, Oh, what are we doing here?
340
00:18:25.000 --> 00:18:27.599
Yeah, Like, this is not a lady who's just excited
341
00:18:28.000 --> 00:18:34.400
about taking Jardians. It's a lady who's singing and talking
342
00:18:34.440 --> 00:18:39.039
about liking Jardians. But she's part of a musical number
343
00:18:39.279 --> 00:18:44.200
slash dance number that is promoting Jardians on purpose.
344
00:18:44.759 --> 00:18:49.119
But in real life, she's a person who is taking Jardians.
345
00:18:49.160 --> 00:18:49.640
I think.
346
00:18:50.319 --> 00:18:53.599
Yeah, like you're showing us how exciting it is and
347
00:18:53.640 --> 00:18:55.880
what you're capable of when you're on Jardians.
348
00:18:56.039 --> 00:18:58.559
Yeah, it gave you all the familiar elements, but a
349
00:18:58.599 --> 00:19:02.240
different formula here. But again still the same bright colors,
350
00:19:02.359 --> 00:19:05.680
the you know, cheeriness. We're still singing about lowering a
351
00:19:05.759 --> 00:19:07.680
one C. So that's a lot of the same stuff.
352
00:19:07.880 --> 00:19:10.640
It's just we kind of packaged it a little bit different.
353
00:19:10.720 --> 00:19:13.400
You know, somebody like I'm gonna try something different with
354
00:19:13.440 --> 00:19:14.079
this script.
355
00:19:14.240 --> 00:19:18.279
They definitely get creative with them as much as they can, right, Yeah,
356
00:19:18.359 --> 00:19:21.319
you're right, there's always this cheerfulness to them in the
357
00:19:21.400 --> 00:19:25.880
sky Rizzy. But it's a bright, glossy pharma ad, right,
358
00:19:25.960 --> 00:19:30.319
it's the same kind of situation. They're sunshine, yeah, sunshine,
359
00:19:30.440 --> 00:19:34.920
cheerful people out in the world doing normal, everyday kind
360
00:19:34.920 --> 00:19:39.359
of care free lifestyle. Stuff. Starts off with a woman
361
00:19:39.440 --> 00:19:42.599
on a bicycle. She's on a mountain bike. She puts
362
00:19:42.599 --> 00:19:45.640
on her helmet and she's ride with looks like might
363
00:19:45.640 --> 00:19:48.200
be a significant other. Then there's like a guy and
364
00:19:48.240 --> 00:19:53.279
a little girl there, he's blown bubbles, you know, people driving.
365
00:19:53.960 --> 00:19:59.039
And here's what it is about this commercial. What stands
366
00:19:59.039 --> 00:20:03.559
out the most is the yep right. Unlike Ozempics ad,
367
00:20:03.839 --> 00:20:08.759
which borrowed from the older hit song, sky Rizzy's campaign
368
00:20:08.880 --> 00:20:17.519
uses this original song nothing is Everything. And this is
369
00:20:17.559 --> 00:20:19.839
what's funny about it, you know, like it's the reason
370
00:20:19.839 --> 00:20:22.839
why people remember the ad. I think, or would remember
371
00:20:22.880 --> 00:20:26.519
the ad, you know, because the user reactions out there
372
00:20:26.599 --> 00:20:30.680
are mostly on how catchy the tune is, and they're
373
00:20:30.720 --> 00:20:35.400
focused on that versus the medical details. It turns symptom
374
00:20:35.519 --> 00:20:39.599
free skin into a feel good anthem because they're saying
375
00:20:39.720 --> 00:20:44.960
nothing meaning you know, your clear skin, it's visible from
376
00:20:45.000 --> 00:20:50.200
flare ups is everything? Right, weird? Nothing is everything, but
377
00:20:50.720 --> 00:20:51.039
you know.
378
00:20:51.559 --> 00:20:54.440
It's a hilarious it almost seems like a joke title.
379
00:20:55.000 --> 00:20:56.240
It does, but it makes it.
380
00:20:56.279 --> 00:20:59.319
It does make sense in the way they're using it.
381
00:20:59.519 --> 00:21:02.400
Yeah, the same kind of thing people in their everyday
382
00:21:02.440 --> 00:21:06.240
lives dealing with this this struggle and sky Rizzy is
383
00:21:06.279 --> 00:21:08.920
going to solve that struggle. So it's got the jingle
384
00:21:08.960 --> 00:21:12.079
going for it, which is the catchiness. It's got the
385
00:21:12.200 --> 00:21:16.279
name sky Rizzy. If we're comparing the two. Here's my
386
00:21:16.519 --> 00:21:20.039
problem is that sky Rizzy definitely feels like it should
387
00:21:20.079 --> 00:21:22.559
come out on top. But Jardians is so crazy. I
388
00:21:22.559 --> 00:21:26.799
don't know, something so weird and awkward about Jardians that
389
00:21:26.880 --> 00:21:29.079
I'm like, I kind of want to pick it solely
390
00:21:29.119 --> 00:21:31.839
for this. I don't like the lyrics. I don't like
391
00:21:31.920 --> 00:21:35.480
anything about it. I think it's very strange and just awkward.
392
00:21:35.720 --> 00:21:38.880
You know, where she comes out, she's like standing on
393
00:21:38.920 --> 00:21:41.920
the stairs and she's singing in the Jardians Commercially, You're like,
394
00:21:42.079 --> 00:21:44.640
these lyrics just don't make me feel good.
395
00:21:47.240 --> 00:21:50.640
It's not like, you know, nothing is everything which has lyrics,
396
00:21:50.720 --> 00:21:53.680
Like things are getting clearer. Yeah, I feel free to
397
00:21:53.759 --> 00:21:55.559
bare my skin. Yeah that's all me.
398
00:21:57.359 --> 00:22:00.359
Yeah, that's I mean. But when it's so and it's
399
00:22:00.359 --> 00:22:03.240
not the person on screen singing it and it's just
400
00:22:03.279 --> 00:22:06.559
this like ethereal song that's playing, I think it's a
401
00:22:06.599 --> 00:22:09.000
little easier to digest or to consume.
402
00:22:09.880 --> 00:22:12.799
I agree with you, sky Rizzy. I liked that they
403
00:22:12.799 --> 00:22:15.279
did the song, and I like that it's really like
404
00:22:15.519 --> 00:22:17.480
a if you just heard it off hand, you'd be like,
405
00:22:17.599 --> 00:22:21.359
that's any pop song on the radio, Yeah, you know,
406
00:22:21.720 --> 00:22:24.240
and it's almost I was thinking I was watching. I
407
00:22:24.279 --> 00:22:25.599
was like, you know, it would be a good idea
408
00:22:25.640 --> 00:22:29.599
if somebody did like a eighty sitcom theme song or
409
00:22:29.640 --> 00:22:32.119
something and like made the commercial kind of to be
410
00:22:32.319 --> 00:22:34.640
like that for one of these Yeah, like that could
411
00:22:34.680 --> 00:22:37.279
be more you know, memorable. My problem with the sky
412
00:22:37.359 --> 00:22:39.440
Rizzy is they have this song. I wish they would
413
00:22:39.480 --> 00:22:42.519
have done something a little more visually interesting to go
414
00:22:42.640 --> 00:22:44.920
with it, or a little something a little different. I
415
00:22:45.000 --> 00:22:46.799
liked the Nothing is Everything, and I think it's kind
416
00:22:46.799 --> 00:22:49.680
of funny. The commercial itself is visually kind of lame.
417
00:22:50.279 --> 00:22:53.920
Yeah, if the visuals were better, I think sky Rizzy
418
00:22:53.960 --> 00:22:56.920
could probably take the crown there in this matchup.
419
00:22:56.960 --> 00:22:59.200
But Jardians Thid is a little more off the wall
420
00:22:59.240 --> 00:23:03.640
and the a twist here is just it's kind of bizarre, unnecessary,
421
00:23:03.759 --> 00:23:06.119
But I like that they did it. It makes it
422
00:23:06.160 --> 00:23:07.359
different than the other ones.
423
00:23:07.599 --> 00:23:10.720
Yeah, that's the thing that that was the creativity there
424
00:23:11.160 --> 00:23:13.400
that I think took it over the edge. You know,
425
00:23:14.079 --> 00:23:16.559
like you said, you pull back the curtain and you're like,
426
00:23:16.640 --> 00:23:21.920
what's happening now? That combined with the severe awkwardness of
427
00:23:22.000 --> 00:23:25.480
the lyrics of that one. It's like in her singing
428
00:23:25.519 --> 00:23:27.960
and she's got you know, it's just it's just very weird.
429
00:23:28.119 --> 00:23:31.200
Her eye contact is also very strange with the camera
430
00:23:31.279 --> 00:23:31.920
the whole time.
431
00:23:32.319 --> 00:23:35.440
Yeah. Yeah, you feel like it's a little intense on you.
432
00:23:35.720 --> 00:23:37.720
There's a lot of parts of it that just make
433
00:23:37.799 --> 00:23:41.319
you uncomfortable, which is another reason I think it needs
434
00:23:41.319 --> 00:23:45.119
to advance before we eliminate sky Rizzy. Here, I'll tell
435
00:23:45.160 --> 00:23:49.359
you a quick sky Rizzy story about how deep these
436
00:23:49.480 --> 00:23:52.000
ads are getting in our culture. I think it was
437
00:23:52.119 --> 00:23:54.279
a couple of years ago, probably when my kids were
438
00:23:54.279 --> 00:23:57.039
even younger. We were out to eat one time and
439
00:23:57.039 --> 00:23:59.759
they were like fighting at dinner and my son said
440
00:23:59.799 --> 00:24:02.160
to me, my daughter or something along the lines of,
441
00:24:02.680 --> 00:24:06.680
you have moderate severe plaxoriasis. You need to get some
442
00:24:06.759 --> 00:24:07.799
sky Rizzy.
443
00:24:09.680 --> 00:24:12.039
Oh man, you should pick you should pick sky Rizzy
444
00:24:12.200 --> 00:24:12.920
just for that reason.
445
00:24:12.960 --> 00:24:15.000
It's thought it was hilarious, but it was like, where
446
00:24:15.000 --> 00:24:16.920
did that even come from? And it's just like, you know,
447
00:24:17.079 --> 00:24:21.039
these online ads are just seeping into their brains right.
448
00:24:21.359 --> 00:24:24.079
Picking up a few of like the comments that have
449
00:24:24.359 --> 00:24:27.039
come up, and there were a couple that stood out
450
00:24:27.079 --> 00:24:29.559
to me. One was from a deleted commenter of the
451
00:24:29.720 --> 00:24:34.480
Jardians m h and they said the part where she
452
00:24:34.640 --> 00:24:37.079
is dancing lives in my nightmares.
453
00:24:40.559 --> 00:24:41.279
That's accurate.
454
00:24:41.559 --> 00:24:44.680
I mean it is right like it does feel almost
455
00:24:44.720 --> 00:24:47.920
like it should be a horror movie. And then there
456
00:24:48.039 --> 00:24:52.519
was a Narwal's Galore that said that fucking song lives
457
00:24:52.519 --> 00:24:54.400
for rent free in my head and I can't make
458
00:24:54.440 --> 00:24:57.319
it stop. I don't know why that song is as
459
00:24:57.440 --> 00:25:01.119
catchy to them, you know, the sky rich Ones probably
460
00:25:01.359 --> 00:25:03.880
a little bit better in terms of song quality anyway.
461
00:25:04.359 --> 00:25:07.079
Yeah, I always like to hear from the people. So
462
00:25:07.160 --> 00:25:10.920
then we head into you know, our final matchup. We're
463
00:25:11.039 --> 00:25:17.640
left with Ozempic oh oh oh Ozempic and Jardians the
464
00:25:17.720 --> 00:25:23.119
type two diabetes musical metamusical. This is uh, this is
465
00:25:23.160 --> 00:25:25.799
the tough one putting these two together, which are the
466
00:25:25.839 --> 00:25:27.079
same but different.
467
00:25:27.640 --> 00:25:27.960
M M.
468
00:25:28.480 --> 00:25:32.319
They're very much the same but different. And here's the thing.
469
00:25:32.559 --> 00:25:36.039
One is much more cringey than the other one. One
470
00:25:36.160 --> 00:25:38.880
is much more catchy than the other one.
471
00:25:38.720 --> 00:25:39.319
And the other one.
472
00:25:39.400 --> 00:25:42.599
Yeah, it's a tough one. And I will say I
473
00:25:42.599 --> 00:25:46.680
would have to probably side with Ketchi over the Cringey,
474
00:25:47.079 --> 00:25:50.720
even though the Cringey is a funnier win. But Ketche
475
00:25:50.759 --> 00:25:52.920
is like this thing where I only had to hear
476
00:25:53.720 --> 00:25:56.920
the ozempic one once and it's been stuck in my
477
00:25:57.000 --> 00:25:59.119
head for a couple of days now.
478
00:25:59.640 --> 00:26:02.480
Yeah, it's a tough beat the marketing side of me.
479
00:26:02.599 --> 00:26:05.440
You know, you kind of like revert back to it. Yeah,
480
00:26:05.519 --> 00:26:09.000
the Jardiance one. For as much as it gives you
481
00:26:09.079 --> 00:26:11.880
for like the interesting pieces of it, you don't necessarily
482
00:26:12.000 --> 00:26:17.519
leave it remembering what the actual medication was, right, or
483
00:26:17.519 --> 00:26:19.400
what it does, you know, I mean, that's not stuck
484
00:26:19.400 --> 00:26:22.599
in your brain. You're just like that was weird and uncomfortable,
485
00:26:22.799 --> 00:26:26.279
kind of interesting. But in a week somebody's like, what
486
00:26:26.359 --> 00:26:28.920
was that for? I don't know if I'll remember Jardians
487
00:26:29.240 --> 00:26:32.200
And part of that comes back to just the name, right,
488
00:26:32.279 --> 00:26:34.039
But it's also the you know, the treatment.
489
00:26:34.519 --> 00:26:38.039
Yeah, the treatment. It does lose site a little bit
490
00:26:38.079 --> 00:26:42.440
of what it does. It maybe has more focus on
491
00:26:42.799 --> 00:26:46.880
the side effects than what it actually solves. I'm solely
492
00:26:46.920 --> 00:26:51.240
focused on the dance number that's strangely happening in this
493
00:26:51.319 --> 00:26:55.240
little town and not what the product is.
494
00:26:55.720 --> 00:26:59.000
Yeah, it gets lost in there a little bit. You're right,
495
00:26:59.119 --> 00:27:03.000
o Zepic. I mean, they're just basically showing you stock imagery.
496
00:27:03.039 --> 00:27:05.720
But all the money they paid, whatever they paid to
497
00:27:05.839 --> 00:27:08.960
license that song was worth it a thousandfold.
498
00:27:09.400 --> 00:27:12.359
Yeah, because everybody goes around singing that song after they
499
00:27:12.359 --> 00:27:13.000
see that ad.
500
00:27:13.200 --> 00:27:15.440
You know what I mean, You're oddly like now, I
501
00:27:15.519 --> 00:27:18.000
want to walk on the streets with my water bottle
502
00:27:18.039 --> 00:27:20.240
and go play miniature golf. That's all I want to do.
503
00:27:21.799 --> 00:27:23.480
I need a weight loss drug.
504
00:27:23.640 --> 00:27:26.319
It's a tough beat. I mean, it's just it's a dominator.
505
00:27:26.839 --> 00:27:29.400
Mm hmm. I think the winner is Ozempic.
506
00:27:29.519 --> 00:27:33.000
Yeah, the winner is Ozempic. Sorry Jardians, but you have
507
00:27:33.160 --> 00:27:36.240
the you know, pride knowing you were the runner up,
508
00:27:36.599 --> 00:27:38.480
and you're probably the cringiest one of all.
509
00:27:39.079 --> 00:27:42.160
I'll give it to mister Squirrel who said the commercials
510
00:27:42.359 --> 00:27:44.759
make puppies seem sad and I want the company to
511
00:27:44.799 --> 00:27:47.359
die in a dumpster fire for crimes against humanity.
512
00:27:47.640 --> 00:27:49.079
This is all pharma ads.
513
00:27:49.319 --> 00:27:52.960
I think he's talking about these ozempic commercials. Maybe there's
514
00:27:53.000 --> 00:27:53.599
more than one.
515
00:27:53.880 --> 00:27:55.160
Oh okay, yeah.
516
00:27:55.240 --> 00:27:57.880
This is the thing that I will I would leave
517
00:27:58.119 --> 00:28:01.400
people with, is that there's a lot of these out there.
518
00:28:01.880 --> 00:28:05.880
So if you are online at all, if you've ever
519
00:28:05.920 --> 00:28:08.680
watched television at all, you know what we're talking about.
520
00:28:08.799 --> 00:28:10.279
Here's the thing. If I'm going to give you a
521
00:28:10.279 --> 00:28:15.720
little takeaway, Okay, I would say, I think what this
522
00:28:15.839 --> 00:28:20.359
proves is that the true champion of pharma commercials and
523
00:28:20.480 --> 00:28:24.240
pharma commercial march madness isn't just one ad. It's the
524
00:28:24.400 --> 00:28:29.079
entire formula. You know, We're taking one catchy song, add
525
00:28:29.119 --> 00:28:32.480
some smiling people in a park, sprinkle in a terrifying
526
00:28:32.559 --> 00:28:36.559
list of side effects, and boom instant brand recall. Right,
527
00:28:36.680 --> 00:28:40.519
like ozempic. You are remembering that name for all time
528
00:28:40.839 --> 00:28:43.799
because of that. And these ads make us cringe. But
529
00:28:43.880 --> 00:28:47.599
they also prove that in marketing, annoying and effective are
530
00:28:47.599 --> 00:28:50.359
sometimes disturbingly close.
531
00:28:50.440 --> 00:28:53.839
Cousins well said, that is that is very well said,
532
00:28:53.839 --> 00:28:57.160
and I would you know tag on there. Obviously, the
533
00:28:57.200 --> 00:29:00.519
heavy use of music in all these there's a key
534
00:29:00.839 --> 00:29:04.000
key player in how they're banging these nails into your
535
00:29:04.000 --> 00:29:04.839
brain a little bit.
536
00:29:05.160 --> 00:29:05.279
Yea.
537
00:29:05.359 --> 00:29:07.319
The only other thing I can add to that really
538
00:29:07.440 --> 00:29:09.200
is nothing is everything.
539
00:29:09.240 --> 00:29:15.119
And sometimes everything is nothing. Damn right, dam Well, that's
540
00:29:15.119 --> 00:29:18.880
it for today's episode. You can find current and past
541
00:29:18.920 --> 00:29:22.839
episodes of the podcast on Speaking Human dot com.
542
00:29:23.240 --> 00:29:25.920
We'll be back in two weeks with another episode of
543
00:29:26.039 --> 00:29:29.519
Speaking Human, Catch it then Humans.
544
00:29:31.480 --> 00:29:33.440
Speaking Human.
545
00:29:39.160 --> 00:29:42.839
Warning, listening to this episode may cause earworms, bracket related delusions,
546
00:29:42.839 --> 00:29:46.559
aggressive eyebrolling, spontaneous yelling at your television during commercial breaks,
547
00:29:46.640 --> 00:29:47.720
and diarrhea,