THE ESSENTIALS - Waders, Jackets, Pants, Boots & More with DIRTY'S Outerwear - Jason Goldberg EP.34

Robby Nelson: You were listening to the Southern Flight podcast a couple weeks ago, or I guess it may not even been that long ago, a couple episodes ago. I I came on here and I told y'all about a company that I met while I was at DUX. Now, again, I'm not affiliated with this company, so this isn't like a paid
Jason Goldberg: Okay. .
Robby Nelson: sponsorship or anything like that. this was more so I was walking around and they caught my eye. And when I say they, I mean their product. When I was walking around, caught my eye. And I kept finding myself kind of going back around there and looking again and looking again. And one of the first things I was looking at was a pair of waders that they had there. And
Jason Goldberg: .
Robby Nelson: now granted, I've I've got two pair of waiters already, and one was brand new last year. So I did not need a new pair of waiters, but I just kept like, man, those look, those are pretty they they're just intrigued me, I guess, for lack of better, better word there. So I kept going back and then finally One of the guys wasn't busy and walked over and started talking to me about him. And and then I noticed how friendly the guy was that I was talking to. And I unfortunately I don't remember his name particularly, but I wound up talking to all of them and including on day two the owner
Jason Goldberg: Hmm.
Robby Nelson: of the company and or the founder, owner all the above of of the company. And he wound up spending about 45 minutes with me roughly, just talking about their product, how he got started, why he started the company. one of the cool things I loved about it was they're a Georgia-based company. Obviously, y'all that listen to this podcast know I'm sitting in Georgia right now talking to you. so I asked him would he come on here to talk about some of their products and he agreed. It is on a Sunday when this podcast comes out. It will not be Sunday, but it well
Jason Goldberg: You
Robby Nelson: it may be, but it's not this Sunday at least. But anyway. We're recording this as of a Sunday, and I want y'all to know this gentleman right here is sitting in his office on a Sunday, and he just had somebody come in with work related questions. They're doing some repairs and stuff, and I don't know what exactly what all they're doing, but I do know that they're working on a Sunday. I gathered that much out of it. so th that's another another bonus to this company. but that fellow that I'm talking about is Mr. Jason Goldberg. How are you doing today, sir?
Jason Goldberg: I'm good. Thank you very much, Robbie.
Robby Nelson: Yes, sir. Thank you for coming on and thanks for taking all the time to sit down and talk to me about it the other day. So guys, they have, you know, your full line. I mean, they have your deck style boots, they have hunting boots, they have very nice waiters, which we're definitely going to talk about. I I think they have two different sets. I'll let him I'll
Jason Goldberg: Correct.
Robby Nelson: let him go over that. They had one of the things that intrigued me, I've got a premium Rain jacket. Now I I I'll say the name if if he tells me to take it out, I'll take it out if I need to. But I've got a Sitka Delta wading jacket that I've had for a l for a little while and I've got one of the pockets ripped out on it. And it's be
Jason Goldberg: It's actually the best product they ever made in my opinion. The Delta
Robby Nelson: The Delta okay, so I've got the
Jason Goldberg: Wade Jacket in my opinion was the best item that Sitka ever made on the hunting side. At least for waterfowl because that's what I do. It was a great product and I think they've actually dropped it out of the line. I could be wrong on that but that was a go-to for myself and our team when we wore Sitka years back.
Robby Nelson: Okay. So I had a pocket ripped out and I and I told him I was looking at their I said, hey, do you have a jacket that's similar to this? And he took me over there and showed me, man, and this thing was nice. It felt beefy, like very well made. If I'm remembering correctly, it had dive zippers on it. I mean, just a premium product from the word go, just looking at it. And I got to talk to him. I said, Yeah, mine ripped. And he said, let me guess it ripped in the pocket from putting shells in it. And I said, Yeah, you can tell that either he or somebody had had had the same issue. So they actually had their pocket bigger on theirs to accommodate for the shell. So it's the little things like that that I noticed that, okay, well, you know, these guys are actually hunters above and beyond just just you know, selling product and building product to sell, they hunt.
Jason Goldberg: .
Robby Nelson: Which means a lot because they know what works and they know what needs to be improved upon. So anyway, enough of me rambling on. Let's let Jason talk about the company. So Mr. Goldberg, if you'll just start wherever you want to start as far as like I I think a good place would start would be why did you start this company? And also tell the folks your background of how this kind of got going.
Jason Goldberg: Okay, so it's multifaceted questionnaire or
Robby Nelson: Yes.
Jason Goldberg: subject that for starters, excuse me. I grew up in Dalton, Georgia in the textile industry. My family's been in the carpet industry since the early 70s. And I've obviously been involved in the carpet industry and various other textile products and about let's see about 13, 14 years ago, I got involved in lightweight industrial fabrics and industrial fabrics are the fabrics that drive numerous industries that go into items that consumers use every day. There's 13, 14 of them in most automobiles. For instance, the seats on automobiles have numerous ones on the inside, maybe on the inside of the back pocket. They're typically the fabrics that are on the B surface. So A surface is what you see, B is behind that C, D, E, in the layers and all the way to like the backside of a mattress or the bottom of a box spring or the bottom of a piece of furniture. Those are types of industrial fabrics. Also your products that are for all your wipes products. That's consumer industrial fabric, almost all your wipes products are made with lightweight non-woven fabrics. Your filtration fabrics are typically the same thing. And it just goes on and on and on. And what I liked about that was you could develop a nice little niche product and be able to sell it into a huge market and be very successful. which is having a little tiny piece of the business and because the fabrics are worldwide and it's actually one of the largest industries in the world it gave me a lot of opportunities to do product development which is what i enjoy and by helping companies develop either an integral component of something that they use and i'll give an example i just happen to have a piece right here even this is a spacer fabric right here and That is a Ford King Ranch leather. Okay, you see those two bonded
Robby Nelson: Okay.
Jason Goldberg: together. And that spacer fabric is what allows the air to come through. So this will be perforated on the leather side. And that's what allows the air and the heat to come through is the spacer fabric. So working with companies like the seat manufacturer for Ford in this particular instance. It's enjoyable to work on helping them develop something that solves a problem for them or gets them a better cost or gets them a better production lead time. Anything that might help them improve their product or make things easier is an opportunity for me. So that particular item there, that's in its final stage of... of approval right now, believe that'll be starting after the first year will be in most of the F-150s that have heated and cooled seats. Kind of just giving an example of something. So for me, that's fun because I get to go out and see our products in action in somebody's automobile. And if you look at that, you don't see our product because this is the face you see, but we're right on the back of it.
Robby Nelson: Right.
Jason Goldberg: And that is the type item. that we do. We very rarely have a surface item, an A surface. So we might be the back of a headliner. We might be the underneath the surface of the seats. We might be in a, if you grab like a, an F-150 or I think my Expeditions got it in it. You pull the back on the driver's seat. If you're behind it in the passenger seat behind you pull it back. You look, there's a fabric in there. That's the type of fabric that we do. But those things you don't readily see. You don't know they're there, but we supply them. And it could be any given time we could have 10 different products in automotive business, we might be down to one. It's cyclical, you just never know how it's gonna be. But in the flooring world, we supply numerous rug non-skid backings, specialty soft backings for carpet. especially fabrics for making industrial cushion, industrial pad to go underneath carpet. We do inner mattress fabrics for companies like Cerda and Simmons. Currently we're not, but we have done those numerous times in the past. Like I said, it can be simple because... You might be supplying today, they get bought out by somebody else that has a different supplier, you end up washed up in the wash, but a lot of times you end up back in there because they need your help.
Robby Nelson: Right.
Jason Goldberg: But a lot of filtration products that we supply the fabric for, and we do feminine wipes for a company that makes Vagicell, we make their feminine wipe. We don't make the finished product, we make the fabric that goes into it. And to give an example, I think that's like 40 million of those a year that we do. And if you think about that and the technology that you have to be able to do and the quality level that you have to be able to bring to be able to do that day in, day out and stay a supplier is very rigid. It's very structured. And we do it with a very small staff and with great partners. And that's kind of about that. And that company is our fabric company, which is Solution Design Products. From there, What got me into this business of Dirty's Outerwear was a lot of my hunts, I would take myself and friends of mine and blend them with customers and with maybe partners. And we'd come together, maybe we have a group of eight to 12 guys hunting on a three, four, five day hunting trip. Maybe Canada, maybe Tennessee, Arkansas. Kansas, Missouri, you never know where we would go, be anywhere within reason. you know, just, customers became friends because of that, friends became friends with customers, partners became friends with customers, they became friends with friends, it just formed a great group of great individuals that enjoyed the outdoors and a good opportunity to get out of the office but still be able to do business. So we were doing that for quite a few years and for the most part, a lot of us wore shit gear and they made a lot of good products, provided a lot of good inspiration. I think they kind of got away from being a company that make just really good products to a company that became more corporately owned. I don't mind saying that. I'm not saying they make bad products. I just think that when you become more corporately motivated, your focus can go away. over time and you know with that what happened was we're wearing some of their products and I really liked that Delta waiting jacket we spoke of before and I thought man I want to try their waders out but I wanted to do it in person so I went to a store that had them in stock I tried them on and I thought you know they're pretty nice and all but it was really hung up on $999 and it wasn't the money I can put 20 people instead of Sitka waiters never even notice a difference. Not saying that arrogantly, I'm just saying it's not money driven, okay? It was about value driven. And when I looked at that, I didn't buy them and I couldn't quit thinking about it. And because we have our own production in Asia, I'm very well versed in what it takes to bring products from Asia manufacturing to the United States to sell or Canada or Europe. I understand how to do it. and what it takes and the cost of doing that. And I'm looking at those waivers and I'm like, no way, no way. This would have been almost nine years ago now when I started this process. And I'm looking at them and I'm saying those are about $125 a pair to the door in the US. And that's pre-tariff, so there's more costs in them today. They're not as cheap as they were. You got inflation that's involved in there. But if you back it up all the way back eight, nine years ago, I just couldn't get over that. So after our hunt the next day, we're hanging around the breakfast table and I just blurted out to the crew, hey, do you think if I could make a set of waders as good or better than Sitka's at 25 to 30 % less, do you think people would buy them? And everybody's yeah, yeah, yeah, yeah, yeah. So that led to me in my spare time when I was traveling to Asia, which I'll typically do five to six trips a year for business. And if I had some spare time, I'd have my Asia manager book me meetings at different waiter manufacturers, garment manufacturers, and I just started looking into trying to figure out if we wanted to do it and if we were going to do it, how were we going to do it and be different. that went on with, know, generation one, generation two, three, four, five, six, whatever we kept tweaking products till in 23, we felt like we were pretty well there. We were slowed down significantly 20. 20, 21 because of COVID and then barely got going late
Robby Nelson: Yeah, everybody was. Yeah.
Jason Goldberg: 22 and then got the final, I don't want to say final stamp, but the basic product you see today is what we finalized in 23. We added a few little nuances that if I didn't tell you, you wouldn't even know they were there. So that product we brought out into a light or a soft release that went out to industry professionals, guides. People that we knew, people we didn't. When I say industry professionals, might have been somebody that worked for True Temper, might have been somebody that worked for NWTF, might have been somebody that worked for DU, might have been somebody that worked for... I'm brain cramp, I'm Benelli. I was just trying to remember some of the people that wore our stuff.
Robby Nelson: Right.
Jason Goldberg: And so we put about 300, 400 pairs out into the full practice with, you know, to be honest, I kept expecting to get the phone call that the boot fell off, the zippers are junk, all this stuff that went wrong. And we got to the end of year and we had two phone calls about nuances. That was
Robby Nelson: two.
Jason Goldberg: it, two. We didn't have a single failure.
Robby Nelson: That's awesome. And and you said you sent out a a few hundred pairs that year?
Jason Goldberg: That was a little over 300 pairs. Yeah. And
Robby Nelson: Little over three hundred. Well that that
Jason Goldberg: that went to just a hunter like you, somebody that hunts 35 days to 60 days, it went out to some guys that were hardcore, were college kids that were, I mean, they're getting out every day and hitting every stake they could possibly hit. Some of those guys were putting over a hundred days on them and they were ruffling stuff. I mean, once they tear up an anvil in a sand pile, I'm not kidding you, they could tear up anything. And
Robby Nelson: I heard that.
Jason Goldberg: for me, knowing how much it costs to do that experiment, that was just, if you're gonna do it, you're just gonna make them and put them out there and take whatever feedback comes back, be prepared for it. And then do an assessment. And when that happened, it was like, okay, so now if we're gonna do this, what are we gonna do? I just wanted to do a little waiter company. I thought, well, if I could do a little waiter company and develop a nice little waiter business and when I retired at the point, know, that would have been the fall of 23. So I would have been 56 at that time. You know, I'll be 60 this year. So I, yeah, that was before my birthday. So, you know, I would have been 56, 57 and... This year I'll be 60 in December. So it was like, for me it was like, if I could just develop a little business that'd give me something to do in retirement. And I was thinking five, six years, maybe 65, 67, I'd slow down and back away from the fabric business. But I wanted something to do, something that would give me some purpose and keep me out of the house and give me a reason to go hunting because I am a hunter. you
Robby Nelson: Amen.
Jason Goldberg: know. Yes, there'd be no reason to do this if we weren't. I have no interest in doing this as a business, okay? This is a fun business, something that we're all vested in the business, but vested in the sport of hunting and getting others out, especially youth. So, you know, looking at that, that's what I was gonna do, is just a little waiter company. then here comes everybody screaming at me. Well, you're going to have this, you're going to have deck boots, you're going to have these, you're going to have waiter pants, you're going to have, what about a jacket? What about a vest? What? I'm like, whoa, I'm not doing all that. I'm just going to do a waiter company. And I lost, everybody won. So I went, I went from a small investment to a very, very large investment personally to do this. And, I would say at my age, probably not smartest thing I ever did because I risked a large portion of my retirement to do it. And here we are. And I've been blessed with meeting the best team that you can have. Just great people, friendly people, hunters, people that care about the brand and care about others. And when you can bring that together in a collective group, it's amazing what can get done. And that's why when you came to the booth, you you go by our booth, we might not have the biggest booth, it'd be a big booth, but not a huge booth. For one reason, we can't get any more space. you go by our booth, and if there's people at an expo, we're going to be packed. Period.
Robby Nelson: y'all were.
Jason Goldberg: Because we're openly engaging with people. And we welcome customers. We welcome a visit. Even if somebody disagrees with what we're doing, we welcome the visit. So that's kind of what got us to where we are. Dirtys has evolved into, from a startup brand to a full brand now. We obviously specialize in the waterfowl lineup, which is quite extensive that we have. Two premium chest waders. One of them is the original premium Dirtys wader, which is as good or better than anybody's product that's out there. I'll run them all day long against them. Or the newest one that I brought out, which is the Maximus. And that is without a doubt, that's the best way you're in the business today. I'll put it up against anybody's all day long, anywhere you want to go. There's numerous reasons that I say make it better than others. But if we're just as good only as anybody else, and you look at our price compared to theirs, it's not even close. We're going to be significantly less.
Robby Nelson: Well, I tell you what, I just because you brought that up, I'm just gonna interject here a minute. And those waiters are what originally caught my eye. Y'all had them y'all y'all had those very strategically placed out there. Good and good for you guys. But you had them like on that corner and they caught my eye. And so I'd like to first of all point out that they they're the only pair of I think heated waiters that I've seen. They had like heated hand warmers in them, and it's not this gimmicky deal that you would kind of think of. Because when I first they said the guy told me they were, and it wasn't you, it was one of the other guys. Is Cade ring a bell? Okay, so okay, so so Cade.
Jason Goldberg: yeah, yeah, Kate Jenner. Yep, yep, fine young man. Yep.
Robby Nelson: I for some reason Cade Cade stuck out in my mind, so that had to be who it was. He was telling me about the hand warmer deal there, and I'm thinking to myself, I don't know about this. Hand warmers and a waiter, but. When you stick your hands in there and the way you showed me how the battery comes out, you know, where you can recharge it or or take it out if you don't want it in there or whatever the case may be, I'm like, man, that's pretty nice. And when you put that thing in there and you click that button, I'm talking like within seconds. I was
Jason Goldberg: Yep.
Robby Nelson: like, geez. Now, of course, guys, you know, it wasn't twenty degrees out in a duck hole. Now, I I'll say that it this was in a in an air conditioned building, but But still, I mean, from the time he stuck that battery in there, hit that on button, that may have been, it wasn't 10 seconds. I can promise you that. I stuck my hand in there and you could already feel the warmth coming through, and it had multiple settings on it. To me, that was pretty cool. And then y'all, the zipper y'all had on y'all's was different than the other high end manufacturers, correct? Will you tell me about that zipper and then tell me about the aspects that you think set yourself apart from the other high end ones?
Jason Goldberg: So going back to what you said about the heated pockets and it wasn't 20 degrees out, our waders This is an easy statement, warmer than anybody's weight out there. That's an easy statement because we have 1600 gram boots on our standard weighter, 1400 gram Thinsulate boots on our Maximus weighter, but they come with a removable insulated liner that zips in, zips out. No other premium breathable weighter offers that. You can't even get it. It comes standard with ours. So if you want to run the liner, you run it. You don't want to run it, you take it out, but you get it no matter what. And when it's cold, if you've got that liner in our boots, you have the warmest waiter that's made, period. From there, by adding the heated pockets on those. And it's not gimmicky. Those things have been tested. And I'll say this. We've not drowned the pair out, but we've designed them in a way that they can be replaced if we need to replace them. So
Robby Nelson: Right. Right.
Jason Goldberg: we had the forethought to do that. But those will run on three positions, high, medium, and low. We ran them at the show on medium for 15 hours. and they didn't run the battery down in 15 hours. And I can...
Robby Nelson: Yeah. Yeah, that's wild. Hell there ain't fifteen hours worth of daylight during duck season.
Jason Goldberg: Well, and really, the beauty of it is, like said, the removable battery. So it's just a USB, just a regular USB plug. So you can bring any power pack and plug it right in there. So if you want to bring two power packs, it's going to come with one. But if you want to bring another one, bring a backup, bring a backup. And that will certainly make a difference in extreme cold weather. You're not. You're not having to deal with hot hands. Hey, that's a great product. I've used those things over and over again. Thank God somebody invented them.
Robby Nelson: Man, you ain't lying. I use them every year out. I I can think when when I go I go hunt Utah every year. And some years out there it's just like bone chilling cold, man. And I that's the first thing I thought about when I saw those Maximo sweaters. I was like, I could see myself laying in that tub out there in Utah with those hot hands clenched inside my damn hands, you know, just s trying to get feeling back in your fingers. And I was sitting there thinking, boy, that would sure be nice when I if I could put my hands in there. You know, during when I was out there in Utah, that that was my first thought about those. But anyway, go ahead.
Jason Goldberg: Yeah, so we heat the backside. So when you put your hand in the pocket, okay, the heating elements on the backside of your hand behind a very lightweight fleece, okay, and we do it that way because that creates a shield. Now this is where you come into really hunting and understanding how things work. Up against your chest where your waiters are, you can push your hands to your chest and gain warmth, okay,
Robby Nelson: Right.
Jason Goldberg: but you can't do that on the backside. So create the shield there to break that cold from radiating in. Okay? And being right against the back of your hand, you're gonna get the warmth from it. The nice thing about our zippers on our waders is even our pocket zippers are waterproof dive suit zippers. So as long as you zip those all the way up, if you become submerged, you fall in or go in deeper water, up to your chest, if you have those zipped up, your pocket will be dry when you pull that zipper back down.
Robby Nelson: Yeah, and and guys though and guys those zippers, that's one of the first things I noticed about these things. I mean, they're heavy freaking duty. I mean, they look like they're triple the, you know, size of the of like any other, just name any other brand of high-end waiter. And these zippers are s yeah, it's the first thing I noticed about when I walked up to them.
Jason Goldberg: Well, it's a true dive suit zipper. And you know, the thing with the dive suit zipper is it's not a water resistant zipper. If you take a look at a YKK zipper that will be used on your other premium brands on the chest, okay? That, when you zip that, it comes together like this. And that little edge is ever so slightly open where the zipper comes together. But at the top of that zipper, right at the very top, there's a crack. and water will come in that spot there. Now, I'm not saying it runs in, but if you submerge or you get a long day of rain, you're gonna have moisture in your pocket. certainly the higher it's zipped up, the better off you are. Same thing with the waterproof dive suit zippers. If you don't zip it all the way up, hey guys, I'm sorry, you're gonna have a wet pocket. But you get it all the way up and you seat it, you can submerge and come out of the overdrive pocket. So... When it zips with our waterproof dive suit zipper, it zips and there's a slight overlap of the rubber. So that seals it instead of just coming, the two pieces of rubber coming together. It actually overlaps slightly. So
Robby Nelson: Gotcha.
Jason Goldberg: that's totally different on the pocket zippers. And our waivers have six zippers on the pockets or six pockets on our chest. So there's two for your hand warmers here. There's two storage pockets, one on each side, and then a flip top easy access phone pockets like that. They're mirror image. There's no difference in those. So if you're left handed, right handed, you have all the pockets that you need no matter which side you want to use. And so that's certainly something different. But that goes into the zippers there that you asked about. I'm trying to think. Some of the most unique differences in our waders is that on our from our belly seam down, you have two full layers of fabric. There's an outer waterproof breathable fabric and an inner waterproof breathable fabric. And you don't really see that if somebody doesn't show that to you, but you can tear this outer one. We've been making repairs, not warranties, okay? We don't charge to make repairs, we're doing for free, all right? But we're doing repairs. When somebody burns a hole in it, like I just got through fixing, That's not a true warranty. We're gonna fix it. We're
Robby Nelson: Right. Right.
Jason Goldberg: gonna fix it for free and we're gonna be happy to because that's part of the service we give people. But when you burn a hole in it, it's not a warranty. The neat thing is the waders didn't leak. They didn't leak because it's the outer layer. Never got to the part that's doing the business of keeping you dry. So it's really
Robby Nelson: And if I'm
Jason Goldberg: like, it's like a superficial cut. Any other waiter, you'd have been wet, period. No two ways around
Robby Nelson: And I if I'm remembering cor
Jason Goldberg: it.
Robby Nelson: if I'm remembering correctly, this isn't just like on a knee area or something like this. This is the whole bottom, right?
Jason Goldberg: from the belly seam right at that belly seam down, that's all gonna be two full layers.
Robby Nelson: Yeah, and I mean guys, I don't as far as I know, you might know the answer to this question. I don't think there's another company doing that, is there?
Jason Goldberg: No, to be funny, I was told it couldn't be done. By
Robby Nelson: Okay. Yeah, 'cause I know that
Jason Goldberg: multiple waiter manufacturers, I was told it couldn't be done. I finally got our partner to agree to try to do it.
Robby Nelson: Gotcha.
Jason Goldberg: Because I just don't do well with the, you can't do it, won't work. Well, let's try. Okay? And if it doesn't work, well, then we'll regroup. But everybody just wants to add a, if you're put a protective fabric on one, they just throw a Kadoor or something like that, an Oxford on the outside, and they hope that that does the job. And that certainly helps. But if you hang that waiter on something and it goes through there, usually that fabric is I don't want to call it superficial. It fits different. It's not as durable. It doesn't act as good a buffer as the way we've done it. Certainly in the premium breathable waders, nobody's done it like we have. That is totally different. So that's an element that's completely different from anybody. And it's that way. doesn't matter whether it's our chest waders, our Maximus, our dirtiest premium wader. Our deck boots. I'm sorry, not our deck boots, our hip boots or our waist wearers all have that two layer leg on them. Yeah.
Robby Nelson: How about that? So that's that was a really neat thing that they showed me at the show. And and like I said, man, I felt these waders. I was there. I mean, the I mean, they're breathable waders just like you would think a breathable wader would feel like, but you can literally feel the difference of them. Like when you pick them up. And what I mean by feel the difference, you can feel the thickness difference of them as far as they don't feel that real cheap, you know, feel. And and I don't know about you guys out there listening, but I hunt I mean, I hunt all over the place, but A lot of times in these swamps down here in the south, there's not a swamp down here in the south that doesn't have old log snags under the water or you're ripping through briars to get to the swamp or you know, bob wire finch, old bob wire finch you gotta try to cross over and just all the crap we kind of run through when we're going duck hunting and just knowing that you've got that extra layer of protection. I I'm telling you, I was impressed with those when I saw Now granted, I haven't I haven't worn these waiters as far as like tested them out. But like he just told you, they you know, they had three hundred pair of them out that first year before they even made any improvements on them and didn't have any issues with them. So if I was in the market for a pair, I would look very, very, very hard at I I really, really would. I wish I would have known about before I bought the pair that I bought middle of the season last year. And I and I had to buy a pair because I
Jason Goldberg: You're gonna sell those and you're gonna get a pair of dirties and have money left over.
Robby Nelson: Money left over? I hear you, brother. I hear ya. But hey, one
Jason Goldberg: I have money left over.
Robby Nelson: thing before we move on from the waiters, I'd like to touch on this for a second. Cause y'all guys had a a pop up banner there and at the bottom of the banner in big letters it had hassle free lifetime warranty. So yeah, d the
Jason Goldberg: The only, it's the only one in the industry. And it's, it's really, it's just hassle free. It's, it's don't worry about it. We're going to take care of it. You know, I think when people buy a lifetime warranty and for us, we did the same thing. We reviewed what, what premium waiter wanted. I'm going to tell you, not everybody puts theirs out there. You can go read ours on the website. Easy to find. Okay. tells you what our warranty is. But we're really, and I don't even know whether Matt's updated to say hassle-free, but it doesn't matter because we've never to date turned down a single way to repair for any reason.
Robby Nelson: That's amazing. That's amazing.
Jason Goldberg: Any reason. We have never charged one penny for repair, including the freight to and from.
Robby Nelson: That that's amazing. That that's a
Jason Goldberg: Nobody does it.
Robby Nelson: no, you're you're correct on that and ask me how I know. you are correct on that. Yeah, they go ahead.
Jason Goldberg: So on that warranty, we call it hassle-free because for us on the selfish side. We went down the same initial path of warrantied for manufacturers defects, which includes delaminating fabric, bad fasteners, bad zippers, boot failure. Okay. That's your typical thing. Poking a hole, tearing it, burning a hole. You know, those things are not warrantied with anybody else. And we had our warranty written like that. And we found that we fixed them anyway. We just were fixing them anyway, because I didn't want to call people. I didn't want customer service calling people and telling them that their waiter's not going to be under warranty that they're going to have to pay for it. Because in your mind, I bought a lifetime warranty. I don't have to worry about this. That's not really the reality of the lifetime waiter warranty with anybody else.
Robby Nelson: That's that's true. Yeah.
Jason Goldberg: Okay. for manufacturers defects only and they'll decide whether it's manufacturer's defect or not. With us, we just fix the waiters, period. Now, if we find somebody that is abusing that, we will stop that. I can tell you right now, we will not be taken advantage of. But we've
Robby Nelson: Correct.
Jason Goldberg: never had a single warranty to date that we have not, including the one with the burned hole in it. Burned hole? Burned, I took pictures of it just because of it. with a hole burned in it, put a patch on it, and they didn't even leak anyway. So it was a superficial fix. But we put it on there, put the wader patch on, sent them back, no charge.
Robby Nelson: I d I tell you, I truly hope people listen to this and and not only not only just listen to this, but your customer base in general as it grows. And I know you've told me it's growing. and I think you're gonna do nothing but continue to grow, especially if you can somehow another keep that same mindset you have right now. and I hope that people will support you guys in this and I hope that they will also try not to take advantage of you guys because I feel like a lot of times People will I mean there's some crummy people in this world will try to take advantage of a situation. Like few a few people will will ruin, you know, will ruin a good thing. So hopefully hopefully that's not the case on this. but anyway, but I mean you could also
Jason Goldberg: Well, when we stayed in the warranty that we'll repair, replace at our discretion, which means that
Robby Nelson: Correct.
Jason Goldberg: this, we leave that in there because if somebody's really truly just trying to take advantage of us and it's repetitive, we're not dumb, okay? We'll catch it. We'll catch it.
Robby Nelson: Right. And and and you're o and you're also there to make money too. I mean, you can't just give product away after giving product away. But I mean, you know, I understand what you're saying. Like if a guy sends it in like the guy that burned it, I have no idea what a patch cost and your your guys and their time cost to fix it. But in the grand scheme of things, I'm sure it's probably not a whole lot to ship and I'm sure it probably costs way more than the actual fix itself. But
Jason Goldberg: So you can figure this, here's how we figure it. You're $20 in and out each way, for sake of argument. You've package it, unpackage it. That's 40 bucks just to get it in and out. And then you can't hire any reasonable amount of labor for less than $25 an hour. It's
Robby Nelson: Right.
Jason Goldberg: hard to do a check-in, inspection, repair, tank test. back out dry package in less than two hours. can figure every single warranty you're gonna touch is gonna cost you 50 bucks. So we're spending 90 dollars into
Robby Nelson: So you so you basically you're you're a hundred dollars in.
Jason Goldberg: bringing them in, getting them back out, okay? And for us, we're happy to do it because we know that we want to err towards the customer. We don't look at it go, what's best for the company? We go, if it was us, how would we want to be treated? So if it's a judgment thing, we're going to err towards the customer every time. As long as I'm running the business,
Robby Nelson: That's that's awesome.
Jason Goldberg: that's the way it'll be. I didn't build the fabric business by being different. That's the way
Robby Nelson: Right.
Jason Goldberg: we run the fabric business, the same way we run this. it's important to me that even if a customer ended up returning something, didn't like, whatever it is, that they leave the transaction with us that didn't cost them any money. So if you buy something from us and we send it out and it didn't fit, we pick it up at our expense. We send you the replacement at our expense. And the idea is the only time it costs you any money to do business with us is when you actually purchase the product that you're using. That's it. Not on warranties, not on exchanges. And I just believe that the public embraces that.
Robby Nelson: I can tell you I do. Yeah, I mean
Jason Goldberg: You know, and how can you say thank you to a customer any better than just taking care of
Robby Nelson: Fair enough. That
Jason Goldberg: You know, the toughest thing is to recruit a customer. So when you recruit them, why don't you want to do the things to keep them?
Robby Nelson: Right. Right. Yeah. And guys that you can probably tell now when I was there why I wanted to have them on. I actually went back I was at DUX for two out of the three days. I had to fly back home on Sunday, so I didn't get to go Sunday, but I was there Friday and Saturday. Saturday or excuse me, the first day Jason was not there or he was there, but he was tied up doing other stuff and and I didn't get to talk to him. I purposely went back Saturday just to try I said I I want to talk to the owner of this company is who I want to talk to. I mean all the guys were great. But I wanted to kind of hear, I mean, I had no idea he was it was gonna go this far, but I kind of wanted to hear the story and especially that they were from Georgia. I was just very intrigued by all their products. I've I've tried a lot of waterfowl products and I've got a pile of money sitting in my closet, just like many of y'all listening do, of products out there and some of which I've worn once and never worn again because of whatever reason. And then some of which I wear on a, you know, on a daily basis when it's that time of the year and it and it's time to do
Jason Goldberg: yeah.
Robby Nelson: it. Yeah, it just kinda just kinda depends. But but yeah, it's it's hard to find a company nowadays that's like that is like this company. And man, I I tell you, I I wish y'all nothing but the best. I really do. I wanna ask you if you've got time, I wanna ask you about your jacket. So I know you have multiple jackets, but let's talk about that one that it would be Kind of comparable to the Delta that you showed me. It was a real premium jacket. You had one, you had one that was a little lighter, and then you had the other one that was like the weiter fabric. Man, that thing was thick. It it was a breathable type material, like a Gore-Tec style material, but man, it it felt really good. Tell me about that jacket.
Jason Goldberg: So it's funny you mention that. Let me elaborate to people that don't fully understand fabrics and breathable fabric technology. So Gore-Tex is a brand name. That is a brand name, a trademark name, a licensing name that goes with multi-layer breathable fabrics. And what a multi-layer breathable fabric is, is an outer layer fabric. It has to be at least, should be three layers minimum. You have your outer fabric that you see and use, then there's a breathable film. And that layer goes in underneath. That's typically gonna be a Teflon film, which has pretty much been booted out because of PFAS now. Or you have polyurethane film like we use, a breathable polyurethane film. And then there'll be a warp knit on the inside typically. And that's what goes up against your other garments or your body. And so, Gore-Tex is their multi-layer breathable fabric. It does not necessarily make it any better or any worse than any other. It's what you put in your layers that make your products good and how good your lamination process is. So a breathable waiter fabric or breathable garment fabric, if it's a waterproof, has that outer layer. It's going to be a nylon or polyester typically. then a layer of PU film, polyurethane film, or Teflon film. Those are the two primary ones. I already gave you the reason why Teflon's been phased out, or is being phased out. And then you're have your warp knit on the inside, which gives it just some internal durability and structure. Everybody that makes a breathable, I should say, any premium breathable waterproof fabric is gonna be made like that. And I don't care if it's ours. Sitka, Shins, Kuyus, they're all gonna be done that way, okay? Now, fancy labeling and licensing and what you wanna call it, no Torez, Fabric Add Japan's the best. It's all the same. Only thing that matters is what you put for your components, meaning the quality of the component you put in there. Your premium companies are gonna use the best, okay? The people that really understand fabrics like me are gonna know how to tweak the best. to get the most bang for the buck. You understand what I'm saying? To get
Robby Nelson: I do.
Jason Goldberg: you the best product being usability, durability, for price. All right? So by understanding how to do that, we're able to bring people a product that will be less expensive, but give every bit of the durability, waterproofness, and breathability as a competitor's. And that's just fortunate for me. I grew up in textiles. So I have that background to be able to do that. So dragging things from the fabric business over to the outerwear business is an advantage for me. Being that I do all my production and product development, I do all the product development personally. In any new product that comes off, I witness production. So you're dealing with, I think I started with for my dad, I was 14 years old. So, you I have probably been on 2000 or more manufacturing facilities and lot production lines for various different fabrics from 14 years old all the way up until still today. And, you know, I'll see a new one at some point. Matter of fact, I think I'll see a new one on the 23rd of this month, one that I haven't been on. It's just an example where I'm always learning and seeing and grasping the technology. that allows us to have things that maybe others don't or that their product development team doesn't go and do it in person, they don't know. They see what somebody else shows them. I see something that may be not even related to what we're doing and I can drag it over to what we do. So it's crossing industry lines and that makes us a little bit different. But going back to the breathable fabrics, so these breathable fabrics are done in ranges. of multi-layers, so how many layers? Three layer, four layer, five layer. So your typical waiter fabric, and I'll kind take you through how it goes. Your, and this is not exact, but I'm gonna give you a general idea. Your frog dogs and your gator waders, a lot of those are gonna be a three. What your waiter products that Bass Pro or somebody might bring out, more cost effective. I'm not gonna sit and say anybody's product's junk, I just don't do that. But we're... where you're trying to get a product for a $200 or $150 pair of waiters, you have to think about what can actually go into that, right? And what's
Robby Nelson: Right.
Jason Goldberg: the expectation for life? So those are gonna be a three layer breathable fabric. Then you start stepping up into your more premium products and they're gonna be a four layer breathable fabric, okay? And you're gonna see that in Shannon and in your Sitka products, a five layer. breathable fabric. You're going to come up into our level and I think there might be one other manufacturer that uses a five layer breathable fabric on their waders. To be honest with you, I haven't looked at the most recent new stuff that others have brought out, but I'll see it at some point. But typically your four and your five layer levels of that premium fabric, if you get to those and you're using a premium laminator to make your fabric, you're going to have a pretty good product. Okay. So then it comes down to your seam tapes and the quality of the factory that actually makes your garment or makes your waiters. And there's a big difference. And as I said, it makes me different. I travel in person to Asia. I can tell you pretty much where everybody's product's made. I can tell you where their jackets are made, their shirts are made, their waiters are made, their boots are made, because I do it in person. And I go to those factories, I see them. I look at their quality control and what's going on and I compare it to ours. And if I think our level needs to come up, it comes up. Most of time we're setting the standard on QC.
Robby Nelson: That's awesome.
Jason Goldberg: And just for an example, I'll be going to our waiter factory with our waiter partners and I'll be there, I think I'm there on the 26th of August and I will pay a quality bonus to all employees of the factory. And what that bonus is for is initial out of the box quality. So failures out of the box, leaks out of the box, bad fasteners, bad zippers right out of the box, seam failures, bad stitching, all those things that could possibly come into initial quality. had one out of the box, right out of the box problem last year and 24 and 25 had one each year.
Robby Nelson: One. So you're so you're actually going and incentivizing these people to to pay attention. Slow down because
Jason Goldberg: We reward the quality.
Robby Nelson: I like it. I like it.
Jason Goldberg: So we demand high quality, but when you deliver it, we reward it. And we want, when somebody's running the set of our waiters. We want them to remember that we're the ones that show up and pay the quality bonus.
Robby Nelson: There you go.
Jason Goldberg: And we pay it in cash. In person.
Robby Nelson: That's great.
Jason Goldberg: I personally hand it to them.
Robby Nelson: That's that's wild. That's I mean I I don't have no reason to doubt you. I have no reason to doubt you. That that is that's amazing.
Jason Goldberg: I can show videos of it. So for me, it's like if we're going to demand a higher level, we're going to reward that higher level. So that's how we decrease the number of out of the box problems that we have, whether it be mislabeling, bad sewing, bad seams. bad stitching, there's just so many things that it can be.
Robby Nelson: Right.
Jason Goldberg: That for me, out of the box quality is something we can control.
Robby Nelson: And it's also your it's also your first impression to a customer, too, because
Jason Goldberg: So.
Robby Nelson: I'm not gonna throw the manufacturer under the bus, but I had a a friend of mine buy a competitor's waiters and he had a pair out of the box that leaked. I mean, literally, we took them out of the box that morning. He put I was with him. He put them on, walked out there. He was soaked in the crotch when he got out and took them back to the store. They swapped them right out for him. He got a second. pair and a week later out of the box they leaked same spot again. And I'm like, wow. Like I'm just sitting there thinking to myself, man, as a company, that's a that's hard to get somebody to look past. I mean, one pair, okay. Stuff happens. Let's see. Now you get two pairs in a row. It's like, all right, man, maybe maybe our manufacturing process here isn't isn't up to snuff. So yeah, I mean that you get that first impression, man. That first initial impression. And then You know, if you get a first initial impression and it's good and it's great, a year from now you spring a leak whether you know and I bet I bet most leaks are are I can't I'm not gonna say most. I bet a lot of leaks are are caused by the hunter. Or either, you know, go
Jason Goldberg: So they're self-inflicted the overwhelming majority are self-inflicted Actual warranties are less than true warranties are less than 1 % I Mean true work
Robby Nelson: Yeah, yeah. I
Jason Goldberg: true warranties and I'll tell you truth I imagine that Sitka and Shin, you know run up in that quality level, you know, I would I would like to think they do they make a good product You know, think ours is better, especially for the price, but I'm not going to sit here and tell you that they don't make good products. They make good products. You know, you
Robby Nelson: Right, right, fair enough.
Jason Goldberg: know, but if you want to say 25, 30%, you need to come to us. And if you want to have a warranty that we just fix the waiters, you want to come to us because
Robby Nelson: Right.
Jason Goldberg: you're not going to get that there, you know,
Robby Nelson: Right.
Jason Goldberg: and that's the difference. the, out of the box, deal, had one waiter last year that out of the box leaked one. And I
Robby Nelson: Yeah.
Jason Goldberg: hate to even say it, it was a custom pair and the crazy thing,
Robby Nelson: I was a custom pair too.
Jason Goldberg: the crazy thing about that. that really upset me because you got somebody that's been waiting on a custom waiter. So this is transparency for you. Okay. You know, you see what, what I'm about. I'm not going to lie about things and tell the truth.
Robby Nelson: Right.
Jason Goldberg: you look at that pair of waiters and it was a fabric failure, not a same failure or anything. And they leaked immensely and it should have shown up instantly. And. is a good time to tell you how we're able to track it. Our serial number is the technician's initials. the date they checked it, dash, and the number in waiter sequence they checked for the day. So if it was me today,
Robby Nelson: So you can go right back to where
Jason Goldberg: what is today? The eighth? I think
Robby Nelson: Today is the ninth.
Jason Goldberg: the ninth, okay. So if it was me, it'd be JAG. 08, 09, 2026-1 for the first pair of that check, just 50. Okay. And that's part of that quality control and that quality reward. Right. Because the tech is checking it and it leaks. It should be,
Robby Nelson: He didn't check it properly.
Jason Goldberg: and it gets here. It wasn't done right. So we, number one, we want to identify that so we can address it. One item we want to address one item. Okay. But if it's systemic, we've got to eliminate the problem immediately. Okay.
Robby Nelson: Right. Right.
Jason Goldberg: So they leaked. I'm gonna tell you the God's honest truth. I flew in and fixed them myself for the person because they had to have them. There was not enough
Robby Nelson: Really?
Jason Goldberg: time to wait for a new pair to be made. I flew in and I fixed them myself and I want to tell you what, it was a tough repair. It took me three
Robby Nelson: W
Jason Goldberg: tries, three layers of patching and seaming to get the spot of fabric that was actually bad. It was bad fabric from the manufacturer. That happens, okay? You make stuff, that's why Ford has warranty, that's why Chevy has warranty. You you make stuff, you're gonna have to fix stuff from time to time, all right? But my thoughts were, we wanna fix it when it's a failure in the field. We don't wanna fix it when it's a failure out of the box, right? So I flew in, it took me three tries, I got it fixed, sent him back to the guy.
Robby Nelson: Now now when you say you flew in, you f you flew into where?
Jason Goldberg: I was out. I flew back into Dalton and fixed them. I was out in the field hunting.
Robby Nelson: you flew back to the factory to fix or back back to y'all's facility to fix
Jason Goldberg: I flew back to our warranty repair facility in Dalton and I personally fixed him. That's how important it was for this guy to get his waiter. You buy a custom pair of waiters from us? I want you in our custom waiters, period. I don't want
Robby Nelson: That is
Jason Goldberg: you upset because you got a waiter that leaks. So I flew in, I fixed him, took me three days, because I had to do a repair, check it. Gosh, you gotta be kidding me. Do a repair, check it. No way! Do a third repair. Perfect. Get him dried. Get him boxed, send him out. He wears him. We make him another pair.
Robby Nelson: Made him another pair. Flew in to fix That is wild. That is wild.
Jason Goldberg: made him another pair, okay? Sent him the other pair, he returned the ones that we wanted. All right?
Robby Nelson: That yes.
Jason Goldberg: That's to me, that's how important it is to me. So we didn't just say, well, we fixed them. We sent him a new pair after we fixed the...
Robby Nelson: After you fit yeah, like, hey, these shouldn't have leaked from the begin so let's start this process over and just get you the right pair.
Jason Goldberg: Right there, you didn't start with a brand new repaired waiter. You started with a brand new waiter. Okay. So
Robby Nelson: Right, right.
Jason Goldberg: we made sure that number one, he was able to hunt and he was. And number two, we put him back in what he started with a brand new custom way. Okay. We threw
Robby Nelson: Right. That's amazing. Hey
Jason Goldberg: those. We just throw those in our loaner program because we got, you know, people damage a waiter mid season. They don't want to wait to get a repair. So we send loaners. And that's something I didn't mention, but if you damage your waiters middle of the season, you need to set. We send you a POTUS, no charge. No charge. Okay?
Robby Nelson: Wow. Wow. That is crazy. Hey, before I let you go, let I want to go back to that jacket for a minute because we we kind of got we we went which is great. We have there's a lot of
Jason Goldberg: Oops.
Robby Nelson: information to cover, but but if you have a minute, what one thing that I really liked about that jacket was you design those pockets to wear cause like most of these premium jackets you're you're taking and for those of y'all that aren't watching the video, you have to almost turn your hands down, get them in an awkward position. to get in these pockets right here for like hand warmer or something like that. You knew that that was a problem 'cause you told me that and and y'all redesigned that jacket. So let's go over some of the features of that nice jacket. And and when I and guys when I say jacket, this would be similar to like the Delta Waiden jacket. yeah
Jason Goldberg: Waterproof, you know, durable waterproof shell. Okay, we make a real lightweight one for turkey hunting, a flyweight, a packable. This is not that product, okay?
Robby Nelson: Right.
Jason Goldberg: That product's a slammer. This product is called the Mallard jacket. We do the Mallard jacket and the Spec jacket, okay? The Mallard jacket is a wading slash field jacket. It's a little heavier. It's actually made from our waterproof breathable wader fabric. is extremely durable. It got all the bells and whistles. It has Kudura patches down the sleeves, Kudura brand nylon down the sleeves in all your wear spots. It has waterproof dive zippers on the chest pockets. So when you zip those up, if you fall in, your stuff, your valuables will be dry as long as you have them zipped up on your chest pockets. Behind that, or your regular hand pockets like everybody has for your waiting jacket up high. That's all fine and dandy if you're standing, but if you're in a pit, being chicken winged, sitting in a pit is not comfortable. And if you're
Robby Nelson: No, it's not.
Jason Goldberg: in a layout blind, this is not comfortable. Down on your thighs is comfortable. Down on your belly is comfortable. So we added lower pockets behind the Bello shell pocket. We made an extra large bellow pocket. can drop a whole box of shell in, but back behind that, you can put your hand in an actual hand pocket. Nobody's done that. They leave that pocket off, okay?
Robby Nelson: Right. Yeah. I I love that. That was the feature I really loved. That and the fact that you can put a whole box of shells in there because that's why my jacket's currently ripped right now. I've got a pocket, my right pocket is completely ripped on my jacket, right? As we speak. Anyway.
Jason Goldberg: So, with that pocket on the mallard, it has a waterproof dive suit zipper you can zip up. And if you wade in a deeper water, it keeps that pocket dry. Excuse me. In addition, as I said, that's made with an actual breathable wader fabric. That is the best wading jacket made, period.
Robby Nelson: It looked really nice.
Jason Goldberg: It sells, I believe, in a camo, it's, I want to tell you, $479, $489. In a solid, it's $429, $439. What I found was, although we gave the die-hard Hunter the killer jacket, it's priced high enough that a weekender really has to question about spending 500 bucks. on that jacket.
Robby Nelson: Right.
Jason Goldberg: So, $4.59, $4.79, whatever it is. So we brought out the Spec jacket. And the Spec is the same cut, everything's the same. Okay? But we did a few things. We took some of the bells and whistles off, so it'd be more affordable. And it's one reason we call it the Field slash Waiting jacket instead of Waiting slash Field jacket. So, it's a Field and Waiting jacket. that has those pockets that everything is the same. These zippers up here on the chest, instead of being a waterproof dive zipper, they're the YKK zipper that Sitka, Shant, everybody else uses on their wading jacket. It's that same zipper. The difference is that zipper, is about three, four dollars and the dive suit zippers, ten dollars a piece.
Robby Nelson: Right.
Jason Goldberg: And when you look at manufacturing and the multiple that you have to have on your item to be able to do warranties, one, number two, to be able to have a dealer network, that multiplies.
Robby Nelson: Right.
Jason Goldberg: Well, the weighting jacket, the mouth jacket had four of those because it had the chest ones and had the ones down on the pockets. on the waistline. So we removed those zippers altogether. Those lower pockets do not have a zipper on them, but you still have the pockets to put your hands in so they're comfortable in the field. And we made it with a heavyweight, breathable, waterproof jacket fabric, okay? It's not a weight or fabric, but it's as good. That would be very, very comparable in product stature, make and design to the... to the Delta weighting jacket with extra pocketing and stuff. On
Robby Nelson: Yeah.
Jason Goldberg: these sleeve patches, we didn't use the Kadura branded Oxford. I used an unbranded Oxford. You say, it's not that much. Well, we got to pay Kadura $2 for each sleeve. By the time you put that into the retail price, that's $12, $13.
Robby Nelson: It all starts adding up.
Jason Goldberg: It does. And so I just said, look, we're going to make a jacket that that a guy that hunts 10 times a year can still have the best waterproof jacket with all the functioning things you need, all the features and functions you need, pull a few bells and whistles off of it, but it's a killer jacket. And so that's what we did. I'm sorry.
Robby Nelson: So that that spec jack, I'm sorry. That that spec jacket is it it's still fully waterproof though? Like if you're sitting in a rainstorm,
Jason Goldberg: Yes.
Robby Nelson: it's still fully waterproof?
Jason Goldberg: If you use that thing and you get wet, just call me personally. I'll send you your money back personally. It's that easy. Yeah. Guaranteed
Robby Nelson: Okay. Well, that's easy enough. Now that
Jason Goldberg: waterproof, breathable. You know, and if somebody's not satisfied, we'll just make them happy. Whatever it takes. Because,
Robby Nelson: Okay, fair enough.
Jason Goldberg: you know, if you buy a jacket that's supposed to be waterproof, it needs to be waterproof. You need to be able
Robby Nelson: Right. Right.
Jason Goldberg: to stand out there all day. and have your neck where the water's landing constantly, be dry. You don't need to
Robby Nelson: So
Jason Goldberg: be just dry on an arm or something, you know, or most of your body. You need to be dry. That's what it's designed
Robby Nelson: Fair enough.
Jason Goldberg: for.
Robby Nelson: So one last thing we can kind of just go over before I let you run here. We're a little at over the hour, Mark, and I know you're at work on a Sunday. No, no, no,
Jason Goldberg: I'm sorry.
Robby Nelson: no. I I I don't mind how far we go. I'm trying to be respectful of your time. I know you're sitting in your office working on a Sunday. you're the rest of your line of products, waterfowl related, I know you have what what all do we have? I mean, I know people I'm gonna get you to tell people the website and all, but I know you have deck boots. I know you've got Like hunting boots, we we've talked about the waiters. We've talked about the waterproof jackets. I mean, do we have pants? Like what what all do we have?
Jason Goldberg: So we have the Pentail Waiting Pant and the Pentail Hoodie which is a heavy Burberry Fleece, awesome item. We make it in a half zip, we make it in a full zip. You've got your chest pockets on, you've got your lower pockets. If it's a half zip, the Pentail has the kangaroo pouch, you can throw a hand warmer in there or your phone in there. In addition to all that, We do lots of zippers. You'll see lots of high quality zippers and pockets on all of our stuff. you're usually, you'd be surprised, they got a pocket there. They got a zipper there. So when you unzip that half zip, open it up, there's a pocket here and a pocket here on the inside with a good YKK zipper on it. So those are, it's always with us, it's typically a little bit more pocketing and always good zippers. We won't use a cheap zipper on anything. And that doesn't mean zippers don't fail. Anybody's zipper can fail, guys. It happens.
Robby Nelson: But there is nothing worse than a damn cheap zipper though. On a hunt on a piece of hunting c clothing.
Jason Goldberg: But I'll be honest with you, there are plenty of quote unquote premium hunting products that don't get a YKK. YKK ought to be the minimum on a premium hunting item. That's my opinion. I don't care if it's a fly zipper. It ought to have a YKK zipper on it. Okay. They're a pain in the hind end. They're expensive and they got a long lead time. but put the best stuff on if you're gonna be premium, okay? You don't settle for anything that's not because it saves a buck. What's a buck, you know?
Robby Nelson: Right. Right.
Jason Goldberg: So we have the waiter pants. That's a great product. The tops, two tops for them. The Wision is the same, except instead of being a berber fleece, it's a microfleece. So it's a lighter weight product. That one is windproof. It doesn't, the, the pintail doesn't need to be windproof because of the fact that the berber fleece holds so much warmth.
Robby Nelson: Right.
Jason Goldberg: The, the, widget items are windproof. They're that way because they're a little bit thinner and you get caught out, which happens a lot. If you're a waterfowl hunter, you start out at 50 degrees. You think it's nice before the evening's done, you're out there and it's, you know, 28 degrees and the winds whistling and you're freezing to death. It's nice to have that one little extra element there. that you didn't really realize that you had. So
Robby Nelson: Right.
Jason Goldberg: we do that item that way. Then we have a variety of vests, depends on who the individual, what they like. We have a ring neck vest, we have a Scott vest, we have a gold knife vest, that kind of goes up in thickness based on temperature range. So the ring necks, you can see them in any temperature, yada, yada, yada. And if you think about... that that's a little bit lighter weight more
Robby Nelson: Right.
Jason Goldberg: utility type vest then you go to the scott vest you go up into a more premium fabric with a tpu coating on the back side so they don't the actual fabric itself is waterproof it's not a waterproof vest but that fabric that insulation on the inside stays dry not 100 percent because it's not a guaranteed waterproof breathable but it will stay dry if you get out in a little drizzle or something, you're gonna be dry. It'll keep that insulation dry. And then the golden eye, you're really a duck hunter, understand, when you see golden eye in your spread, it's the end of the season, boys, it's cold. So that's why
Robby Nelson: Right.
Jason Goldberg: we call it the golden eye, because it's insulation and just a heavier garment. So the Spec Vass, Goldeneye vests are both available in jackets also. It's the same thing as the vest, but a jacket. The ring neck's available just a vest. We have a waterproof, breathable with a hood vest. It is the Spec series. It's the same thing as the Spec jacket,
Robby Nelson: no kidding, you you got a vest with a hood, huh?
Jason Goldberg: but it doesn't have the sleeves. And you know, there's a lot of guys that like to wear something like that. They want a little bit of shield. They don't want the sleeves. You know to shed a little bit of water if they catch a little little rain or something. They're not soaking wet Definitely a great windbreaker without being heavy and
Robby Nelson: Well, I was gonna say I'll t I'll tell you where I would like that at. a lot of times when you're in a you always as a waterfowl hunter want the wind at your back. And so you're laying you're when you're laying in a layout blind, if you don't have something blocking that wind, that cold wind on your, you know, that neck right there, it's all blowing down in your clothes, and sometimes you might not want that full jacket. That that's that vest with the hood on it, I would s I would think would be absolutely ideal for that layout blind hunting on those
Jason Goldberg: That's f-
Robby Nelson: days that are kind of like it's not Quite freezing, but it's not also not, you know, warm and pleasant. That in between, I can think of a lot of times where I could have used that. Right.
Jason Goldberg: A little boat ride, know, just to keep your core, you know, from being pelted with the breeze from your boat ride. Just hold your temperature in there. it from just blowing through your core.
Robby Nelson: Right.
Jason Goldberg: Then we have waterproof, breathable bibs and pants. The bibs kind of like those jackets. It's the thing, the mallard and the spec. They have huge pockets on the frame. You put a whole box of shells in there, lots of pocketing. All kinds of little improvements over what people have seen in the past. We try to price those in a range where they're a little bit more affordable than the competition. I mean, that's what we want to be. We want to be a premium brand that is more accessible to wear because it doesn't break the bank to get it. know, a lot of these things you can get, you can get our waiters, and if you think about this for a minute, you can get our waiters a waterproof, breathable jacket, the best one. for the price of another guy's waiters only. Just think about that. Just think about that.
Robby Nelson: Right. You can get the whole system basically, the whole waterproof system. Yeah. Yeah. Yeah, for sure. Well, I'd say that'd probably be a good place to to end it on this one. before we get off of here, let everybody know what is the website for these guys to go look at this. name any social media that y'all post on you want to follow, just any of that kind of stuff.
Jason Goldberg: So on our social media, we're heavy on Facebook because we're a bunch of older guys, but we do have younger. We got younger guys in the team. We're getting younger on that social media, trying to get more with that part of it. We have a large following on Facebook. And you look at it, we don't have a million followers and stuff, but it's kind of interesting. During the season, we'll get one to two million views a month on our social media.
Robby Nelson: That's wow.
Jason Goldberg: one to two million a month, which is crazy, okay? Because people following what we're doing, we're true hunters. And we're hunting all over. When you see our social media, when you see our photos on our, anytime we're posting like that, that's real. We're doing it in the field. We're not setting up photo shoots. It's the real thing, okay? So when we go out and we get blanked, guess what? We got blanked. We go
Robby Nelson: Right.
Jason Goldberg: out and we shoot a sack, we shot a sack. I'm just telling you, that's how it is. We go out and it was nine below zero and we got snowed on all day. Guess what? It was nine below zero and we got snowed on all day. We're not faking a bit of it. It's the real thing. And I think that's one reason why we get so many people looking at what we're doing during the season. It gives some connectivity to being out in the field and actually doing it. And we're doing it every single week. There's multiple
Robby Nelson: Nice.
Jason Goldberg: posts every single week. Instead of throwing up a deal of a guy on a boat going and he's going out in his waiters and he's gonna go into the timber to hunt, that's all fine and dandy. I'm all for that. But I mean, that's not the only thing we're gonna do for three weeks. You can keep seeing more things that we've done and we typically share a lot of photos so people can click and look and see. There's more engagement for them. We're not just running an advertisement, okay?
Robby Nelson: Right.
Jason Goldberg: Social media is not an advertisement for us. Do we use it for that? Sure. But it's for people to be engaged and see what we do as a team. So that's social media, Facebook.
Robby Nelson: Well that well hold on, you you we didn't say the name, so it's dirty's outerwear on there, correct? Okay.
Jason Goldberg: Dirtys Outerwear, yep Dirtys Outerwear company. So Facebook, Instagram, we're getting a little better on Instagram. It's going to get better because we're going get some more of younger guys involved helping us there. Our website is www.dirtysouterwear.com and you can get us there. You can call the office. We answer the phone. If we don't answer it, you leave a message, you will get called back. Guaranteed.
Robby Nelson: Beautiful. Beautiful.
Jason Goldberg: So, you know, I'm sure that there's somebody somewhere, sometime that on a Facebook message or on a phone message that we didn't, we fell through the cracks, but our goal is to reply to every single inquiry period. So,
Robby Nelson: Right.
Jason Goldberg: yeah.
Robby Nelson: Well, Mr. J stick around here just for a second before we get off of here. But guys, again, this is not a paid promotion. I just ran into these guys. I liked what they were doing. if you just listen to what I just listened to and you don't want to give them the shot, I I don't know what to tell you, man. There there's no other company that I found in the waterfowl apparel world. and No, further than just apparel, but I mean, you know, the necessities, man. The waiter's always the weakest link of the waterfowl world and always has been, at least for me. But there's nobody else quite doing what they're doing. You're talking to them or you're listening to the man himself right here that is the head and started this company talking about this. So, you know, follow on social media, go to their website, look at the products, and let's get this company growing even bigger than what it already is. Guys, I appreciate y'all listening this week of the Southern Flight Podcast and we'll catch y'all next time.