ABOUT THIS EPISODE
This week in the business of podcasting:
- Tom Webster breaks out the politics chapter of The Podcast Landscape 2026, a survey of 5,473 U.S. adults, covering how the podcast audience leans and whether a politician’s podcast appearance could sway midterm voters.
- Amplifi Media’s Steve Goldstein shares takeaways from a live Gen Z focus group at Podcast Movement 2026, from “best-of-ing” through podcast clips to how young listeners search for shows and decide within 30 seconds.
- The Podcast Study 2026 finds only 8.6% of listeners would accept more ads to keep podcasts free. It points to host-read ads, VIP clubs, memberships and social media discovery as the next growth levers.
- A Wondery and SmithGeiger study of 3,000 U.S. adults finds 81% of creator fans trust their favorite host as much as, or more than, their close friends. It also shows why multi-episode brand partnerships and clips pay off.
To find links to these, and every article covered in this week’s episode, click here. You can also subscribe to The Download’s newsletter to receive the full issue straight to your email inbox every day.
English
United States
TRANSCRIPT 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
SEARCH PAST EPISODES
Search past episodes of Sounds Profitable.
OTHER EPISODES IN THIS PODCAST
Today in the business of podcasting:
Podscribe’s Q3 benchmark report finds geography is the strongest targeting signal for podcast ad results, followed by a recent visit to the advertiser’s website and its Buyer Power Score.
The Podcast Study 2026 finds only 8.6% of listeners would accept more ads…
Today in the business of podcasting:
Tom Webster breaks out the political findings from The Podcast Landscape 2026, including how Americans feel about politicians as podcast guests and whether those appearances could sway midterm voters.
A Wondery and SmithGeiger study of 3,000 U.S. adults finds 8…
Today in the business of podcasting:
The Podcast Study 2026 from Strategic Solutions Research and Point-To-Point Marketing finds new revenue opportunities beyond the traditional podcast ad. Nearly half of the 1,205 U.S. podcast consumers surveyed would join a free VIP club, and 46.7% have bought m…
This week Tom Webster looks at how podcast consumers feel about politics in podcasting as the midterms approach, drawing on the politics chapter of The Podcast Landscape 2026 and, for the first time, what moved since last year.
Tom gets into:
How the podcast audience compares to the country by par…
Disclaimer: The podcast and artwork embedded on this page are from Bryan Barletta, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
EDIT
Thank you for helping to keep the podcast database up to date.
