ABOUT THIS EPISODE
Today in the business of podcasting:
- The Podcast Study 2026 from Strategic Solutions Research and Point-To-Point Marketing finds new revenue opportunities beyond the traditional podcast ad. Nearly half of the 1,205 U.S. podcast consumers surveyed would join a free VIP club, and 46.7% have bought merchandise or attended an event.
- At Podcast Movement 2026, Amplifi Media’s Steven Goldstein ran a focus group with Gen Z NYU students. They described watching whole podcasts through clips and deciding within 30 seconds whether to keep listening.
- Audioboom reports record Q3 2026 revenue of $23.8 million, up 17% year over year, with Showcase marketplace revenue up 20%. The company plans three to four acquisitions as podcast industry consolidation continues.
- Ad tech and data vendors are preparing for fallout from iOS 27, which made Safari block identity vendors like LiveRamp and The Trade Desk’s ad-serving domain. IAB Tech Lab’s Trusted Server concept is offered as a server-side workaround.
To find links to these, and every article covered in today’s episode, click here. You can also subscribe to The Download’s newsletter to receive the full issue straight to your email inbox every day.
English
United States
TRANSCRIPT 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
SEARCH PAST EPISODES
Search past episodes of Sounds Profitable.
OTHER EPISODES IN THIS PODCAST
Today in the business of podcasting:
Apple Podcasts product manager Ted Hosmann explains how video podcasts work over HLS at the IETF’s HLS Interest Day. He says top shows have grown their audience more than 20% on average since adding video, and Apple has also quietly acqui-hired members of the t…
This week Tom Webster looks at how podcast consumers feel about politics in podcasting as the midterms approach, drawing on the politics chapter of The Podcast Landscape 2026 and, for the first time, what moved since last year.
Tom gets into:
How the podcast audience compares to the country by par…
Today in the business of podcasting:
Podscribe’s Q3 benchmark report finds geography is the strongest targeting signal for podcast ad results, followed by a recent visit to the advertiser’s website and its Buyer Power Score.
The Podcast Study 2026 finds only 8.6% of listeners would accept more ads…
Today in the business of podcasting:
Tom Webster breaks out the political findings from The Podcast Landscape 2026, including how Americans feel about politicians as podcast guests and whether those appearances could sway midterm voters.
A Wondery and SmithGeiger study of 3,000 U.S. adults finds 8…
Disclaimer: The podcast and artwork embedded on this page are from Bryan Barletta, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
EDIT
Thank you for helping to keep the podcast database up to date.
