ABOUT THIS EPISODE
Today in the business of podcasting:
- Right Side Up and Sounds Profitable host a free webinar on October 28 about how AI chatbots are changing podcast ad discovery and measurement. It draws on new LLM data from The Podcast Landscape 2026.
- IAB Tech Lab finalizes its Podcast Technical Measurement Guidelines v2.3, which clarify download and ad-delivery measurement for audio and video podcasts. CoHost is the first hosting company certified under the new version.
- Spotify expands audiobooks from 22 markets to more than 180 by the end of 2026, after its Audiobooks+ add-on passed one million subscribers and $100 million in annual recurring revenue.
- Political ad spending for the 2025-26 cycle tops $10 billion as House races drive local demand. New Sounds Profitable research finds one in four likely voters who consume podcasts monthly could be swayed by a candidate’s podcast appearance.
- MIDiA Research counts nearly a billion monthly podcast platform users worldwide. YouTube leads with a 32% share, and YouTube and Spotify together hold half of the global market.
- The Golden Globes reveal the 30 podcasts eligible for Best Podcast at the 84th ceremony, with 11 new shows joining the list ahead of the December 7 nominations.
To find links to these, and every article covered in today’s episode, click here. You can also subscribe to The Download’s newsletter to receive the full issue straight to your email inbox every day.
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United States
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Disclaimer: The podcast and artwork embedded on this page are from Bryan Barletta, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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