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This week in the business of podcasting: Tom Webster says AI is the average machine, so podcasters should hand it routine work like show notes and ad operations and protect the host-read ad and the show itself. Audacy's Leah Reis-Dennis argues the old podcast advertising playbook is outdated, citi…
This week Tom Webster reports back from Denver, where Content Marketing World, LIONS, and The Market Research Event shared one expo floor and nearly every booth was selling an AI-augmented something. His argument is that large language models are built to produce the most probable answer, which mak…
Today in the business of podcasting: Apple Podcasts product manager Ted Hosmann explains how video podcasts work over HLS at the IETF’s HLS Interest Day. He says top shows have grown their audience more than 20% on average since adding video, and Apple has also quietly acqui-hired members of the t…
Today in the business of podcasting: Tom Webster says AI is the average machine, so hand it the routine podcasting work like show notes, transcripts and ad ops, and protect the human work of host-read ads and the show itself. WARC forecasts global ad spend will grow 11.9% to $1.34 trillion in 2026…
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