ABOUT THIS EPISODE
In many ways, Chanti Zak, is the ultimate Softpreneur -- she's also the most brilliant marketer we've ever met. Sustainable Growth Coach, Quiz Expert, Creator of The Empathy Marketing Ecosystem Model & Agency, she helps forward thinking business owners like you stand out, find your people, and increase conversions through connection. Fancy titles aside, she's also a mama of 3, who is obsessed with psychology, personal growth, and learning how to homestead (She lives on a 7-acre piece of gorgeous land in the mountains and has a massive garden, chickens, rabbits, and soon, a cow!) Chanti shares her journey from food blogger to a successful online business owner, emphasizing the importance of her embodiment practice, community, and commitment to authenticity as a catalyst for personal growth. But we're not gonna lie: Chanti also talks about the hungry ghosts of online business, the false promises coaches and marketers make, and how the idea that one day it's all gonna be super easy is perhaps a dangling carrot that we all need to stop chasing. Known as the "Quiz Queen" by the likes of Amy Porterfield, Jenna Kutcher, and Copyhackers... Chanti shares how her interest in self-assessments brings her closer to what she truly wants to create in life. We talk about the circular path from raw creative energy, to being paid to write, to going back to the beginning with so much more awareness, confidence, and insight.
We explore:
- Chanti's deeply embodied spiritual, and creative practice that brings her into her body and her best ideas.
- Chanti's journey from food blogger with a dream to conversion copywriter for the biggest names in online business, personal development, and wellness (we're talking Amy Porterfield, Jenna Kutcher, and Mathew Hussey)... how Chanti carved out a niche for herself that changed the game for copywriters and online creators. And how the path has brought her back to her first passion, a sourdough side passion project with room to grow.
- The writer's path and making a living as a writer. How to find clients the magnetic way.
- Quizzes, personality based frameworks from human design to archetypes to enneagram: how aiming to do with any quiz or assessment is like, let it serve as an invitation to explore further and let it serve as a mirror to reflect back to you what might be true that you have yet to see or acknowledge.
- Pareto's 80/20 law and the relationship to time as a business owner, innovative ways to self structure and creating enough freedom and space for yourself to DO ANYTHING.
- There will always be other things competing for your time... and Chanti's recent cutthroat style of weeding out what actually matters.
Chanti is the creator of The Empathy Marketing Ecosystem, she's a quiz funnel strategist, growth consultant and coach that’s obsessed with psychology, interactive marketing, and getting brag worthy results for her students and clients. She believes boring is the enemy, neutral is a death sentence and real talk is the way of the future. In her spare time you can find her hanging with her 3 kiddos, milking her cow, or learning how to shuffle.
Timestamps:
[01:57] The myth of passive income in online business
[06:28] Managing stress and cortisol through movement
[12:30] From food blogging to becoming a conversion copywriter
[16:53] Breaking into copywriting and finding success in the wellness space
[22:19] Insights from human design and how it applies to business
[35:25] Shifting work schedules to focus on family and passion projects
[46:55] The importance of boundaries in entrepreneurship
Get your hands on Chanti's proven to perform copy + quiz templates & always actionable trainings at her GREENHouse!
Ready to shine a little sunlight on the aspects of YOUR nature that make a thriving online marketing ecosystem possible? Take the Growth Type Assessment!
Want to learn even more from Chanti? Check out her Website and Instagram.
Wish you already had your dream website that expresses your essence and magnetizes people to you?.... Join us for: THE EASY AF WEBSITE WORKSHOP! So you never have to utter the words "I hate my website," again.
Connect with us on Instagram! @dawn_petrin | @elyssajakim
Music:
Pleiades 432 by Kenta Hayashi
