ABOUT THIS EPISODE
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe and Belinda McCubbin
In this episode, Brad, Bel and Scully examine two connected principles: differentiation or invisibility, and the market defines value. They explain why a school's strengths only influence choice when parents can recognise, understand and use them when comparing schools. They explore how presenting every program and proof point can obscure what matters most, why purpose must be translated into meaning for families, and why Heads must establish a clear hierarchy of strengths. The discussion challenges Heads to make the school clearer, not broader, without diluting its purpose. Episode link:
Get in touch at smj@imageseven.com.au
English
Australia
TRANSCRIPT 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
SEARCH PAST EPISODES
Search past episodes of smj: school marketing journal.
OTHER EPISODES IN THIS PODCAST
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe and Belinda McCubbin
In this episode, Brad, Bel and Scully continue examining two principles: differentiation or invisibility, and the market defines value. They explain why distinctiveness should create clarity without becoming r…
School Marketing Journal with Brad Entwistle and Alan Jones
In this interview episode, Brad is joined by Alan Jones, Principal of Christ Church Grammar School in Claremont, Western Australia. Together they examine why the Head is central to school philanthropy. Alan explains that the ask only be…
School Marketing Journal with Brad Entwistle and Tim Watson
In this interview episode, Brad is joined by Tim Watson, Principal of Northern Beaches Christian School (NBCS), to explore how schools can replace assumed understanding with shared clarity. Tim explains how the school's Compass document i…
School Marketing Journal with Brad Entwistle and Graham Catt
In this interview episode, Brad is joined once again by Graham Catt, Chief Executive Officer of Independent Schools Australia, to discuss what School Choice Counts has achieved and what now matters for school leaders. Graham explains wh…
Disclaimer: The podcast and artwork embedded on this page are from imageseven, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
EDIT
Thank you for helping to keep the podcast database up to date.
