ABOUT THIS EPISODE
Tom gets inspired by a quote about chasing two rabbits at a time and discusses how marketers need to focus on a niche to be truly amazeballs.
English
United States
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As marketers we've all been guilty of it, chasing shiny objects SQUIRREL!. Tom drops some advice on how to stay ON TARGET with your social media and content marketing efforts.
Tom gets a little fired up about social media and why it's so critical that brands embrace the notion of thought leadership and start creating content for their target audience.
Tom digs deep into empathy and smart marketers get to know their target audience when they create content.
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