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'It's the SEO side of things that most people fall down at. Say they go to Wix, put their content in and hit publish, they're done. But they haven't gone into the back end and run the SEO tool that tells them 'they need to put a page heading here, a heading 1 tag here, your images are not optimized…
"PR is about getting those messages out to your people, predominantly through the media, to help share your why, to share your values, your key messages so that people understand who you are and your business. It is about your audience getting the facts in a way that is not you saying you're good b…
"On a home page, you want to help them see that straight away you understand where they're at right now. They might not be ready to buy from you, now this is at the earlier stage of your relationship with them. Whereas your sales page and your emails are at the later stages of your relationship, wh…
"When I had that full mindset shift of how much value I'm actually adding to people, it also then helped me to boost my confidence with how much I'm actually doing for my clients. I went back and saw how much money I was generating for my clients through my Facebook Ads and Google Ads, and I just w…
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