ABOUT THIS PODCAST 🔗
The show where a startup founder takes the hot seat, opens up their business, and explains their biggest challenge.
Then we dig in: a few other founders who have already solved that challenge in their own businesses.
This is not an interview. There's no script. This is the messy, uncomfortable process of solving a real puzzle faced by a real company.
No ads, no affiliate links, no heavy editing, no follow-on courses or consulting.
We're doing this for each other and for the love the game.
It's a workshop, but also it's therapy.
For founders, what's the difference?
Then we dig in: a few other founders who have already solved that challenge in their own businesses.
This is not an interview. There's no script. This is the messy, uncomfortable process of solving a real puzzle faced by a real company.
No ads, no affiliate links, no heavy editing, no follow-on courses or consulting.
We're doing this for each other and for the love the game.
It's a workshop, but also it's therapy.
For founders, what's the difference?
Hosts:
Update frequency:
weekly
Average audio length:
99 minutes
Guest interviews
English
United States
13 episodes
since July 23, 2026
episodic
LATEST EPISODE 🔗
Michael Koper says Nusii, his proposal software, is simpler than its rivals, but every one of those rivals say that too. Revenue has been flat for a few years now at around $10k per month.How does he stand out? Buyers do indeed want “simple,” but what else?Cohost Ruben Gamez and I dig in: A candid …
PREVIOUS EPISODES 🔗
20% of Post Bridge's customers leave every month -- massive churn that puts a hard ceiling on growth. Jack Friks’s tool sends posts to many social platforms from one dashboard, and he built it in public on X, where his personality attracted other builders, but not the business marketers he needs.
H…
About half of Userlist’s paying customers never fully set up the email automation they paid for. Jane Portman and Benedikt Deicke built Userlist over nine years for sophisticated SaaS marketers, but its onboarding is free and optional.How do they get customers to do the setup that makes the product…
Brett Lindenberg’s startup Mindstamp puts six figures of profit in his pocket every year, helping businesses create interactive videos for training and sales. But growth has leveled off, and he’s having trouble changing that.Does he niche down to one kind of customer, or stay general and change how…
Mario Peshev reduced his agency from 60 to 30 employees thanks to his own AI innovations. But almost nobody there is working on landing new clients.Pouring money into sales means building a machine he has never had. He could sell, but then he has to prove that this agency is worth a lot of money.
C…
He built it, and they didn't come.Rison Simon built PainPointy to scan Reddit so that marketers could learn the pain points of their customers and come up with article ideas. The problem is he's never had more than six customers.
So he has to go interview customers and potential customers, which me…
How can George Paladichuk take his startup NaiL from 1 huge customer, to the next 100 customers?
Cohost Dan Martell and I dig in: A candid working session including:
- finding early adopters in public data- reading job postings to find your buyer's software- the $15K way inside a global franchise- …
Carl Alexander built Ymir — a serverless AWS platform that deploys WordPress and PHP applications onto a customer's own AWS account — and the twenty-five customers who run production stores on it never leave. They also all pay $39 a month, and nobody new signs up.
Did four years falsify the market,…
Hasan Cagli tripled PostPlanify to $3K MRR the month he started selling to agencies instead of indie hackers. The agencies use it every day, ask for features, and stay. Everyone else signs up, pokes around, and churns. Which means the niche is already sitting in his own customer list. But winning t…
Every founder faces this eventually. You spend every waking second just trying not to fail completely, so when it's actually working, you barely recognize it and don't know what to do with yourself. That's where Patrik Inzinger is. appointmed is calm and profitable at €2M ARR, ~1% churn, and a team…
Disclaimer: The podcast and artwork embedded on this page are from Jason Cohen, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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